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The Full Circle of RSS Marketing Power


RSS is a many-in-one marketing & publishing tool, although unfortunately most marketers still fail to understand this powerful concept.

While RSS does provide a number of benefits when used for each individual marketing function, best results are achieved when it is fully integrated in your internet marketing strategy. In more simpler terms --- when you use it to power most of your marketing online.

The key point is that RSS makes various marketing functions work together, in order to generate the best possible end result.

It's now the time to tie it all together and see the whole picture ?

1] RSS as a content delivery channel for communicating with subscribers, customers, prospects and partners gets your content delivered and provides you with multiple new content delivery & business development opportunities. Yes, RSS gets your content to your subscribers without fail, enabling you to communicate with them and sell to them.

2] RSS as a promotional/visibility tool increases your traffic by improving your search engine rankings, generating traffic from new RSS specific sites and getting your content published on other sites. Each of these activities brings new visitors to your site, which are now ready to be converted in to new subscribers with which you can communicate (via RSS and/or e-mail) on the long-term. In addition, the improved visibility enforces your brand and generates more credibility for your company.

3] Content delivery to end-users and content syndication together form the basis of RSS conversations, which further spread your reach throughout the internet and serve as a strong PR platform.

4] Once you have access to more prospective subscribers, to which you want to deliver content via RSS, you can provide them with your own branded RSS aggregator to make the switch to RSS easier for them, as well as to establish a constant connection with them, enforce your brand and develop brand experience. Your branded aggregator also serves as a sales platform for your own products and an advertising platform to generate advertising income.

5] As a publisher, your goal is to better satisfy the needs of your visitors, establish yourself as a key content source in your industry and make your visitors come back more often. Providing access to additional information is one of the elements to make this possible. Use RSS to syndicate content from other websites and, as an upgrade to target their most focused content needs, create RSS radars for your key phrases.

6] RSS radars will in turn also generate additional visibility, especially through improved search engine rankings, and generate new subscribers for your RSS feeds.

7] All of the above will create advertising venue and create a new source of income.

8] In addition, using RSS advertising as an advertiser yourself you can increase the reach of all of the above activities.

The system comes full-circle, establishing RSS as the tool that powers an important share of all of your internet marketing and publishing activities.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa9


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. July / 18 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More  MacStories

The Best RSS Feed Readers (Because the Internet Is a Mess) - WIRED
The Best RSS Feed Readers (Because the Internet Is a Mess)  WIRED

CNN.com offers free RSS feeds to users, bloggers - Indiantelevision.com
CNN.com offers free RSS feeds to users, bloggers  Indiantelevision.com

Heads Up – AWS News Blog RSS Feed Change - AWS Blog
Heads Up – AWS News Blog RSS Feed Change  AWS Blog

RSS Feeds - Conservation International
RSS Feeds  Conservation International

Question to those reading this blog on an RSS reader (such as Google Reader) - World Bank
Question to those reading this blog on an RSS reader (such as Google Reader)  World Bank

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

The Future of RSS is Textcasting - kottke.org
The Future of RSS is Textcasting  kottke.org

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

A guide to using RSS feeds, the files that contain real-time updates from websites - Business Insider
A guide to using RSS feeds, the files that contain real-time updates from websites  Business Insider

Return of the RSS reader - Nieman Journalism Lab at Harvard
Return of the RSS reader  Nieman Journalism Lab at Harvard

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

Home - Interconnections - The Equinix Blog - Equinix
Home - Interconnections - The Equinix Blog  Equinix

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

Blog Feed - Enverus
Blog Feed  Enverus

3 simple ways to embed a Twitter Feed on your website - Sprout Social
3 simple ways to embed a Twitter Feed on your website  Sprout Social

Who killed Google Reader? - The Verge
Who killed Google Reader?  The Verge

New Ways to Customize Your Facebook Feed - Meta Store
New Ways to Customize Your Facebook Feed  Meta Store

Social Media - UC Davis Health
Social Media  UC Davis Health

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

The podcast revolution - Harvard Gazette
The podcast revolution  Harvard Gazette

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Veteran of the Day - VA.gov Home | Veterans Affairs
Veteran of the Day  VA.gov Home | Veterans Affairs

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

Add your blog to Security Creators Network - Security Boulevard
Add your blog to Security Creators Network  Security Boulevard

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

15 Companies That Really Get Corporate Blogging - SitePoint
15 Companies That Really Get Corporate Blogging  SitePoint

How machine learning powers Facebook’s News Feed ranking algorithm - Facebook Engineering
How machine learning powers Facebook’s News Feed ranking algorithm  Facebook Engineering

News Blog - Federal Bureau of Investigation
News Blog  Federal Bureau of Investigation

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

From cookie theft to BEC: Attackers use AiTM phishing sites as entry point to further financial fraud - Microsoft
From cookie theft to BEC: Attackers use AiTM phishing sites as entry point to further financial fraud  Microsoft

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Announcement: new RSS feed launched - World Bank
Announcement: new RSS feed launched  World Bank

Google Chrome’s mobile ‘Follow’ feature – why you should be using it more often - 9to5Google
Google Chrome’s mobile ‘Follow’ feature – why you should be using it more often  9to5Google

BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe - BBC
BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe  BBC

How To Create a Google Shopping Feed (2023) - Shopify
How To Create a Google Shopping Feed (2023)  Shopify

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Putting the "Live" in Living Atlas of the World - Esri
Putting the "Live" in Living Atlas of the World  Esri

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Official Boston Red Sox Website - MLB.com
Official Boston Red Sox Website  MLB.com

Why Is the RSS Distancing Itself From the BJP? - The Diplomat
Why Is the RSS Distancing Itself From the BJP?  The Diplomat

10 best RSS reader apps for Android - Android Authority
10 best RSS reader apps for Android  Android Authority

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps] - Cult of Mac
Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps]  Cult of Mac

Feed Me Featured - Film Threat
Feed Me Featured  Film Threat

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

Subscribe - Word on Fire
Subscribe  Word on Fire

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

A number of freely available tools can help you improve your literature review routine and stay on top of published research - LSE Home
A number of freely available tools can help you improve your literature review routine and stay on top of published research  LSE Home

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Blaze Media | News, opinion, and entertainment - TheBlaze
Blaze Media | News, opinion, and entertainment  TheBlaze

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

BBC Comedy Blog Feed - BBC
BBC Comedy Blog Feed  BBC

Technology | The Tech Lab: Dave Winer - CBBC Newsround
Technology | The Tech Lab: Dave Winer  CBBC Newsround

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

Jai Jawan, Jai Kisan, Jai Vigyan: CM Blogs on National Technology Day - Narendra Modi
Jai Jawan, Jai Kisan, Jai Vigyan: CM Blogs on National Technology Day  Narendra Modi

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