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Will Spam-Blogging Be The Death Of Blogging?


Technorati reports that 30,000 - 40,000 new blogs are being created each day.

According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs.

What are spam blogs? They are fake blogs that are created by robots in order to foster link farms, attempted search engine optimization, or drive traffic through to advertising or affiliate sites.

They contain robot-generated posts made up of random words, with the title linking back to the blogger's own pages.

Many bloggers see them as a way of getting their pages indexed quickly by Google and other search engines.

Sifry estimates that about 20% of the aggregate pings Technorati receives are from spam blogs. Most of this fake blog spam comes from hosted services or from specific IP addresses.

Those in the SEO world are well aware of this. There are even services like Blogburner that encourage creation of spammy blogs and spam-pinging to get your sites indexed quickly.

As a blogging evangelist, I wholeheartedly recommend blogging as an SEO tactic. But I also emphasize that you should use your blog for more than just SEO.

At the Spam Squashing Summit, blog services decided to collaborate to report and combat blog-spamming.

Technorati currently claims to catch about 90% of spam and remove it from the index. They also notify the blog hosting operators.

But I believe that they are fighting a losing battle. As I write this there are software and robots being created that will create spam-blogs more efficiently and in ways that will be harder to detect.

The SEO "black hats" are always far ahead of the technology and safeguards that these services can put in place.

Take down a few spam-blogs and hundreds more will arise.

Blogging evangelist and PR guru, Steve Rubel, sums up this dilemma rather well on his Micropersuasion blog. http://www.micropersuasion.com

He believes that its human nature for people to exploit new technologies, and that it's really up to the search engines to help put a stop to these by undercutting the economics of blogspam, much like they did with nofollow and comment spam.

But the trade-off is that such a move would also reduce any impact that blogs have on search results.

Fact: The more you abuse a technology, the less effective it becomes.

Spam blogging will force search engines like Google to change their ranking algorithms and eventually assign less value to links from blogs.

Unless they put in safeguards to prevent robots from taking over, its safe to assume that blogging will become less effective as an SEO tactic over time.

Of course, the spammers will then just have to find new avenues and means to spam the engines.

But why ruin a good thing in the first place? Blogs are much more than just tools for search engine optimization.

A blog can be a great tool for personal branding and building relationships with your website visitors and customers.

Instead of using blogs for spam, focus on building content-rich sites and getting high-value links to them.

Don't restrict yourself to just the SEO benefits of blogging.

Appreciate the value that blogs can add to your marketing and public relations strategy and use them the way they were meant to be used.

_____________________________________________

Priya Shah is the CEO of eBrand360. She writes on internet marketing, search engine optimization and business blogging. Subscribe to her free eCourse on Blogging for Marketers

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked. _____________________________________________


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. June / 12 / 2021

Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account - Hindustan Times
  1. Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account  Hindustan Times
  2. Twitter removes blue tick from RSS chief Mohan Bhagwat's account, restores later  Mint
  3. Twitter Took Away Verified badge From Vice President, RSS And Other Chief's Accounts, However, Restored It Later  Techstory
  4. Twitter removes verification badges of personal accounts of VP Naidu, RSS top brass; restores later citing rules  Devdiscourse
  5. Badge taken off after inactivity for 6 months: Twitter on blue tick  Business Standard
  6. View Full Coverage on Google News

Heather Thomson Sounds Off on RHONY Newbie Eboni Williams and It's Not Pretty - AllaboutTRH.com
Heather Thomson Sounds Off on RHONY Newbie Eboni Williams and It's Not Pretty  AllaboutTRH.com

Candiace Dillard Claims RHOP Co-Star Ashley Darby Gets Less Criticism Because She's “Light-Skinned” - AllaboutTRH.com
Candiace Dillard Claims RHOP Co-Star Ashley Darby Gets Less Criticism Because She's “Light-Skinned”  AllaboutTRH.com

Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw - News18
Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw  News18

Using Feedly to generate post ideas - LexBlog
Using Feedly to generate post ideas  LexBlog

Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform? - Jagran English
Twitter Ban Row: After Nigeria, is India next to ban the micro-blogging platform?  Jagran English

Explained: Why India can't block Twitter, unlike Nigeria - ummid.com
Explained: Why India can't block Twitter, unlike Nigeria  ummid.com

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard  Nieman Journalism Lab at Harvard

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Real Lawyers Have Blogs Archives - LexBlog
Real Lawyers Have Blogs Archives  LexBlog

Newslettering vs. Blogging - CRM Buyer
Newslettering vs. Blogging  CRM Buyer

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

The Impeachment Was a Watershed Moment for Legal Blogging | National Law Journal - Law.com
The Impeachment Was a Watershed Moment for Legal Blogging | National Law Journal  Law.com

Employer’s Policies On Blogging, Solicitation and E-Mail Signature Blocks Lawful, NLRB Rules (For Now, Anyway) - JD Supra
Employer’s Policies On Blogging, Solicitation and E-Mail Signature Blocks Lawful, NLRB Rules (For Now, Anyway)  JD Supra

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

How to start a blog: a complete guide for beginners - Techradar
How to start a blog: a complete guide for beginners  Techradar

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France - CPJ Press Freedom Online
Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France  CPJ Press Freedom Online

Simon Carless's Blog - Why TikTok matters for game discovery - Gamasutra
Simon Carless's Blog - Why TikTok matters for game discovery  Gamasutra

Niklas Gray's Blog - A Debugging Story - Gamasutra
Niklas Gray's Blog - A Debugging Story  Gamasutra

Blogging is back, but better » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Blogging is back, but better » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Ricardo Bess's Blog - An approach to understanding art styles - Gamasutra
Ricardo Bess's Blog - An approach to understanding art styles  Gamasutra

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

ET Is Live Blogging the 2021 Oscars - WUSA9.com
ET Is Live Blogging the 2021 Oscars  WUSA9.com

Feedburner is getting an updated infrastructure at the loss of email subscription service by Google - Digital Information World
Feedburner is getting an updated infrastructure at the loss of email subscription service by Google  Digital Information World

Back to the RSS Future - TechNewsWorld
Back to the RSS Future  TechNewsWorld

Martin Annander's Blog - Love Letter to Cyberpunk 2077 - Gamasutra
Martin Annander's Blog - Love Letter to Cyberpunk 2077  Gamasutra

The Wandering Village - Kickstarter success without a playable demo - Gamasutra
The Wandering Village - Kickstarter success without a playable demo  Gamasutra

Not Game Over: Game Developers Tackle the Climate Crisis - Gamasutra
Not Game Over: Game Developers Tackle the Climate Crisis  Gamasutra

Mattia Podini's Blog - 7 Nudges & Manipulative Techniques present in Undertale - Gamasutra
Mattia Podini's Blog - 7 Nudges & Manipulative Techniques present in Undertale  Gamasutra

How to speed up your hyper-casual game's launch at every step of the publishing process - Gamasutra
How to speed up your hyper-casual game's launch at every step of the publishing process  Gamasutra

Publishing a game on Epic Games Store: Three (not so) simple steps - Gamasutra
Publishing a game on Epic Games Store: Three (not so) simple steps  Gamasutra

Jon Zacharias, Co-Founder of GR0, Releases Guide on How to Turn Influencers Into Blogging Weapons - Business Wire
Jon Zacharias, Co-Founder of GR0, Releases Guide on How to Turn Influencers Into Blogging Weapons  Business Wire

Three key discoverability takeaways from the Epic/Apple lawsuit - Gamasutra
Three key discoverability takeaways from the Epic/Apple lawsuit  Gamasutra

Three Ways the NBA Top Shot Economy Could Collapse - Gamasutra
Three Ways the NBA Top Shot Economy Could Collapse  Gamasutra

Analysis: Apple vs. Epic - the key monopoly takeaways - Gamasutra
Analysis: Apple vs. Epic - the key monopoly takeaways  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Using live biometric data to adapt a mood and enhance the player experience - Gamasutra
Using live biometric data to adapt a mood and enhance the player experience  Gamasutra

The Simplest Trailer to Make For Your Steam Page - Gamasutra
The Simplest Trailer to Make For Your Steam Page  Gamasutra

How to Improve the About This Game section on your Steam store page - Gamasutra
How to Improve the About This Game section on your Steam store page  Gamasutra

Josh Bycer's Blog - Revisiting the Fall of Resident Evil - Gamasutra
Josh Bycer's Blog - Revisiting the Fall of Resident Evil  Gamasutra

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

Anmol Jangir's Blog - Virtual Reality Is Very Real - Gamasutra
Anmol Jangir's Blog - Virtual Reality Is Very Real  Gamasutra

Ravi Teja Sanampudi's Blog - Implementing Bounty Hunting in Mafia III - Gamasutra
Ravi Teja Sanampudi's Blog - Implementing Bounty Hunting in Mafia III  Gamasutra

Simon Carless's Blog - Cyberpunk 2077, expectation management & your game - Gamasutra
Simon Carless's Blog - Cyberpunk 2077, expectation management & your game  Gamasutra

The Not so Secrets to Success in the Game Industry - Gamasutra
The Not so Secrets to Success in the Game Industry  Gamasutra

Live Blogging with Eddie Rivera: Dodgers Beat Nationals 3-0, for Sweep – Pasadena Now - Pasadena Now
Live Blogging with Eddie Rivera: Dodgers Beat Nationals 3-0, for Sweep – Pasadena Now  Pasadena Now

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

Why a Community and Retention Strategy matters Post-IDFA - Gamasutra
Why a Community and Retention Strategy matters Post-IDFA  Gamasutra

Of Mice and Men - Making a Meaningful Scent System in Redwall - Gamasutra
Of Mice and Men - Making a Meaningful Scent System in Redwall  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Josh Bycer's Blog - The Successful Steps of Early Access Games - Gamasutra
Josh Bycer's Blog - The Successful Steps of Early Access Games  Gamasutra

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

Steam tag trends, Epic & Valve lawsuit drama, & more - Gamasutra
Steam tag trends, Epic & Valve lawsuit drama, & more  Gamasutra

The argument for simpler games, in an industry obsessed with complexity - Gamasutra
The argument for simpler games, in an industry obsessed with complexity  Gamasutra

Steam's marketing tracking, Epic's exclusivity data & more - Gamasutra
Steam's marketing tracking, Epic's exclusivity data & more  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers - Gamasutra
Ruben Torres Bonet's Blog - Compilation Visualizer: Uncover These Iteration Time Killers  Gamasutra

Twitter refuses to block accounts on govt order, stresses on freedom of expression, govt finds it ‘unusual’ - National Herald
Twitter refuses to block accounts on govt order, stresses on freedom of expression, govt finds it ‘unusual’  National Herald

Ryan Sumo's Blog - How much should I discount my game? - Gamasutra
Ryan Sumo's Blog - How much should I discount my game?  Gamasutra

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

Ross Przybylski's Blog - How Randomness Contributes to Strategic Thinking - Gamasutra
Ross Przybylski's Blog - How Randomness Contributes to Strategic Thinking  Gamasutra

Josh Bycer's Blog - A Design Discussion on Death Stranding - Gamasutra
Josh Bycer's Blog - A Design Discussion on Death Stranding  Gamasutra

Josh Bycer's Blog - Celebrating the rise of Indie Development - Gamasutra
Josh Bycer's Blog - Celebrating the rise of Indie Development  Gamasutra

Going Indie in the Midst of a Pandemic - Gamasutra
Going Indie in the Midst of a Pandemic  Gamasutra

Simon Carless's Blog - Steam gets 'experimental' with discovery - Gamasutra
Simon Carless's Blog - Steam gets 'experimental' with discovery  Gamasutra

Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more - Gamasutra
Simon Carless's Blog - Apple's Arcade shifts, Steam's cookies & more  Gamasutra

2020 Relief: An Empathy-Driven Way to Design Games - Gamasutra
2020 Relief: An Empathy-Driven Way to Design Games  Gamasutra

6 Mistakes That'll Drain the 'Juice' Out Of Your Game - Gamasutra
6 Mistakes That'll Drain the 'Juice' Out Of Your Game  Gamasutra

Josh Bycer's Blog - The Impact of Videogame Criticism - Gamasutra
Josh Bycer's Blog - The Impact of Videogame Criticism  Gamasutra

Peter de Jong's Blog - Optimizing Human: Fall Flat for mobile devices - Gamasutra
Peter de Jong's Blog - Optimizing Human: Fall Flat for mobile devices  Gamasutra

Jump-Start a Year's Worth of Content via the Launch With Words Plugin - WP Tavern
Jump-Start a Year's Worth of Content via the Launch With Words Plugin  WP Tavern

Simon Carless's Blog - Steam's end of year bonanza gets 'experimental' - Gamasutra
Simon Carless's Blog - Steam's end of year bonanza gets 'experimental'  Gamasutra

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Daniel Kleffmann's Blog - Collaboration games in the aftermath of COVID-19 - Gamasutra
Daniel Kleffmann's Blog - Collaboration games in the aftermath of COVID-19  Gamasutra

Josh Bycer's Blog - Roguelike Lessons Horror Games Need to Learn - Gamasutra
Josh Bycer's Blog - Roguelike Lessons Horror Games Need to Learn  Gamasutra

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Deep dive: inside King Of Crabs' Steam F2P success - Gamasutra
Deep dive: inside King Of Crabs' Steam F2P success  Gamasutra

Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077 - Gamasutra
Angela Limoncelli's Blog - 5 Insights from 3700 Reviews of Cyberpunk 2077  Gamasutra

David Muennich's Blog - How Supraland's puzzles are different - Gamasutra
David Muennich's Blog - How Supraland's puzzles are different  Gamasutra

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

Josh Bycer's Blog - A Study on Modern Mobile Design - Gamasutra
Josh Bycer's Blog - A Study on Modern Mobile Design  Gamasutra

Iuliana U's Blog - Long Dark: Survival game HUD UI - Gamasutra
Iuliana U's Blog - Long Dark: Survival game HUD UI  Gamasutra

Switch & Steam discount strategies? Here's some good ones - Gamasutra
Switch & Steam discount strategies? Here's some good ones  Gamasutra

Do betas & demos right, the Monster Train way! - Gamasutra
Do betas & demos right, the Monster Train way!  Gamasutra

Why Nintendo's Switch continues to see so much success - Gamasutra
Why Nintendo's Switch continues to see so much success  Gamasutra

David Logan's Blog - Indie Insights: Hooks and Anchors - Gamasutra
David Logan's Blog - Indie Insights: Hooks and Anchors  Gamasutra

Simon Carless's Blog - Who's playing what on PlayStation 5? - Gamasutra
Simon Carless's Blog - Who's playing what on PlayStation 5?  Gamasutra

How did Rust make $1 million in Steam revenue in a day - twice? - Gamasutra
How did Rust make $1 million in Steam revenue in a day - twice?  Gamasutra

Iron Galaxy Studios: Biden's American Families Plan Sees People - Gamasutra
Iron Galaxy Studios: Biden's American Families Plan Sees People  Gamasutra

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

The Scary Secrets of Horror Design From Silent Hill 4 The Room - Gamasutra
The Scary Secrets of Horror Design From Silent Hill 4 The Room  Gamasutra

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