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Your Auction Headline Or Title - The Most Important Part Of Your Auction


The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don't lead prospective buyers to it, no one will ever see it. You have a total of 45 spaces to use for your auction headline to get people to visit your auction, so it's extremely important that you use each space wisely.

The vast majority of buyers search through eBay listings by entering the item they are looking for into eBay's search engine. The main auction search engine only searches for words listed in auction titles. If a person selects a word that isn't in your auction title, your auction won't come up as a result of their search.

This means that by far the most important task you have when composing a title for your auction is to use words that are relevant and specific to the item you are listing. While this may seem obvious, a lot of sellers don't do it (in fact, searching for listings in which people have ineffective or mis-spelled titles can often get you some great items which you can resell for a profit).

If you are going to spend any extra time on your auctions, thinking through the best key words for your title is where you should spend that time.

With a limit of 45 spaces, writing everything you want in the title just isn't going to be possible. For example, say you have a consignor with a complete set of four bobblehead giveaways, sponsored by Mountain Dew, that the Minnesota Twins gave away at select home games during the 2002 season.

Although accurate, that description is way too long for the allowable number of spaces. The key is to think through an accurate description that includes everything and then taking the most important words out of that and using them.

A simple title might read "Minnesota Twins Bobbleheads". However, that title would be ineffective because it isn't specific enough. While there are many buyers who are looking for Minnesota Twins memorabilia and bobblehead dolls, the categories are too large and your auction will be lost among all the listings. You will have a very limited number of people who will ever see your auction.

A better title might be "2002 Complete Set Minnesota Twins Bobbleheads". This title uses every available space and gives a specific description of what you are selling. It will also now appear in results for a narrower search.

Another possible title might be 2002 Minnesota Twins Bobblehead Bobble Head". People searching for this item type bobblehead into the search engine, while others type bobble head. A search for one will not bring up any results for the other, so at times it's to your advantage to list two different spellings of the same word.

Take a few minutes to think about who would want the item you are selling and, if they were searching for it, what words would they be most likely to type into the search engine.

You will find many sellers using what some call Power Words. These are words such as RARE, LIMITED, VINTAGE, UNIQUE, WOW, GREAT, WONDERFUL and AWESOME. Many sellers seem to think that using words such as these will attract more bidders to their auctions.

I''ll guarantee you right now, that no one types any of these words into eBay's search engine. The use of words such as these does nothing but take up valuable space that could be used for words buyers do search for. Avoid them like the plague.

The same applies to the symbols so many sellers use in their headlines. They try to make their headline stand out by using symbols such as $,#, %, and @ in their auction titles. A particular favorite of many is [email protected]@K!. Once again, all of these are a complete waste of valuable title space.

The only symbols you should ever use are & or + when their use will save you valuable title space.

Acronyms and abbreviations are another matter however. Collectors of certain items have developed their own abbreviations and acronyms for certain commonly used phrases within their specific collecting specialty. It is to your advantage to learn at least some of these.

NR, for example, means "No Reserve." To a Star Wars collector ROTJ means "Return Of The Jedi." Becoming familiar with some of these that are common with the type of items you sell will allow you to get more key words into the limited space which will result in more people viewing your auction.

Spend some time browsing the titles that others have created for their auctions. Look for both good and bad examples of titles. Just spending a few hours doing this and thinking about where the seller could have improved their title will help you enormously in writing titles for your own auctions.

Never forget - the first step is getting buyers to your auctions because if they can't find them, they can't buy anything from you.

Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.

ColdItems.Com The Auction Rebel Blog


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. March / 01 / 2021

Black Knight #1 Auction Happening Right Now At Heritage Auctions - Bleeding Cool News
Black Knight #1 Auction Happening Right Now At Heritage Auctions  Bleeding Cool News

ACV Auctions, Backed by SoftBank, Files to Go Public - Barron's
ACV Auctions, Backed by SoftBank, Files to Go Public  Barron's

ACV Auctions, Buffalo's first billion-dollar startup, files to go public - Buffalo News
ACV Auctions, Buffalo's first billion-dollar startup, files to go public  Buffalo News

Response to 4G auction may set tone for 5G reserve price - Mint
Response to 4G auction may set tone for 5G reserve price  Mint

ACV Auctions seeks to raise $100 million in IPO - Buffalo Business First - Buffalo Business First
ACV Auctions seeks to raise $100 million in IPO - Buffalo Business First  Buffalo Business First

Treasury Yields Just Spiked After a Brutal 7-Year Auction. Here's What It Means. - Barron's
Treasury Yields Just Spiked After a Brutal 7-Year Auction. Here's What It Means.  Barron's

St. Louis County to hold online auction of waterfront properties - Duluth News Tribune
St. Louis County to hold online auction of waterfront properties  Duluth News Tribune

Goldin Auctions - Benzinga
Goldin Auctions  Benzinga

Government Auctions to Boost Colombian Non-Conventional Renewable Energy - Fitch Ratings
Government Auctions to Boost Colombian Non-Conventional Renewable Energy  Fitch Ratings

Treasury Makes History With First Two-Year Note Auction Premium - Bloomberg
Treasury Makes History With First Two-Year Note Auction Premium  Bloomberg

Bethesda Auctions Chance to Design Starfield Character for Charity - IGN - IGN
Bethesda Auctions Chance to Design Starfield Character for Charity - IGN  IGN

City of San Angelo Online Auction Under Way - San Angelo LIVE!
City of San Angelo Online Auction Under Way  San Angelo LIVE!

Venom Lethal Protector #1 Rare Gold CGC 9.8 On Auction At Heritage - Bleeding Cool News
Venom Lethal Protector #1 Rare Gold CGC 9.8 On Auction At Heritage  Bleeding Cool News

UGA great Jake Scott’s memorabilia bringing big money at auction - Atlanta Journal Constitution
UGA great Jake Scott’s memorabilia bringing big money at auction  Atlanta Journal Constitution

Junior Market Steer Auction an invitation only event this year to follow City of San Antonio’s pandemic safety protocols - San Antonio Express-News
Junior Market Steer Auction an invitation only event this year to follow City of San Antonio’s pandemic safety protocols  San Antonio Express-News

Classic car auction comes to Glendale, Sun Cities residents to drive - Your Valley
Classic car auction comes to Glendale, Sun Cities residents to drive  Your Valley

Effects of Transporting Cattle on Auction Prices - Drovers Magazine
Effects of Transporting Cattle on Auction Prices  Drovers Magazine

Lakeside Inn & Casino auction to be held next week, bidding open - Tahoe Daily Tribune
Lakeside Inn & Casino auction to be held next week, bidding open  Tahoe Daily Tribune

Benefits of in-person used-car auctions remain clear - Automotive News
Benefits of in-person used-car auctions remain clear  Automotive News

Hundreds of Colorado self-storage units up for auction during pandemic - The Denver Channel
Hundreds of Colorado self-storage units up for auction during pandemic  The Denver Channel

2 classic wagons from Ford family personal collection up for auction - WKYC.com
2 classic wagons from Ford family personal collection up for auction  WKYC.com

Mike Trout's 1st MLB Jersey Hits Auction Block, Should Sell For Over $1 Mil! - TMZ
Mike Trout's 1st MLB Jersey Hits Auction Block, Should Sell For Over $1 Mil!  TMZ

10-year Treasury yield surges above 1.50% after 'awful' debt auction - MarketWatch
10-year Treasury yield surges above 1.50% after 'awful' debt auction  MarketWatch

TREASURIES-Inflation bets, poor auction send yields up to new milestones - Reuters
TREASURIES-Inflation bets, poor auction send yields up to new milestones  Reuters

Van Gogh drawing once looted by Nazis to be sold at auction - The Times of Israel
Van Gogh drawing once looted by Nazis to be sold at auction  The Times of Israel

Lessons from spectrum auctions: Entner | FierceWireless - FierceWireless
Lessons from spectrum auctions: Entner | FierceWireless  FierceWireless

St. Louis County's online land auction nets $764,000 in sales - Duluth News Tribune
St. Louis County's online land auction nets $764,000 in sales  Duluth News Tribune

ICE publishes auction calendar for UK's new Emissions Trading Scheme - Business Wire
ICE publishes auction calendar for UK's new Emissions Trading Scheme  Business Wire

Presidents' Day Auction Offers Abraham Lincoln's Hair and Other Oddities - The New York Times
Presidents' Day Auction Offers Abraham Lincoln's Hair and Other Oddities  The New York Times

MLCS Mini Jubilee Jewelry Online Silent Auction - MyMotherLode.com
MLCS Mini Jubilee Jewelry Online Silent Auction  MyMotherLode.com

Collector car auction coming to State Farm Stadium in March - KTAR.com
Collector car auction coming to State Farm Stadium in March  KTAR.com

Its unique: Gold Mohur medieval coin from Mughal era auctions for Rs 56 lakh - Republic TV
Its unique: Gold Mohur medieval coin from Mughal era auctions for Rs 56 lakh  Republic TV

Slave Auction Block Vigil honors the lives on enslaved laborers sold at Court Square - WVIR
Slave Auction Block Vigil honors the lives on enslaved laborers sold at Court Square  WVIR

ACV Auctions adds to partner list with ParkMyFleet - Auto Remarketing
ACV Auctions adds to partner list with ParkMyFleet  Auto Remarketing

Suspicious Winning Bid of $2.25 Million USD Forces Halt of Doernbecher AJ1 "What The" Auction - HYPEBEAST
Suspicious Winning Bid of $2.25 Million USD Forces Halt of Doernbecher AJ1 "What The" Auction  HYPEBEAST

K-State studies effects of transporting cattle on prices paid at auction - High Plains Journal
K-State studies effects of transporting cattle on prices paid at auction  High Plains Journal

Rarely seen Van Gogh painting exhibited ahead of auction - Associated Press
Rarely seen Van Gogh painting exhibited ahead of auction  Associated Press

22 horses, donkeys rescued from Cookeville auction and possible slaughter pipeline - WKRN News 2
22 horses, donkeys rescued from Cookeville auction and possible slaughter pipeline  WKRN News 2

Verizon pledges whopping $45B in C-band auction - FierceWireless
Verizon pledges whopping $45B in C-band auction  FierceWireless

Annual fur auction moves online for 2021; set for March 1 to April 9 - Ontario Argus Observer
Annual fur auction moves online for 2021; set for March 1 to April 9  Ontario Argus Observer

NFT Art Goes Viral and Heads to Auction — But What Is It? - Hyperallergic
NFT Art Goes Viral and Heads to Auction — But What Is It?  Hyperallergic

Station wagons from Ford family's personal collection up for auction - Detroit Free Press
Station wagons from Ford family's personal collection up for auction  Detroit Free Press

Oceanfront Bermuda Estate with Boat House Heading for Auction - Mansion Global
Oceanfront Bermuda Estate with Boat House Heading for Auction  Mansion Global

REFILE-TREASURIES-Inflation bets, poor auction catapult key yield above 1.5% - Reuters
REFILE-TREASURIES-Inflation bets, poor auction catapult key yield above 1.5%  Reuters

Massive 242-carat diamond expected to sell for $2 million at auction - KIRO Seattle
Massive 242-carat diamond expected to sell for $2 million at auction  KIRO Seattle

Unsigned, vintage ceramics can be identified at auction - AberdeenNews.com
Unsigned, vintage ceramics can be identified at auction  AberdeenNews.com

After chaotic auction, Doernbecher halts bidding in Nike (NYSE: NKE) charity event - Portland Business Journal - Portland Business Journal
After chaotic auction, Doernbecher halts bidding in Nike (NYSE: NKE) charity event - Portland Business Journal  Portland Business Journal

Everyone wins in Kiwanis' Bids for Kids silent auction - Journal Times
Everyone wins in Kiwanis' Bids for Kids silent auction  Journal Times

'Extraterrestrial crystal ball' hits the auction block at Christie's - Livescience.com
'Extraterrestrial crystal ball' hits the auction block at Christie's  Livescience.com

Art Auction Benefits Black Scholars - Gulfport Gabber
Art Auction Benefits Black Scholars  Gulfport Gabber

BCA conducts auction for unsanctioned T20 league before getting BCCI's approval - Hindustan Times
BCA conducts auction for unsanctioned T20 league before getting BCCI's approval  Hindustan Times

Latest Western Climate Initiative auction sells out; still space for more climate ambition from cap and trade - Environmental Defense Fund
Latest Western Climate Initiative auction sells out; still space for more climate ambition from cap and trade  Environmental Defense Fund

Online auctions deliver on promise of pre-foreclosure sales - HousingWire
Online auctions deliver on promise of pre-foreclosure sales  HousingWire

St. Rose school's online auction, fundraising week to wrap up Saturday - Longview Daily News
St. Rose school's online auction, fundraising week to wrap up Saturday  Longview Daily News

Late Broadway Producer James M. Nederlander’s Fifth Avenue Apartment Sells at Auction - Mansion Global
Late Broadway Producer James M. Nederlander’s Fifth Avenue Apartment Sells at Auction  Mansion Global

Brazil regulator approves 5G spectrum auction rules, no Huawei ban - Reuters
Brazil regulator approves 5G spectrum auction rules, no Huawei ban  Reuters

Radwood's Auction Site Opens Next Week, Here's What to Expect - The Drive
Radwood's Auction Site Opens Next Week, Here's What to Expect  The Drive

$40 Million Goldin Auctions Investment Group Includes Kevin Durant, Dwyane Wade, Deshaun Watson - Beckett Media, LLC
$40 Million Goldin Auctions Investment Group Includes Kevin Durant, Dwyane Wade, Deshaun Watson  Beckett Media, LLC

Brazil approves 5G auction notice - ZDNet
Brazil approves 5G auction notice  ZDNet

Auction House Suspends Sale of 19th-Century Jewish Burial Records - The New York Times
Auction House Suspends Sale of 19th-Century Jewish Burial Records  The New York Times

Cold War Relics Auction - KTLA
Cold War Relics Auction  KTLA

'Magical piece of Vince Lombardi' found in box, now up for auction - Green Bay Press Gazette
'Magical piece of Vince Lombardi' found in box, now up for auction  Green Bay Press Gazette

Most Valuable Company Profile: Auction.com - DSNews - DSNews.com
Most Valuable Company Profile: Auction.com - DSNews  DSNews.com

Logbook Signed by Martin Luther King Jr. in Birmingham Jail Breaks Auction Record - Hyperallergic
Logbook Signed by Martin Luther King Jr. in Birmingham Jail Breaks Auction Record  Hyperallergic

Tom Brady rookie card skyrockets in auction - WLNE-TV (ABC6)
Tom Brady rookie card skyrockets in auction  WLNE-TV (ABC6)

Concordia creditors do battle as campus slated for June foreclosure auction - OregonLive
Concordia creditors do battle as campus slated for June foreclosure auction  OregonLive

Auction Dilemma: Audi A8 Vs Volkswagen Phaeton | HotCars - HotCars
Auction Dilemma: Audi A8 Vs Volkswagen Phaeton | HotCars  HotCars

FCC Reveals Its C-Band Auction Winners - Radio & Television Business Report
FCC Reveals Its C-Band Auction Winners  Radio & Television Business Report

Hollywood, history combine in Churchill art auction - FRANCE 24
Hollywood, history combine in Churchill art auction  FRANCE 24

Auction Dilemma: Chevrolet Tahoe Police Pursuit Vs Ford Explorer Police Interceptor - HotCars
Auction Dilemma: Chevrolet Tahoe Police Pursuit Vs Ford Explorer Police Interceptor  HotCars

Local organization hosts annual Blue Suede Dinner and Auction - WBBJ TV - WBBJ-TV
Local organization hosts annual Blue Suede Dinner and Auction - WBBJ TV  WBBJ-TV

'52 Mantle, Mahomes, MJ Rookies Push Goldin Auction Past $30... - Sports Collectors Daily
'52 Mantle, Mahomes, MJ Rookies Push Goldin Auction Past $30...  Sports Collectors Daily

Sotheby’s Christo Auction, Part 1, Nets $9.8 Million - The New York Times
Sotheby’s Christo Auction, Part 1, Nets $9.8 Million  The New York Times

FLDS's compound sold in Sheriff's auction to former members - KOTA
FLDS's compound sold in Sheriff's auction to former members  KOTA

Central High FFA to host appreciation dinner, sets auction date - Duncan Banner
Central High FFA to host appreciation dinner, sets auction date  Duncan Banner

Cyberpunk and Witcher hackers don’t seem to be bluffing with $1M source code auction - The Verge
Cyberpunk and Witcher hackers don’t seem to be bluffing with $1M source code auction  The Verge

HALO art auction raises $400,000 for homeless youth - Jefferson City News Tribune
HALO art auction raises $400,000 for homeless youth  Jefferson City News Tribune

Brazil's auction rules rule in Huawei - Light Reading
Brazil's auction rules rule in Huawei  Light Reading

Powell Auction & Realty, LLC - The Barton Collection – Online Auction Sale #2 Antiques - Antique Trader
Powell Auction & Realty, LLC - The Barton Collection – Online Auction Sale #2 Antiques  Antique Trader

ONLINE PUBLIC AUCTION, MINI PRICE STORAGE, 4396 POUNCEY TRACT RD., BIDDING ENDS MARCH 17TH, 3 PM, www.lockerfox.com - Richmond.com
ONLINE PUBLIC AUCTION, MINI PRICE STORAGE, 4396 POUNCEY TRACT RD., BIDDING ENDS MARCH 17TH, 3 PM, www.lockerfox.com  Richmond.com

Tesla charging cost magnified as Texas electricity auction system fuels price spike - Fox Business
Tesla charging cost magnified as Texas electricity auction system fuels price spike  Fox Business

Take Home a Champion: Race-Winning Corvette C7.R Up for Auction - imsa.com
Take Home a Champion: Race-Winning Corvette C7.R Up for Auction  imsa.com

An auction for the ages: One day, 10 hours, 100 properties, a quarter million dollars in sales - Nashua Telegraph
An auction for the ages: One day, 10 hours, 100 properties, a quarter million dollars in sales  Nashua Telegraph

Do something useful with spectrum auction proceeds - Lowenstein - FierceWireless
Do something useful with spectrum auction proceeds - Lowenstein  FierceWireless

Worst US 'slave' auction has Philly ties | Michael Coard | phillytrib.com - The Philadelphia Tribune
Worst US 'slave' auction has Philly ties | Michael Coard | phillytrib.com  The Philadelphia Tribune

Week in Review: Islands, Amar'e and Expensive Auctions - Mansion Global
Week in Review: Islands, Amar'e and Expensive Auctions  Mansion Global

First vehicle auction of 2021 set for Feb. 23 at Manheim Keystone Pennsylvania - ABC27
First vehicle auction of 2021 set for Feb. 23 at Manheim Keystone Pennsylvania  ABC27

Nearly 700 San Diego properties up for auction | Registration now open - CBS News 8
Nearly 700 San Diego properties up for auction | Registration now open  CBS News 8

Rare Chesapeake Decoys Sell at Auction for up to $155K Each - Chesapeake Bay Magazine
Rare Chesapeake Decoys Sell at Auction for up to $155K Each  Chesapeake Bay Magazine

Over 90 Items Donated By Local Businesses To Auction For Tony Wise - NBC Right Now
Over 90 Items Donated By Local Businesses To Auction For Tony Wise  NBC Right Now

Unitarian Universalist Church of Ellsworth hosts 2021 Armchair Auction - WABI
Unitarian Universalist Church of Ellsworth hosts 2021 Armchair Auction  WABI

Under the Hood: Carroll Shelby’s ‘Cobra to End All Cobras’ Is Coming to Auction—Again - Robb Report
Under the Hood: Carroll Shelby’s ‘Cobra to End All Cobras’ Is Coming to Auction—Again  Robb Report

Vintage meets modern: A glimpse into Super Bowl LV Live Auction items - WFLA
Vintage meets modern: A glimpse into Super Bowl LV Live Auction items  WFLA

Super Rare 1970 Oldsmobile 442 W-30 Heads To Auction - GM Authority
Super Rare 1970 Oldsmobile 442 W-30 Heads To Auction  GM Authority

Powder Hounds online art auction to benefit homeless pets - The Durango Herald
Powder Hounds online art auction to benefit homeless pets  The Durango Herald

Guinness Museum holds world record auction - WGRZ.com
Guinness Museum holds world record auction  WGRZ.com

Farewell to Napa's annual wine auction, the raucous charity bacchanal that's ended after 40 years - San Francisco Chronicle
Farewell to Napa's annual wine auction, the raucous charity bacchanal that's ended after 40 years  San Francisco Chronicle

Farmland Insider: Kansas auction of 10900 acres sells for $38 million - Successful Farming
Farmland Insider: Kansas auction of 10900 acres sells for $38 million  Successful Farming

NAEC's NEXT receives $27.5 million from FCC auction - ktlo.com
NAEC's NEXT receives $27.5 million from FCC auction  ktlo.com

Van Gogh painting not seen for 100 years set for auction - CNN
Van Gogh painting not seen for 100 years set for auction  CNN

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