Best Business Tips and Strategies information channel:
We would like to thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Although dentistry may appear to be different than other types of businesses, in reality it is a business. And although this article is written from a dentist's perspective on developing a successful practice, the principles can be used in virtually any business.
I have been in the dental industry for over 20 years and can proudly say I do have a highly successful business, also known as a practice. Over the years, I have learned many things that work in running a business and even more that do not. It is with this in mind that I share the following 7 keys to running a successful business. Regardless of your industry they can apply.
1. Have a vision
One of the most important aspects of running any business is to have a clear vision of what you want that business to be like. What do you want to be known for in the marketplace? What kind of clients do you desire? What level of service do you want to provide? Do you want to be "one among many" or do you want to be considered a leader in your industry?
By answering these and many other similar type questions, you will gain insight into the direction you can, and should, take your business.
2. Develop a plan that ties into the vision
Once you gain clarity on your vision, you must be willing to develop a plan. Far too often people have an idea of where they want their organization to be, but they fail to put together a usable plan. Take time to map out what needs to be done to achieve your outcomes.
3. Know your market
One of the most important aspects of running any type of business is to know whom your market is. You can't be all things to all people. Contrary to what some would like to believe, not everyone is his or her market. There is a very astute saying in marketing, "If everyone is your market, then no one is your market."
The clearer you are on who you are targeting the easier it will be to focus your efforts on reaching those individuals and/or companies.
4. Gain visibility within your market
Take a very focused approach to reaching your market. Just because you have determined who your market it, doesn't mean you are done. You must now be willing to have a very focused approach to targeting your market. Whether that be through direct mail, advertising, newsletters, informational seminars or any number of methods, you have to be willing to keep your name in front of your market.
5. Get your team on board
This is probably one of the most crucial and yet, often most overlooked aspects of running a business. You have to make sure your team knows what is going on. Holding regular staff meetings as a means to keep people informed is a great way to gain the buy in of your team. Additionally, be open to ideas that may come from your team members.
It will be very difficult to achieve your long-term goals if your team members either don't understand your vision or haven't bought into it. When you hire people, make sure they understand what you are trying to achieve. Whether you are dealing with new members of the team or seasoned folks, everyone must be willing to be a part of the plan. When they are, you will have a much greater chance for success.
6. Be consistent
Running and marketing a business is an ongoing process. The greatest mistake people make in virtually any industry is they try something once and expect instant results. You must be in this for the long haul. Sure, with some of your marketing strategies you will get instant, or direct, response. However, with most approaches, it is more like the tortoise and the heir. In the short-term it looks like the heir is in the lead, but the reality is he is burning himself out and ends up losing to the tortoise who had a consistent and long-term vision.
7. Realize - you change lives
One of the things I most love about dentistry is I know I change lives. I recognize this beyond a shadow of a doubt. When my patients are able to obtain the smile they once only dreamed of because of what I did for them, I know I am doing my life's work.
With most people, regardless of the industry you are in, in some way you do change lives. If you know that, your job is very rewarding.
Think about the end user of your product or service. What is it about what you provide that makes a difference for them? If you don't know, ask your customers. You may be pleasantly surprised. It is in the answers you can become clearer and clearer as to your vision and the benefits you bring to others through the services you provide.
Copyright: © 2004 by Dr. Scott Kiser
Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
About The Author
Dr. Scott Kiser has been practicing general dentistry in Salt Lake City, Utah for over 20 years. Dr. Kiser has used only mercury-free substances in his treatments since the mid 90's and concentrates his practice in the areas of sedation dentistry and complete smile makeovers. Consumer Research Council of America selected him as Utah's Top Cosmetic Dentist of 2003 - 04. Visit www.greatsmilesutah.com to sign up for a FREE monthly online newsletter or for more information on Dr. Kiser and all of his services.
Why Don't They Just Get It Done: 7 Performance Tactics for CEOs
Buckling under the weight of chronic corporate restructuring, and frustrated by performers who don't respond to carefully crafted strategic plans, high level executive leaders are being confronted by a growing performance gap between what needs to get done and what gets done. Sound familiar? It's a troublesome trend that is likely happening in your firm right now.
After Hurricane Katrina - Seven Things You Can Do
If you are like me, you are living some distance from the devastation wrought by Katrina. If you are like me you not physically impacted and can watch the plight of others on television in the comfort of your home.
Top Ten Tips for Participating in Online Business Expos
Are you ready for a BASH? Have you ever been a vendor or exhibitor at an expo, craft show or other offline event? Well, when you are a participant in an online bash or online expo - many of the same expo tips apply. Here are the Top Ten essential business expo tips for online events.
Start Your Own Website in 10 Easy Steps
If you're a beginner, starting a website doesn't have to be difficult. If you begin with a good idea and take it step-by-step, you'll reap the rewards of a popular website.
Seven Ways to Improve Your Results with Follow-up
What follows is a bold statement, but sometimes it takes a bold statement to get people's attention. One of the most important and yet overlooked skills in business today is follow-up.
The 10 Benefits of Cross Cultural Training
Cross cultural differences can and do impede upon communication and interpersonal relationships. In the business world this occurs daily, where people from different cultures interact and are expected to perform and make decisions.
7 Reasons Why Training Doesn't Produce the Desired Results and What You Can Do To
Seven Reasons Why Training Doesn't Produce the Desired Results and What You Can Do To Improve Your Results OverviewAbraham Maslow said, "If the only tool you have is a hammer, every problem looks like a nail." As managers, leaders and change agents, we want to improve our organizational performance.
5 Things You Must Do Well When Buying a Business to Not Get Burned
Are you not sure what Business to buy? Need to know what is a fair deal? Martin Smith thought he was buying an established business with good credit and collectable accounts receivable. The day after settlement the surprises began.
7 Things You Can Do To Weather The Lows Of A Business Cycle
Hey, as hard as this may be for you to swallow, business online is no different than a business on Main Street in your home town or city. We have good times and we have slow times.
Get Your Mailing Noticed - Seven Tips for Effective Direct Mail Pieces
When sending mail to clients and potential clients, make your mailing stand out from the stacks of "junk mail" they receive. Here are a few easy ways to get their attention.
Business Meeting Etiquette
Business etiquette is essentially about building relationships with colleagues, clients or customers. In the business world, it is these people that can influence your success or failure.
I WANT IT NOW - 10 Tips for Freight & Drayage at Trade Shows
Gas prices continue to go through the roof and increased transportation costs will increase trade show costs across the board. Here are 10 Tips for saving time, money and your sanity.
10 Tips to Successfully Use Business Networking as a Marketing Strategy
Networking is probably the best way to build a profitable business, or sales pipeline over the long term. Many of us understand the value of networking, but we don't always know the best way to go about it.
Top 10 Stumbling Blocks that Limit Business Growth
Never in history have more entrepreneurs launched more new businesses! In America, thousands of business open their doors every single day! Unfortunately, most of them (over 90% of them) also close their doors within two years. Businesses are started with high hopes and glorious dreams.
5 Tips to Manage and Organize E-Mail
How do you focus on your urgent e-mail and organize the rest for your review? Think about how you handle your paper mail. You probably sort your paper mail quickly before you read it to figure out what to look at first, what to read later, and what to throw away.
Managing Your Major Sales - 7 Steps That Could Change The Way You Pursue Business
Ever lost a sale you thought was in the bag? Not an unfamiliar feeling for many businesses large and small. No matter how good you think your product or service is, everything finally boils down to your ability to convince others that it is good for them.
Top 7 Tips For Writing Your Marketing Plan
A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep these 7 tips in mind:Think Strategy First An overall marketing strategy drives many decisions.
Advice for New Coaches: 10 Ways to Attract Your First Paying Client and Receive Endless Referrals
Many new coaches struggle to attract their first client. Often, these coaches are so desperate to prove themselves, they'll sacrifice their financial health to coach their first few clients for free.
Top 10 Ways Websites Makes Me Suffer
I believe some people create and publish websites for the sole purpose of tormenting their visitors. Browsing various websites and navigating the Web can often be like trying to read on an airplane while a kid kicks the back of your seat and the baby next to you alternates between screaming, crying and drooling on you.
Positioning Your Company for Debt Financing
Positioning Your Company for Debt Financing: There was a time in the old days when going to the bank was the only way to get outside capital for your business. These days with the explosion of raising equity investment, many of the guidelines for running a company have been revolutionized.
Akron City Directory
© 2012 - 2021 All Rights Reserved