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Will Spam-Blogging Be The Death Of Blogging?


Technorati reports that 30,000 - 40,000 new blogs are being created each day.

According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs.

What are spam blogs? They are fake blogs that are created by robots in order to foster link farms, attempted search engine optimization, or drive traffic through to advertising or affiliate sites.

They contain robot-generated posts made up of random words, with the title linking back to the blogger's own pages.

Many bloggers see them as a way of getting their pages indexed quickly by Google and other search engines.

Sifry estimates that about 20% of the aggregate pings Technorati receives are from spam blogs. Most of this fake blog spam comes from hosted services or from specific IP addresses.

Those in the SEO world are well aware of this. There are even services like Blogburner that encourage creation of spammy blogs and spam-pinging to get your sites indexed quickly.

As a blogging evangelist, I wholeheartedly recommend blogging as an SEO tactic. But I also emphasize that you should use your blog for more than just SEO.

At the Spam Squashing Summit, blog services decided to collaborate to report and combat blog-spamming.

Technorati currently claims to catch about 90% of spam and remove it from the index. They also notify the blog hosting operators.

But I believe that they are fighting a losing battle. As I write this there are software and robots being created that will create spam-blogs more efficiently and in ways that will be harder to detect.

The SEO "black hats" are always far ahead of the technology and safeguards that these services can put in place.

Take down a few spam-blogs and hundreds more will arise.

Blogging evangelist and PR guru, Steve Rubel, sums up this dilemma rather well on his Micropersuasion blog. http://www.micropersuasion.com

He believes that its human nature for people to exploit new technologies, and that it's really up to the search engines to help put a stop to these by undercutting the economics of blogspam, much like they did with nofollow and comment spam.

But the trade-off is that such a move would also reduce any impact that blogs have on search results.

Fact: The more you abuse a technology, the less effective it becomes.

Spam blogging will force search engines like Google to change their ranking algorithms and eventually assign less value to links from blogs.

Unless they put in safeguards to prevent robots from taking over, its safe to assume that blogging will become less effective as an SEO tactic over time.

Of course, the spammers will then just have to find new avenues and means to spam the engines.

But why ruin a good thing in the first place? Blogs are much more than just tools for search engine optimization.

A blog can be a great tool for personal branding and building relationships with your website visitors and customers.

Instead of using blogs for spam, focus on building content-rich sites and getting high-value links to them.

Don't restrict yourself to just the SEO benefits of blogging.

Appreciate the value that blogs can add to your marketing and public relations strategy and use them the way they were meant to be used.

_____________________________________________

Priya Shah is the CEO of eBrand360. She writes on internet marketing, search engine optimization and business blogging. Subscribe to her free eCourse on Blogging for Marketers

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked. _____________________________________________


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. March / 06 / 2021

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Hey World lets you run newsletters and blogs from your email account  TechRadar

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Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel - PRNewswire
Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

The Blog Era Was Perfectly Imperfect - Complex
The Blog Era Was Perfectly Imperfect  Complex

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

news Packers-Saints Week 3 Live Blog Sep 28, 2020 - Packers.com
news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

SeekaHost University eLearning Website Announces Web App Integration: Teaching The Next Generation of Digital Workers - PRNewswire
SeekaHost University eLearning Website Announces Web App Integration: Teaching The Next Generation of Digital Workers  PRNewswire

Josh Bycer's Blog - Understanding Pain Points in Game Design - Gamasutra
Josh Bycer's Blog - Understanding Pain Points in Game Design  Gamasutra

Cyberpunk 2077 - Have video games become products like any other? - Gamasutra
Cyberpunk 2077 - Have video games become products like any other?  Gamasutra

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

UX designer or game designer: Which one do you need? - Gamasutra
UX designer or game designer: Which one do you need?  Gamasutra

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Matt Smith's Blog - The Rapid Prototyping Game - Gamasutra
Matt Smith's Blog - The Rapid Prototyping Game  Gamasutra

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Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

Alex Driml's Blog - Improving Narrative Accessibility - Gamasutra
Alex Driml's Blog - Improving Narrative Accessibility  Gamasutra

Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule - Lifehacker
Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

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Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

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The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

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Best blogging platforms of 2021  TechRadar

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

10+ Lessons from the History of Mobile 4X Strategy - Gamasutra
10+ Lessons from the History of Mobile 4X Strategy  Gamasutra

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

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8 Ways to Get (And Keep) Blog Readers  Backstage

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What Is an RSS Feed? (+ How to Get Started)  G2

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Launch Day Depression (And Why I'm Over It)  Gamasutra

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Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

Throwing Exceptions as Expressions in Unity - The C# 7 Way - Gamasutra
Throwing Exceptions as Expressions in Unity - The C# 7 Way  Gamasutra

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020 - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020  Voices.com

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform - The Times of India Blog
The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

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How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

Big 12 Power Rankings: Week 13 - widerightnattylite.com
Big 12 Power Rankings: Week 13  widerightnattylite.com

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WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

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Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Mamata is a fighter but BJP is building momentum in Bengal - The Times of India Blog
Mamata is a fighter but BJP is building momentum in Bengal  The Times of India Blog

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

Will COVID-19 Make Us More Socialist? - Scientific American Blog Network - Scientific American
Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

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Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

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Blogs:  Gamasutra

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How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

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Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

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Rising divorces a sign of justice, not arrogance  Times of India

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Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

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Ori and the Will of the Wisps: Destroying Hope  Gamasutra

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

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Private blog networks: A great way to get your site penalized  Search Engine Land

Your Top 15 in '15: Most popular on PLOS BLOGS Network - PLoS Blogs
Your Top 15 in '15: Most popular on PLOS BLOGS Network  PLoS Blogs

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When history gets interactive: Attentat 1942, Svoboda 1945 and historical research  Gamasutra

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014 - Search Engine Journal
8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014  Search Engine Journal

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Live-blog: What to expect from Reliance AGM - BusinessLine
Live-blog: What to expect from Reliance AGM  BusinessLine

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

How to Write an Awesome Blog Post in 5 Steps - WordStream
How to Write an Awesome Blog Post in 5 Steps  WordStream

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

Break out of the blogging doldrums - TechRepublic
Break out of the blogging doldrums  TechRepublic

Genre Viability on Steam and Other Trends - An Analysis Using Review Count - Gamasutra
Genre Viability on Steam and Other Trends - An Analysis Using Review Count  Gamasutra

Ramachandra Guha: Is Ram Guha’s hate for Modi behind his racist stereotyping of Gujaratis? - The Times of India Blog
Ramachandra Guha: Is Ram Guha’s hate for Modi behind his racist stereotyping of Gujaratis?  The Times of India Blog

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

Everything Should Not Be A Blog Post: Start Using Silos - Search Engine Land
Everything Should Not Be A Blog Post: Start Using Silos  Search Engine Land

Jeremy Alessi's Blog - Hyper-Exclusive Content, 2020 - Gamasutra
Jeremy Alessi's Blog - Hyper-Exclusive Content, 2020  Gamasutra

11 Amazing Affiliate Marketing Blogs - Search Engine Journal
11 Amazing Affiliate Marketing Blogs  Search Engine Journal

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