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Your Auction Headline Or Title - The Most Important Part Of Your Auction


The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don't lead prospective buyers to it, no one will ever see it. You have a total of 45 spaces to use for your auction headline to get people to visit your auction, so it's extremely important that you use each space wisely.

The vast majority of buyers search through eBay listings by entering the item they are looking for into eBay's search engine. The main auction search engine only searches for words listed in auction titles. If a person selects a word that isn't in your auction title, your auction won't come up as a result of their search.

This means that by far the most important task you have when composing a title for your auction is to use words that are relevant and specific to the item you are listing. While this may seem obvious, a lot of sellers don't do it (in fact, searching for listings in which people have ineffective or mis-spelled titles can often get you some great items which you can resell for a profit).

If you are going to spend any extra time on your auctions, thinking through the best key words for your title is where you should spend that time.

With a limit of 45 spaces, writing everything you want in the title just isn't going to be possible. For example, say you have a consignor with a complete set of four bobblehead giveaways, sponsored by Mountain Dew, that the Minnesota Twins gave away at select home games during the 2002 season.

Although accurate, that description is way too long for the allowable number of spaces. The key is to think through an accurate description that includes everything and then taking the most important words out of that and using them.

A simple title might read "Minnesota Twins Bobbleheads". However, that title would be ineffective because it isn't specific enough. While there are many buyers who are looking for Minnesota Twins memorabilia and bobblehead dolls, the categories are too large and your auction will be lost among all the listings. You will have a very limited number of people who will ever see your auction.

A better title might be "2002 Complete Set Minnesota Twins Bobbleheads". This title uses every available space and gives a specific description of what you are selling. It will also now appear in results for a narrower search.

Another possible title might be 2002 Minnesota Twins Bobblehead Bobble Head". People searching for this item type bobblehead into the search engine, while others type bobble head. A search for one will not bring up any results for the other, so at times it's to your advantage to list two different spellings of the same word.

Take a few minutes to think about who would want the item you are selling and, if they were searching for it, what words would they be most likely to type into the search engine.

You will find many sellers using what some call Power Words. These are words such as RARE, LIMITED, VINTAGE, UNIQUE, WOW, GREAT, WONDERFUL and AWESOME. Many sellers seem to think that using words such as these will attract more bidders to their auctions.

I''ll guarantee you right now, that no one types any of these words into eBay's search engine. The use of words such as these does nothing but take up valuable space that could be used for words buyers do search for. Avoid them like the plague.

The same applies to the symbols so many sellers use in their headlines. They try to make their headline stand out by using symbols such as $,#, %, and @ in their auction titles. A particular favorite of many is [email protected]@K!. Once again, all of these are a complete waste of valuable title space.

The only symbols you should ever use are & or + when their use will save you valuable title space.

Acronyms and abbreviations are another matter however. Collectors of certain items have developed their own abbreviations and acronyms for certain commonly used phrases within their specific collecting specialty. It is to your advantage to learn at least some of these.

NR, for example, means "No Reserve." To a Star Wars collector ROTJ means "Return Of The Jedi." Becoming familiar with some of these that are common with the type of items you sell will allow you to get more key words into the limited space which will result in more people viewing your auction.

Spend some time browsing the titles that others have created for their auctions. Look for both good and bad examples of titles. Just spending a few hours doing this and thinking about where the seller could have improved their title will help you enormously in writing titles for your own auctions.

Never forget - the first step is getting buyers to your auctions because if they can't find them, they can't buy anything from you.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. May / 08 / 2021

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Anti-racism, tattoos and no more ‘wench auctions:’ Disney’s ‘woke’ moves spark a conservative backlash  The Boston Globe

Selected Western livestock auctions | Livestock Auctions | capitalpress.com - Capital Press
Selected Western livestock auctions | Livestock Auctions | capitalpress.com  Capital Press

Could NFT auctions be moving away from Ethereum? One new group is betting they will - TechCrunch
Could NFT auctions be moving away from Ethereum? One new group is betting they will  TechCrunch

HiBid Auctions Top $53 Million Last Week, with Horses, Motorcycles, Appliances, and More Now Open for Bidding - PRNewswire
HiBid Auctions Top $53 Million Last Week, with Horses, Motorcycles, Appliances, and More Now Open for Bidding  PRNewswire

Football from Tom Brady's first NFL touchdown pass going up for auction - ESPN
Football from Tom Brady's first NFL touchdown pass going up for auction  ESPN

South County Trolley company on the auction block - WJAR
South County Trolley company on the auction block  WJAR

Kurt Cobain's Hair Is Up For Auction - BLABBERMOUTH.NET
Kurt Cobain's Hair Is Up For Auction  BLABBERMOUTH.NET

'I am emotionally drained': Oklahoma farmer auctions off animals, equipment to survive - KOKH FOX25
'I am emotionally drained': Oklahoma farmer auctions off animals, equipment to survive  KOKH FOX25

Bike Auctions To Raise Money For Guy Martin’s 400-MPH Motorcycle Record Attempt - HotCars
Bike Auctions To Raise Money For Guy Martin’s 400-MPH Motorcycle Record Attempt  HotCars

Phillips Auction House to Accept Crypto for Banksy Artwork Sale - CoinDesk - CoinDesk
Phillips Auction House to Accept Crypto for Banksy Artwork Sale - CoinDesk  CoinDesk

Chevyland USA Car Museum Collection Goes Up for Auction - Motor Trend
Chevyland USA Car Museum Collection Goes Up for Auction  Motor Trend

Yields on 10-year JGBs fall ahead of new bond auctions - Nasdaq
Yields on 10-year JGBs fall ahead of new bond auctions  Nasdaq

RESULT OF RIKSBANK REVERSED AUCTIONS SEK COVERED BONDS - Yahoo Finance
RESULT OF RIKSBANK REVERSED AUCTIONS SEK COVERED BONDS  Yahoo Finance

Hindman's May Fine Art Auctions Realize Over $7.4 Million Led By A Sought-After Mucha Painting - ArtfixDaily
Hindman's May Fine Art Auctions Realize Over $7.4 Million Led By A Sought-After Mucha Painting  ArtfixDaily

RESULT OF RIKSBANK REVERSED AUCTIONS SEK GOVERNMENT BONDS - GlobeNewswire
RESULT OF RIKSBANK REVERSED AUCTIONS SEK GOVERNMENT BONDS  GlobeNewswire

The Historic First Appearance of Captain Atom Up for Auction - Bleeding Cool News
The Historic First Appearance of Captain Atom Up for Auction  Bleeding Cool News

Rental-car companies crash used-car auctions to find scarce vehicles - Marketplace
Rental-car companies crash used-car auctions to find scarce vehicles  Marketplace

The Mosaic celebration and auction coming back for 2021 - Vallejo Times-Herald
The Mosaic celebration and auction coming back for 2021  Vallejo Times-Herald

Trinkets from Le Cirque are Going on an Auction Block - Haute Living
Trinkets from Le Cirque are Going on an Auction Block  Haute Living

‘Fathom’ No. 1 Cover Hitting Auction Block as NFT (Exclusive) - Hollywood Reporter
‘Fathom’ No. 1 Cover Hitting Auction Block as NFT (Exclusive)  Hollywood Reporter

Auctions: A Mysterious Unsigned Chronograph Minute Repeater Is Coming Up At Phillips - HODINKEE
Auctions: A Mysterious Unsigned Chronograph Minute Repeater Is Coming Up At Phillips  HODINKEE

The last Plymouth ever built is up for auction - Fox News
The last Plymouth ever built is up for auction  Fox News

Henry Ford Village sold at auction to New York firm; court must rule on winning bid - Crain's Detroit Business
Henry Ford Village sold at auction to New York firm; court must rule on winning bid  Crain's Detroit Business

Hidden Harvest holding online auction - Midland Daily News
Hidden Harvest holding online auction  Midland Daily News

Iconic Auctions' online Amazing Music Auction, May 15th, features Bob Dylan's handwritten lyrics to Blowin' in - EIN News
Iconic Auctions' online Amazing Music Auction, May 15th, features Bob Dylan's handwritten lyrics to Blowin' in  EIN News

Adidas launches Reebok auction, China row may dent Asian interest -sources - Reuters
Adidas launches Reebok auction, China row may dent Asian interest -sources  Reuters

Crabcake Factory USA in Ocean City heads to auction after declaring bankruptcy - Delmarva Now
Crabcake Factory USA in Ocean City heads to auction after declaring bankruptcy  Delmarva Now

Frank Schilling new TLD auction grosses more than $40 millon - Domain Name Wire
Frank Schilling new TLD auction grosses more than $40 millon  Domain Name Wire

This rare jewelry set up for auction once belonged to Napoleon's daughter - CNN
This rare jewelry set up for auction once belonged to Napoleon's daughter  CNN

An 1804 Silver Dollar Could Sell for US$7 Million at Auction - Barron's
An 1804 Silver Dollar Could Sell for US$7 Million at Auction  Barron's

New York firm wins auction to buy Henry Ford Village out of bankruptcy - Detroit Free Press
New York firm wins auction to buy Henry Ford Village out of bankruptcy  Detroit Free Press

‘I miss you’: JFK’s intimate letters to Swedish mistress up for auction - The Boston Globe
‘I miss you’: JFK’s intimate letters to Swedish mistress up for auction  The Boston Globe

America's Auto Auction shines spotlight on Tucker - Auto Remarketing
America's Auto Auction shines spotlight on Tucker  Auto Remarketing

Ocean City's Crabcake Factory heads to auction - WBAL TV Baltimore
Ocean City's Crabcake Factory heads to auction  WBAL TV Baltimore

The Leonard Collection Hits Auction With World-Class Porsches, Ferraris, And A Tank - HotCars
The Leonard Collection Hits Auction With World-Class Porsches, Ferraris, And A Tank  HotCars

Austin real estate firm World Class files more bankruptcies; Sparks fly at foreclosures - Austin Business Journal
Austin real estate firm World Class files more bankruptcies; Sparks fly at foreclosures  Austin Business Journal

Art World Players Rethink the Auction Marketplace - The Wall Street Journal
Art World Players Rethink the Auction Marketplace  The Wall Street Journal

Italian tiara, Kashmir sapphire to feature at Sotheby's auction - Reuters
Italian tiara, Kashmir sapphire to feature at Sotheby's auction  Reuters

MDC Monaco June 12 Auction is Open for Bidding - Over 800 Hand-Selected Rarities Are On Offer - Coin Dealer Newsletter
MDC Monaco June 12 Auction is Open for Bidding - Over 800 Hand-Selected Rarities Are On Offer  Coin Dealer Newsletter

101 carat diamond goes up for auction - WKRG News 5
101 carat diamond goes up for auction  WKRG News 5

Sotheby's to Auction 'First NFT Ever Minted' - CoinDesk - CoinDesk
Sotheby's to Auction 'First NFT Ever Minted' - CoinDesk  CoinDesk

Wilt Chamberlain 100-point game ticket stub up for auction - WIBW
Wilt Chamberlain 100-point game ticket stub up for auction  WIBW

Christie’s to Auction $17 M. Bellotto Landscape Poised to Break Record - ARTnews
Christie’s to Auction $17 M. Bellotto Landscape Poised to Break Record  ARTnews

Last year's Mecum car auction was Indianapolis' biggest ever. Mecum 2021 is even bigger. - IndyStar
Last year's Mecum car auction was Indianapolis' biggest ever. Mecum 2021 is even bigger.  IndyStar

Kashmir sapphire, Italian tiara on sale at Sotheby's auction - TRT World
Kashmir sapphire, Italian tiara on sale at Sotheby's auction  TRT World

One of the Rarest, Early Rolex Submariners Is Heading to Auction This Weekend - Robb Report
One of the Rarest, Early Rolex Submariners Is Heading to Auction This Weekend  Robb Report

WhistlePig Whiskey FarmStock 'Beyond Bonded' Barrel to Hit Auction Block This Month - BevNET.com
WhistlePig Whiskey FarmStock 'Beyond Bonded' Barrel to Hit Auction Block This Month  BevNET.com

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Auctions: Grand Seiko Makes A Grand Entrance On The Auction Circuit  HODINKEE

Collision Industry Foundation Online Silent Auction Ends Today at 3PM - Collision Week
Collision Industry Foundation Online Silent Auction Ends Today at 3PM  Collision Week

Sotheby's to accept bitcoin and ether for an upcoming auction of a Banksy painting - CNBC
Sotheby's to accept bitcoin and ether for an upcoming auction of a Banksy painting  CNBC

Space-aged wine could fetch $1 million at auction - La Crosse Tribune
Space-aged wine could fetch $1 million at auction  La Crosse Tribune

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Blue Origin targeting July for first crewed flight, opens auction for a seat  The Verge

Property for sale at NYS surplus vehicle and equipment auctions - WIVB.com - News 4
Property for sale at NYS surplus vehicle and equipment auctions  WIVB.com - News 4

K-State Baseball to Auction Off St. Patrick's Day Jerseys - Kansas State University Athletics - K-StateSports.com
K-State Baseball to Auction Off St. Patrick's Day Jerseys - Kansas State University Athletics  K-StateSports.com

Auction of Treasury Bills on 10 May 2021 - GlobeNewswire
Auction of Treasury Bills on 10 May 2021  GlobeNewswire

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Art auction to get underway this weekend in Allentown  69News WFMZ-TV

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Two Banksy Works to be the First Physical Artworks that Accept Cryptocurrency at Marquee Art Auctions | Auctions News  TheValue.com

UL Lafayette Alumni Association holds week-long celebration with online auction - KATC Lafayette News
UL Lafayette Alumni Association holds week-long celebration with online auction  KATC Lafayette News

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Analysis: Big U.S. Treasury auctions could restart rise in yields  Reuters

‘Books For Hope’ Auction Raising Money For COVID Relief In India - CBS Boston
‘Books For Hope’ Auction Raising Money For COVID Relief In India  CBS Boston

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A Pair of Alexander Hamilton’s Pistols up for Auction  Barron's

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Vans Partners With Scottsdale Doughnut Shop, A Restaurant Auction, and More PHX Food News  Phoenix New Times

LeBron James 'Chosen One' jersey, Maradona boots head to auction - Reuters
LeBron James 'Chosen One' jersey, Maradona boots head to auction  Reuters

RSF Education Foundation to host annual Art Auction in-person at The Inn at Rancho Santa Fe - Rancho Santa Fe Review
RSF Education Foundation to host annual Art Auction in-person at The Inn at Rancho Santa Fe  Rancho Santa Fe Review

TREASURIES-Intermediate-dated yields rise after auctions - Reuters
TREASURIES-Intermediate-dated yields rise after auctions  Reuters

RubiX Set to Hold NFT Art Auctions Full of “World's Firsts” - GlobeNewswire
RubiX Set to Hold NFT Art Auctions Full of “World's Firsts”  GlobeNewswire

Auction block and chopping block. Two of Lexington’s historic, important houses in danger. - Lexington Herald Leader
Auction block and chopping block. Two of Lexington’s historic, important houses in danger.  Lexington Herald Leader

Alternate Jerseys and Auctions for Rattlers in 2021 | MiLB.com - MiLB.com
Alternate Jerseys and Auctions for Rattlers in 2021 | MiLB.com  MiLB.com

$3.3 million in Hancock County properties are up for auction. You can bid online. - Biloxi Sun Herald
$3.3 million in Hancock County properties are up for auction. You can bid online.  Biloxi Sun Herald

Tiger Group Online Auction on May 20 Features Machining Centers, Industrial Robots and Other High-Utility Assets - PRNewswire
Tiger Group Online Auction on May 20 Features Machining Centers, Industrial Robots and Other High-Utility Assets  PRNewswire

Berrien County Land Auction To Be Online In August - News/Talk 94.9 WSJM
Berrien County Land Auction To Be Online In August  News/Talk 94.9 WSJM

New study: Art Auction market forecast to 2025 | China Guardian ,Christie's ,Phillips de Pury& Company ,Poly Auction – The Shotcaller - The Shotcaller
New study: Art Auction market forecast to 2025 | China Guardian ,Christie's ,Phillips de Pury& Company ,Poly Auction – The Shotcaller  The Shotcaller

Christa McAuliffe Charter School kicks off online auction on Wednesday - Milford Daily News
Christa McAuliffe Charter School kicks off online auction on Wednesday  Milford Daily News

Reminder of Wilt Chamberlain’s historic 100-point game up for auction - KSNT News
Reminder of Wilt Chamberlain’s historic 100-point game up for auction  KSNT News

TREASURIES-Trouble-free note auctions keep a lid on yield gains - Reuters
TREASURIES-Trouble-free note auctions keep a lid on yield gains  Reuters

Braham Area Education Foundation hosts virtual Gala, online silent auction - ECM Publishers
Braham Area Education Foundation hosts virtual Gala, online silent auction  ECM Publishers

‘Revealing’ Letters JFK Sent to Swedish Lover Up for Sale at Boston Auction House - PEOPLE
‘Revealing’ Letters JFK Sent to Swedish Lover Up for Sale at Boston Auction House  PEOPLE

Driftwood Gallery Art Liquidation Sale & Virtual Auction to Benefit Local Organizations - River Journal Staff
Driftwood Gallery Art Liquidation Sale & Virtual Auction to Benefit Local Organizations  River Journal Staff

The Roger Federer Collection: Sold to Benefit the RF Foundation - Christie's
The Roger Federer Collection: Sold to Benefit the RF Foundation  Christie's

NJ High Court To Weigh Atty Review Rule For Auction Deals - Law360
NJ High Court To Weigh Atty Review Rule For Auction Deals  Law360

Online auction to benefit Belfast Montessori school tuition assistance - PenBayPilot.com
Online auction to benefit Belfast Montessori school tuition assistance  PenBayPilot.com

Roger Federer To Auction Off Grand Slam Memorabilia - ATP Tour
Roger Federer To Auction Off Grand Slam Memorabilia  ATP Tour

NoMad Hotel heads back to the auction block - The Real Deal
NoMad Hotel heads back to the auction block  The Real Deal

'Fast and Furious 7' Lykan Hypersport stunt car going to auction - Autoblog
'Fast and Furious 7' Lykan Hypersport stunt car going to auction  Autoblog

Cosmic: 400+ Film Treasures to Land at a Mega Auction - NBC Southern California
Cosmic: 400+ Film Treasures to Land at a Mega Auction  NBC Southern California

Silver dollar prototype once owned by Texas Rangers co-chairman Bob Simpson sells at auction for $840,000 - ESPN
Silver dollar prototype once owned by Texas Rangers co-chairman Bob Simpson sells at auction for $840,000  ESPN

Mecum Auctions' 30th annual motorcycle auction spotlights gorgeous bikes - Lasvegasmagazine
Mecum Auctions' 30th annual motorcycle auction spotlights gorgeous bikes  Lasvegasmagazine

Stockings and a bloodied cloth for auction on Napoleon's bicentenary - Reuters
Stockings and a bloodied cloth for auction on Napoleon's bicentenary  Reuters

Cresting Flood of U.S. Treasury Supply May End Auction Woes - Bloomberg
Cresting Flood of U.S. Treasury Supply May End Auction Woes  Bloomberg

Last chance at Love’s Bakery: Auction gives public opportunity to take home piece of bakery - KHON2
Last chance at Love’s Bakery: Auction gives public opportunity to take home piece of bakery  KHON2

Lumen puts copper biz on the auction block...again - Light Reading
Lumen puts copper biz on the auction block...again  Light Reading

Auction Sales Top $39 Million Last Week on HiBid.com, with Rare Coins and Classic Cars Now Up for Bidding - PRNewswire
Auction Sales Top $39 Million Last Week on HiBid.com, with Rare Coins and Classic Cars Now Up for Bidding  PRNewswire

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

The World’s Oldest Whiskey Is About To Be Sold At Auction - Forbes
The World’s Oldest Whiskey Is About To Be Sold At Auction  Forbes

Unclaimed property auction raises nearly $900,000 - WJXT News4JAX
Unclaimed property auction raises nearly $900,000  WJXT News4JAX

Auction Of Stage & Screen Memorabilia At Doyle On April 28 - PRNewswire
Auction Of Stage & Screen Memorabilia At Doyle On April 28  PRNewswire

Harley-Davidson Knuckleheads rock the collectible motorcycle auction marketplace in Las Vegas - New Atlas
Harley-Davidson Knuckleheads rock the collectible motorcycle auction marketplace in Las Vegas  New Atlas

Luxury auction firm hits local high of $5M with Ligonier Township home sale - TribLIVE
Luxury auction firm hits local high of $5M with Ligonier Township home sale  TribLIVE

10 Standout Auction Lots on Artsy This Week - Artsy
10 Standout Auction Lots on Artsy This Week  Artsy

Pine City Area Auction • Saturday, April 24 | Auctions - ECM Publishers
Pine City Area Auction • Saturday, April 24 | Auctions  ECM Publishers

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