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The Viability of Blogging to a Niche Market


Niche marketing is an old and very successful marketing strategy whereby a company focuses on marketing and selling to a clearly defined segment of potential consumers. The company earns by supplying a unique product or service to this narrowly defined market which other companies have not met or provided.

Are there potential buyers online? According to the Central Intelligence Agency's latest figures, there are over 185.55 million internet users in the United States alone, of these around 139.52 million active users. The Computer Industry Almanac which compiles statistics on global internet users, records a staggering 934 million users for 2004 and this market continues to grow.

Do these users buy online? Statistics gathered on internet users, show they do and their numbers are increasing. For instance, in December 2004, online sales rose by 53%, from $795 million of the same month 2003, to $1.22 billion 2004, (gathered by CMP Media a service provider of information and marketing services to the technology and healthcare industries). For each unique marketing hook, product and service, your business blog can tap in, that's how many niche markets you can serve.

The next question then to answer: Can your blog be the perfect vehicle for reaching and marketing to your niche?

You should realize that successful blogs go a step further in providing excellent content, as well as regular updates or new content. Most websites provide these services. Rather it is the ability of these blogs to provide the author and the readers' a venue for one-on-one conversations, in an impersonal medium. By sharing commentaries, thoughts and opinions, the author positions himself or herself as being an authority in his or her field of work. If you write content that is relevant to their needs, they'll remember and keep returning to your blog.

But that's not all; you need to have an abiding passion for the subject matter or product you'll sell. Without this, your blog won't stand out and carve itself a niche apart from the other blogs.

In essence, a well researched and crafted business blog is a potential revenue center. It has the authors' personal touch and speaks to the need of this particular consumer. As every marketing analyst knows, when a seller understands his or her consumers well, this seller gets their business.

Copyright 2005 Mal Keenan

Mal Keenan is editor and publisher of the Home Business Tips Blog: http://www.home-business-tips-newsletter.com/blog/

Visit his Internet Marketing Plug In Training site for great strategies and step by step processes in running a successful online business: http://www.pluginprofitstraining.com/


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Fri. March / 29 / 2024

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ... - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media ...  MacStories

How Google Reader died — and why the web misses it more than ever - The Verge
How Google Reader died — and why the web misses it more than ever  The Verge

Heads Up – AWS News Blog RSS Feed Change | AWS News Blog - AWS Blog
Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

What Is an RSS Feed? (And Where to Get It) - Lifewire
What Is an RSS Feed? (And Where to Get It)  Lifewire

RSS Feeds - Climate Change - Conservation International
RSS Feeds - Climate Change  Conservation International

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States - Mondaq News Alerts
Implied Copyright Licenses In The Digital World: Blogs, RSS Feeds, And Aggregators - Copyright - United States  Mondaq News Alerts

A message to our RSS subscribers only: - EDF Health - Environmental Defense Fund
A message to our RSS subscribers only: - EDF Health  Environmental Defense Fund

Here’s How RSS Feeds Enhance Online User Experiences - Spiceworks News and Insights
Here’s How RSS Feeds Enhance Online User Experiences  Spiceworks News and Insights

What Is an RSS Feed? Here's What You Need to Know - Business Insider
What Is an RSS Feed? Here's What You Need to Know  Business Insider

Microsoft Security Blog | Digital Security Tips and Solutions - Microsoft
Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips - WIRED
The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

How to Weave the Artisan Web | Whatever - John Scalzi's Whatever
How to Weave the Artisan Web | Whatever  John Scalzi's Whatever

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

How to Use Google News Like an RSS Feed Reader - Lifewire
How to Use Google News Like an RSS Feed Reader  Lifewire

The podcast revolution — Harvard Gazette - Harvard Gazette
The podcast revolution — Harvard Gazette  Harvard Gazette

Arc Blog - The Arc
Arc Blog  The Arc

New Ways to Customize Your Facebook Feed - Meta
New Ways to Customize Your Facebook Feed  Meta

Veteran of the Day - VA News - VA.gov Home | Veterans Affairs
Veteran of the Day - VA News  VA.gov Home | Veterans Affairs

ESPN.com News Feeds - ESPN
ESPN.com News Feeds  ESPN

Midnight Blizzard: Guidance for responders on nation-state attack - Microsoft
Midnight Blizzard: Guidance for responders on nation-state attack  Microsoft

Seattle Bike Blog - Seattle Bike Blog
Seattle Bike Blog  Seattle Bike Blog

Microsoft Learn Blog - Microsoft Community Hub - Microsoft
Microsoft Learn Blog - Microsoft Community Hub  Microsoft

Easy Access to Amazon Wishlists in RSS | AWS News Blog - AWS Blog
Easy Access to Amazon Wishlists in RSS | AWS News Blog  AWS Blog

In the Pipeline by Derek Lowe - In the Pipeline
In the Pipeline by Derek Lowe  In the Pipeline

Military RSS Feeds - Military.com
Military RSS Feeds  Military.com

4 Ways to embed Facebook posts and Page features on your site - Sprout Social
4 Ways to embed Facebook posts and Page features on your site  Sprout Social

15 Companies That Really Get Corporate Blogging — SitePoint - SitePoint
15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

NetNewsWire is the best RSS reader for iPhone, iPad and Mac - Cult of Mac
NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

News Feed ranking, powered by machine learning - Facebook Engineering
News Feed ranking, powered by machine learning  Facebook Engineering

Round up - BBC
Round up  BBC

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

A quick and dirty guide to making custom feeds on Bluesky - Southern Fried Science
A quick and dirty guide to making custom feeds on Bluesky  Southern Fried Science

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

NEW Planet Money - NPR
NEW Planet Money  NPR

The Knowledge Project Podcast - Farnam Street
The Knowledge Project Podcast  Farnam Street

OneNote and OneDrive: One happy family - Microsoft
OneNote and OneDrive: One happy family  Microsoft

SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court - SCOTUSblog
SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

Microsoft collaborates with Tenable to support federal cybersecurity efforts - Microsoft
Microsoft collaborates with Tenable to support federal cybersecurity efforts  Microsoft

Jumpstart your AI Learning journey with IBM for free - IBM
Jumpstart your AI Learning journey with IBM for free  IBM

11 Keto Diet Blogs to Watch in 2022 - Everyday Health
11 Keto Diet Blogs to Watch in 2022  Everyday Health

Discover new information and inspiration with Search, no query required - The Keyword | Google Product and Technology News
Discover new information and inspiration with Search, no query required  The Keyword | Google Product and Technology News

All Things Considered - NPR
All Things Considered  NPR

Tech Guide: How to read RSS feeds - ZDNet
Tech Guide: How to read RSS feeds  ZDNet

I Grew Up Around RSS Folk; Here’s What I Know About Them - Swarajya
I Grew Up Around RSS Folk; Here’s What I Know About Them  Swarajya

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

F1 Legal Notices | Official Formula 1 Website - Formula 1
F1 Legal Notices | Official Formula 1 Website  Formula 1

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

NCSC RSS feeds - NCSC.GOV.UK - National Cyber Security Centre
NCSC RSS feeds - NCSC.GOV.UK  National Cyber Security Centre

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

Feed Me Featured, Reviews Film Threat - Film Threat
Feed Me Featured, Reviews Film Threat  Film Threat

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Subscribe - Word on Fire
Subscribe  Word on Fire

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

The eccentric economic ideology of RSS and BJP – Part 1 - The Times of India
The eccentric economic ideology of RSS and BJP – Part 1  The Times of India

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t - The Quint
3 Days? RSS Had 22 Years to Form Army Against Brits, but It Didn’t  The Quint

RSS wants Hindu renaissance, Modi is its mascot - The Times of India
RSS wants Hindu renaissance, Modi is its mascot  The Times of India

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

BBC Blogs - Strictly Come Dancing - BBC
BBC Blogs - Strictly Come Dancing  BBC

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

NHS Employers - NHS Employers
NHS Employers  NHS Employers

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