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What The Hell Is A Blog Anyway?
The word 'blog' is a shortened version of 'web blog'. A 'web log' just means a log or diary-type entry on the web. So if you were away travelling on a round the world trip you might post a diary on a website so your friends and family could keep up to date with your progress. On this online diary, or 'web blog' you might also post photos for your friends and family to view.
And so - the BLOG was born. And it's really nothing more than that - a collection of thoughts and information from one individual to be read and seen by others.
So What Makes A Blog Different To A Website?
A blog is more immediate and informal. A blog doesn't have a homepage as such - it just has blog entries or 'posts'. The author or 'blogger' makes regular posts into the blog that are archived as new ones are added.
The main difference between a website and a blog is that a blog is designed to be added to much more frequently than a website. Some blogs are added to by their authors once a day or more! But it has to be said that such bloggers are in the minority.
**Is Blogging For You?
Well, it provides you with a unique opportunity to keep in close contact with a specific group of people. The CEO of a company may choose to launch a blog to keep in touch with staff members and shareholders. As a business-owner you might want to start a blog to let your customers or suppliers know what is happening in your business.
Blogs are not for everyone, so here's a few key questions to ask yourself.
** Question 1
Do you want to keep in close contact, on a one-to-one basis with a specific group of individuals?
** Question 2
Do you have the time to add a new and valuable information to your blog at least once a week? (Or can you pay someone to do this on your behalf?)
** Question 3
Do you find that people are always coming to you wanting more information about your product or services and that maybe posting regular updates on the Internet about this might free up your time to be spent on other activities?
** Question 4
Are you offering information products or services that you can provide 'tasters' of in a blog?
If you find yourself answering yes to most of these question then you should seriously consider starting your very own blog.
It's A Gut Feel Thing
Ultimately the decision comes down to whether you have things to say to others on a one-to-one basis. Unlike many websites you see out there, a blog is very much a person-to-person experience. A corporate blog wouldn't really work unless you had a face and name that people could put to all the posts.
It's also worth noting that a blog can be a two-way communication tool. Most of the blog software available includes options for readers to be able to post comments in response to what has been written. This can be an excellent marketing and research tool for your business if handled in the right way.
Whatever you do - don't take the decision to start a blog lightly. It can be a big commitment and once you've started out on that road there's no going back. People will be regularly checking your blog after you've publicised it and the pressure is then on to deliver readable material on a regular basis.
Some Blogging Software To Consider
Typepad - very popular and comes with a free trial and upgrade options: http://www.typepad.com BlogHarbour - also comes with a free 30-day trial http://www.blogharbor.com Blogger - the 'grand daddy' of blogging http://www.blogger.com
My blog: http://michaelcheney.typepad.com
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
Update Your Websites Content Automatically 24/7 Using RSS(Real Simple Syndication) and RSS Feeds
RSS(Real Simple Syndication) is the newest form of content syndication to hit the Internet and is widely becoming the best known way online to deliver fresh targeted content to your website(s) to whatever audience you're targeting 24/7/365.Now for those of you who aren't quite up to speed on "RSS" here's the basic definition -- RSS is an acronym for "Real Simple Syndication" or "Rich Site Summary", and the .
The Key To Marketing With Blogs
I've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging.
What is RSS? To begin with, it's one of those things everyone says is easy to understand. And it is, as soon as you have your own 'ah-ha' moment.
Shorten Your Blogging-RSS Learning and Submission Curve
A blog is a frequent, online publication of comments, web links, and news. It is an online Enzine of sorts.
Feeds For Small Business: Real World Examples
A merchant I was talking to the other day asked to me, "Aren't feeds for bigger companies with IT people on staff?" All they knew about feeds was that bigger companies , news providers etc., were using them.
What is Blogging?
Blogs have been around for many years but have recently become somewhat a new 'craze'. A Blog is short for Web Log is basically an online journal.
How RSS Advertising Can Help Business Gain A Higher ROI
I recently read the case study conducted by Pheedo, an advertising company on the use of RSS Feeds advertising versus email advertising.The difference in results were staggering.
Benefits to RSS
RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways.
Writing Good Blogs
There's a lot of blogs out there on the Web, most of which don't entice one to go back regularly to read updates. What is missing from these on-line journals that would essentially make them 'good' blogs? Well, the answers in life usually come down to simplicities.
Blog or Ezine? Top 7 Reasons to Blog Now!
Many of my small business clients ask me: "What is a blog and do I need one?" As a marketing consultant and business coach, I too had to address those questions in my own business.A blog is a form of online journal that business owners use to develop customer relationships and establish credibility.
RSS Feeds Explosion
Gain Massive Exposure For Your ServiceGet your web site listed in Google and Yahoo in day's if not hours, I did, never pay $299 to be listed in Yahoo - you can get your site listed if you have an RSS feed.Googlebot and Yahoo's 'Slurp' bot have never left my server since putting up a RSS feed, and syndicating it through RSS directories where it was quickly found by an eager, info- hungry crowd of affluent types who are looking to spend their disposable income on something that captures their imagination.
Business Blogging - 5 Tips to Help You Smashl Through Writers Block
It's inevitable. Everyone hits the wall.
How to Use RSS for Free Targeted Website Traffic
RSS (real simple syndication) is the new rage in communication. Why? Because people are beginning to see the traffic and communication potential of using RSS to boost their business.
The Right Blog Software Can Make A Blog Stand Out from the Crowd
Blogs are an easy way to get your voice out onto the Net. For the Web-It-Yourselfer, custom blogs are a great way to learn about web technologies and create something from the ground up.
Microsoft and Google Show Its Time for RSS Marketing
Many internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can't convince them, or everyone would be jumping on the RSS wagon by now.
BlogoCentric Communication: The Next Great Event in Social Evolution
Here is a pretty cool lesson in the structure and travel of information in the Blogosphere (that's bloggers on the Internet talking to each other about each other). If you haven't read the book The Tipping Point yet, then you are really missing something because it sets the foundation for how future electronic communications are going to happen in the future.
Sales Marketing: Secrets To Using Blogs (Online Diaries) To Increase Your sales And Profits
These days, everybody is blogging.How about you?You can incorporate blogging into your sales marketing and achieve more success.
So You Have a Blog, Now What Do You Do With It? Blog Basics
(This article assumes that you have already set up a blog on your website. I highly recommend using sBlog: http://servous.
How Can You Use Blogs To Increase Traffic?
I am conducting my 1st customer appreciation webcast and asked my subscribers list what is their most pressing question they have about blogs and rss.Here's one of the questions I have:How can you use blogs to incease traffic?Blogs can increase traffic through the following:1.
Blogs and Journalism
The world has seen the emergence of a new style of journalism, based on a 'raw feed' directly from the source. And the common notion that surrounds the emergence of serving 'raw feed' is that the journalists testing the new waters are bound to wreak havoc on institutionalized media.
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