6 Reason Why A
Website Is Crucial To Your Business
Since I'm a web designer, I have a tendency to think everyone understands
that having a website is important. Every once in a while, I have to remind
myself that some people just haven't heard yet!
Why is having a website such a big deal? Here are 6 reason:
- A website increases your credibility.
Your website has a powerful impact on a potential customer's confidence in
you. A professional design, well-written copy, helpful product information,
and good contact info can tremendously increase trust in your company. It lets
people know you're knowledgeable and up-to-date. If you take the time to
develop a good-quality site with helpful information, visitors will have no
choice but to be impressed.
- A website makes your company visible anytime, anywhere.
As of April 2002, there are roughly 165.8 million people online in the US
alone. Some of them are looking for your products and services. With a
website, you open yourself up to a world of opportunity in reaching people who
might not otherwise find you. With the click of a mouse, anyone can get to
your company's website 24/7.
- A website makes it easy for people to refer new customers to you.
For many businesses, referrals are a crucial source of new customers.
Having a website makes it easy to encourage referrals, because customers can
simply send friends and business contacts to your site. Website addresses are
easier to remember than phone numbers. Plus, giving people multiple ways of
contacting you makes it more likely that they will do so.
- A website is a powerful sales tool.
Selling your products through an online store is often a killer way to
expand your business. You have a perpetual, easily-accessed storefront--one
that costs a fraction of a brick and mortar store and can reach many more
people. Effective sales copy can do an incredible job of hooking visitors on
your products and compelling them to click that "buy" button.
Even if you can't sell your services directly over the internet, a website
is still a powerful asset. It's a primer that you use to convince visitors of
why they need your services. You get them salivating to buy, then invite them
to contact you through your site.
- A website increases the value of your advertising.
Adding your website address to all your advertisements, business cards, and
company literature is a great way to draw potential customers to your company.
Providing a website gives people a way to act on your message whenever they
hear about you or see an ad for your company. Going to a website is easier
than writing, visiting a store, or even making a phone call. Customers get the
information at their convenience and don't have to wait for a salesperson to
help them. Also, it's often more comfortable to visit a website, because there
is no obligation. Visitors don't feel pressured.
- A website helps you stay in contact with potential customers.
There are frequently people who are interested in what you have to offer,
but they might not be ready to buy right now. You need to stay in contact with
them so that you immediately come to mind when they ARE ready. A website is a
great way to facilitate this. You can use your website to collect email
addresses from visitors. Then you can periodically send out promotional emails
or a newsletter. Staying in contact keeps your company fresh in visitors'
Well, there you have it--6 ways a website benefits your company and helps
you sell more. Do you want to leave this opportunity to your competitors?
Surely not! Each day you wait, you're letting them establish themselves online
as THE resource in your field. Stop giving them that advantage!
About The Author
Jamie Kiley is the editor of Passing Notes, a web design newsletter. Get a
hot, fresh web design tip delivered to your inbox every two weeks! Sign up now
at http://www.kianta.com email@example.com
WEB DESIGN NEWS updated
Sat. February / 16 / 2019
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