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Benefits to RSS
RSS streamlines communication between publishers and readers.
Since RSS has had a popularity surge, webmasters have been
experimenting and using RSS feeds to deliver content in new and
innovative ways. Typically, RSS feeds contain news headlines and
content summaries. The content summaries contain just enough
information without overwhelming the reader with superfluous
details. If the reader is interested and wants additional
information they can click on the item in the feed, accessing the
website which contains additional details. RSS readers aggregate
multiple feeds, making it easy for individuals to quickly scan
information contained within each feed. Feeds are generally
themed, allowing users to opt-in to feeds that are of
interest.
The big benefit to RSS is that individuals opt-in to content
of interest, totally controlling the flow of information that
they receive. If the quality of the content in the feed declines,
users simply remove the feed from their RSS reader and they will
not receive any additional updates from that source. The RSS
reader acts as an aggregator, allowing users to view and scan
multiple content streams in a timely fashion.
RSS is a great supplemental communication method that does not
burden the publisher with maintaining lists or following strict
privacy guidelines. RSS feeds are compiled according to the
user's choices, removing any burden that is placed on publishers
of email newsletters. Publishers no longer need to be concerned
with spam, privacy policies, and age guidelines.
Publishers using RSS as a communication vehicle are able to
create keyword-rich, themed content, establishing trust,
reputation, and ongoing communication with current and
prospective customers.
What Kind of Information Can be Delivered in RSS Feeds?
Blogs Feed
Many blogs are catalogued in an RSS feed, with each blog entry
summarized as a feed item. This makes it easy for visitors to
scan blog posts for items of interest.
Article Feed
Articles are often placed into feeds to alert readers when new
articles and content are available. The feed entry is typically
an article summary or introduction. Readers can then ascertain if
the article is of interest and read further.
Forum Feed
Many forums now have add-ons that allow participants to
receive forum posts via RSS. The RSS feeds often will show the
latest discussion topics; if users are interested they simply
click to enter the forum to participate in the discussion. As the
topic is updated they will see new entries in the RSS feed.
Schedule Feed
Schools, clubs and organizations will often use feeds to
communicate meeting times, places and events that might be
occurring. The RSS feeds are often used to publicize events,
notify the community of schedule changes or meeting agendas.
Discounts / Specials Feed
Retail and online stores have begun using RSS feeds to deliver
their latest specials and discounted offers. Some online
retailers have taken this a step further, allowing users to
create their own feeds based on keywords or phrases.
For example, this service will generate a URL than can be
entered into a news reader. The feed is updated each time an item
is added to Amazon that meets the specified criteria or keywords
- Amazon Search Feed - http://www.oxus.net/amazon/
Ego / News Monitoring
Companies or individuals interested in receiving headline news
based on a specific brand or keyword can use RSS feeds to monitor
news sources.
For example, users can use the following tool to create a feed
that will allow them to receive filtered news from Google News.
They will only receive items related to a specific keyword or
phrase they setup -
http://www.justinpfister.com/gnewsfeed.php
Industry-Specific RSS Feed Uses Include:
Technical professionals in specific industries have also
developed RSS feeds as way to market, promote or communicate
within their specific industries. In many cases, this has
expanded their reach and increased communication with current and
prospective customers and clients.
RSS feeds can be used by realtors to communicate the time and
location for open houses, announce new property listings or
promote decreased mortgage rates. Content feeds can also be used
by universities to communicate sports scores or event schedules.
Computer service professionals can create feeds to notify clients
of potential security breaches, virus risks or outbreaks.
Ultimately, RSS is molded to meet the communication needs of many
sectors. Consider how RSS can benefit your business and
supplement your communication needs.
RSS feed creation tool for publishers interested in creating
fresh content - FeedForAll - http://www.feedforall.com
About the Author: Sharon Housley manages marketing for
NotePage, Inc. http://www.notepage.net and
FeedForAll http://www.feedforall.com .
MORE RESOURCES updated Thu. April / 18 / 2024
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