We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Do your web pages, sales letters or personal presentation include subtle distraction that unnecessarily cause you to lose sales?
Sometimes prospective customers get distracted during the selling process by outside interruption. You cannot control those. But many sales-killing distraction are caused by what you put in your web pages and other sales messages ...or by what you say in your personal presentation.
Here are 3 unnecessary distraction you may be creating that sabotage your sales - and how you can avoid them:
1. Requiring Customers to Make Unnecessary Decision
Design your selling process so prospects do not have to make unnecessary decision.
Some prospects have difficulty making a clear decision when they have several option. They often react by procrastinating and never making a decision ...and you lose the sale you already made.
Tip: Promote only one product or service at a time. You can develop separate promotion for each product or service you sell. You can even combine several products and services into one package. But always limit your prospect's buying decision to "yes" or "no". Don't distract them with a "which one" decision.
2. Diverting Your Customer's Attention to Something Else
Don't include anything in your selling procedure that can divert attention away from your selling process.
For example, I often see sales oriented web pages that provide clickable links to other web sites with the testimonials. Why would any marketer want to send prospective customers to another web site in the middle of their presentation?
Some prospects will never come back. And for those that do, the flow of the selling process was interrupted - reducing the likelihood of closing the sale. Clickable links have many advantages ...but not when they are in the middle of your sales presentation.
Tip: Review what you usually say in live sales presentation and what you include in your web pages and other sales messages. Look for unnecessary diversion you may have included - and get rid of them.
3. Presenting Unpleasant Surprises
Avoid including any unpleasant surprises in your selling process - especially near the end.
For example: Many websites do not mention shipping charges until the very last screen of the shopping cart. This unpleasant surprise is one of the major reason why customers abandon online orders. You can avoid this by always including the shipping charge wherever you list the price.
Tip: An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will usually eliminate any last minute hesitation.
Don't ask your prospects to make unnecessary decision. Avoid diverting their attention away from your selling presentation. And don't alarm them with any unpleasant surprises.
It's hard enough to get a prospective customers attention once. If you distract them unnecessarily with something else you may not be able to get their attention again ...and you will lose a sale needlessly.
Copyright 2004 Bob Leduc
Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV
RELATED WEB SITE DESIGN ARTICLES:
Immutable Laws Of Effective Navigation - Part 1
The first immutable law of effective navigation: It's gotta be readily available.Visitors should not have to hunt for your navigation or wonder where to find it.
Every Website is a Human Being's Attempt at Achieving a Goal or Obtaining Happiness
Have you ever thought about the real stories behind all the websites on the Internet? There are over 10 million sites out there and a human being with some hope or dream driving the process contructed each one. Too much of our modern world is presented to us in a barrage of superficial pictures that only show a very external glimpse of the true reality beneath the surface.
The Top 8 Website Sins Part Two
Sin #5Poor Spelling And GrammarWe all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar.
10 Reason Why You Need A Multilingual Website
The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information. For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes.
Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy
Last Thursday afternoon I was working on a garage door and regrettably loosened the torsion spring too much. This spring is what relieves or neutralizes the weight of the garage door so the openers can work without burning out and so you don't have to be Arnold Schwarzenegger to open it.
The Testimonial Trick
One of the most popular methods of traffic generation is the link exchange. Not only can they generate fairly targeted traffic from other related web sites, the number of quality links to your site is also a major factor determining your web site's ranking in major search engines like Google.
Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition
If you own a web site or if you are going to build a new one, the most important thing about your site is to achieve as high as possible visitors to sales conversion rate.Although they say that "the traffic is king online", if your website converts poorly, your online business will fail, unless you receive ton of free traffic which I doubt.
How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services
A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.Your coach is number one on Google and 35 other search engines with the key words, "book coaching.
Top Six Ways To Make Your Visitors To Hate YOU!
We will take a look at why your visitors may hate you maybe already do! There are many things that make YOUR visitors dislike you, but we take a look the top sex things that make your click the back button on their browser.1.
Creating Personal Web Sites
This is a two-part article about creating a web site on the web and the tools that you need to do that. During the last decade we have truly entered the information age.
20 Tips to Creating a Profitable Website
As an online Entrepreneur you require a successful website.One that you personal own.
Do You Really Need A Website?
Nope. You certainly don't need a website.
Color and Web Design
Color is one of the most important but least understood elements of web design today. Whether they know it or not, visitors to a site respond to colors and other visual elements on the site on a psychological level.
Don't Make Your Website User-UNfriendly!
Web Design is a very subjective process. Your idea of what looks good may differ from the next person's.
Using CCS to Eliminate Tables
CSS or Cascading Style Sheets has opened up tremendous possibilities for improving web site designs, web page layouts and adding new features. The HTML code can be made shorter, cleaner and simpler by CSS resulting in faster loading of web pages, and making them more accessible to search engines.
Simple Lines and Shapes for Your Logo Design
Geometric designs come in all shapes and sizes? and lines. You can create your logo design or customize your illustration by using simple lines and shapes to create your very own unique image.
Five Common Web Design Mistakes
There are often many mistakes encountered when creating a webpage or website. Learn about the top five website mistakes, and how to avoid them.
10 Ways to Sabotage Your Website Traffic and Send Visitors Packing
If you're running a website or online business, your number one goal should be to build traffic. The following are ten ways to drive traffic away from your site.
What Happened to My Website when I Deleted the Home Page by Mistake?
There is a widespread confusion among lots of new website designer concerning the home page.If you get any book, any course, or ask most web page designer how to build a website, they will advise you to build your home page first.
Successful Websites Don't Set Out To Sell
What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping?Your answer to this question may determine the success of your website. So think carefully?How we define what a website is all depends on which side of the fence we're on.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads