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Marketing With Blogs - Part 3


In part 1 and part 2 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.

This article continues with more tips on using your blog to brand yourself and boost your reputation online.

Tip #4: Use Your Blog To Inform, Share and Entertain

The reasons why they read your blog is because they want three things.

1. They want information

2. They want to be entertained

3. They want to get to know you better

The reason why blogs are so popular with internet users is because they allow us to combine all these possibilities in a single medium.

Use your personality, opinions, expressions as a way of drawing readers to your content, and create good information to keep them coming back.

Multimedia blogs are especially good for this purpose - because they entertain and that adds a viral component to your marketing.

Remember to always be yourself. Don't put on a fake persona. If you hire someone to blog for you be upfront about it.

#5: Become A Source Of News In Your Industry

Blogging culture thrives on linking to others blogs or news sources.

If you want to be part of that culture, benefit from it and grow with it, you need to listen to what others are saying, form your own opinions and comment on that.

Your readers will start looking to you as a resource of news and opinions about the industry you represent and that builds your brand equity.

But always remember to give proper attribution to your sources and be clear when you are quoting from someone or you could get into trouble.

#6: Use Your Blog To Network

Networking helps you build up a list of people who know and trust you enough to refer business to you.

By linking with others, whether A-list bloggers or your own peers, you can build your own influence and reputation in your blogosphere.

In part 4 of this article series, I provide tips on using your blog help you boost your marketing ROI and visibility online.

Priya Shah is the CEO and writes the Marketing Slave blog.

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. March / 02 / 2021

20 Email Marketing Services and Tools - Small Business Trends
20 Email Marketing Services and Tools  Small Business Trends

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel - PRNewswire
Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

news Packers-Saints Week 3 Live Blog Sep 28, 2020 - Packers.com
news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Springbot Acquires Matcha to Power Content for the Omnichannel Retailer - PRNewswire
Springbot Acquires Matcha to Power Content for the Omnichannel Retailer  PRNewswire

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

5 years below minimum wage: the financial history of Ronimo - Gamasutra
5 years below minimum wage: the financial history of Ronimo  Gamasutra

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Simon Carless's Blog - Does your game have 'staying power'? - Gamasutra
Simon Carless's Blog - Does your game have 'staying power'?  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

PS5 Will Have The Most Successful Console Launch Ever - Here’s Why... - Gamasutra
PS5 Will Have The Most Successful Console Launch Ever - Here’s Why...  Gamasutra

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

Hinduism’s Talibani distortion: FIR against Netflix film betrays not just intolerance but also ignorance abo - Economic Times
Hinduism’s Talibani distortion: FIR against Netflix film betrays not just intolerance but also ignorance abo  Economic Times

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

Jiri Holba's Blog - Open-world Enemy AI in Mafia III - Gamasutra
Jiri Holba's Blog - Open-world Enemy AI in Mafia III  Gamasutra

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

2244™ Launches an Edited Blog and Annual Festival - PRNewswire
2244™ Launches an Edited Blog and Annual Festival  PRNewswire

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

Trump is a weaker demagogue than Erdogan and Modi: Bloomberg - The Times of India Blog
Trump is a weaker demagogue than Erdogan and Modi: Bloomberg  The Times of India Blog

The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform - The Times of India Blog
The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020 - Voices.com
How to Submit a Podcast to iTunes, Google Podcasts, and Spotify in 2020  Voices.com

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Will COVID-19 Make Us More Socialist? - Scientific American Blog Network - Scientific American
Will COVID-19 Make Us More Socialist? - Scientific American Blog Network  Scientific American

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

Blogs: - Gamasutra
Blogs:  Gamasutra

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

Rising divorces a sign of justice, not arrogance - Times of India
Rising divorces a sign of justice, not arrogance  Times of India

Sergio Garces's Blog - Steam in Graphs in 2019 - Gamasutra
Sergio Garces's Blog - Steam in Graphs in 2019  Gamasutra

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Blogvertising - Business Blog Consulting
Blogvertising  Business Blog Consulting

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

Burak Tezateser's Blog - Steam has a lack of data scientists - Gamasutra
Burak Tezateser's Blog - Steam has a lack of data scientists  Gamasutra

Your Top 15 in '15: Most popular on PLOS BLOGS Network - PLoS Blogs
Your Top 15 in '15: Most popular on PLOS BLOGS Network  PLoS Blogs

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Private blog networks: A great way to get your site penalized - Search Engine Land
Private blog networks: A great way to get your site penalized  Search Engine Land

Blogs:programming - Gamasutra
Blogs:programming  Gamasutra

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

How to Write an Awesome Blog Post in 5 Steps - WordStream
How to Write an Awesome Blog Post in 5 Steps  WordStream

Genre Viability on Steam and Other Trends - An Analysis Using Review Count - Gamasutra
Genre Viability on Steam and Other Trends - An Analysis Using Review Count  Gamasutra

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Meet the New Blogger: Meghna Datta | Research Blog - Duke Today
Meet the New Blogger: Meghna Datta | Research Blog  Duke Today

11 Amazing Affiliate Marketing Blogs - Search Engine Journal
11 Amazing Affiliate Marketing Blogs  Search Engine Journal

Everything Should Not Be A Blog Post: Start Using Silos - Search Engine Land
Everything Should Not Be A Blog Post: Start Using Silos  Search Engine Land

26 Platforms for Blogging - Practical Ecommerce
26 Platforms for Blogging  Practical Ecommerce

This Is the Dumbest Foodie Battle of Our Time - Slate
This Is the Dumbest Foodie Battle of Our Time  Slate

What is Mr Modi’s plan for India’s Muslims? - Times of India
What is Mr Modi’s plan for India’s Muslims?  Times of India

Niklas Gray's Blog - Time Tracking In 2020 - Gamasutra
Niklas Gray's Blog - Time Tracking In 2020  Gamasutra

How to find ‘feeds for leads’ as a journalist - Online Journalism Blog
How to find ‘feeds for leads’ as a journalist  Online Journalism Blog

Syndicate Your Blog - Customer Think
Syndicate Your Blog  Customer Think

Content Syndication Basics: Who, What, Where, When, Why & How - Search Engine Journal
Content Syndication Basics: Who, What, Where, When, Why & How  Search Engine Journal

How to: publish your blog to Kindle | How to succeed in journalism - Journalism.co.uk
How to: publish your blog to Kindle | How to succeed in journalism  Journalism.co.uk

Community guidelines - BMC blog network - BMC Blogs Network
Community guidelines - BMC blog network  BMC Blogs Network

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

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