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Will Spam-Blogging Be The Death Of Blogging?
Technorati reports that 30,000 - 40,000 new blogs are being
created each day.
According to David Sifry, part of the growth of new blogs
created each day is due to an increase in spam blogs.
What are spam blogs? They are fake blogs that are created by
robots in order to foster link farms, attempted search engine
optimization, or drive traffic through to advertising or
affiliate sites.
They contain robot-generated posts made up of random words,
with the title linking back to the blogger's own pages.
Many bloggers see them as a way of getting their pages indexed
quickly by Google and other search engines.
Sifry estimates that about 20% of the aggregate pings
Technorati receives are from spam blogs. Most of this fake blog
spam comes from hosted services or from specific IP
addresses.
Those in the SEO world are well aware of this. There are even
services like Blogburner that encourage creation of spammy blogs
and spam-pinging to get your sites indexed quickly.
As a blogging evangelist, I wholeheartedly recommend blogging
as an SEO tactic. But I also emphasize that you should use your
blog for more than just SEO.
At the Spam Squashing Summit, blog services decided to
collaborate to report and combat blog-spamming.
Technorati currently claims to catch about 90% of spam and
remove it from the index. They also notify the blog hosting
operators.
But I believe that they are fighting a losing battle. As I
write this there are software and robots being created that will
create spam-blogs more efficiently and in ways that will be
harder to detect.
The SEO "black hats" are always far ahead of the technology
and safeguards that these services can put in place.
Take down a few spam-blogs and hundreds more will arise.
Blogging evangelist and PR guru, Steve Rubel, sums up this
dilemma rather well on his Micropersuasion blog.
http://www.micropersuasion.com
He believes that its human nature for people to exploit new
technologies, and that it's really up to the search engines to
help put a stop to these by undercutting the economics of
blogspam, much like they did with nofollow and comment spam.
But the trade-off is that such a move would also reduce any
impact that blogs have on search results.
Fact: The more you abuse a technology, the less effective it
becomes.
Spam blogging will force search engines like Google to change
their ranking algorithms and eventually assign less value to
links from blogs.
Unless they put in safeguards to prevent robots from taking
over, its safe to assume that blogging will become less effective
as an SEO tactic over time.
Of course, the spammers will then just have to find new
avenues and means to spam the engines.
But why ruin a good thing in the first place? Blogs are much
more than just tools for search engine optimization.
A blog can be a great tool for personal branding and building
relationships with your website visitors and customers.
Instead of using blogs for spam, focus on building
content-rich sites and getting high-value links to them.
Don't restrict yourself to just the SEO benefits of
blogging.
Appreciate the value that blogs can add to your marketing and
public relations strategy and use them the way they were meant to
be used.
_____________________________________________
Priya Shah is the CEO of eBrand360. She writes on internet marketing,
search engine optimization and business blogging. Subscribe to
her free eCourse on Blogging
for Marketers
This article may be reprinted as long as the resource box is
left intact and all links are hyperlinked.
_____________________________________________
MORE RESOURCES updated Sat. September / 30 / 2023
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