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USP on eBay


If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products.

It is also just as vital to have a unique selling proposition on eBay. I am amazed at the number of eBay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on eBay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on eBay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F!

What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after eBay fees. That's a slim profit for an item that normally retails for $95.

Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition."

What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on eBay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to eBay success.

About The Author

Are You Tired of the scams and the get-rich-quick schemes? Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.

[email protected]


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. May / 06 / 2021

Mecum Auctions Signs With UTA (EXCLUSIVE) - Variety
Mecum Auctions Signs With UTA (EXCLUSIVE)  Variety

KAR purchases Auction Frontier, provider of simulcast tech for 300-plus auctions - Auto Remarketing
KAR purchases Auction Frontier, provider of simulcast tech for 300-plus auctions  Auto Remarketing

Ritchie Bros. conducts 71 farm auctions in 30 days, generating CA$104 million - PRNewswire
Ritchie Bros. conducts 71 farm auctions in 30 days, generating CA$104 million  PRNewswire

CORRECTION: Terms for Nykredit's and Totalkredit's auctions - GlobeNewswire
CORRECTION: Terms for Nykredit's and Totalkredit's auctions  GlobeNewswire

HiBid Auctions Top $53 Million Last Week, with Horses, Motorcycles, Appliances, and More Now Open for Bidding - PRNewswire
HiBid Auctions Top $53 Million Last Week, with Horses, Motorcycles, Appliances, and More Now Open for Bidding  PRNewswire

Independents claim all 2020 auction awards from CPS - Auto Remarketing
Independents claim all 2020 auction awards from CPS  Auto Remarketing

Auctions: A Mysterious Unsigned Chronograph Minute Repeater Is Coming Up At Phillips - HODINKEE
Auctions: A Mysterious Unsigned Chronograph Minute Repeater Is Coming Up At Phillips  HODINKEE

Good Neighbors: Auctions for Animals - WGRZ.com
Good Neighbors: Auctions for Animals  WGRZ.com

Rental car companies turning to used car auctions amid rental-car shortage - Business Insider
Rental car companies turning to used car auctions amid rental-car shortage  Business Insider

Chevyland USA Car Museum Collection Goes Up for Auction - Motor Trend
Chevyland USA Car Museum Collection Goes Up for Auction  Motor Trend

The last Plymouth ever built is up for auction - Fox News
The last Plymouth ever built is up for auction  Fox News

Preview: Christie's '20th and 21st Century Art' auctions - Photos - UPI.com
Preview: Christie's '20th and 21st Century Art' auctions - Photos  UPI.com

Adidas launches Reebok auction, China row may dent Asian interest -sources - Reuters
Adidas launches Reebok auction, China row may dent Asian interest -sources  Reuters

Blue Origin sets date, auctions seat on first New Shepard crewed launch - collectSPACE.com
Blue Origin sets date, auctions seat on first New Shepard crewed launch  collectSPACE.com

Racing Legend Parnelli Jones’s Personal Ford Mustang Saleen Is Heading to Auction - Robb Report
Racing Legend Parnelli Jones’s Personal Ford Mustang Saleen Is Heading to Auction  Robb Report

AAMC Foundation hosts annual fundraiser through online auctions - Index-Journal
AAMC Foundation hosts annual fundraiser through online auctions  Index-Journal

Global Online Auction Market (2021 to 2025) - Key Players Featured are Auction Technology, eBay, Ritchie Bros. Auctioneers and Live Auctioneers - PRNewswire
Global Online Auction Market (2021 to 2025) - Key Players Featured are Auction Technology, eBay, Ritchie Bros. Auctioneers and Live Auctioneers  PRNewswire

Hampden Restaurants Launch GoFundMe To Stop Auction Of Their Buildings - CBS Baltimore
Hampden Restaurants Launch GoFundMe To Stop Auction Of Their Buildings  CBS Baltimore

63-Hectare Historic Spanish Estate to Auction No Reserve via Concierge Auctions in Cooperation with Imperial - EIN News
63-Hectare Historic Spanish Estate to Auction No Reserve via Concierge Auctions in Cooperation with Imperial  EIN News

LeBron James 'Chosen One' jersey, Maradona boots head to auction - Reuters
LeBron James 'Chosen One' jersey, Maradona boots head to auction  Reuters

Need a Trolley? How About 5? They Are Going up for Auction - GoLocalProv
Need a Trolley? How About 5? They Are Going up for Auction  GoLocalProv

A Pair of Alexander Hamilton’s Pistols up for Auction - Barron's
A Pair of Alexander Hamilton’s Pistols up for Auction  Barron's

'I am emotionally drained': Oklahoma farmer auctions off animals, equipment to survive - KOKH FOX25
'I am emotionally drained': Oklahoma farmer auctions off animals, equipment to survive  KOKH FOX25

Auction time - Third METÁR auction to take place in July - JD Supra
Auction time - Third METÁR auction to take place in July  JD Supra

Millimeter wave auctions push global TDD spectrum adoption to 53% - S&P Global
Millimeter wave auctions push global TDD spectrum adoption to 53%  S&P Global

Frank Schilling new TLD auction grosses more than $40 millon - Domain Name Wire
Frank Schilling new TLD auction grosses more than $40 millon  Domain Name Wire

2021 Rookie Fantasy Football Auction Values ⋆ Football Absurdity - Football Absurdity
2021 Rookie Fantasy Football Auction Values ⋆ Football Absurdity  Football Absurdity

JFK's love letters to Swedish aristocrat up for auction | TheHill - The Hill
JFK's love letters to Swedish aristocrat up for auction | TheHill  The Hill

Sotheby's to accept bitcoin and ether for an upcoming auction of a Banksy painting - CNBC
Sotheby's to accept bitcoin and ether for an upcoming auction of a Banksy painting  CNBC

Result of the auction of 0.00 per cent DGB 2024 - GlobeNewswire
Result of the auction of 0.00 per cent DGB 2024  GlobeNewswire

Bulls' Michael Jordan Basketball Card Breaks Record at Auction - NBC Chicago
Bulls' Michael Jordan Basketball Card Breaks Record at Auction  NBC Chicago

Unclaimed property auction raises nearly $900,000 - WJXT News4JAX
Unclaimed property auction raises nearly $900,000  WJXT News4JAX

Ebay exploring crypto payment options and NFT auctions - Cointelegraph
Ebay exploring crypto payment options and NFT auctions  Cointelegraph

Driftwood Gallery Art Liquidation Sale & Virtual Auction to Benefit Local Organizations - River Journal Staff
Driftwood Gallery Art Liquidation Sale & Virtual Auction to Benefit Local Organizations  River Journal Staff

SuperBid – A Social-Auction App Created By Patryk Gajda Taking Showbiz By Storm. - Influencive
SuperBid – A Social-Auction App Created By Patryk Gajda Taking Showbiz By Storm.  Influencive

Sparingly Driven 1995 Chevy Suburban Heads to Auction - Autoweek
Sparingly Driven 1995 Chevy Suburban Heads to Auction  Autoweek

2021 Offshore Wind Auction in Germany | Hogan Lovells - JDSupra - JD Supra
2021 Offshore Wind Auction in Germany | Hogan Lovells - JDSupra  JD Supra

DC Circ. Mulls Burden Of Proof In FERC Power Auction Case - Law360
DC Circ. Mulls Burden Of Proof In FERC Power Auction Case  Law360

Auction Calendar: May 7, 2021 - Wisconsin State Farmer
Auction Calendar: May 7, 2021  Wisconsin State Farmer

Brattleboro Area Hospice seeks support for upcoming auction - Brattleboro Reformer
Brattleboro Area Hospice seeks support for upcoming auction  Brattleboro Reformer

Auctions: Grand Seiko Makes A Grand Entrance On The Auction Circuit - HODINKEE
Auctions: Grand Seiko Makes A Grand Entrance On The Auction Circuit  HODINKEE

ST. PAUL HOLDS 25TH ANNUAL AUCTION - Daily Journal Online
ST. PAUL HOLDS 25TH ANNUAL AUCTION  Daily Journal Online

Darth Vader’s helmet raises charity funds in May the 4th auction - The Guardian
Darth Vader’s helmet raises charity funds in May the 4th auction  The Guardian

Lockdowns Worsen India's Fiscal Woes Fueled by Weak Auctions - Bloomberg
Lockdowns Worsen India's Fiscal Woes Fueled by Weak Auctions  Bloomberg

The Treasury Might Cut Auction Sizes This Year—But Not for the Debt Ceiling - Barron's
The Treasury Might Cut Auction Sizes This Year—But Not for the Debt Ceiling  Barron's

Bidder Pleads Guilty to Rigging Bids at Online Auctions for Surplus Government Equipment - Department of Justice
Bidder Pleads Guilty to Rigging Bids at Online Auctions for Surplus Government Equipment  Department of Justice

UNR Auction Generates "more than $40 million USD" - DomainInvesting.com
UNR Auction Generates "more than $40 million USD"  DomainInvesting.com

Why Lenders Have Stepped Up Auctions Of Gold Jewellery - BloombergQuint
Why Lenders Have Stepped Up Auctions Of Gold Jewellery  BloombergQuint

State resumes online auction of surplus equipment and vehicles - Vermont Biz
State resumes online auction of surplus equipment and vehicles  Vermont Biz

Cohiba 55 Aniversario Humidor Slated for Next Habanos SA Humidor Auction – halfwheel - halfwheel.com
Cohiba 55 Aniversario Humidor Slated for Next Habanos SA Humidor Auction – halfwheel  halfwheel.com

Exclusive: Ruth Bader Ginsburg’s Law School Textbook To Be Sold At Auction - Above the Law
Exclusive: Ruth Bader Ginsburg’s Law School Textbook To Be Sold At Auction  Above the Law

Embattled homeowner's property going up for auction in Greenfield - The Recorder
Embattled homeowner's property going up for auction in Greenfield  The Recorder

Jaguars' QB Trevor Lawrence and Adidas Announce NFT Auction For Jacksonville Charities - Sports Illustrated
Jaguars' QB Trevor Lawrence and Adidas Announce NFT Auction For Jacksonville Charities  Sports Illustrated

Art auction and exhibit, tour of new Hermosa Beach campus part of fundraiser for education nonprofit - The Daily Breeze
Art auction and exhibit, tour of new Hermosa Beach campus part of fundraiser for education nonprofit  The Daily Breeze

Chicago Bulls: Rare MJ basketball card breaking auction records - Pippen Ain't Easy
Chicago Bulls: Rare MJ basketball card breaking auction records  Pippen Ain't Easy

Holland middle schoolers design, auction off 3D chess set - WOODTV.com
Holland middle schoolers design, auction off 3D chess set  WOODTV.com

Luxury auction firm hits local high of $5M with Ligonier Township home sale - TribLIVE
Luxury auction firm hits local high of $5M with Ligonier Township home sale  TribLIVE

Unclaimed Property Auction for Nags Head - The Outer Banks Voice
Unclaimed Property Auction for Nags Head  The Outer Banks Voice

Blue Origin opens online auction for seat on 1st crewed flight - UPI News
Blue Origin opens online auction for seat on 1st crewed flight  UPI News

Pistols owned by Alexander Hamilton up for sale at the Rock Island Auction Company - WQAD.com
Pistols owned by Alexander Hamilton up for sale at the Rock Island Auction Company  WQAD.com

Analysis: Big U.S. Treasury auctions could restart rise in yields - Reuters
Analysis: Big U.S. Treasury auctions could restart rise in yields  Reuters

Surplus Bank Auctions Set for Public Inspections Fri. April 23 - PRNewswire
Surplus Bank Auctions Set for Public Inspections Fri. April 23  PRNewswire

Roger Federer To Auction Off Grand Slam Memorabilia - ATP Tour
Roger Federer To Auction Off Grand Slam Memorabilia  ATP Tour

RubiX Set to Hold NFT Art Auctions Full of “World's Firsts” - GlobeNewswire
RubiX Set to Hold NFT Art Auctions Full of “World's Firsts”  GlobeNewswire

Why KAR Auction Services Is Trading Higher Today - Benzinga
Why KAR Auction Services Is Trading Higher Today  Benzinga

Alternate Jerseys and Auctions for Rattlers in 2021 | MiLB.com - MiLB.com
Alternate Jerseys and Auctions for Rattlers in 2021 | MiLB.com  MiLB.com

RBGA notes auction winners - Alton Telegraph
RBGA notes auction winners  Alton Telegraph

Tax-forfeited land auction begins tomorrow in Hancock County - WXXV News 25
Tax-forfeited land auction begins tomorrow in Hancock County  WXXV News 25

Loewe Presents Its Weaves Collection For Sotheby's Exhibition And Auction - CR Fashion Book
Loewe Presents Its Weaves Collection For Sotheby's Exhibition And Auction  CR Fashion Book

Anthony Anderson To Host "The Amazing Friendship Run" Charity And Live Auction This Thursday, May 6th From 12:00PM-3:00PM In Malibu, CA - PRNewswire
Anthony Anderson To Host "The Amazing Friendship Run" Charity And Live Auction This Thursday, May 6th From 12:00PM-3:00PM In Malibu, CA  PRNewswire

Stella Artois Will Auction NFTs to Support UK Bar Staff - Adweek
Stella Artois Will Auction NFTs to Support UK Bar Staff  Adweek

Farmers bid on new market at Platteville Produce Auction - telegraphherald.com
Farmers bid on new market at Platteville Produce Auction  telegraphherald.com

Auction House Veterans Unveil New Data and Private Dealing Platform - ARTnews
Auction House Veterans Unveil New Data and Private Dealing Platform  ARTnews

STORAGE AUCTION - Albert Lea Tribune - Albert Lea Tribune
STORAGE AUCTION - Albert Lea Tribune  Albert Lea Tribune

The Roger Federer Collection: Sold to Benefit the RF Foundation - Christie's
The Roger Federer Collection: Sold to Benefit the RF Foundation  Christie's

This New Online Auction Site Lets You Buy Rare Cars Right From Your Phone - Robb Report
This New Online Auction Site Lets You Buy Rare Cars Right From Your Phone  Robb Report

Southeastern Plant Symposium Presents World's Top Experts and Rare Plant Auction - PRNewswire
Southeastern Plant Symposium Presents World's Top Experts and Rare Plant Auction  PRNewswire

Coralville 4thFest Basket Auction is online this year - The Gazette
Coralville 4thFest Basket Auction is online this year  The Gazette

Only Legal 1933 Double Eagle to Cross Auction Block in June | CoinNews - CoinNews.net
Only Legal 1933 Double Eagle to Cross Auction Block in June | CoinNews  CoinNews.net

Colnago joins the NFT game by offering limited-edition C64 digital render at auction - Cyclingnews.com
Colnago joins the NFT game by offering limited-edition C64 digital render at auction  Cyclingnews.com

TREASURIES-Trouble-free note auctions keep a lid on yield gains - Reuters
TREASURIES-Trouble-free note auctions keep a lid on yield gains  Reuters

India’s Tata Power Wins 250 Megawatt Solar Auction At ¢3.4 Per kWh - CleanTechnica
India’s Tata Power Wins 250 Megawatt Solar Auction At ¢3.4 Per kWh  CleanTechnica

Jen Stark and Las Jaras Wines Partner with Bitwine to Auction a Non-fungible Token (NFT) in Support of the LA Regional Food Bank - wineindustryadvisor.com
Jen Stark and Las Jaras Wines Partner with Bitwine to Auction a Non-fungible Token (NFT) in Support of the LA Regional Food Bank  wineindustryadvisor.com

Painted, Autographed Jaguars Footballs Up For Auction - WJCT NEWS
Painted, Autographed Jaguars Footballs Up For Auction  WJCT NEWS

$3.3 million in Hancock County properties are up for auction. You can bid online. - Biloxi Sun Herald
$3.3 million in Hancock County properties are up for auction. You can bid online.  Biloxi Sun Herald

Pieces of Dollywood headed to auction - WSMV Nashville
Pieces of Dollywood headed to auction  WSMV Nashville

Mecum Auctions' 30th annual motorcycle auction spotlights gorgeous bikes - Lasvegasmagazine
Mecum Auctions' 30th annual motorcycle auction spotlights gorgeous bikes  Lasvegasmagazine

HiBid.com Auctions Surpass $50 Million Last Week; Taking Bids Now on VR Headsets, Pickup Trucks, and More - PRNewswire
HiBid.com Auctions Surpass $50 Million Last Week; Taking Bids Now on VR Headsets, Pickup Trucks, and More  PRNewswire

Cresting Flood of U.S. Treasury Supply May End Auction Woes - Bloomberg
Cresting Flood of U.S. Treasury Supply May End Auction Woes  Bloomberg

Silver dollar prototype once owned by Texas Rangers co-chairman Bob Simpson sells at auction for $840,000 - ESPN
Silver dollar prototype once owned by Texas Rangers co-chairman Bob Simpson sells at auction for $840,000  ESPN

Iconic Classic Car Collection In Central Nebraska Up for Auction | netnebraska.org - NET Nebraska
Iconic Classic Car Collection In Central Nebraska Up for Auction | netnebraska.org  NET Nebraska

Auction Sales Top $39 Million Last Week on HiBid.com, with Rare Coins and Classic Cars Now Up for Bidding - PRNewswire
Auction Sales Top $39 Million Last Week on HiBid.com, with Rare Coins and Classic Cars Now Up for Bidding  PRNewswire

No Ikea? No problem. Auctions are the upstate way to shop. - Times Union
No Ikea? No problem. Auctions are the upstate way to shop.  Times Union

Basquiat NFT withdrawn from auction after artist's estate intervenes - Art Newspaper
Basquiat NFT withdrawn from auction after artist's estate intervenes  Art Newspaper

Auction | Auction Sales - Lynchburg News and Advance
Auction | Auction Sales  Lynchburg News and Advance

10 Standout Auction Lots on Artsy This Week - Artsy
10 Standout Auction Lots on Artsy This Week  Artsy

Spring surplus equipment auction goes online - WCAX
Spring surplus equipment auction goes online  WCAX

You can own a piece of Dollywood! Surplus liquidation auction scheduled for May 8 - WBIR.com
You can own a piece of Dollywood! Surplus liquidation auction scheduled for May 8  WBIR.com

Auction Of Stage & Screen Memorabilia At Doyle On April 28 - PRNewswire
Auction Of Stage & Screen Memorabilia At Doyle On April 28  PRNewswire

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

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