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Why Every Site Needs RSS


RSS or 'Really Simple Syndication' is not just for Blogs and News sites. Every website can benefit from this newly popular technology. The term 'syndication' is what throws a lot of people off the track. Syndication is like news articles, isn't it?

Well it can be. But think of it like this. If you had a bricks-and-mortar store and decided to carry a new product line, how would you let people know? You could advertise of course, but a better and free alternative is to send a news release to the local paper. Their business section may carry your announcement free of charge.

Now back to our cyber-store in virtual space. If you add a new web page, or make substantial changes to existing pages, how do you let your customers (both former and future) know? You can email your former customers, but spam blocking software will prevent half of them from getting your message. And keeping track of mailing lists, unsubscribe requests and address changes is nothing short of a nightmare.

Instead, post a news release using RSS. Interested customers will have their newsreader programs watching for your announcements, and will get the news as soon as you send it out. The announcement will include a link to the new or changed page, and your customer can click on it if they are interested. True, fewer will click through than might read an email from you -- but those who do will arrive at your site in a much more receptive frame of mind. And those email readers still need to click through to your site to see your new page anyhow.

If you make frequent additions or changes to your site you should have your own RSS feed. Check out these sites to learn how to make your own feed:

Making An RSS Feed


http://searchenginewatch.com/sereport/article.php/2175271 How To Get Your Web Site Content Syndicated


http://www.high-search-engine-ranking.com/How_To_Get_Your_Web_Site_Content_Syndicated.htm

Or you might want to try these programs to format your information, so you can post it to your website:

ListGarden RSS Feed Generator Program


Windows, Mac OS X, or Linux, open source


http://www.softwaregarden.com/products/listgarden/index.html

RSS Headliner


Create RSS Feed file on-line to copy and post to your site.


http://www.webdevtips.com/webdevtips/codegen/rss.shtml

But what if you don't often make changes or additions to your site? There is a new site that offers a solution to that problem. Shared RSS provides feed by TOPIC rather than publisher. So you simply post your message in the appropriate topic category (there are thousands to choose from) and share your feed with others publishing on the same topic. It is a free service that you certainly should use if you do not publish your own feed.

http://www.sharedrss.com/

Wouldn't that mean (I can hear someone object) that I would be sharing a feed with my competition? Well yes, but that isn't a bad thing. It's like all those antique stores that congregate in the same part of town -- shoppers flock there and wander store to store, to the benefit of all.

Don't kid yourself, customers already know about your competition. For every customer of yours who visits their sites because they found an RSS link on your site, you will receive one, two or three visits from potential customers who found your information on an RSS link they discovered on your competitors site, or in a catalog of RSS feeds. The benefit far outweighs the risk.

And RSS feeds are not just for business. If other sites submit to the shared feed they will bring with them more people interested in that topic, who may become your future customers.

No, RSS is not just for Blogs anymore! Start your own or submit to a shared feed, either way you can only benefit.

The following article may be freely reprinted in digital formats or print, so long as the 'about the author' box is left intact. If placed online or in a medium supporting live links, the links should be activated.

About The Author

Andrew J. Morris is the owner and creator of SharedRSS -- a website that allows all website owners to syndicate their newly added material for FREE. http://www.sharedrss.com/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. March / 29 / 2024

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

How Google Reader died — and why the web misses it more than ever - The Verge
How Google Reader died — and why the web misses it more than ever  The Verge

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

What Is an RSS Feed? (And Where to Get It) - Lifewire
What Is an RSS Feed? (And Where to Get It)  Lifewire

RSS Feeds - Climate Change - Conservation International
RSS Feeds - Climate Change  Conservation International

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

Here’s How RSS Feeds Enhance Online User Experiences - Spiceworks News and Insights
Here’s How RSS Feeds Enhance Online User Experiences  Spiceworks News and Insights

A message to our RSS subscribers only: - EDF Health - Environmental Defense Fund
A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

What Is an RSS Feed? Here's What You Need to Know - Business Insider
What Is an RSS Feed? Here's What You Need to Know  Business Insider

The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips - WIRED
The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

All Things Considered - NPR
All Things Considered  NPR

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Arc Blog - The Arc
Arc Blog  The Arc

New Ways to Customize Your Facebook Feed - Meta Store
New Ways to Customize Your Facebook Feed  Meta Store

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

ESPN.com News Feeds - ESPN
ESPN.com News Feeds  ESPN

Midnight Blizzard: Guidance for responders on nation-state attack - Microsoft
Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

Seattle Bike Blog - Seattle Bike Blog
Seattle Bike Blog  Seattle Bike Blog

Microsoft Learn Blog - Microsoft Community Hub - Microsoft
Microsoft Learn Blog - Microsoft Community Hub  Microsoft

Easy Access to Amazon Wishlists in RSS | AWS News Blog - AWS Blog
Easy Access to Amazon Wishlists in RSS | AWS News Blog  AWS Blog

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

4 Ways to embed Facebook posts and Page features on your site - Sprout Social
4 Ways to embed Facebook posts and Page features on your site  Sprout Social

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

All Reviews, Blogs, and Lists by Wirecutter - The New York Times
All Reviews, Blogs, and Lists by Wirecutter  The New York Times

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

News Feed ranking, powered by machine learning - Facebook Engineering
News Feed ranking, powered by machine learning  Facebook Engineering

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

Round up - BBC
Round up  BBC

A quick and dirty guide to making custom feeds on Bluesky - Southern Fried Science
A quick and dirty guide to making custom feeds on Bluesky  Southern Fried Science

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

NEW Planet Money - NPR
NEW Planet Money  NPR

The Knowledge Project Podcast - Farnam Street
The Knowledge Project Podcast  Farnam Street

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

Microsoft collaborates with Tenable to support federal cybersecurity efforts - Microsoft
Microsoft collaborates with Tenable to support federal cybersecurity efforts  Microsoft

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Jumpstart your AI Learning journey with IBM for free - IBM
Jumpstart your AI Learning journey with IBM for free  IBM

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

F1 Legal Notices | Official Formula 1 Website - Formula 1
F1 Legal Notices | Official Formula 1 Website  Formula 1

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Tennis Scores - ATP & WTA Match Results - Tennis Now
Tennis Scores - ATP & WTA Match Results  Tennis Now

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

CyberWire: Your Cybersecurity News Connection - Cyber News - The CyberWire
CyberWire: Your Cybersecurity News Connection - Cyber News  The CyberWire

MacRumors: Apple News and Rumors - MacRumors
MacRumors: Apple News and Rumors  MacRumors

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

The eccentric economic ideology of RSS and BJP – Part 1 - The Times of India
The eccentric economic ideology of RSS and BJP – Part 1  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

RSS wants Hindu renaissance, Modi is its mascot - The Times of India
RSS wants Hindu renaissance, Modi is its mascot  The Times of India

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

BBC Blogs - Strictly Come Dancing - BBC
BBC Blogs - Strictly Come Dancing  BBC

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

NHS Employers - NHS Employers
NHS Employers  NHS Employers

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