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A Basic Introduction to Blogging
Web logging first appeared on the net in the mid-1990s. The
term "web log" was initially coined refer to a server's log file
and then expanded to include the meaning of online personal
journaling. Later on, to avoid confusion, the word "blog" was
adopted to refer to personal journaling. Today a blog is defined
as an online publication where an author puts his or her personal
thoughts and opinions from the most intimate to corporate ideas,
concerns or events, in chronological order on the net.
Although, there are as many kinds of blogs on line as there
are people, most of these will roughly fall into these kind of
bloggers: Personal Bloggers (the original use of blogging), then
there are the organizational and business Bloggers.
Organizational blogs are meant to facilitate communications
between its internal and external audiences. It may also provide
information for the external publics' use.
Business blogs promote products or services for profit. They
also increase awareness about the company, as well as establish
itself as an authority with customers, vendors, through
publications that demonstrate their expertise in the market.
What are the kinds of contents that readers can find in a blog
that's for distribution? The authors' ideas, opinions, expertise
in his/her field of work, resumes, and home recipes, pictures,
streaming audio or video clips, e-books, poetry, works, products,
services and consultations.
Why have blogs become very popular compared to websites or
email? Most websites are infrequently updated, while blogs have
instant publishing tools which permit the author to regularly
update & introduce new content. Although both have great
content, websites are usually impersonal in informing their
audience. While blogs allow the readers to leave their comments
and feedback, to hold two-conversations with the author, who
usually does the publishing and can immediately respond to
his/her readers.
The blogs' abilities to reach and immediately react to an
expanding mass of audience have made businesses and marketers use
these as a strategic marketing tool. Additionally blogs are very
efficient, cheap to use and can quickly distribute
information.
However, before you decide to jump on the blogging bandwagon,
take time to find out what are your objectives for creating your
own blog. Is it a personal, organizational or business blog? This
will help you decide on what your blog will contain, where you'd
place it and what publishing tools you'll be using.
Copyright 2005 Mal Keenan
For more information on blogging and other aspects of Internet
Marketing and Home Business visit Mal Keenan's personal blog:
http://www.home-business-tips-newsletter.com/blog/
MORE RESOURCES updated Tue. September / 26 / 2023
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