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Got Blog?
In 1999 I asked my friends and colleagues if they blogged. The
responses I received ranged from odd looks to questions about the
blogging practice. The end results of my findings was "Blog" was
a new term and not highly recognized. That was then, a half
million blog users ago.
Blogs have become and I do believe will continue into their
plight of greatness for sometime, until a new technology slides
into place. For the time being, blogs are a great way to define
who you are to your visitors and provide dynamic content that the
search engines go nuts over.
Clogged email boxes and spam eaters have taken a dramatic
effect on the once powerful email marketing tool. As email
marketing loses its effect, marketers and small businesses are
seeking ways to fulfill this lost art of communication between
staff and customers. Blogging could be that much needed answer
for you.
SO what is a blog?
Blogs are a time and date stamped, easy to search, web based
journal or self publishing tool. Blogs can have a corporate
style, but in most cases are written by one person in a relaxed,
candid atmosphere. True personality usually shines threw in the
opinions of the blog writer. You do not have to be a writer to
produce a blog. Even so, many blogs owners become recognized as
small journalists, as the writer speaks their mind or offers self
analyzed materials on their preferred subject matters.
You may think at this point, that a blog does not sound like a
business tool.
Let's take blogging into a business approach and see how we
can benefit.
Problem:
Many marketing methods and advertising spiels fall on blind
eyes and deaf ears across the net today with such a medium we
have created where advertising is abundant and often shoved at us
in every direction.
Solution:
Visitors will come to your blog of their free will to read
your newest content of choice, giving you a higher ratio of
targeted visits.
Problem:
Email marketing is losing ground. Overflowing email inboxes
and spam filters that don't deliver your ezine.
Soultion:
Using your blog as a web based area for your product and
service announcements and updates. When someone subscribes to
your blog or RSS feed, they will receive automatic updates that
include the headline, summery and URL of your new entries.
Bonus:
Email gets deleted ? Blogs get indexed in search engines!
Problem:
Internet marketing can be a nonpersonal medium, gaining trust
becomes increasingly harder and more important to gain new
customers.
Solution:
Blogging can give your visitors, existing and potential
customers a great area to gain insight about the face you present
to the world. If you're a small business owner to a large
corporate business, you can benefit by giving your company or web
site personality via blog.
Now let's take a look at blogs from another angle. Rss and/or
live feed. You may be thinking, do I Really Need to Know About
Rss?
Yes, but we are not going to give a full history of RSS here.
What you need to know is that RSS is the "code" that underlies a
blog. It includes a headline, a short summery of the entry and
the URL of the page that the new story has been posted to. In
order for users to subscribe to RSS feeds they will need to
download a news aggregator. There are many available for free, we
recommend NewsGator http://www.newsgator.com for its ease of use within
Microsoft Outlook.
Visitors and other websites can syndicate your RSS feeds to
their desktop, their email, newsreaders and on their own
websites. Talk about getting the word around! Submitting your RSS
feed, can get you listed in hundreds of new emerging RSS feed
directories. Of course this will bring traffic to see what your
feed is about to those looking to syndicate them to their own
sites or readers. Also creating more links pointing to your
site.
Let me touch on one of the most important features of a blog.
Search engines love them. Most bots including google will visit
and reindex blog pages daily. Yahoo will index your RSS free and
quickly.
There are many ways and places you can begin your blogging
journey. You should first decide if you want to house the blog on
your site or let other sites manage your blog system. For this we
recommend www.blogger.com, now owned by Google. The google
toolbar has a one click Blog This button that can make blogging
quick and painless. You can set the blogger.com blog files to ftp
to your host for you so that your files are housed on your
server. There are many blog services online today, and there are
many free and low cost scripts that you can easily run your own
blog from your site without the need of any other service
provider.
If you would like to find out more about blogs and blog
services we invite you to visit our resource section at http://www.masteradvertising.com.
We hope to provide many learning materials and resources for
the online promoter using blogs and rss feeds for the online
advertising medium.
About The Author
Dawn Wentworth has been providing insight to site promotion
sense 1994. http://www.masteradvertising.com
MORE RESOURCES updated Tue. October / 03 / 2023
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