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Affiliate Program Intro


What is an affiliate program? Everyone who surfs the web has come across affiliate programs. You may have seen a banner on a website that says, "click here", and once you do, you get access to whatever's being promoted. Or you could click on a link in an email you've received. You're using someone's affiliate program.

Basically, the company that sells the product sets up an automated way for people to be paid a set amount to help them promote their products or services. The links send you to the company's website where you can buy the product. The owner of the originating website or email gets a fee for taking you there.

The bookstore Amazon was the first company to heavily promote affiliate marketing on the internet. Although this type of marketing is ideal for businesses that only operate online, it's also become popular with businesses that have both an online and bricks and mortar presence.

Affiliate programs are an ideal way to make your web site profitable. With the huge range of affiliate programs now available, there's almost bound to be something to suit you and your website.

How it works

Perhaps you've created a website about the city where you live. People find your website while searching for information about your city. Once they've read your pages they check out your recommendations. They might click a link to book a flight there. You get paid a commission. Then they clink your link that points them to somewhere they can book a hotel room. Another commission for you. Then they might want to buy a guide-book or street map. Yet another commission.

Or perhaps you have a website connected with your hobby. Maybe you want to share your enthusiasm about the crafts you do. Your website could point people towards suppliers, books on the subject, magazine subscriptions?the list is endless. And all the time you're earning your commission.

The commission is paid in different ways according to the company you're affiliated to. You can be paid per impression, per click, per lead or per sale. The stronger the likelihood of a sale, the higher your commission will be.

The advantages for you

There's no need for you to develop the products - it's already been done. All you need to do is to pick the best out of those available. You don't need to spend money on making or storing the product. Sending people to your affiliate merchants means you don't need to take or process a single order, or worry about processing payments. You don't have to handle or mail the product - your merchants do that. You don't have to offer customer support. Affiliate programs are usually free to join. You can run your affiliate business part time for a little extra cash while making minimal effort.

Choosing your affiliates

It's worth spending some time making sure that you choose the right companies to affiliate with. Different companies have different requirements. Some require you to have a minimum number of visitors to your website, while others require you to have your own domain name.

The best way to choose an affliate program that will suit you is according to the type of people who visit your website. If your website is about guitars, you're unlikely to have much success with affiliating with a company that sells gardening products. The first thing you need to do is know your target audience.

You also might consider whether you want to join every single affliate program that comes your way. A lot of people find that they make the most money from using only a small number of programs. Also, concentrating your advertisements may allow you to be paid faster.

Sometimes, it can be hard to choose between two similar companies. What works well for someone else may not be the best choice for you. It's not just about how much money you can make -you'll want to feel confident in your recommendations.

You can maximize your income by thinking beyond the obvious. If your website is aimed at parents, obviously you might think of affiliating to a toy company. But what about books, clothes, videos, DVDs, child oriented software?

If you're thinking about affiliating with two similar websites, you might want to choose the one that easiest to use or offers the greater benefit to a visitor, even if it pays less in commissions. You'll do best with programs that represent a subject you're personally interested in. Your own interest in the subject will entice others.

To join an affiliate program, you simply go to the site and complete their online application form. Some programs approve you instantly, while others check out your application before it is approved. Once it's approved, you're given some HTML code that you can cut and paste onto your web page.

How do I make my money?

Before joining any program, you should probably be aware of the different payment programs available.

Pay Per Impression
Here you are paid according to the number of times the advertiser's banner is displayed on your site. The amount paid is usually small, but it is easy to earn as everytime a visitor loads the page, you earn. The more vistors your site attracts, the more you earn.

Pay Per Click
With this method you're only paid when visitors click the advertiser's banner on your site. It generally pays higher than the pay per impression program. You'll get better results if your banners are carefully selected to suit your target audience.

Pay Per Sale or Lead
You only earn if your visitors click through the banner and buy the product or service.

Often, to avoid wasting resources in issuing checks for very small amounts, advertisers will accrue the amount owed to you until it reaches a certain amount before they pay you.

How do they keep track of referrals?

Every affiliate banner or link that a visitor clicks on has some type of coding added to the URL - this differentiates it from other affiliates' links. The most common means of tracking affiliate links is by "cookies" Cookies are tiny files stored on your computer by a web browser when you click on an advertising link.

Cookies are generated to track visitors to websites. This is how they can "remember" what you bought when you visit there again. For an affiliate company, the cookie records information on which affiliate referred the visitor to the company, and when. As some computer users block or delete cookies, there are other methods used to track referrals. For example, CGI-based scripts related to the individuals affiliate code attached to the URL links and database matching algorithms are used. Second tier programs

A two tier program allows you as an affiliate to sign up other affiliates under you. You earn a smaller commission on the referrals or sales that arise from their advertising efforts as well as your own.

This costs you far less time and money for each sale if some of them aren't yours. In effect, you have your own sales force and pay a commission to your sub-affiliates. Except that the commission comes out of the affiliate company's profits rather than yours.

The affiliate company benefits by a possible exponential growth of its sales force for no more effort on its part - you're providing that. It's not hard to recruit people under you in two tier programs.

A second level can be a great advantage to you as an affiliate. Even if you only spread the word amongst friends and family, you never know when someone who signs up under you will really take off. They could earn you a lot by their own efforts in spreading the word about a program. You might not get rich, but you'll get some welcome extra income.

A multi tier affiliate program builds on the concept of a two-tier program. Not only can you earn from sub-affiliates, but you can also earn from their sub-affiliates, and perhaps their sub-affiliates. With a two tier program, you have an incentive to sign up sub-affiliates. A multi-tier program gives you the incentive to help your sub affiliates sign up others.

Is it for me?

If you have a website then there's guaranteed to be an affiliate program to suit your needs and audience. For minimal effort you can make your website earn money, even while you're happily sleeping. Perhaps it won't make you a fortune overnight. And it's true that no-one hands you money for doing nothing. But with some careful thought and planning, choosing an affiliate program that fits in with YOUR website and sells products that YOU are confident in is a straightforward way of increasing YOUR income. And it costs you nothing.

Shanon Lewis is a web marketing specialist with over 7 years of search engine placement, e-mail marketing and affiliate management experience. She is part of the expert team at affiliate programs.com, the premiere affiliate programs directory online.


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Sun. December / 22 / 2024

How Is LTK’s Advanced Technology Driving $5 Billion In Affiliate Sales? - Forbes
How Is LTK’s Advanced Technology Driving $5 Billion In Affiliate Sales?  Forbes

Three strategies publishers are adopting to drive affiliate commerce revenue for Amazon Prime Day 2024 - Digiday
Three strategies publishers are adopting to drive affiliate commerce revenue for Amazon Prime Day 2024  Digiday

Affiliate marketing spend in the U.S. 2023-2028 - Statista
Affiliate marketing spend in the U.S. 2023-2028  Statista

Influencers and other affiliate marketers drove 20% of Cyber Monday e-commerce revenue - Business Insider
Influencers and other affiliate marketers drove 20% of Cyber Monday e-commerce revenue  Business Insider

Affiliate Marketing for Beginners: Your Startup Guide (2025) - Shopify
Affiliate Marketing for Beginners: Your Startup Guide (2025)  Shopify

How to Join the Amazon Affiliate Program in 2024 - Influencer Marketing Hub
How to Join the Amazon Affiliate Program in 2024  Influencer Marketing Hub

Devinoso LTD Unveils Revolutionary AI-Based Optimization to Maximize Affiliate Revenue for Influencers Across Multiple Verticals - AccessWire
Devinoso LTD Unveils Revolutionary AI-Based Optimization to Maximize Affiliate Revenue for Influencers Across Multiple Verticals  AccessWire

How to measure affiliate marketing success—tailored strategies that drive revenue growth - Ad Age
How to measure affiliate marketing success—tailored strategies that drive revenue growth  Ad Age

Google Updates Its Site Reputation Abuse Policy, Upending Publisher Affiliate Businesses - Adweek
Google Updates Its Site Reputation Abuse Policy, Upending Publisher Affiliate Businesses  Adweek

Affiliate Marketing Strategies to Boost Your Revenue in 2024 - FingerLakes1.com
Affiliate Marketing Strategies to Boost Your Revenue in 2024  FingerLakes1.com

AMC Networks' Profit Drops 35% Due to Challenging Ad Market and Decrease in Affiliate Business - TheWrap
AMC Networks' Profit Drops 35% Due to Challenging Ad Market and Decrease in Affiliate Business  TheWrap

Coupon Affiliate Networks (2024) - Business of Apps
Coupon Affiliate Networks (2024)  Business of Apps

Future CEO says Google update has not harmed affiliate revenues - Press Gazette
Future CEO says Google update has not harmed affiliate revenues  Press Gazette

FASTer Way to Fat Loss Revolutionizes Digital Fitness Industry with Affiliate Marketing Model, Reports Impressive 25% Revenue Growth - PR Web
FASTer Way to Fat Loss Revolutionizes Digital Fitness Industry with Affiliate Marketing Model, Reports Impressive 25% Revenue Growth  PR Web

Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2024 - Search Engine Journal
Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2024  Search Engine Journal

Better Collective the Latest Affiliate with Bad Q3 News - SBC Americas
Better Collective the Latest Affiliate with Bad Q3 News  SBC Americas

Revenue from affiliate marketing worldwide in 2021 - Statista
Revenue from affiliate marketing worldwide in 2021  Statista

Affiliate Marketing Statistics You Can't Ignore in 2024 - Shopify
Affiliate Marketing Statistics You Can't Ignore in 2024  Shopify

High-Ticket Affiliate Marketing: 15 Profitable Programs (2025) - Shopify
High-Ticket Affiliate Marketing: 15 Profitable Programs (2025)  Shopify

The State of Affiliate Marketing: Benchmark Report (2023) - Influencer Marketing Hub
The State of Affiliate Marketing: Benchmark Report (2023)  Influencer Marketing Hub

Join the PQ.Hosting Affiliate and Reseller Programs for Increased Revenue and Client Growth - GlobeNewswire
Join the PQ.Hosting Affiliate and Reseller Programs for Increased Revenue and Client Growth  GlobeNewswire

Revenue Models Explained: How To Choose a Revenue Model - Shopify
Revenue Models Explained: How To Choose a Revenue Model  Shopify

Fox Q4 Net Income Dips to $319 Million - Next TV
Fox Q4 Net Income Dips to $319 Million  Next TV

The YouTube Shopping affiliate program arrives in India - The Keyword
The YouTube Shopping affiliate program arrives in India  The Keyword

The AP Sees Ad Revenue, Traffic Upticks Following Diversification Push - Adweek
The AP Sees Ad Revenue, Traffic Upticks Following Diversification Push  Adweek

Affiliate Marketing in News Media: An Increasingly Vital Revenue Stream - Affiverse
Affiliate Marketing in News Media: An Increasingly Vital Revenue Stream  Affiverse

Top Affiliate Marketing Trends To Leverage This Year - Shopify
Top Affiliate Marketing Trends To Leverage This Year  Shopify

Lasso Affiliate Plugin Discount: Get 20% Off Any Lasso Plan - 99signals
Lasso Affiliate Plugin Discount: Get 20% Off Any Lasso Plan  99signals

Guardian launches product recommendations earning commission on sales - Press Gazette
Guardian launches product recommendations earning commission on sales  Press Gazette

AMC Networks U.S. Ad Revenue Drops 10 Percent, Streaming Subs Rise to 11.8M - Hollywood Reporter
AMC Networks U.S. Ad Revenue Drops 10 Percent, Streaming Subs Rise to 11.8M  Hollywood Reporter

33 Best Affiliate Marketing Programs for Marketers and Bloggers - 99signals
33 Best Affiliate Marketing Programs for Marketers and Bloggers  99signals

How Wirecutter Makes Money - The New York Times
How Wirecutter Makes Money  The New York Times

Global Affiliate Marketing Tracking Software Industry Research R - WICZ
Global Affiliate Marketing Tracking Software Industry Research R  WICZ

How To Start Blogging and Make Money in 11 Steps (2024) - Shopify
How To Start Blogging and Make Money in 11 Steps (2024)  Shopify

Hyundai parts affiliate sets revenue goal of 40% for non-Group orders by 2033 - The Korea JoongAng Daily
Hyundai parts affiliate sets revenue goal of 40% for non-Group orders by 2033  The Korea JoongAng Daily

Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends - Digiday
Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends  Digiday

Google search change hits publisher Black Friday e-commerce revenue - Press Gazette
Google search change hits publisher Black Friday e-commerce revenue  Press Gazette

Beachbody shifts to affiliate model, cuts workforce by 33% - Investing.com
Beachbody shifts to affiliate model, cuts workforce by 33%  Investing.com

“Google Decided It Was the End of Affiliate” – Julien Brault Talks Demise of Hardbacon & Site Reputation Abuse - Hello Partner
“Google Decided It Was the End of Affiliate” – Julien Brault Talks Demise of Hardbacon & Site Reputation Abuse  Hello Partner

Are The Broadcast Networks Killing Their Affiliates? - TV News Check
Are The Broadcast Networks Killing Their Affiliates?  TV News Check

Forbes' dirty little secret: Exploiting Google for massive profits - Boing Boing
Forbes' dirty little secret: Exploiting Google for massive profits  Boing Boing

For creators and former bloggers, Substack offers a renaissance — and a new revenue stream - Glossy
For creators and former bloggers, Substack offers a renaissance — and a new revenue stream  Glossy

Join the Hootsuite affiliate program and get paid - Hootsuite
Join the Hootsuite affiliate program and get paid  Hootsuite

How Much do Twitch Streamers Make? [+Twitch Media Value Money Calculator] - Influencer Marketing Hub
How Much do Twitch Streamers Make? [+Twitch Media Value Money Calculator]  Influencer Marketing Hub

Gizzmo AI Review: 10X Your Affiliate Income with AI - Unite.AI
Gizzmo AI Review: 10X Your Affiliate Income with AI  Unite.AI

How To Start Blogging and Make Money in 11 Steps (2024) - Shopify
How To Start Blogging and Make Money in 11 Steps (2024)  Shopify

9 Best Forex Affiliate Programs 2024 - Techopedia
9 Best Forex Affiliate Programs 2024  Techopedia

Gambling.com Group revenue jumps 18% in Q2 to reach new record high - EGR Global
Gambling.com Group revenue jumps 18% in Q2 to reach new record high  EGR Global

Unique strengths of affiliate marketing 2024 - Statista
Unique strengths of affiliate marketing 2024  Statista

Small review site lost 91% of its Google traffic to affiliate-focused SEO content - Search Engine Land
Small review site lost 91% of its Google traffic to affiliate-focused SEO content  Search Engine Land

New data reveals which influencer revenue streams are growing the most, from affiliate marketing to tipping - Business Insider
New data reveals which influencer revenue streams are growing the most, from affiliate marketing to tipping  Business Insider

Top 10 Affiliate Marketing Websites to Boost Your Income in 2025 - Shiksha Online
Top 10 Affiliate Marketing Websites to Boost Your Income in 2025  Shiksha Online

NBA Rights Renewal Race Could Pose Existential Threat to WBD - Sportico
NBA Rights Renewal Race Could Pose Existential Threat to WBD  Sportico

Affiliates Seek To Change How They Pay Networks for Programming - Next TV
Affiliates Seek To Change How They Pay Networks for Programming  Next TV

Lasso WordPress Plugin Review: Is It Worth It? - 99signals
Lasso WordPress Plugin Review: Is It Worth It?  99signals

How To Start Blogging and Make Money in 11 Steps (2024) - Shopify
How To Start Blogging and Make Money in 11 Steps (2024)  Shopify

How Leisure Lakes Bikes achieved a 1,732% ROI from its affiliate marketing campaign - Performance Marketing World
How Leisure Lakes Bikes achieved a 1,732% ROI from its affiliate marketing campaign  Performance Marketing World

How to Create Affiliate Links: A Comprehensive Guide - Influencer Marketing Hub
How to Create Affiliate Links: A Comprehensive Guide  Influencer Marketing Hub

Top 12 Affiliate Marketers You Should Follow in 2024 - Influencer Marketing Hub
Top 12 Affiliate Marketers You Should Follow in 2024  Influencer Marketing Hub

How To Start Blogging and Make Money in 11 Steps (2024) - Shopify
How To Start Blogging and Make Money in 11 Steps (2024)  Shopify

How To Start Blogging and Make Money in 11 Steps (2024) - Shopify
How To Start Blogging and Make Money in 11 Steps (2024)  Shopify

Top 10 Tips for Becoming an Affiliate Marketer on Facebook in 2024 - Influencer Marketing Hub
Top 10 Tips for Becoming an Affiliate Marketer on Facebook in 2024  Influencer Marketing Hub

Top Affiliate Marketing Statistics for 2023 - Influencer Marketing Hub
Top Affiliate Marketing Statistics for 2023  Influencer Marketing Hub

How To Start Blogging and Make Money in 11 Steps (2024) - Shopify
How To Start Blogging and Make Money in 11 Steps (2024)  Shopify

Bob Iger says Disney is 'dramatically' cutting investment in traditional TV - Yahoo Finance
Bob Iger says Disney is 'dramatically' cutting investment in traditional TV  Yahoo Finance

AMC Networks Inc. Reports Fourth Quarter and Full Year 2023 Results - AMC Networks
AMC Networks Inc. Reports Fourth Quarter and Full Year 2023 Results  AMC Networks

Fox Corporation Net Income Slips to $320 Million as Company Reports Mixed Q4 Results - TheWrap
Fox Corporation Net Income Slips to $320 Million as Company Reports Mixed Q4 Results  TheWrap

5 Best Affiliate Networks to Launch AI & SaaS Affiliate Programs - Unite.AI
5 Best Affiliate Networks to Launch AI & SaaS Affiliate Programs  Unite.AI

Guardian moves into e-commerce amid revenue shortfall for 2023/2024 - Press Gazette
Guardian moves into e-commerce amid revenue shortfall for 2023/2024  Press Gazette

Unlock New Revenue Streams with WinWinBet.Partners Affiliate Program - BeSoccer EN
Unlock New Revenue Streams with WinWinBet.Partners Affiliate Program  BeSoccer EN

Generation Voyage monetizes content through affiliate sales powered by Stay22 - Breaking Travel News
Generation Voyage monetizes content through affiliate sales powered by Stay22  Breaking Travel News

MAP Launches Revolutionary New Affiliate Platform to Help Marketers Generate High Ticket Sales - WebWire
MAP Launches Revolutionary New Affiliate Platform to Help Marketers Generate High Ticket Sales  WebWire

How to Make Money Through Affiliate Marketing As an Influencer - Business Insider
How to Make Money Through Affiliate Marketing As an Influencer  Business Insider

The New York Times expects ad revenue to continue to decline in 2024 - Digiday
The New York Times expects ad revenue to continue to decline in 2024  Digiday

Top 12 Amazon Affiliate Marketing Tools to Earn More Easy Money - Influencer Marketing Hub
Top 12 Amazon Affiliate Marketing Tools to Earn More Easy Money  Influencer Marketing Hub

TikTok Affiliate Marketing Guide 2024 - Metricool
TikTok Affiliate Marketing Guide 2024  Metricool

18 Best Supplement Affiliate Programs To Earn Extra Cash - Influencer Marketing Hub
18 Best Supplement Affiliate Programs To Earn Extra Cash  Influencer Marketing Hub

AMC Stock Falls 15% On Scary 2024 Revenue Forecast - Next TV
AMC Stock Falls 15% On Scary 2024 Revenue Forecast  Next TV

ITV aims to recover lost ad revenue with new affiliate marketing tool - Mobile Marketing
ITV aims to recover lost ad revenue with new affiliate marketing tool  Mobile Marketing

Levanta Review | Pricing & Features (2024) - eCommerce Platform - Influencer Marketing Hub
Levanta Review | Pricing & Features (2024) - eCommerce Platform  Influencer Marketing Hub

YouTube Shopping expands in India, affiliate program to unlock new creator revenue streams - Business Today
YouTube Shopping expands in India, affiliate program to unlock new creator revenue streams  Business Today

TV networks face loss of affiliate revenue in shift to streaming - Digiday
TV networks face loss of affiliate revenue in shift to streaming  Digiday

YouTube Shopping launches affiliate programme in India, expands revenue streams for creators - The Financial Express
YouTube Shopping launches affiliate programme in India, expands revenue streams for creators  The Financial Express

How Wirecutter’s social strategy led to increased Prime Day affiliate revenue - Digiday
How Wirecutter’s social strategy led to increased Prime Day affiliate revenue  Digiday

Twitch affiliate sub split gets better with Partner Plus program changes - Dexerto
Twitch affiliate sub split gets better with Partner Plus program changes  Dexerto

How the Disney-Charter Deal May Affect Affiliate, DTC Revenue - Next TV
How the Disney-Charter Deal May Affect Affiliate, DTC Revenue  Next TV

Wirecutter tests new content on different platforms to increase affiliate revenue - Digiday
Wirecutter tests new content on different platforms to increase affiliate revenue  Digiday

ITV hopes affiliate marketing tool Kerching will replace lost ad revenue - Marketing Beat
ITV hopes affiliate marketing tool Kerching will replace lost ad revenue  Marketing Beat

Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why - Adweek
Publishers’ Affiliate Revenues Are Flagging—These 4 Charts Show Why  Adweek

Affiliates: An Inscrutable TV Model Key to U.S. Networks - videoageinternational.net
Affiliates: An Inscrutable TV Model Key to U.S. Networks  videoageinternational.net

How to Earn Over $200K in Revenue From Affiliate Marketing Websites - Business Insider
How to Earn Over $200K in Revenue From Affiliate Marketing Websites  Business Insider

'Influencers are advertisers': Fashion and beauty brands on the evolution of affiliate marketing - Glossy
'Influencers are advertisers': Fashion and beauty brands on the evolution of affiliate marketing  Glossy

How AI-Enabled Search Will Affect Publishers’ Affiliate Businesses - Adweek
How AI-Enabled Search Will Affect Publishers’ Affiliate Businesses  Adweek

How publishers can regain traffic and revenue with affiliate marketing - Search Engine Land
How publishers can regain traffic and revenue with affiliate marketing  Search Engine Land

Hearst’s Good Housekeeping Boasts Record Affiliate Revenues - Adweek
Hearst’s Good Housekeeping Boasts Record Affiliate Revenues  Adweek

Under Review - Columbia Journalism Review
Under Review  Columbia Journalism Review

10 Top Affiliate Marketing Platforms for Ecommerce Brands (2023) - Shopify
10 Top Affiliate Marketing Platforms for Ecommerce Brands (2023)  Shopify

Improving In-Post Affiliate Earnings with Katelyn Fagan: Mediavine On Air Episode 7 - Mediavine
Improving In-Post Affiliate Earnings with Katelyn Fagan: Mediavine On Air Episode 7  Mediavine

How to Make Money as an Amazon Affiliate in 2024 - Jungle Scout
How to Make Money as an Amazon Affiliate in 2024  Jungle Scout

AMC Networks Earnings Drop As Ad, Affiliate Revenues Fall - Next TV
AMC Networks Earnings Drop As Ad, Affiliate Revenues Fall  Next TV

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