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12 Reasons Why You Need A Blog
"Why Should I Blog? I Simply Don't Get It"
This post on a popular discussion forum set me thinking - and
I came up with 12 reasons you should blog.
Read them and get started on your blog. Or better still, go
get your blog up and running and THEN come back and read this
:)
#1 - You Do Not Need To Know HTML
One of the biggest hurdles many hopeful website creators face
is they don't know to design a webpage. Blogs overcome this - all
you do is type into a box, and the blog software automatically
converts it into a webpage and publishes it on the World Wide Web
for anyone to see.
#2 - You Are 'Forced' To Keep Your Content Fresh
Blogs are essentially online diaries. It doesn't make sense to
write in your diary every month or two. Similarly, running a blog
itself 'forces' you to update it often. And refreshing your blog
often makes it more useful to readers and consumers - and by
extension, to search engines who are in the business of
presenting *their* clients with valuable resources.
#3 - Your Blog Is AUTOMATICALLY Optimized For Search
Engines
Search engines love fresh content. But that's not the only way
blogs are powerful tools to rank high. Indeed, most blogs are
structured to offer a high degree of search engine
optimization.
All sections of your blog are linked together. The terms used
as link 'anchors' are keyword-optimized. Categories can be
created to host themed content. Navigating through your blog is
intuitive. Archives can be customized, and generate hundreds of
pages of content that act as 'search engine spider bait'.
#4 - You Get A Built-In Linking Structure
With very few exceptions, most blogs are structured to be a
tightly integrated network of links - to other sections of your
blog! It's quite easy for a visitor to get 'lost' within your
blog... without ever leaving it.
Calendars link to posts on specific dates. 'Recent Post'
listings point to your freshest content. Archives connect all
your earlier posts. Search boxes let browsers look for certain
kinds of content. And it all happens automatically, without you
spending hours on creating a link structure or sitemap!
#5 - You Generate Multiple Content-Rich Pages
Every post you make on your blog is content. And by
intelligently setting up your archiving preferences, you can turn
each post into many different forms of content, each on a page of
its own. Blog regularly for a few months, and you could end up
having a 100+ page website - all filled with relevant,
keyword-optimized, themed content!
#6 - You Can Keyword-Optimize Your Blog Extensively
All parts of your blog's template can be customized. And a
very powerful way to do it is by inserting relevant keywords.
It's a do-it-once job that will give you ongoing benefits for as
the life of your blog. You can include keywords in your blog
title, description, blog post headings, trackback links, comment
invitations, archive titles, and category names.
#7 - You Create An Online Community
If your blog is on a specific theme, you can build a loyal
readership and develop an online community. You can even take it
a notch higher by tying it in with a forum or membership site.
Ask for comments, suggestions, ideas and feedback, or invite
reader participation. Pretty soon, your blog will be growing
organically - even if you don't write a lot!
#8 - You Initiate Conversations With Readers
Of course, the first step is yours - to initiate a dialog with
readers. You could do it with your blog post, asking a question
or by inviting comments and interaction. Your blog will be read
by an audience that's already interested in your subject or
theme. This conversation will be priceless to you, the blog
owner.
#9 - Your 'Inbound Link' Process - Trackbacks
Blogging is about distributed conversations online. Links are
an integral part of such an informal network. Trackbacks are a
kind of blog technology that make it possible - and simple! Your
blog will benefit from the inbound links a trackback will bring,
and you'll also get extra traffic from other sources.
#10 - You Can Syndicate Your Content Easily
Getting readers for your content is good. Getting your content
out where many more readers can see it is GREAT! Syndication (via
RSS feeds) is built in to most blogging platforms, giving you a
quick and easy way to get a wide readership for your blog
posts.
#11 - You're Creating Stuff Search Engines LOVE
Search engines exist to offer their audience a compilation of
the best resources on a subject or keyword. Your blog is the
answer to a search engine's prayers! By sticking to a theme and
presenting the content in an organized, structured, intuitively
connected pattern, your blog will be appealing to search engines
in a way only a very professionally planned and designed website
can ever hope to be.
#12 - You Get 'Alternate' Traffic Sources
Remember what we saw about blogs being linked and networked
together? Bloggers like to share opinions with others. And when
they 'talk' about you, they are going to point to your site, or a
post on your blog, to show their readers what they mean. They
become 'alternate' traffic sources - for YOU!
Other tools like blog rolls, furls, favorite bloggers and more
can drive sporadic - but sometimes big floods - of traffic your
way. And best of all, it's effortless and costs you nothing!
Not yet convinced? Well, then maybe blogging isn't quite your
cup of tea. But if you trust me, try it - you just might be
pleasantly surprised.
Dr.Mani Sivasubramanian is author of 'Blog Profit Ideas
Exposed - 33 Ways To Profit From Blogs" - http://www.BlogProfits.com - and
'How To Profit From RSS Feeds" - http://www.RSS-Marketing.com
and publishes 8 different 'niche' blogs and has been reporting on
marketing with blogs and RSS feeds since 2001.
MORE RESOURCES updated Tue. September / 17 / 2024
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