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Why Your Blog Might Be Sabotaging Your Business
Many marketers were very excited when forum and newsletter
discussion focused first on blogs (about two years ago) and then
on RSS feeds (mainly within the past year). It was a brand new
opportunity for marketers to use, one that promised both search
engine success and a way around spam complaints. So they ran out
and created a free blogger account or bought some software and
began blogging and trying to set up RSS feeds.
But many of these marketers didn't understand the very real
difference between newsletter readers and blog readers.
1. While newsletters are published from once a month to weekly
there is an expectation among blog readers that content will be
updated daily, if not multiple times each day.
2. Many people who would subscribe to an email newsletter have
no interest in learning about RSS feeds, downloading a reader, or
visiting your site every day.
3. Although there are people who will both subscribe to a
newsletter and visit websites daily, most web users seem to
prefer one or the other.
Thus, there are really two ways to use your blog, and you must
use one over the other. You either have a blog or a website. My
view is that a "blog" more describes the frequency of writing
than it does the form or layout of your site.
1. Use your blog as a content management system. Write your
weekly article, upload it to your blog, then send an email to
your list that links to the article on your blog.
Or,
2. Write for your blog every day (or every two days at an
absolute minimum) to reach the group of people who will visit
your blog regularly, but only if you are adding new content
regularly. Then, for your weekly newsletter, create a weekly
digest of your posts containing a synopsis of each article and a
link to the article on your blog.
My own view is that the second option works better. Even if
you have four or five blogs, you can still write 300 words each
day for each blog, or write for two one day and the other two the
next day. Brainstorm ideas every week and use that list for your
articles. Set up a Google Alert for your topic or niche, and link
to websites or news pieces you find from that service. Or, pay
someone to write articles for you. But keep your blog fresh and
original and post to it regularly.
Read more marketing articles at my marketing blog,
http://jhooverwebcopy.blogspot.com.
Contact me if you need articles. My rates for 300-500 word
articles are 1 for $15, 5 for $50, or we can negotiate if you
need a larger batch than that. For more info, visit my website
http://jhooverwebcopy.com or
email me at jeremyhoover AT gmail.com.
MORE RESOURCES updated Fri. April / 19 / 2024
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