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RSS For Fresh Content & Better Ranking


A lot of commotion was made some time ago when webmasters discovered RSS (Really Simple Syndication) as a method of disseminating information like ezines, articles and website updates.

For a while it was even being tauted has the big replacement for email marketing.

A few caught on to it's potential while others passed it off as the latest internet fad that would soon come and go. And there for a while it looked like they might have been right.

But, as it appears from our tracking of RSS development I see that it's popularity has grown tremendously (to include blogs) and is being used a lot more to provide fresh content for websites and is fast being considered one of the best ways to keep search engine spiders coming back.

Search engines love fresh relevant content. Note the keyword in the last sentence is 'relative'.

At first you had to be pretty tech savvy to figure out how to set up an RSS feed and get if listed so people could find and benefit from it. But that process has gotten easier - a lot easier.

As a matter of fact there are a couple of software programs that we know of that provide methods for webmasters to get the great benefits of more search engine traffic using RSS feed criteria. I use one and it does work beautifully. You can judge for yourself by going here http://www.cashway.com/rs

In case you're new to RSS and you wonder what it can do for you and your website here's a brief summary.

By definition, RSS is a lightweight XML format designed for sharing things like news headlines and other web page content. But the bottom line is, RSS is simply a popular and convenient method of sharing content between websites.

You see, regardless of what topic or subject matter you've built your website around, there's valuable content available out there such as... articles and information written by an expert in that particular field. And since that kind of content already exists - AND a large portion of it is available through the magic of RSS feed capability - YOU don't have to create the content yourself.

So how does that help you?

Let's face it - most webpages can't get a good page rank because the competition is so fierce. To add to it, the tactics now being used by everyone arn't working very well. RSS is still in it's infancy, why dare I say it's barely out of the womb. But the internet world is starting to take notice and beginning to understand it's impact as a marketing tool as well as a viable way to improve a sites search engine rank.

So Now...

- You spend less time writing fresh new web content.

- Your website can be displaying quality theme-based content... automatically!

- Content is always highly relevant to what you're promoting.

- Search Engines make more frequent visits because your site is constantly updating.

- You have more time to market your site, products, etc.

- Having quality fresh new content gets your web pages indexed faster.

- Usable on any website or as many pages as you want.

- RSS content (through topic channels) has the potential to deliver highly relevant content to site visitors.

- RSS compliments your website and marketing efforts.

That's all well and good you say, but is there a downside to using RSS feeds on my site?

Good question.

Not really, but there may be a couple of items you need to take into considerations before you jump into the RSS game.

First you need to find relevant feeds for your site. Not an overwhelming task but something you'll want to spend a little time searching for on Google or other major search engines.

You'll need a feed reader in order to display the content on your site and make it available to search engine spiders. You can easily do a search on google to find free rss readers for your site.

You'll then need to do a little copy and paste of the html code into the webpages you want the content to appear on. This can be a daunting task especially if you have a site with a lot of pages that you want the search engines to spider. But if you strategicaly place the code on pages that spiders have visited you will have spiders looking for more pages with relative, fresh content.

In the long run once you have RSS feeds on the pages you know are going to be spidered then all of the tedious work is done and you can spend your time on other issues.

You can see how to automate this process by going to http://www.cashway.com/rs or you can start using our RSS feed on internet marketing by going to this webpage and copying the code and pasting it anywhere on your webpages. http://www.cashway.com/article_syndication.htm

We update our RSS feed with new articles, tips and strategies 1-2 times a week

All indications show that RSS feeds are on the rise because of their less intrusive nature, relevant targeted content, can be personalized, accessed through a variety of media, no extra data is collected from viewers and the industry and developers on the whole are making strides in increasing add-ins and features, such as ability to track results of its use, and to better integrate it for users and viewers alike.

So for 24/7 fresh content for your web pages and better search engine recognition you should be looking at using RSS feeds in the very near future.

Ed Duvall is webmaster for http://www.cashway.com and http://www.instantnettraffic.com providing internet marketing tools and resources to help you with your online business.

Reprint this article as long as resource box remains intact.

Copyright 2005 - http://cashway.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. July / 18 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More  MacStories

The Best RSS Feed Readers (Because the Internet Is a Mess) - WIRED
The Best RSS Feed Readers (Because the Internet Is a Mess)  WIRED

CNN.com offers free RSS feeds to users, bloggers - Indiantelevision.com
CNN.com offers free RSS feeds to users, bloggers  Indiantelevision.com

Heads Up – AWS News Blog RSS Feed Change - AWS Blog
Heads Up – AWS News Blog RSS Feed Change  AWS Blog

RSS Feeds - Conservation International
RSS Feeds  Conservation International

Question to those reading this blog on an RSS reader (such as Google Reader) - World Bank
Question to those reading this blog on an RSS reader (such as Google Reader)  World Bank

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

The Future of RSS is Textcasting - kottke.org
The Future of RSS is Textcasting  kottke.org

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

A guide to using RSS feeds, the files that contain real-time updates from websites - Business Insider
A guide to using RSS feeds, the files that contain real-time updates from websites  Business Insider

Return of the RSS reader - Nieman Journalism Lab at Harvard
Return of the RSS reader  Nieman Journalism Lab at Harvard

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

Home - Interconnections - The Equinix Blog - Equinix
Home - Interconnections - The Equinix Blog  Equinix

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

Blog Feed - Enverus
Blog Feed  Enverus

3 simple ways to embed a Twitter Feed on your website - Sprout Social
3 simple ways to embed a Twitter Feed on your website  Sprout Social

Who killed Google Reader? - The Verge
Who killed Google Reader?  The Verge

New Ways to Customize Your Facebook Feed - Meta Store
New Ways to Customize Your Facebook Feed  Meta Store

Social Media - UC Davis Health
Social Media  UC Davis Health

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

The podcast revolution - Harvard Gazette
The podcast revolution  Harvard Gazette

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Veteran of the Day - VA.gov Home | Veterans Affairs
Veteran of the Day  VA.gov Home | Veterans Affairs

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

Add your blog to Security Creators Network - Security Boulevard
Add your blog to Security Creators Network  Security Boulevard

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

15 Companies That Really Get Corporate Blogging - SitePoint
15 Companies That Really Get Corporate Blogging  SitePoint

How machine learning powers Facebook’s News Feed ranking algorithm - Facebook Engineering
How machine learning powers Facebook’s News Feed ranking algorithm  Facebook Engineering

News Blog - Federal Bureau of Investigation
News Blog  Federal Bureau of Investigation

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

From cookie theft to BEC: Attackers use AiTM phishing sites as entry point to further financial fraud - Microsoft
From cookie theft to BEC: Attackers use AiTM phishing sites as entry point to further financial fraud  Microsoft

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Announcement: new RSS feed launched - World Bank
Announcement: new RSS feed launched  World Bank

Google Chrome’s mobile ‘Follow’ feature – why you should be using it more often - 9to5Google
Google Chrome’s mobile ‘Follow’ feature – why you should be using it more often  9to5Google

BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe - BBC
BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe  BBC

How To Create a Google Shopping Feed (2023) - Shopify
How To Create a Google Shopping Feed (2023)  Shopify

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Putting the "Live" in Living Atlas of the World - Esri
Putting the "Live" in Living Atlas of the World  Esri

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Official Boston Red Sox Website - MLB.com
Official Boston Red Sox Website  MLB.com

Why Is the RSS Distancing Itself From the BJP? - The Diplomat
Why Is the RSS Distancing Itself From the BJP?  The Diplomat

10 best RSS reader apps for Android - Android Authority
10 best RSS reader apps for Android  Android Authority

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps] - Cult of Mac
Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps]  Cult of Mac

Feed Me Featured - Film Threat
Feed Me Featured  Film Threat

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

Subscribe - Word on Fire
Subscribe  Word on Fire

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

A number of freely available tools can help you improve your literature review routine and stay on top of published research - LSE Home
A number of freely available tools can help you improve your literature review routine and stay on top of published research  LSE Home

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Blaze Media | News, opinion, and entertainment - TheBlaze
Blaze Media | News, opinion, and entertainment  TheBlaze

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

BBC Comedy Blog Feed - BBC
BBC Comedy Blog Feed  BBC

Technology | The Tech Lab: Dave Winer - CBBC Newsround
Technology | The Tech Lab: Dave Winer  CBBC Newsround

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

Jai Jawan, Jai Kisan, Jai Vigyan: CM Blogs on National Technology Day - Narendra Modi
Jai Jawan, Jai Kisan, Jai Vigyan: CM Blogs on National Technology Day  Narendra Modi

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