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How RSS Advertising Can Help Business Gain A Higher ROI


I recently read the case study conducted by Pheedo, an advertising company on the use of RSS Feeds advertising versus email advertising.

The difference in results were staggering.

Pheedo ran the campaign for 6 weeks and from their results, RSS feeds outperformed the best click through rate in email by over 26% as compared to the industry average of 8.7%.

Surprised? Let's investigate the benefits of RSS advertising versus email ads.

RSS advertising has a number of 'superior' advantages compared to email ads:

1. RSS feeds does not face a delivery issue in an anti-SPAM environment that is being filled with filters, anti-virus software or whatever program that is put in place by the user to block SPAM and unwanted emails.

2. RSS feeds cost ZERO to track. With a burned feed, you can easily track how many people are subscribing to your feed.

With email, if you want to track how many of your mails were delivered, you would have to pay for the additional services.

A simple mathematical illustration can prove this:

Let's say Cost per 1,000 impressions = $50 And you want to do 10,000 impressions per week.

So the cost would be = $50 x 10 = $500 per week.

With Email Advertising, you would need to include email monitoring delivery charges.

So your total cost would be $500 + X per week

where X is the additonal costs for email monitoring delivery

So your advertising costs go up. Mutiply the above figure with 48 weeks (1 year) and you can see how costly it is to run email advertising campaigns.

With RSS Advertising, there is ZERO monitory delivery charges.

You maximise every penny from your advertising dollar, and the costs go down!

3. RSS feeds is 100% Opt-in. We're talking about readers who know what they want and educated enough to know how to subscribe to feeds, either with desktop readers or through the use of some online newsreader such as Bloglines, MyYahoo and so on.

Yes, there is also 'opt-in' email. But then again, opt-in email is getting less effective because of:

a) constant bombardment of emails from other marketers and advertisers, making the subscribers 'numb' to advertising message

b) keywords that trigger off SPAM filter, causing failed delivery message

RSS feeds do not face these two problems. RSS feeds has a 100% delivery rate and has no SPAM issue as it is a feed, not email.

It will be interesting to see the continued developments in the use of RSS feeds for advertising.

Brandon http://www.marketing-rampage-with-blogs-and-rss.com

Author of Multimedia E-book, "Marketing Rampage With Blogs And RSS". Unleash the power of blogs and rss. Get more free targeted traffic, leads and subscribers with RSS Feeds. List in Google and Yahoo for FREE and save $299. Dominate niche markets with RSS Feeds.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. April / 20 / 2021

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Opinion | How Substack Revealed the Real Value of Writers’ Unfiltered Thoughts - POLITICO
Opinion | How Substack Revealed the Real Value of Writers’ Unfiltered Thoughts  POLITICO

Blogging 101: Why Bother & Key Elements of an Effective Blog - Business 2 Community
Blogging 101: Why Bother & Key Elements of an Effective Blog  Business 2 Community

WordPress.com Launches New Courses With A Focus On Customer Education - PRNewswire
WordPress.com Launches New Courses With A Focus On Customer Education  PRNewswire

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic] - Social Media Today
26 Blogging Stats to Help Improve the Conversion Rate of Your Blog [Infographic]  Social Media Today

Chrome is Testing a Follow Button for Websites - WP Tavern
Chrome is Testing a Follow Button for Websites  WP Tavern

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

UK vs. Auburn LIVE BLOG, presented by Midnite Rooster - kentuckysportsradio.com
UK vs. Auburn LIVE BLOG, presented by Midnite Rooster  kentuckysportsradio.com

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey - WUSA9.com
'I'm the patient now' | Maryland ER doctor blogs about breast cancer journey  WUSA9.com

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source - WP Tavern
NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source  WP Tavern

WordPress wants to help more people into blogging - TechRadar
WordPress wants to help more people into blogging  TechRadar

Unstack Raises $3.1M Seed Round to Expand No-Code Platform - PRNewswire
Unstack Raises $3.1M Seed Round to Expand No-Code Platform  PRNewswire

Jon Zacharias, Co-Founder of GR0, Releases Guide on How to Turn Influencers Into Blogging Weapons - Business Wire
Jon Zacharias, Co-Founder of GR0, Releases Guide on How to Turn Influencers Into Blogging Weapons  Business Wire

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

news Packers-Saints Week 3 Live Blog Sep 28, 2020 - Packers.com
news Packers-Saints Week 3 Live Blog Sep 28, 2020  Packers.com

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

RSS’s standardised Hinduism – Part 2 - Times of India
RSS’s standardised Hinduism – Part 2  Times of India

news Packers-Vikings Week 1 Live Blog Sep 13, 2020 - Packers.com
news Packers-Vikings Week 1 Live Blog Sep 13, 2020  Packers.com

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Josh Bycer's Blog - Understanding Pain Points in Game Design - Gamasutra
Josh Bycer's Blog - Understanding Pain Points in Game Design  Gamasutra

The Top 10 Best Games of All Time (less opinionated) - Gamasutra
The Top 10 Best Games of All Time (less opinionated)  Gamasutra

Why Nintendo's Switch continues to see so much success - Gamasutra
Why Nintendo's Switch continues to see so much success  Gamasutra

Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule - Lifehacker
Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Pinarayi’s midnight rendezvous - The Times of India Blog
Pinarayi’s midnight rendezvous  The Times of India Blog

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Best Personal Finance Blogs to Teach You How to Retire Early - Business Insider
Best Personal Finance Blogs to Teach You How to Retire Early  Business Insider

Matthew Emery's Blog - The IAP Merchandising Playbook, Part 2: Visual Hierarchy - Gamasutra
Matthew Emery's Blog - The IAP Merchandising Playbook, Part 2: Visual Hierarchy  Gamasutra

The eccentric economic ideology of RSS and BJP – Part 2 - Times of India
The eccentric economic ideology of RSS and BJP – Part 2  Times of India

It begins with a phone call: India-US ties enter the Biden era - The Times of India Blog
It begins with a phone call: India-US ties enter the Biden era  The Times of India Blog

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021 - Voices.com
How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

‘Saare jahan se achha’ is a better economic mantra - The Times of India Blog
‘Saare jahan se achha’ is a better economic mantra  The Times of India Blog

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ - The Times of India Blog
Facebook refused to remove anti-Muslim posts to not upset Modi govt: WSJ  The Times of India Blog

Can you be a full time solo indie developer? - Gamasutra
Can you be a full time solo indie developer?  Gamasutra

Move FeedBurner RSS Feeds From One Account to Another - Digital Inspiration
Move FeedBurner RSS Feeds From One Account to Another  Digital Inspiration

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

The AMD CES 2021 Keynote: A Live Blog from 11am ET / 8am PT - AnandTech
The AMD CES 2021 Keynote: A Live Blog from 11am ET / 8am PT  AnandTech

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

5 Indisputable Reasons Why You Need a Blogging Strategy - Social Media Today
5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

XML – RSS - Business Blog Consulting
XML – RSS  Business Blog Consulting

The NVIDIA GeForce CES 2021 Live Blog: Game On - AnandTech
The NVIDIA GeForce CES 2021 Live Blog: Game On  AnandTech

Best blogging platforms of 2021 - TechRadar
Best blogging platforms of 2021  TechRadar

Lee Odden - Business Blog Consulting
Lee Odden  Business Blog Consulting

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

How a blogger in Florida put out an early warning about the coronavirus crisis - The Washington Post
How a blogger in Florida put out an early warning about the coronavirus crisis  The Washington Post

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

Technology Blogs - TechRepublic
Technology Blogs  TechRepublic

AMD's "Where Gaming Begins" Radeon Live Blog: Starts At Noon Eastern (16:00 UTC) - AnandTech
AMD's "Where Gaming Begins" Radeon Live Blog: Starts At Noon Eastern (16:00 UTC)  AnandTech

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014 - Search Engine Journal
8 Simple Steps That Will Give Your Wordpress Blog an Efficiency Makeover For 2014  Search Engine Journal

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Publish your Blog to Amazon Kindle & Earn Revenue - Digital Inspiration
Publish your Blog to Amazon Kindle & Earn Revenue  Digital Inspiration

‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’ - Times of India
‘Hindutva is not divisive, not anti-Muslim … RSS will abide by the Supreme Court judgment on Ayodhya’  Times of India

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

100 Best RSS Feeds to Follow Engineering News - SociableBlog
100 Best RSS Feeds to Follow Engineering News  SociableBlog

The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform - The Times of India Blog
The APMC conundrum: Rolling back this reform will encourage vested interests to strike down all reform  The Times of India Blog

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

12 ways to automate and systemise 95% of your blog promotion strategy - Econsultancy
12 ways to automate and systemise 95% of your blog promotion strategy  Econsultancy

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Timeline: The Life of the Blog - NPR
Timeline: The Life of the Blog  NPR

Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress? - Times of India
Pranab Mukherjee elucidates constitutional values to RSS, but did he also do an Advani on Congress?  Times of India

This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India move  Times of India

5 Tips For Giving Your Readers Their Best RSS UX - Search Engine Journal
5 Tips For Giving Your Readers Their Best RSS UX  Search Engine Journal

China-India standoff: India is destined become more glorious - The Times of India Blog
China-India standoff: India is destined become more glorious  The Times of India Blog

Timothy Ryan's Blog - The Battle of the Gut - Gamasutra
Timothy Ryan's Blog - The Battle of the Gut  Gamasutra

Data for journalists: understanding XML and RSS - Online Journalism Blog
Data for journalists: understanding XML and RSS  Online Journalism Blog

‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader - Times of India
‘Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leader  Times of India

How to Write an Awesome Blog Post in 5 Steps - WordStream
How to Write an Awesome Blog Post in 5 Steps  WordStream

What is Mr Modi’s plan for India’s Muslims? - Times of India
What is Mr Modi’s plan for India’s Muslims?  Times of India

Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress - The Times of India Blog
Why BJP needs Nehru-Gandhi ‘dynasty’ more than Congress  The Times of India Blog

How to find ‘feeds for leads’ as a journalist - Online Journalism Blog
How to find ‘feeds for leads’ as a journalist  Online Journalism Blog

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