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If an RSS Feed is the Yahoo Backdoor, is a Blog
Google's?
Though the answer is in a book I wrote this July, the question
is still asked of me repeatedly. Why does it work for some sites
and not others? And how come some blogs get indexed in a day and
then are dropped, and others stay in Google indefinitely?
Well, let's take one question at a time. The answer to whether
you can blog your way into Google search results is yes,
sometimes in six weeks, often in 24 hours.
Yes, you read right, in less than 24 hours. Under certain
conditions, the search engines actually want you to succeed at
this.
I'm aware that these statements may cause some controversy,
but that won't make them any less factual. Since September,
Google has been set up to show you proof of this, which we'll go
over in part two. My new blog has been spidered and indexed daily
since it was created.
Not only is this possible with your blog, the way that blogs
are set up make them one of the most conducive web site mediums
to attract more traffic from multiple sources quickly. The trick
to getting this to work for you, is in understanding which
conditions have to be met first.
And we'll come back to that shortly. First let's talk about
what's typically wrong with the process most people take to get
their sites listed.
Most people submit their sites to Google and wait six to eight
weeks to see if they were included. Other people know that the
fastest way to be spidered is to leave your link at a site that
is already getting spidered.
But even among those people, when they don't see their site in
Google exactly the way they'd like, they give up, and say it
didn't work.
So what went wrong?
The place that the majority of people go wrong is in trying to
trick the Googlebot into thinking their site matches its
standards for inclusion for their desired high traffic keyword,
instead of aligning themselves with the purpose that the search
engine fills.
You may think that if you study all the search engine tricks,
you'll have the traffic from the search engines and it will then
follow that yours will be the site people come to for the keyword
they want, which in turn, will get 1% of those people to buy
what's at your site.
If you think that, I'm not here to tell you that you're wrong
- sometimes that works. I'm just saying that there are other
easier, faster, less expensive ways. Some of them only have
subtle differences from the way you know.
The truth is, even if we could somehow reverse engineer the
secret Google algorithm, it periodically changes. So mastering
that system would be temporary, even if you could do it.
Did you know that you don't even need the traffic for your
most desired keyword to be successful? You just need some
targeted traffic that converts well. Some of the most financially
successful sites generate amazing profits in the tens or hundreds
of thousands with a few hundred or thousand visitors every
month.
The method I most suggest to get the kind of search engine
results that can power those kinds of sales, is aligning your
site with the purpose the search engine seeks to fill. It is
faster, more effective and involves far less effort.
You should still make sure your blog meets all the basic
search engine optimization guidelines. However, the very nature
of a blog makes it easier to meet more of these requirements with
less continual struggle.
Let's look at the facts, and see how blogs align themselves
more closely with one of Google's purposes as a search
engine.
Here's what you need to keep in mind:
- if you get your site's link in the path of the search
engine spider or robot of your choice, in this case Googlebot,
if may follow it.
- the way to get it to follow the link is to make sure it can
"see" your link
- if your content fills a need that the search engine's
database of links has, it will include your link, and,
- if your link fills a deficit better than any other site, in
accordance with Google's secret formula or algorithm, it will
rank your page well.
So now, the only missing component necessary to our success is
now finding out how to be the best site Google finds for a
category that has a deficit.
One of the strengths of Google, as perceived by people who
like it, is the vast amount of fresh content it contains that is
relevant to almost any topic, or keyword, typed into it, no
matter how narrow or broad.
It follows then, that one purpose of this database of links is
to provide fresh, relevant content on topics its users desire.
The freshest, most relevant, most topical information found on
the web today are in blogs, as well as their corresponding RSS or
Atom feeds.
A blog's very function is to contain constantly updated
focused content, on one topic or field.
When blogs first started, the topic was often a person's life.
Business blogs, instead, are updated records of a certain kind of
information relevant to an industry, a company or a topic,
aligned with the interests of their visitors.
So you need to know the following things in order to get your
blog included on Google's search engine results pages.
- Where to leave your link so that it will get spidered
- How to make sure Googlebot sees your link
- How to set up your blog so its content fills a deficit
- The best way to make sure your blog does this better than
other sites.
There's a specific formula of success for this, one of many
that will work not just one time, but repeatedly.
We've run out of space for the moment, but part two picks up
with the specifics of how your blog needs to be set up and how to
determine exactly where Googlebot can find your link.
Copyright 2004 Tinu AbayomiPaul
About The Author
Tinu AbayomiPaul
Read part two of this article at http://www.freetraffictip.com/goblog or to find out
how you can learn exactly where to leave your blog link down to
the time of day.
MORE RESOURCES updated Thu. April / 18 / 2024
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