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How RSS Advertising Can Help Business Gain A Higher ROI


I recently read the case study conducted by Pheedo, an advertising company on the use of RSS Feeds advertising versus email advertising.

The difference in results were staggering.

Pheedo ran the campaign for 6 weeks and from their results, RSS feeds outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7%.

Surprised? Let's investigate the benefits of RSS advertising versus email ads.

RSS advertising has a number of 'superior' advantages compared to email ads:

1. RSS feeds does not face a delivery issue in an anti-SPAM environment that is being filled with filters, anti-virus software or whatever program that is put in place by the user to block SPAM and unwanted emails.

2. RSS feeds cost ZERO to track. With a burned feed, you can easily track how many people are subscribing to your feed.

With email, if you want to track how many of your mails were delivered, you would have to pay for the additional services.

A simple mathematical illustration can prove this:

Let's say Cost per 1,000 impressions = $50 And you want to do 10,000 impressions per week.

So the cost would be = $50 x 10 = $500 per week.

With Email Advertising, you would need to include email monitoring delivery charges.

So your total cost would be $500 + X per week

where X is the additonal costs for email monitoring delivery

So your advertising costs go up. Mutiply the above figure with 48 weeks (1 year) and you can see how costly it is to run email advertising campaigns.

With RSS Advertising, there is ZERO monitory delivery charges.

You maximise every penny from your advertising dollar, and the costs go down!

3. RSS feeds is 100% Opt-in. We're talking about readers who know what they want and educated enough to know how to subscribe to feeds, either with desktop readers or through the use of some online newsreader such as Bloglines, MyYahoo and so on.

Yes, there is also 'opt-in' email. But then again, opt-in email is getting less effective because of:

a) constant bombardment of emails from other marketers and advertisers, making the subscribers 'numb' to advertising message

b) keywords that trigger off SPAM filter, causing failed delivery message

RSS feeds do not face these two problems. RSS feeds has a 100% delivery rate and has no SPAM issue as it is a feed, not email.

It will be interesting to see the continued developments in the use of RSS feeds for advertising.

Brandon http://www.marketing-rampage-with-blogs-and-rss.com

Author of Multimedia E-book, "Marketing Rampage With Blogs And RSS". Unleash the power of blogs and rss. Get more free targeted traffic, leads and subscribers with RSS Feeds. List in Google and Yahoo for FREE and save $299. Dominate niche markets with RSS Feeds.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Thu. July / 18 / 2024

What Is an RSS Feed? - Lifewire
What Is an RSS Feed?  Lifewire

The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More - MacStories
The Iconfactory Launches Project Tapestry, a Kickstarter Campaign to Create a Universal Inbox for RSS, Social Media, and More  MacStories

The Best RSS Feed Readers (Because the Internet Is a Mess) - WIRED
The Best RSS Feed Readers (Because the Internet Is a Mess)  WIRED

CNN.com offers free RSS feeds to users, bloggers - Indiantelevision.com
CNN.com offers free RSS feeds to users, bloggers  Indiantelevision.com

Heads Up – AWS News Blog RSS Feed Change - AWS Blog
Heads Up – AWS News Blog RSS Feed Change  AWS Blog

RSS Feeds - Conservation International
RSS Feeds  Conservation International

Question to those reading this blog on an RSS reader (such as Google Reader) - World Bank
Question to those reading this blog on an RSS reader (such as Google Reader)  World Bank

David Winer - Guy Kawasaki
David Winer  Guy Kawasaki

Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs - WP Tavern
Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

The Future of RSS is Textcasting - kottke.org
The Future of RSS is Textcasting  kottke.org

Subscribe to Updates from CISA - CISA
Subscribe to Updates from CISA  CISA

A guide to using RSS feeds, the files that contain real-time updates from websites - Business Insider
A guide to using RSS feeds, the files that contain real-time updates from websites  Business Insider

Return of the RSS reader - Nieman Journalism Lab at Harvard
Return of the RSS reader  Nieman Journalism Lab at Harvard

The top five RSS readers for keeping up with your news feeds - The Verge
The top five RSS readers for keeping up with your news feeds  The Verge

Home - Interconnections - The Equinix Blog - Equinix
Home - Interconnections - The Equinix Blog  Equinix

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

The Story of the First Podcast Feed - Podnews
The Story of the First Podcast Feed  Podnews

Blog Feed - Enverus
Blog Feed  Enverus

3 simple ways to embed a Twitter Feed on your website - Sprout Social
3 simple ways to embed a Twitter Feed on your website  Sprout Social

Who killed Google Reader? - The Verge
Who killed Google Reader?  The Verge

New Ways to Customize Your Facebook Feed - Meta Store
New Ways to Customize Your Facebook Feed  Meta Store

Social Media - UC Davis Health
Social Media  UC Davis Health

Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration
Subscribe to Foreign Blogs in your Native Language with Google Scripts  Digital Inspiration

The podcast revolution - Harvard Gazette
The podcast revolution  Harvard Gazette

What is an RSS feed? Here’s why you should still use one - Digital Trends
What is an RSS feed? Here’s why you should still use one  Digital Trends

Veteran of the Day - VA.gov Home | Veterans Affairs
Veteran of the Day  VA.gov Home | Veterans Affairs

Twitterfeed : Bringing RSS to Twitter for Every Blogger - Search Engine Journal
Twitterfeed : Bringing RSS to Twitter for Every Blogger  Search Engine Journal

Add your blog to Security Creators Network - Security Boulevard
Add your blog to Security Creators Network  Security Boulevard

Follow your favorite news, blogs and webcomics without Twitter - Cult of Mac
Follow your favorite news, blogs and webcomics without Twitter  Cult of Mac

15 Companies That Really Get Corporate Blogging - SitePoint
15 Companies That Really Get Corporate Blogging  SitePoint

How machine learning powers Facebook’s News Feed ranking algorithm - Facebook Engineering
How machine learning powers Facebook’s News Feed ranking algorithm  Facebook Engineering

News Blog - Federal Bureau of Investigation
News Blog  Federal Bureau of Investigation

Read Salon's blogs in your RSS reader - Salon
Read Salon's blogs in your RSS reader  Salon

From cookie theft to BEC: Attackers use AiTM phishing sites as entry point to further financial fraud - Microsoft
From cookie theft to BEC: Attackers use AiTM phishing sites as entry point to further financial fraud  Microsoft

Madan Das – the RSS Leader who could say No - The Times of India
Madan Das – the RSS Leader who could say No  The Times of India

Announcement: new RSS feed launched - World Bank
Announcement: new RSS feed launched  World Bank

Google Chrome’s mobile ‘Follow’ feature – why you should be using it more often - 9to5Google
Google Chrome’s mobile ‘Follow’ feature – why you should be using it more often  9to5Google

BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe - BBC
BBC Blogs - Technology + Creativity at the BBC - Round up: BBC iPlayer RSS feeds and the Ethical Dilemma Cafe  BBC

How To Create a Google Shopping Feed (2023) - Shopify
How To Create a Google Shopping Feed (2023)  Shopify

FOXNews.com RSS Feeds - Fox News
FOXNews.com RSS Feeds  Fox News

Hey now lets users create blogs and newsletters right from their emails - The Verge
Hey now lets users create blogs and newsletters right from their emails  The Verge

20 years of Safari: A visual history - Cult of Mac
20 years of Safari: A visual history  Cult of Mac

Putting the "Live" in Living Atlas of the World - Esri
Putting the "Live" in Living Atlas of the World  Esri

RSS must discard its anti-democratic-secular India agenda - The Indian Express
RSS must discard its anti-democratic-secular India agenda  The Indian Express

Official Boston Red Sox Website - MLB.com
Official Boston Red Sox Website  MLB.com

Why Is the RSS Distancing Itself From the BJP? - The Diplomat
Why Is the RSS Distancing Itself From the BJP?  The Diplomat

10 best RSS reader apps for Android - Android Authority
10 best RSS reader apps for Android  Android Authority

Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email - Search Engine Journal
Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

ACLU News & Commentary - ACLU
ACLU News & Commentary  ACLU

NCSC RSS feeds - National Cyber Security Centre
NCSC RSS feeds  National Cyber Security Centre

Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps] - Cult of Mac
Get your news, blogs, YouTube and webcomics all in one place [Awesome Apps]  Cult of Mac

Feed Me Featured - Film Threat
Feed Me Featured  Film Threat

Aggregators Attack Info Overload - WIRED
Aggregators Attack Info Overload  WIRED

Broadcasting the World Cup and Wimbledon in UHD - the full story - BBC
Broadcasting the World Cup and Wimbledon in UHD - the full story  BBC

Subscribe - Word on Fire
Subscribe  Word on Fire

RSS’s standardised Hinduism – Part 4 - The Times of India
RSS’s standardised Hinduism – Part 4  The Times of India

Sony Ericsson K800i review: Sony Ericsson K800i - CNET
Sony Ericsson K800i review: Sony Ericsson K800i  CNET

A number of freely available tools can help you improve your literature review routine and stay on top of published research - LSE Home
A number of freely available tools can help you improve your literature review routine and stay on top of published research  LSE Home

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

Blaze Media | News, opinion, and entertainment - TheBlaze
Blaze Media | News, opinion, and entertainment  TheBlaze

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

RSS’s standardised Hinduism – Part 1 - The Times of India
RSS’s standardised Hinduism – Part 1  The Times of India

Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform - Organiser
Rashtriya Swayamsevak Sangh joins micro-blogging site Koo, would make all major announcements from the ‘Swadeshi’ social media platform  Organiser

BBC Comedy Blog Feed - BBC
BBC Comedy Blog Feed  BBC

Technology | The Tech Lab: Dave Winer - CBBC Newsround
Technology | The Tech Lab: Dave Winer  CBBC Newsround

Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue - India Today
Narendra Modi behind anti-Gadkari campaign, blogs RSS ideologue  India Today

5 Inspirational Wedding Photographer Blogs to Follow - SLR Lounge
5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

Will a dalit become RSS chief or Shankaracharya? - The Times of India
Will a dalit become RSS chief or Shankaracharya?  The Times of India

How association with RSS has given meaning to my life - The Times of India
How association with RSS has given meaning to my life  The Times of India

Jai Jawan, Jai Kisan, Jai Vigyan: CM Blogs on National Technology Day - Narendra Modi
Jai Jawan, Jai Kisan, Jai Vigyan: CM Blogs on National Technology Day  Narendra Modi

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