We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function - and that's to convey your sales message to your site visitors in an effective and efficient manner.
No matter what your web designer tells you, simplicity is best when building your small business website. While having a website with lots of bright colors and flashy interactive graphics might win web design awards, it will probably not help you win customers. In fact, the more complicated your web design, the higher the risk that your sales message will be lost amidst all the fancy bells and whistles on your site.
For most small businesses, a simple and elegant four or five page website is all they need to get the job done. As an added bonus, such sites are inexpensive when compared to flashier multimedia sites. If you want your small business website to increase your profits instead of emptying your pocketbook, pay close attention to the following design guidelines when you build your site.
Make Your Website Easy to Read
In order for your website to get sales and/or leads, your small business website design needs to be user and conumer-friendly - that means it needs to be easy to read. So, short sentences and paragraphs, dark text on white (or very, very light) backgrounds and lots of white space should be the norm.
At the risk of sounding like a broken record, I'll say it again - the purpose of having a website for your small business isn't to win design awards. It's to convey information about your product or service that guides the conumer toward making a buying decision in your favor.
If you think that dark websites and colored text on colored backgrounds looks better, you may be right. However, as I mentioned earlier loud colors and excessive graphics only serve to distract attention from the sales message contained in your site content and makes your site harder to read. Remember: keep it simple and you'll keep the sale.
Also, remember that web users tend to scan text instead of reading it start to finish like printed text. Since the majority of your visitors will not read all your content, use headlines, subheadings, and bolded text that quickly convey your overall message. Done correctly, a visitor should be able to scan all your headlines, subheads, and bold text in just a few seconds and understand the central message of your site or page.
Make Your Website Easy to Navigate
Since the chief purpose of your site is to convey information, you should design your website so the information it contains is easy to find. If you make it easy for your visitors to navigate your site, they'll thank you with their dollars. Make it difficult, and they'll leave your website before you can say "Google."
At the bare minimum, you should have a navigation bar on every webpage that includes a link back to your home page and to every top-tier page in your website. In addition, you should conider placing links back to the previous page visited at the top and bottom of the current page. Some websites use "bread crumbs" for this purpose - a "trail" of links that show each page visited since landing at the site.
Lastly, make sure that there are no broken links on your website. Broken links may not seem like a big deal to you, but to a site visitor who was clicking on a link for more information they are a major frustration. Fix your broken links!
Oh, and incidentally, making your site easy to navigate will also help the search engines to find and index all your pages, which might help you get more traffic over the long haul.
Make Sure Your Website Loads Quickly
Despite the fact that high-speed internet access has become very affordable and accessible in recent years, many web users are still using dial-up connection to access the internet. Note that these people get very frustrated when they have to wait five minutes for your webpage to load. You will lose these visitors if your web page files are too large and take too long to load.
Keep photos, graphics, and animation to a tasteful minimum on your websites, and keep your total page size under 50K to ensure maximum usability for your visitors. In addition, avoid using background music on your pages unless it is absolutely necessary - music files take time to load, and can annoy your visitors enough to make them leave your site.
By the way, smaller and faster loading pages make it easier for the search engines to spider and rank your site - an added bonus for keeping your page files small and your load times fast.
Hopefully, these guidelines will help you build a website that gets you more sales and leads for your small business. Remember, building a website that your visitors enjoy browsing will boost customer loyalty and encourage repeat sales. Create a fast-loading site that's easy to read and navigate, and your visitors will thank you with their checkbooks!
Copyright 2005 Modern Digital Marketing LLC
Mike Massie is a web marketing consultant and copywriter. He specializes in showing small business owners how inexpensive website marketing can boost their profits. Michael can be reached by visiting his website at http://www.Modern-Digital-Marketing.com
RELATED WEB SITE DESIGN ARTICLES:
Simple Steps To Proper Web Design
Over the course of the last decade, the Internet has grown beyond all expectation. Each and everyday there is a new website that is being developed.
Web Site Templates and Their Benefits
Unarguably, the most important part of your website is content. To draw in clients or customers, you need captivating content and search engines are blind to web design.
How to Hire a Web Designer/Programmer for Your Website
Hire a designer or a programmer for your website is a daunting for any business entrepreneur. Remember that you're the important part of a design process.
How to Get Your Visitors to Create Content for Your Website
An ongoing challenge for webmasters today is to provide fresh content that gives visitors a reason to return to their site. Unless you have a full-time staff dedicated to creating regular content, the time involved can be crippling.
Website Design - Choosing Your Colors Wisely
Colors convey emotion and emotion heavily influence the decision-making process. Your choice of colors for your website should mirror the message and feeling you to hope to communicate to the viewer.
How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization
Everybody talks about the importance of testing your sales copy or a page layout. After all, proper testing can help you modify your page in a way that will drastically increase your conversion rate.
Getting Along With Your Web Designer
You're all ready to get started creating your web presence and you've found a skilled web designer to build your website for you. Do you know what he needs from you to do an efficient job? Good web design requires cooperation between the architect and the user to create a product that will serve its intended function, and you don't have to be an internet expert to do your part.
Building Your First Web Site?
Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil.
How to Double Your Online Sales Without Spending Another Dime on Advertising
Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.
Appropriate Key Words Choice
What do the key words represent?Key words - these are the words that the users enter in a given search engine to find services or products you offer. It is extremely important to know what key words they will use.
Content is Crucial!
Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site.
12 Essential Web Site Design Tips
1. What's the purpose?The most fundamental thing to do before designing your web site is to define its purpose.
So Much About META Tags!
I've written about META tags in the past, and I thought I'd help you expand your search engine optimization efforts and increase your web hits.Rule #1: META tags always go in between the HEAD tags on your website.
Using Graphic Design on Your Website
Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web.
How to Make the Online Sales Copy for Your Website More Conversational
It has been said that the best online sales copy is one that talks to your prospect as if you are in together in a conversation.But for some of my subscribers to my newsletter, they find it difficult to accomplish.
No More Jargon! Pamper Your Audience!
When your company built its website, did you think about the content (the text) of your site? Did you write it for your customers? The answer to these question is often 'No.' The first mistake most companies make when filling their website with content is overlooking who they're writing for.
Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site
Here's the single most important part of your website: YOUR WEB COPY! And remember: Your website isn't about YOU, it's about THEM!Again, it's NOT about you, it's about THEM!*Note: May I add, this is an area where most of my clients get stuck?If you find yourself at a total loss when it comes to writing, please let me know. ______________________________________________Write/gather/compile; prepare copy for your main pages:? Answer question.
How To Rescue Your Graphic Design Project When All Else Fails
Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you, your products, and your message receive the attention they deserve.Yet when you decide to do the graphics in-house to reduce turnaround time or cut expenses, those logos, photos, charts, graphs, pictures, timelines, illustration, etc.
Why is a Logo so Important to Your Business?
Well, a logo for your business. Why is it important? Does it matter what it looks like? Is Yours Professional? These are some good question to ask when you are conidering to get a logo design or already have a logo for your business.
Your Website Hurts My Eyes: 7 Reason to Tone Down Your Advertising
So you're on the computer, as usual. Your eyes are smarting.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads