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Business: Deliver Information Safely
Businesses that are not using feeds today, as part of their
marketing and advertising plans, will soon do so, or should
thinking of implementing them soon. Although this is a fairly new
communications tool it is growing rapidly. The reason is that the
information gatherer, consumers, etc., are or will be using
readers to view information. The main reason is that information
can be viewed with No Spam, No Junk Mail and No Viruses
threats.
Don't worry, if you think you are behind the times, because
you are not. People are just starting to get wind of the "Feeds
Method" of gathering information. But if you prepare now, there's
a good chance you may be well ahead of your competition.
The good news is that feeds are good for any size business,
even if you don't have a web site. Companies such as ours,
provides for any size business, online or offline, big or small,
to get their information to their customers safely.
The big reason feeds are becoming so popular is that there is
no transfer of information to the user's computer. Unlike e-mail
there is no data sent to the user's hard drive. The user cannot
be spammed or sent junk mail or download a virus using a feeds
reader. The feeds reader user, your customers etc., controls the
information they view.
Business finds it exciting because people will use the feeds
reader to gather information and stay updated on products,
services and information they have an interest in. Some
businesses, that have been using mailing lists, have been
frustrated in the last couple of years with the increase of Spam
and junk mail filters. Many of their customers simple do not
receive or read the messages sent because the filters read the
mail as Spam or Junk Mail and most times deleted.
As well small, and home based businesses, can now get equal
billing with the world's largest companies. On our site we list
the smallest company with the biggest. It's up to the user which
feeds they enter into their reader to view.
How It Works.
Consumers, or web surfers use a reader to view feeds. Let's
say a consumer visits your web site and you have a feed for them
to use if they wish. You would list the feed URL for them to copy
and a small icon that indicates if it is an RSS or XML file etc.
They copy and paste the feed URL into their reader and view you
feed. The feed has one or more items. Each item has a title, such
as "ABC Home Decor", a small description such as "Visit our store
or web site to get 40% off all in stock furniture", and a link to
the page you want your visitors to view on your web site or if
you don't have a web site a page we would provide you.
The feed itself, which can contain one or many items, is a
basic file. It is a RSS or XML file that is stored on your server
or on ours. The consumer reads the file with a reader. The file
is not a web page but similar to an e-mail message without the
data transfer to the user's computer.
You can update the feed 24/7, thus having the most up to date
information on hand for the viewer of the feed. Whether you run a
large online or offline corporation, a small business in a small
town, or a home business, you can update your customers and
potential customers immediately and 24/7.
The Bottom Line.
Really you don't need to know how feeds work, unless you are
going to do it yourself. Simply understand that feeds are an
exciting new communication tool that anyone can use. They are
safe, and can be updated in real time. Feeds are easy to add to
readers and easy to implement on your web site or from your
offline business. They are something you should seriously
consider for your business.
Try out feeds and how they work with our free reader at:
1Feed.com
About The Author
Bob Power has been an Internet entrepreneur for longer than he
would like to remember. He is currently on a voyage of learning,
thanks to his readers, who have asked him to answer questions
about topics they want more information on. You can see some of
the surprising, and at times exciting results, and variety of
topics and paths this has taken him on at... What I Now Know.
These articles my be reproduced exactly as shown above. No
revisions or changes are permitted. Please e-mail Bob to let him know
where you are using the article.
MORE RESOURCES updated Tue. April / 16 / 2024
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