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Blogging for Business
Not long ago a blog was simply an online diary. Initially,
people decided that blogging was describing, in excruciating
detail, how their day went, what they had for dinner last night,
and why they spent the whole weekend doing laundry.
Since then, blogging made the transition into the business
arena. Now blogs are frequently being used as business journals,
tools that can help keep your customers and web site visitors up
to date with what is going on with your company. A business blog
is an excellent tool to toot your own horn, let the world know
about your new products, and tell your target customers why they
should do business with you, rather than your competitor.
Don't have a blog for your business yet? No problem! Here is
how you can start blogging in just five easy steps:
* Set up a blog for your business. If you don't want to have
to set up things on your own, visit Blogger.com. Blogger will
host your blog on its server, so that you don't have to add
anything to your own web site.
On the other hand, if you'd like to set something up on your
own, get blogging software from WordPress.org
* Make your blog an extension of your business identity. The
look and feel of your blog should match that of your business web
site. Don't forget to include your logo!
* Don't make the blog into a giant ad. Your readers will
immediately recognize that ruse and stop reading the blog.
Instead, post the items that are of interest to your current and
potential customers. Use the blog to post tips and ideas,
articles, information about new products, etc.
* Strike a balance between personal and business stuff. While
customers like to read the blog to learn about the person behind
the business, don't use the blog as a tool to vent, complain and
discuss the details of your personal life. You use the blog to
converse with your customers, so the blog should be as
professional as your newsletter and phone conversations with
customers.
It is great to post a story about how you helped a client get
an important product out on time, and how proud that made you
feel. It might not be appropriate to post a story about an
argument you had with a video store clerk over the weekend.
* Leverage your Blog. When you are in business, you realize
that many customers have similar questions/concerns. Address
these concerns in your blog, and when another customer has the
same concern, link directly to the blog entry that answers these
concerns.
A blog is an excellent tool to reach potential customers, rank
higher in search engines and generate more of the ever-important
visitor traffic to your web site.
Biana Babinsky is the online business expert who has helped
many business owners attract more web site customers, bring in
more online publicity and increase the bottom line. Visit
http://avocadoconsulting.com/free_newsletter.html
to subscribe to her newsletter full of marketing tips and ideas
and join her online business coaching program at http://www.MarketingSalad.com
MORE RESOURCES updated Sat. September / 30 / 2023
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