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Why Every Site Needs RSS
RSS or 'Really Simple Syndication' is not just for Blogs and
News sites. Every website can benefit from this newly popular
technology. The term 'syndication' is what throws a lot of people
off the track. Syndication is like news articles, isn't it?
Well it can be. But think of it like this. If you had a
bricks-and-mortar store and decided to carry a new product line,
how would you let people know? You could advertise of course, but
a better and free alternative is to send a news release to the
local paper. Their business section may carry your announcement
free of charge.
Now back to our cyber-store in virtual space. If you add a new
web page, or make substantial changes to existing pages, how do
you let your customers (both former and future) know? You can
email your former customers, but spam blocking software will
prevent half of them from getting your message. And keeping track
of mailing lists, unsubscribe requests and address changes is
nothing short of a nightmare.
Instead, post a news release using RSS. Interested customers
will have their newsreader programs watching for your
announcements, and will get the news as soon as you send it out.
The announcement will include a link to the new or changed page,
and your customer can click on it if they are interested. True,
fewer will click through than might read an email from you -- but
those who do will arrive at your site in a much more receptive
frame of mind. And those email readers still need to click
through to your site to see your new page anyhow.
If you make frequent additions or changes to your site you
should have your own RSS feed. Check out these sites to learn how
to make your own feed:
Making An RSS Feed
http://searchenginewatch.com/sereport/article.php/2175271
How To Get Your Web Site Content Syndicated
http://www.high-search-engine-ranking.com/How_To_Get_Your_Web_Site_Content_Syndicated.htm
Or you might want to try these programs to format your
information, so you can post it to your website:
ListGarden RSS Feed Generator Program
Windows, Mac OS X, or Linux, open source
http://www.softwaregarden.com/products/listgarden/index.html
RSS Headliner
Create RSS Feed file on-line to copy and post to your site.
http://www.webdevtips.com/webdevtips/codegen/rss.shtml
But what if you don't often make changes or additions to your
site? There is a new site that offers a solution to that problem.
Shared RSS provides feed by TOPIC rather than publisher. So you
simply post your message in the appropriate topic category (there
are thousands to choose from) and share your feed with others
publishing on the same topic. It is a free service that you
certainly should use if you do not publish your own feed.
http://www.sharedrss.com/
Wouldn't that mean (I can hear someone object) that I would be
sharing a feed with my competition? Well yes, but that isn't a
bad thing. It's like all those antique stores that congregate in
the same part of town -- shoppers flock there and wander store to
store, to the benefit of all.
Don't kid yourself, customers already know about your
competition. For every customer of yours who visits their sites
because they found an RSS link on your site, you will receive
one, two or three visits from potential customers who found your
information on an RSS link they discovered on your competitors
site, or in a catalog of RSS feeds. The benefit far outweighs the
risk.
And RSS feeds are not just for business. If other sites submit
to the shared feed they will bring with them more people
interested in that topic, who may become your future
customers.
No, RSS is not just for Blogs anymore! Start your own or
submit to a shared feed, either way you can only benefit.
The following article may be freely reprinted in digital
formats or print, so long as the 'about the author' box is left
intact. If placed online or in a medium supporting live links,
the links should be activated.
About The Author
Andrew J. Morris is the owner and creator of SharedRSS -- a
website that allows all website owners to syndicate their newly
added material for FREE. http://www.sharedrss.com/
MORE RESOURCES updated Tue. September / 17 / 2024
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