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Top 10 Ways to Get People Online to Read Your Business
Blog
There are many advantages of running a blog, on top of your
business website. A blog is an online diary, whereby you can
easily posts clips about yourself, your thoughts and your
personal life. If you publish a business blog, you posts good
content, articles, breaking news or just about anything to build
awareness of what you are selling.
Publishing a business blog gives your subscriber or prospect a
chance to get to know you better. Through your blog, you can
explain how your life has changed due to the product or service
that you are selling. This can potentially help you to secure a
sale. A blog can also be highly interactive if you also allow
comments and for all to see. For sure, blogging provides a good
avenue to establish some level of trust and security for an
online prospect who has never met you.
Here are top 10 ways to get people to read your business
blog:
1. Have a general theme and state this theme at the top or in
a prominent location in your blog. Creating a general theme helps
attract a group of targeted readers. However, do strike a
balance. You don't also want too narrow a theme. Otherwise, you
may find yourself having difficulty finding new things to talk
about in your blog every few days.
2. Be current in what you post. Don't report about events that
happen one year ago. You can refer to the particular event if
relevant and/or via a link. For these past events, assume that
people already know about them.
3. Keep a regular schedule. When readers return to your blog,
they want to read about something new. Be sure to manage your
readers' expectations.
4. Post frequently. Search engine spiders love sites that are
constantly updated with fresh content. At the very least, posting
once every few days is a good idea.
5. Keep your posts short and clear. Don't post long essays.
Blog readers are known to like to zip in and out of online
diaries. Keep your long essays to articles that you can publish
on a separate webpage or in your newsletter.
6. Make your tittle keyword-rich. This helps in getting your
posts better ranked by search engine spiders via the keywords
that you use.
7. Post interesting content. No one is going to be interested
in what you ate for breakfast. Not unless you are maintaining a
food blog and you want to post your breakfast recipe! Making your
content interesting will ensure that your readers continue to
read your blog loyally.
8. Have a unique perspective. Readers are interested to know
what you think. If you are offering your opinion, be sure that
you are able to qualify them.
9. Take note of your language and grammer. Even if you are
posting an opinion. It is always safer to write in proper English
if you are hoping to monetize from your blog.
10. Don't forget to have a RSS feed. RSS means "Rich Site
Syndication". To increase readership and distribution, this is
one thing that you must not omit in doing.
Evelyn Lim is the publisher of a popular ezine "Mapping You to
Success". The newsletter is aimed at all aspiring e-business
owners. Her newsletter is jam packed with articles, free tips and
resources. To subscribe to her newsletter, please visit
http://www.e-BizMap.com. She also
publishes a business blog at http://www.EvelynLim.com.
MORE RESOURCES updated Tue. September / 17 / 2024
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