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7 Keys to Running a Successful Business


Although dentistry may appear to be different than other types of businesses, in reality it is a business. And although this article is written from a dentist's perspective on developing a successful practice, the principles can be used in virtually any business.

I have been in the dental industry for over 20 years and can proudly say I do have a highly successful business, also known as a practice. Over the years, I have learned many things that work in running a business and even more that do not. It is with this in mind that I share the following 7 keys to running a successful business. Regardless of your industry they can apply.

1. Have a vision

One of the most important aspects of running any business is to have a clear vision of what you want that business to be like. What do you want to be known for in the marketplace? What kind of clients do you desire? What level of service do you want to provide? Do you want to be "one among many" or do you want to be considered a leader in your industry?

By answering these and many other similar type questions, you will gain insight into the direction you can, and should, take your business.

2. Develop a plan that ties into the vision

Once you gain clarity on your vision, you must be willing to develop a plan. Far too often people have an idea of where they want their organization to be, but they fail to put together a usable plan. Take time to map out what needs to be done to achieve your outcomes.

3. Know your market

One of the most important aspects of running any type of business is to know whom your market is. You can't be all things to all people. Contrary to what some would like to believe, not everyone is his or her market. There is a very astute saying in marketing, "If everyone is your market, then no one is your market."

The clearer you are on who you are targeting the easier it will be to focus your efforts on reaching those individuals and/or companies.

4. Gain visibility within your market

Take a very focused approach to reaching your market. Just because you have determined who your market it, doesn't mean you are done. You must now be willing to have a very focused approach to targeting your market. Whether that be through direct mail, advertising, newsletters, informational seminars or any number of methods, you have to be willing to keep your name in front of your market.

5. Get your team on board

This is probably one of the most crucial and yet, often most overlooked aspects of running a business. You have to make sure your team knows what is going on. Holding regular staff meetings as a means to keep people informed is a great way to gain the buy in of your team. Additionally, be open to ideas that may come from your team members.

It will be very difficult to achieve your long-term goals if your team members either don't understand your vision or haven't bought into it. When you hire people, make sure they understand what you are trying to achieve. Whether you are dealing with new members of the team or seasoned folks, everyone must be willing to be a part of the plan. When they are, you will have a much greater chance for success.

6. Be consistent

Running and marketing a business is an ongoing process. The greatest mistake people make in virtually any industry is they try something once and expect instant results. You must be in this for the long haul. Sure, with some of your marketing strategies you will get instant, or direct, response. However, with most approaches, it is more like the tortoise and the heir. In the short-term it looks like the heir is in the lead, but the reality is he is burning himself out and ends up losing to the tortoise who had a consistent and long-term vision.

7. Realize - you change lives

One of the things I most love about dentistry is I know I change lives. I recognize this beyond a shadow of a doubt. When my patients are able to obtain the smile they once only dreamed of because of what I did for them, I know I am doing my life's work.

With most people, regardless of the industry you are in, in some way you do change lives. If you know that, your job is very rewarding.

Think about the end user of your product or service. What is it about what you provide that makes a difference for them? If you don't know, ask your customers. You may be pleasantly surprised. It is in the answers you can become clearer and clearer as to your vision and the benefits you bring to others through the services you provide.

Copyright: © 2004 by Dr. Scott Kiser

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

About The Author

Dr. Scott Kiser has been practicing general dentistry in Salt Lake City, Utah for over 20 years. Dr. Kiser has used only mercury-free substances in his treatments since the mid 90's and concentrates his practice in the areas of sedation dentistry and complete smile makeovers. Consumer Research Council of America selected him as Utah's Top Cosmetic Dentist of 2003 - 04. Visit www.greatsmilesutah.com to sign up for a FREE monthly online newsletter or for more information on Dr. Kiser and all of his services.

[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. May / 06 / 2021
Home Remedies for Wheezing - Verywell Health
Home Remedies for Wheezing  Verywell Health

5 Home Remedies To Try When You Have Dry Eyes - NDTV Swirlster
5 Home Remedies To Try When You Have Dry Eyes  NDTV Swirlster

Home remedies no match for serious eye diseases - Healio
Home remedies no match for serious eye diseases  Healio

Home Remedies for Postnasal Drip: What Works, What Doesn't - Healthline
Home Remedies for Postnasal Drip: What Works, What Doesn't  Healthline

3 Home remedies to deal with dry cough while home quarantining with COVID 19 virus - PINKVILLA
3 Home remedies to deal with dry cough while home quarantining with COVID 19 virus  PINKVILLA

Add some scepticism to Covid home remedies - Deccan Herald
Add some scepticism to Covid home remedies  Deccan Herald

6 Super easy home remedies that will help you tame your curly hair - PINKVILLA
6 Super easy home remedies that will help you tame your curly hair  PINKVILLA

Covid 19: Bhagyashree shares home remedy to combat chronic fatigue, muscle soreness - The Indian Express
Covid 19: Bhagyashree shares home remedy to combat chronic fatigue, muscle soreness  The Indian Express

Redness around nose: Causes, treatment, home remedies, and more - Medical News Today
Redness around nose: Causes, treatment, home remedies, and more  Medical News Today

5 Effective Home Remedies For Skin Tightening - NDTV Swirlster
5 Effective Home Remedies For Skin Tightening  NDTV Swirlster

My Nani's haldi doodh is more than just a home remedy - SBS
My Nani's haldi doodh is more than just a home remedy  SBS

Say goodbye to dry scalp with these effective home remedies - Yahoo India News
Say goodbye to dry scalp with these effective home remedies  Yahoo India News

Tips to deal with an unwanted pimple using home remedies - Times Now
Tips to deal with an unwanted pimple using home remedies  Times Now

Home remedies to get rid of smelly armpits - Times of India
Home remedies to get rid of smelly armpits  Times of India

Ear Infection While Pregnant: Symptoms, Causes, Treatment - Healthline
Ear Infection While Pregnant: Symptoms, Causes, Treatment  Healthline

Neetu Kapoor shares easy home remedies for relieving anxiety, muscle and joint pain - The Indian Express
Neetu Kapoor shares easy home remedies for relieving anxiety, muscle and joint pain  The Indian Express

Is joint swelling a symptom of COVID-19? - Medical News Today
Is joint swelling a symptom of COVID-19?  Medical News Today

COVID-19 Information: Dry cough could be an early symptom; treat it at home with these 5 easy remedies - Jagran English
COVID-19 Information: Dry cough could be an early symptom; treat it at home with these 5 easy remedies  Jagran English

Supplements for piles: What works and more - Medical News Today
Supplements for piles: What works and more  Medical News Today

Birthmark Removal: Types of Treatments, Cost, and More - Healthline
Birthmark Removal: Types of Treatments, Cost, and More  Healthline

EXCLUSIVE: Nushrratt Bharuccha REVEALS her DIY exfoliating scrub, home remedies to get rid of eyebags & more - PINKVILLA
EXCLUSIVE: Nushrratt Bharuccha REVEALS her DIY exfoliating scrub, home remedies to get rid of eyebags & more  PINKVILLA

Foot Pain At Night: 8 Causes, Treatment & Prevention - Healthline
Foot Pain At Night: 8 Causes, Treatment & Prevention  Healthline

Complaint sent to Chief Secretary against Vijay Sankeshwar in home remedy issue - The Hindu
Complaint sent to Chief Secretary against Vijay Sankeshwar in home remedy issue  The Hindu

Remove blackheads at home with 3 home remedies - Times of India
Remove blackheads at home with 3 home remedies  Times of India

COVID-19: Home Remedies For Oral Health Care - Rising Kashmir
COVID-19: Home Remedies For Oral Health Care  Rising Kashmir

Gum Line Cavity: Causes, Symptoms, and More - Healthline
Gum Line Cavity: Causes, Symptoms, and More  Healthline

Natural Vision Improvement Review: Safely Improve Eye Health | HeraldNet.com - The Daily Herald
Natural Vision Improvement Review: Safely Improve Eye Health | HeraldNet.com  The Daily Herald

As COVID-19 sweeps rural India, sick struggle to access healthcare - Thomson Reuters Foundation
As COVID-19 sweeps rural India, sick struggle to access healthcare  Thomson Reuters Foundation

Shingles vs. Poison Ivy: How to Tell the Difference - Healthline
Shingles vs. Poison Ivy: How to Tell the Difference  Healthline

Picking scabs on the scalp: Complications and treatment - Medical News Today
Picking scabs on the scalp: Complications and treatment  Medical News Today

The Ultimate Skin Care Routine for Combination Skin - Healthline
The Ultimate Skin Care Routine for Combination Skin  Healthline

Haircare tips: Simple Ayurvedic remedies to keep dandruff away - The Indian Express
Haircare tips: Simple Ayurvedic remedies to keep dandruff away  The Indian Express

12 Best Under-Eye Patches of 2021 - Healthline
12 Best Under-Eye Patches of 2021  Healthline

How long does gout last? What to know - Medical News Today
How long does gout last? What to know  Medical News Today

Say Goodbye To Fever Blisters With These Remedies - Pragativadi
Say Goodbye To Fever Blisters With These Remedies  Pragativadi

Home ingredients to tackle sun damage on skin and hair - Times of India
Home ingredients to tackle sun damage on skin and hair  Times of India

Government isn't the enemy; it's the solution to our future - Southgate News Herald
Government isn't the enemy; it's the solution to our future  Southgate News Herald

Red Root: Uses, Benefits, Side Effects, and Dosage - Healthline
Red Root: Uses, Benefits, Side Effects, and Dosage  Healthline

Antibiotics and Sinus Infections - Verywell Health
Antibiotics and Sinus Infections  Verywell Health

Bicep tendonitis: Causes, treatments, and recovery time - Medical News Today
Bicep tendonitis: Causes, treatments, and recovery time  Medical News Today

WhatsApp-armed youth create awareness among Sonbhadra tribals - Hindustan Times
WhatsApp-armed youth create awareness among Sonbhadra tribals  Hindustan Times

Coronavirus: Using oxygen at home? Here are some do's and don'ts to follow - Times of India
Coronavirus: Using oxygen at home? Here are some do's and don'ts to follow  Times of India

NTV: Special Discussion On Home Remedies (Video) - Social News XYZ
NTV: Special Discussion On Home Remedies (Video)  Social News XYZ

A supposed home remedy for boosting blood oxygen levels is unfounded - Khabarhub
A supposed home remedy for boosting blood oxygen levels is unfounded  Khabarhub

Black Pepper, Honey, Ginger Are Not A Remedy For Covid 19: PIB - NDTV Food
Black Pepper, Honey, Ginger Are Not A Remedy For Covid 19: PIB  NDTV Food

Managing mild Covid at home - The New Indian Express
Managing mild Covid at home  The New Indian Express

Now, 170 Ayurveda doctors on call - Ahmedabad Mirror
Now, 170 Ayurveda doctors on call  Ahmedabad Mirror

Home Remedies Using Apple Cider Vinegar - Integris
Home Remedies Using Apple Cider Vinegar  Integris

Coronavirus home remedies: Treatment options and when to seek help - Medical News Today
Coronavirus home remedies: Treatment options and when to seek help  Medical News Today

Home Remedies and Lifestyle Changes to Help Your Back Pain - Health Essentials from Cleveland Clinic
Home Remedies and Lifestyle Changes to Help Your Back Pain  Health Essentials from Cleveland Clinic

11 natural remedies for acid reflux - Medical News Today
11 natural remedies for acid reflux  Medical News Today

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6 home remedies for asthma  Medical News Today

Arthritis in the Neck Home Remedies - Verywell Health
Arthritis in the Neck Home Remedies  Verywell Health

Oily skin: Natural remedies to make at home - Medical News Today
Oily skin: Natural remedies to make at home  Medical News Today

15 GERD home remedies: Diet, herbs, posture, and more - Medical News Today
15 GERD home remedies: Diet, herbs, posture, and more  Medical News Today

5 of the best home remedies for chafing - Medical News Today
5 of the best home remedies for chafing  Medical News Today

9 home remedies for burning feet - Medical News Today
9 home remedies for burning feet  Medical News Today

Easy home remedies to cure sore throat - The Indian Express
Easy home remedies to cure sore throat  The Indian Express

Use self-help remedies with good sense and restraint - mid-day.com
Use self-help remedies with good sense and restraint  mid-day.com

Castor oil and other home remedies for pesky skin tags - Seattle Times
Castor oil and other home remedies for pesky skin tags  Seattle Times

Home remedies boom as India pandemic cases soar - Medical Xpress
Home remedies boom as India pandemic cases soar  Medical Xpress

Home Remedies That Work - WebMD
Home Remedies That Work  WebMD

The Ultimate Skin Care Routine for Dry Skin - Healthline
The Ultimate Skin Care Routine for Dry Skin  Healthline

15 Best Home Remedies for Heartburn Relief: Natural Ways to Get Rid of Heartburn - Parade
15 Best Home Remedies for Heartburn Relief: Natural Ways to Get Rid of Heartburn  Parade

Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi - Times of India
Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi  Times of India

Home remedies for insomnia: 9 options - Medical News Today
Home remedies for insomnia: 9 options  Medical News Today

6 natural home remedies to get rid of nausea - INSIDER
6 natural home remedies to get rid of nausea  INSIDER

Eczema (Atopic Dermatitis) Home Treatment and Remedies - WebMD
Eczema (Atopic Dermatitis) Home Treatment and Remedies  WebMD

Can home remedies help my sciatica? - Harvard Health - Harvard Health
Can home remedies help my sciatica? - Harvard Health  Harvard Health

10 home remedies to get relief from cough - Times of India
10 home remedies to get relief from cough  Times of India

Goodbye dull skin: 5 simple home remedies to rejuvenate your skin - Hindustan Times
Goodbye dull skin: 5 simple home remedies to rejuvenate your skin  Hindustan Times

Bzzz, slap! How to treat insect bites (home remedies included) - The Conversation AU
Bzzz, slap! How to treat insect bites (home remedies included)  The Conversation AU

Tired of Cough Drops? Try These 5 Home Remedies for Cough - EcoWatch
Tired of Cough Drops? Try These 5 Home Remedies for Cough  EcoWatch

Have mild COVID symptoms? Ayurvedic doctor shares effective home remedies - The Indian Express
Have mild COVID symptoms? Ayurvedic doctor shares effective home remedies  The Indian Express

Stomach ache? Here are some home remedies from a nutritionist - The Indian Express
Stomach ache? Here are some home remedies from a nutritionist  The Indian Express

How to get rid of dark neck: 5 effective home remedies - India Today
How to get rid of dark neck: 5 effective home remedies  India Today

VERIFY: Can at-home remedies help treat COVID-19? - WZDX
VERIFY: Can at-home remedies help treat COVID-19?  WZDX

My Upbringing Introduced Me to the Healing Power of Natural Home Remedies - Well+Good
My Upbringing Introduced Me to the Healing Power of Natural Home Remedies  Well+Good

6 home remedies to relieve headaches naturally - INSIDER
6 home remedies to relieve headaches naturally  INSIDER

Air pollution: 5 easy home remedies to stop coughing - Times of India
Air pollution: 5 easy home remedies to stop coughing  Times of India

Five effective home remedies to relieve sinus pain - Times of India
Five effective home remedies to relieve sinus pain  Times of India

5 effective home remedy for shortness of breath - Times of India
5 effective home remedy for shortness of breath  Times of India

Sciatica pain treatment: Medical options, exercises, and home remedies - Medical News Today
Sciatica pain treatment: Medical options, exercises, and home remedies  Medical News Today

Bad Home Remedies for COVID-19 - U.S. News & World Report
Bad Home Remedies for COVID-19  U.S. News & World Report

Home remedies boom as Covid-19 cases soar in India - Deccan Herald
Home remedies boom as Covid-19 cases soar in India  Deccan Herald

How to cure mouth ulcers: Top 10 home remedies - India Today
How to cure mouth ulcers: Top 10 home remedies  India Today

Simple and effective home remedies for constipation - Times of India
Simple and effective home remedies for constipation  Times of India

Natural remedies for inflammation: Foods, supplements, and more - Medical News Today
Natural remedies for inflammation: Foods, supplements, and more  Medical News Today

5 EFFECTIVE home remedies for dry cough - PINKVILLA
5 EFFECTIVE home remedies for dry cough  PINKVILLA

Dry eyelids: Causes, treatments, and home remedies - Medical News Today
Dry eyelids: Causes, treatments, and home remedies  Medical News Today

8 of the best home remedies to soothe a cough naturally, according to doctors - INSIDER
8 of the best home remedies to soothe a cough naturally, according to doctors  INSIDER

Natural remedies for hemorrhoids - Harvard Health Blog - Harvard Health
Natural remedies for hemorrhoids - Harvard Health Blog  Harvard Health

Sparse Eyebrows Treatment, Home Remedies, and Precautions - Healthline
Sparse Eyebrows Treatment, Home Remedies, and Precautions  Healthline

The best home remedies for asthma, like breathing exercises and natural herbs - INSIDER
The best home remedies for asthma, like breathing exercises and natural herbs  INSIDER

9 clinically proven natural remedies for common ailments - MD Linx
9 clinically proven natural remedies for common ailments  MD Linx

Home remedies for common cold - Times of India
Home remedies for common cold  Times of India

Is There a Home Remedy for Pink Eye? - Verywell Health
Is There a Home Remedy for Pink Eye?  Verywell Health

Effective home remedies for cough and cold: Check details here - India Today
Effective home remedies for cough and cold: Check details here  India Today

What to take for nausea: What medications and home remedies work well? - Medical News Today
What to take for nausea: What medications and home remedies work well?  Medical News Today

Liver Detox Home Remedy: Do Cleanses Work? Steps to Take - Healthline
Liver Detox Home Remedy: Do Cleanses Work? Steps to Take  Healthline

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