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Why Your Blog Might Be Sabotaging Your Business


Many marketers were very excited when forum and newsletter discussion focused first on blogs (about two years ago) and then on RSS feeds (mainly within the past year). It was a brand new opportunity for marketers to use, one that promised both search engine success and a way around spam complaints. So they ran out and created a free blogger account or bought some software and began blogging and trying to set up RSS feeds.

But many of these marketers didn't understand the very real difference between newsletter readers and blog readers.

1. While newsletters are published from once a month to weekly there is an expectation among blog readers that content will be updated daily, if not multiple times each day.

2. Many people who would subscribe to an email newsletter have no interest in learning about RSS feeds, downloading a reader, or visiting your site every day.

3. Although there are people who will both subscribe to a newsletter and visit websites daily, most web users seem to prefer one or the other.

Thus, there are really two ways to use your blog, and you must use one over the other. You either have a blog or a website. My view is that a "blog" more describes the frequency of writing than it does the form or layout of your site.

1. Use your blog as a content management system. Write your weekly article, upload it to your blog, then send an email to your list that links to the article on your blog.

Or,

2. Write for your blog every day (or every two days at an absolute minimum) to reach the group of people who will visit your blog regularly, but only if you are adding new content regularly. Then, for your weekly newsletter, create a weekly digest of your posts containing a synopsis of each article and a link to the article on your blog.

My own view is that the second option works better. Even if you have four or five blogs, you can still write 300 words each day for each blog, or write for two one day and the other two the next day. Brainstorm ideas every week and use that list for your articles. Set up a Google Alert for your topic or niche, and link to websites or news pieces you find from that service. Or, pay someone to write articles for you. But keep your blog fresh and original and post to it regularly.

Read more marketing articles at my marketing blog, http://jhooverwebcopy.blogspot.com.

Contact me if you need articles. My rates for 300-500 word articles are 1 for $15, 5 for $50, or we can negotiate if you need a larger batch than that. For more info, visit my website http://jhooverwebcopy.com or email me at jeremyhoover AT gmail.com.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. January / 20 / 2021

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel - PRNewswire
Young London Digital Entrepreneur Creates First WordPress Blog Hosting Control Panel  PRNewswire

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

Blogging is back, but better » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Blogging is back, but better » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

RSS Feeds - National Catholic Register
RSS Feeds  National Catholic Register

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

RSS’s standardised Hinduism – Part 1 - Times of India
RSS’s standardised Hinduism – Part 1  Times of India

Samuel Liberty's Blog - Post-Mortem: Antithesis - Gamasutra
Samuel Liberty's Blog - Post-Mortem: Antithesis  Gamasutra

Plano teen creates blog about mental health | News | starlocalmedia.com - Star Local Media
Plano teen creates blog about mental health | News | starlocalmedia.com  Star Local Media

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

The argument for simpler games, in an industry obsessed with complexity - Gamasutra
The argument for simpler games, in an industry obsessed with complexity  Gamasutra

Packers-Saints Week 3 Live Blog - Packers.com
Packers-Saints Week 3 Live Blog  Packers.com

The Not so Secrets to Success in the Game Industry - Gamasutra
The Not so Secrets to Success in the Game Industry  Gamasutra

Live Blogging with Eddie Rivera | Dodgers Ignore Homers, Pound Rockies 10-6 - Pasadena Now
Live Blogging with Eddie Rivera | Dodgers Ignore Homers, Pound Rockies 10-6  Pasadena Now

Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices - Gamasutra
Tomer Geller's Blog - 4 Hyper-Casual Prototype Best Practices  Gamasutra

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

Blog vs YouTube Over Other Websites: How to Choose - Legal Reader
Blog vs YouTube Over Other Websites: How to Choose  Legal Reader

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

Josh Bycer's Blog - The Impact of Videogame Criticism - Gamasutra
Josh Bycer's Blog - The Impact of Videogame Criticism  Gamasutra

My Own Personal Extinction - Scientific American
My Own Personal Extinction  Scientific American

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

How to Fix Miscommunication Issues in Your Team - Gamasutra
How to Fix Miscommunication Issues in Your Team  Gamasutra

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

Josh Bycer's Blog - Understanding Pain Points in Game Design - Gamasutra
Josh Bycer's Blog - Understanding Pain Points in Game Design  Gamasutra

6 Mistakes That'll Drain the 'Juice' Out Of Your Game - Gamasutra
6 Mistakes That'll Drain the 'Juice' Out Of Your Game  Gamasutra

David Logan's Blog - Indie Insights: Hooks and Anchors - Gamasutra
David Logan's Blog - Indie Insights: Hooks and Anchors  Gamasutra

The Road to Ruinarch : Wishlist Gathering and Expectations - Gamasutra
The Road to Ruinarch : Wishlist Gathering and Expectations  Gamasutra

Member manager sought for YALSA's blog, The Hub - ala.org
Member manager sought for YALSA's blog, The Hub  ala.org

SEMRush drops paid guest blogging service after Google policy scrutiny - Search Engine Land
SEMRush drops paid guest blogging service after Google policy scrutiny  Search Engine Land

Phaedra Boinodiris's Blog - Combating Toxicity in Online Games - Gamasutra
Phaedra Boinodiris's Blog - Combating Toxicity in Online Games  Gamasutra

Josh Bycer's Blog - A Study on Modern Mobile Design - Gamasutra
Josh Bycer's Blog - A Study on Modern Mobile Design  Gamasutra

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Jeffrey d'Eon's Blog - Designing Balanced Dice - Gamasutra
Jeffrey d'Eon's Blog - Designing Balanced Dice  Gamasutra

Xbox goes for lock-in with All Access - Gamasutra
Xbox goes for lock-in with All Access  Gamasutra

MK Dev's Blog - Develog#1:-Our Mistakes In Making Game - Gamasutra
MK Dev's Blog - Develog#1:-Our Mistakes In Making Game  Gamasutra

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

Springbot Acquires Matcha to Power Content for the Omnichannel Retailer - PRNewswire
Springbot Acquires Matcha to Power Content for the Omnichannel Retailer  PRNewswire

Bioshock Infinite: A level analysis from a gameplay point of view #3 - Gamasutra
Bioshock Infinite: A level analysis from a gameplay point of view #3  Gamasutra

rahul sehgal's Blog - Five Secrets of Game Art Direction - Gamasutra
rahul sehgal's Blog - Five Secrets of Game Art Direction  Gamasutra

Why is Game Writing Becoming Popular for Writers ? - Gamasutra
Why is Game Writing Becoming Popular for Writers ?  Gamasutra

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Game Composers and the Importance of Themes: Interactivity in Game Music (Pt. 5) - Gamasutra
Game Composers and the Importance of Themes: Interactivity in Game Music (Pt. 5)  Gamasutra

Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat - Gamasutra
Taming the wild west of VR: 5 technical lessons learned making the serious game Art Sort in VRChat  Gamasutra

Josh Bycer's Blog - The Philosophy of Puzzle Design - Gamasutra
Josh Bycer's Blog - The Philosophy of Puzzle Design  Gamasutra

Raji: An Ancient Epic & Crossing the Finish Line - Gamasutra
Raji: An Ancient Epic & Crossing the Finish Line  Gamasutra

Shaders for beginners (with examples in OpenGL and Defold) - Gamasutra
Shaders for beginners (with examples in OpenGL and Defold)  Gamasutra

Switch & Steam discount strategies? Here's some good ones - Gamasutra
Switch & Steam discount strategies? Here's some good ones  Gamasutra

Danny Weinbaum's Blog - Postmortem: Eastshade - Gamasutra
Danny Weinbaum's Blog - Postmortem: Eastshade  Gamasutra

Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs - PRNewswire
Cision PR Newswire's Beyond Bylines Blog Featured in Feedspot's List of Top Journalism Blogs  PRNewswire

Apple's 15% cut for non-millionaires: PR move or sound investment? - Gamasutra
Apple's 15% cut for non-millionaires: PR move or sound investment?  Gamasutra

Ben Weber's Blog - The Zynga Analytics Platform in 2020 - Gamasutra
Ben Weber's Blog - The Zynga Analytics Platform in 2020  Gamasutra

Jack Pritz's Blog - Dead by Daylight's Engagement Cycle - Gamasutra
Jack Pritz's Blog - Dead by Daylight's Engagement Cycle  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

"Browsing Steam" : the biggest change to Steam Discovery in recent history - Gamasutra
"Browsing Steam" : the biggest change to Steam Discovery in recent history  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Ian Hamilton's Blog - Prioritising Accessibility Considerations - Gamasutra
Ian Hamilton's Blog - Prioritising Accessibility Considerations  Gamasutra

Niklas Gray's Blog - The Machinery Goes Open Beta - Gamasutra
Niklas Gray's Blog - The Machinery Goes Open Beta  Gamasutra

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Game Design Lessons in Making an Among Us-like Game in 10 Days - Gamasutra
Game Design Lessons in Making an Among Us-like Game in 10 Days  Gamasutra

Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike - Gamasutra
Post Mortem on our Launch of Dungeons of Edera, an endlessly replayable Dark Souls roguelike  Gamasutra

2021 will be a landmark year for cloud gaming, generating $4bn in consumer spending - Gamasutra
2021 will be a landmark year for cloud gaming, generating $4bn in consumer spending  Gamasutra

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Lovers in a Dangerous Spacetime Sales Analysis: The First Five Years - Gamasutra
Lovers in a Dangerous Spacetime Sales Analysis: The First Five Years  Gamasutra

Karl Kontus's Blog - Marketing advice for small indie developers - Gamasutra
Karl Kontus's Blog - Marketing advice for small indie developers  Gamasutra

Natalie Mikkelson's Blog - Adding Life To Worlds With Dialogue Barks - Gamasutra
Natalie Mikkelson's Blog - Adding Life To Worlds With Dialogue Barks  Gamasutra

Cyberpunk 2077 or The Problem That Is the AAA Industry - Gamasutra
Cyberpunk 2077 or The Problem That Is the AAA Industry  Gamasutra

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

3-Step Blog Strategy That Works: Storytelling, USPs & Sales - Search Engine Journal
3-Step Blog Strategy That Works: Storytelling, USPs & Sales  Search Engine Journal

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight - ChristianityToday.com
Byrd's New Nest | Jesus Creed | A Blog by Scot Mcknight  ChristianityToday.com

Ruben Torres Bonet's Blog - The Gamedev Guru’s Birthday Party - Gamasutra
Ruben Torres Bonet's Blog - The Gamedev Guru’s Birthday Party  Gamasutra

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

DA Unveils Blog Page to Showcase Office's Work, Share Stories - MyNewsLA.com
DA Unveils Blog Page to Showcase Office's Work, Share Stories  MyNewsLA.com

It begins with a phone call: India-US ties enter the Biden era - The Times of India Blog
It begins with a phone call: India-US ties enter the Biden era  The Times of India Blog

PS5 Will Have The Most Successful Console Launch Ever - Here’s Why... - Gamasutra
PS5 Will Have The Most Successful Console Launch Ever - Here’s Why...  Gamasutra

Nvidia GeForce Now cloud gaming service comes to iOS - Gamasutra
Nvidia GeForce Now cloud gaming service comes to iOS  Gamasutra

The curious case of Animal Crossing in China | Opinion - Gamasutra
The curious case of Animal Crossing in China | Opinion  Gamasutra

Rosetta Stones Rolls On - Scientific American
Rosetta Stones Rolls On  Scientific American

Will 4K/60fps Be The Next-Gen Standard? Not a Chance! - Gamasutra
Will 4K/60fps Be The Next-Gen Standard? Not a Chance!  Gamasutra

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Eat, Prey, Rape: Why desis abroad cringe when caste, gender violence hits headlines - The Times of India Blog
Eat, Prey, Rape: Why desis abroad cringe when caste, gender violence hits headlines  The Times of India Blog

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

Biden holds his own as Trump refuses to condemn white supremacists and militia at the first presidential debate. - USAPP American Politics and Policy (blog)
Biden holds his own as Trump refuses to condemn white supremacists and militia at the first presidential debate.  USAPP American Politics and Policy (blog)

'In this area the curve is not flat enough' | 30-year nurse treating coronavirus says it's too early for reopening - WUSA9.com
'In this area the curve is not flat enough' | 30-year nurse treating coronavirus says it's too early for reopening  WUSA9.com

Crystin Cox's Blog - Live Events: Small Content with Big Impact - Gamasutra
Crystin Cox's Blog - Live Events: Small Content with Big Impact  Gamasutra

How did Fall Guys get it so right? - Gamasutra
How did Fall Guys get it so right?  Gamasutra

Understanding AIMIM’s rise: Muslim voters have rejected the counterfeit liberalism of ‘secular’ parties - Economic Times
Understanding AIMIM’s rise: Muslim voters have rejected the counterfeit liberalism of ‘secular’ parties  Economic Times

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

How to Update Blog Posts to Increase Your SEO Every Time - Customer Think
How to Update Blog Posts to Increase Your SEO Every Time  Customer Think

Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1 - Gamasutra
Om Tandon's Blog - How to Crack the Match 3 Code?- Part 1  Gamasutra

Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their - The Times of India Blog
Forego the self-righteousness: Both Indian liberals and the new right need to introspect and re-examine their  The Times of India Blog

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

How to Set Up a Subscription Podcast on BlueHost - Chron.com
How to Set Up a Subscription Podcast on BlueHost  Chron.com

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