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Blogging Is Not Important - Its Crucial
It has been established that having a 'blog' helps your web
site gain visitors and higher rankings in search engines. But a
small study which I have just completed shows that blogging is
much more important than this. Blogging appears to be absolutely
essential to your web site success. If you are not blogging, your
web site will fade into obscurity.
Since blogging took off in the past year or so, there have
been several 'theories' about it's importance. Some people have
suggested that it will mean the end of journalism, as we all
become our own 'reporters'. Others have predicted it will mean
the end of civilisation as we know it. More practically, there
have been several well sourced articles which suggest that
blogging is a significant component in a web site's success.
Sites that include a blog, the theory goes, will be rewarded by
Google with higher positioning on search engine results.
Like all theories, there is only one way to find out if they
are true and that is to put them to the test. So, I decided to
test the 'Google ranking theory of blogging'.
My site, http://www.infoselling.com has over 200 pages in it,
most of which are indexed by Google. Last week, one of those
pages was consistently number one (out of 42,300) for the term
'infoproduct'. Two other pages in the site were ranked
consistently at 12 and 13 (the top two slots on the second
results page).
Up until this point I had been writing a daily blog at the
site and 'pinging' it to the various weblog sites. To test the
theory, I stopped writing my blog and then re-checked the
results. Five days without blogging has had a significant impact.
The page which was number one, is now number six. The pages that
were at the top of page two are now at the bottom of page
three.
It would appear that no other web pages for the term
'infoproduct' have been added to the Google list in the past five
days since the number of pages in the results is still 42,300.
The only thing that I changed in my site was the blogging.
Now, it's true that other sites may have changed and that I
have suffered as a result. It may not be just the lack of
blogging on my part. However, the top two pages are from a site
which adds pages on a daily basis - and they were immediately
below me while I was blogging away! Hence, whether you add
content using traditional techniques, or you blog, the number one
rule for maintaining your web site ranking in Google is add
content - every day, without fail. As I've discovered, even five
days can have a dramatic impact. If you are not adding content to
your web site every day, you stand a very real chance of losing
your place in the Google search results.
Graham Jones is a psychologist who has specialized in the way
we use the Internet. He is an expert on information products and
runs Infoselling.com where you can get a FREE report on how to
sell your own infoproducts.
http://www.infoselling.com
MORE RESOURCES updated Sat. September / 30 / 2023
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