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How To Attract Affiliates


One of the biggest fears new Affiliate managers have is in finding new affiliates. This fear is a stumbling block that stops many site owners from getting started with affiliate marketing.

Interestingly, with a proper marketing strategy, getting affiliates may not be very difficult. Given below are some tips that may help in attracting new affiliates.

"Complementary" sites are a sites that sell products or services that compliment your offerings. If you sell "gardening tools", a site that sells books on "gardening tips" would be a perfect affiliate.

If you sell software, try looking for sites that sell computers or computer parts. Finding sites that already attract your target market, and can benefit from recommending your product or service to their visitors, is the goal.

There are many sites that do not sell any kind of product or service but are mainly content-oriented sites. Such sites promote an idea, concept, study or belief. Content sites that are used as a resource for your target market are ideal affiliates.

Each of your affiliate types will have different needs; some of their needs will overlap, but you should find a distinct difference in many of their needs.

Take a look at your affiliates and try to determine one outstanding characteristic that can easily be compared across the board and choose at least three types of the characteristic.

Different types of affiliates will need different linking methods. Let's use the example above where we had different groups based on sales. Your low sales group may be satisfied with a banner or two to place on their site. Your medium sales type may be interested in an article or two for added content on their site.

Your high sales group will probably pass up banners for articles, guestbooks, email ads and signature files.

The Third Step involves the process of creating and compiling linking methods for each group of affiliates. Based on the needs you identified in Step two, create and compile linking methods for each type. Here are a few linking methods to think about.

Banners - Though they aren't as effective as other linking methods, banners are still widely used and expected. Make banners in a variety of sizes to fit tops of pages, bottoms, toolbars, sidebars and other miscellaneous areas.

Articles - These are great for affiliates that need content for their websites and newsletters. Be sure that your articles are articles and not ads.

Email Ads - Your active affiliates may be interested in placing ads in e-zines or their own newsletters. Try writing a few ads in different lengths.

Signature Files - Dedicated affiliates may even add your tag to their signature line. Give them a few witty lines to choose from.

Guestbooks: - Let your affiliates help you build your Opt-In email lists with guestbooks. Offer them a commission for each email address they send you, or each resulting sale from the subscribers they send you.

Product Images - Give your affiliates images that show and link directly to specific products. They'll be able to choose an image specific to their site, or choose several images to display.

Review each affiliate Type and match them up with your new linking methods. You may have some linking methods that overlap Types -- this is okay. Just be sure you are concentrating on the affiliates' needs.

Discover a simple four-step way to get bigger affiliate commissions... I'll tell you exactly what those four steps are, and how you can apply this formula right away. Chris Ruane http://www.seriousedge.com


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Mon. May / 10 / 2021

10 Most Profitable Affiliate Programs to Join in 2021 - Business 2 Community
10 Most Profitable Affiliate Programs to Join in 2021  Business 2 Community

AMC Networks U.S. Ad Revenue Drops 7 Percent - Hollywood Reporter
AMC Networks U.S. Ad Revenue Drops 7 Percent  Hollywood Reporter

Tegna Sees 9% Rise In Q1 Ad Revenues; Subscriber Biz Gains 16% 05/11/2021 - MediaPost Communications
Tegna Sees 9% Rise In Q1 Ad Revenues; Subscriber Biz Gains 16% 05/11/2021  MediaPost Communications

Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce - Digiday
Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce  Digiday

Bojoko urges fairness as report uncovers affiliate revenue share as low as 8% - iGaming Business
Bojoko urges fairness as report uncovers affiliate revenue share as low as 8%  iGaming Business

With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit - Adweek
With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit  Adweek

MultiBrief: How the changes in Amazon's affiliate program impact businesses - MultiBriefs Exclusive
MultiBrief: How the changes in Amazon's affiliate program impact businesses  MultiBriefs Exclusive

Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom - Adweek
Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom  Adweek

Kandi Technologies Reports First Quarter 2021 Financial Results - GlobeNewswire
Kandi Technologies Reports First Quarter 2021 Financial Results  GlobeNewswire

ViacomCBS (VIAC) Q1 Earnings Top Estimates, Revenues Rise Y/Y - Yahoo Finance
ViacomCBS (VIAC) Q1 Earnings Top Estimates, Revenues Rise Y/Y  Yahoo Finance

ViacomCBS Reports Q1 2021 Earnings Results - Yahoo Finance
ViacomCBS Reports Q1 2021 Earnings Results  Yahoo Finance

Affiliate Market Size 2021, Analysis By Leading Keyplayers | AWIN, ShareASale, Taobao, JD, Amazon, eBay – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Affiliate Market Size 2021, Analysis By Leading Keyplayers | AWIN, ShareASale, Taobao, JD, Amazon, eBay – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

How much money finance influencers make from affiliate marketing - Business Insider
How much money finance influencers make from affiliate marketing  Business Insider

How should multinationals be taxed? - The Economist
How should multinationals be taxed?  The Economist

Form 8-K Kandi Technologies Group For: May 10 - StreetInsider.com
Form 8-K Kandi Technologies Group For: May 10  StreetInsider.com

TEGNA Revenues Right On Target, With EPS Too - Radio & Television Business Report
TEGNA Revenues Right On Target, With EPS Too  Radio & Television Business Report

Better Collective buys Action Network for $240 million in a bid - Awful Announcing
Better Collective buys Action Network for $240 million in a bid  Awful Announcing

Powerball jackpot is $168M and up for grabs on Wednesday. What to know - CNET
Powerball jackpot is $168M and up for grabs on Wednesday. What to know  CNET

Fox Corp CEO Lachlan Murdoch: Fox won back ratings after second impeachment trial | TheHill - The Hill
Fox Corp CEO Lachlan Murdoch: Fox won back ratings after second impeachment trial | TheHill  The Hill

ViacomCBS Inc (VIAC) Q1 2021 Earnings Call Transcript - Motley Fool
ViacomCBS Inc (VIAC) Q1 2021 Earnings Call Transcript  Motley Fool

Roku's Ad Business Up Sharply, 2.4M Active Accounts Added To Total 53.6M 05/07/2021 - MediaPost Communications
Roku's Ad Business Up Sharply, 2.4M Active Accounts Added To Total 53.6M 05/07/2021  MediaPost Communications

Increase sales for your business or generate significant online revenue as a content creator! - GlobeNewswire
Increase sales for your business or generate significant online revenue as a content creator!  GlobeNewswire

NYK Rides Out Pandemic Year - Hellenic Shipping News Worldwide
NYK Rides Out Pandemic Year  Hellenic Shipping News Worldwide

Magnachip Reports Q1 Earnings Beat; Suspends Earnings Call, Guidance Pending Wise Road Capital's Merger - Benzinga
Magnachip Reports Q1 Earnings Beat; Suspends Earnings Call, Guidance Pending Wise Road Capital's Merger  Benzinga

CARS Reports First Quarter 2021 Results - Cars.com
CARS Reports First Quarter 2021 Results  Cars.com

The Power of Optimising Your Affiliate Onboarding Process - PerformanceIN
The Power of Optimising Your Affiliate Onboarding Process  PerformanceIN

05/07/21: HGTV takes "Two Steps Home" - cynopsis.com
05/07/21: HGTV takes "Two Steps Home"  cynopsis.com

DraftKings' revenue for Q1 2021 exceeds expectations - AffiliateINSIDER - AffiliateINSIDER
DraftKings' revenue for Q1 2021 exceeds expectations - AffiliateINSIDER  AffiliateINSIDER

US and Australia warn of escalating Avaddon ransomware attacks - BleepingComputer
US and Australia warn of escalating Avaddon ransomware attacks  BleepingComputer

Vice President of Development job with Harrington Discovery Institute (HDI) at University Hospitals Health System | 24585 - The Chronicle of Philanthropy
Vice President of Development job with Harrington Discovery Institute (HDI) at University Hospitals Health System | 24585  The Chronicle of Philanthropy

Owner for fitness location at Herndon's Worldgate files for bankruptcy - Washington Business Journal - Washington Business Journal
Owner for fitness location at Herndon's Worldgate files for bankruptcy - Washington Business Journal  Washington Business Journal

The State of Affiliate Marketing & Campaign Management with Adam Riemer [Podcast] - Search Engine Journal
The State of Affiliate Marketing & Campaign Management with Adam Riemer [Podcast]  Search Engine Journal

Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER - AffiliateINSIDER
Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER  AffiliateINSIDER

Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates - Inkedin
Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates  Inkedin

Affiliate Software Market Growth 2021 Size, Share, Analysis and Prediction by Leading Players, Its Application and Types with Region By 2028 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Affiliate Software Market Growth 2021 Size, Share, Analysis and Prediction by Leading Players, Its Application and Types with Region By 2028 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Cars.com Inc. (CARS) Q1 2021 Earnings Call Transcript - Motley Fool
Cars.com Inc. (CARS) Q1 2021 Earnings Call Transcript  Motley Fool

Global Affiliate Channel Partner Program Market Statistics, Development and Growth 2020 – Clark County Blog - Clark County Blog
Global Affiliate Channel Partner Program Market Statistics, Development and Growth 2020 – Clark County Blog  Clark County Blog

Nu Skin Reports $677 Million in Revenue for First Quarter of 2021 - Direct Selling News
Nu Skin Reports $677 Million in Revenue for First Quarter of 2021  Direct Selling News

ALTUS MIDSTREAM : MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-Q) - marketscreener.com
ALTUS MIDSTREAM : MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-Q)  marketscreener.com

Oversight Board Punts Final Trump Ban Decision Back To Facebook, Upholds Initial Access Block 05/05/2021 - MediaPost Communications
Oversight Board Punts Final Trump Ban Decision Back To Facebook, Upholds Initial Access Block 05/05/2021  MediaPost Communications

Affiliate Tracking Software Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Affiliate Tracking Software Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms 05/05/2021 - MediaPost Communications
GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms 05/05/2021  MediaPost Communications

‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021 - Digiday
‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021  Digiday

Facebook reveals new features for creators to earn money from ecommerce sales - Reuters
Facebook reveals new features for creators to earn money from ecommerce sales  Reuters

Hill International Reports First Quarter 2021 Financial Results - GlobeNewswire
Hill International Reports First Quarter 2021 Financial Results  GlobeNewswire

Global Affiliate Software Growing Tends in Global Regional Analysis, Growth Size, Share, Types, Applications and Forecast till 2028 – The Courier - The Courier
Global Affiliate Software Growing Tends in Global Regional Analysis, Growth Size, Share, Types, Applications and Forecast till 2028 – The Courier  The Courier

Live Streaming Can Drive Affiliate Revenue - Practical Ecommerce
Live Streaming Can Drive Affiliate Revenue  Practical Ecommerce

The Strange, Soothing World of Instagram’s Computer-Generated Interiors - The New Yorker
The Strange, Soothing World of Instagram’s Computer-Generated Interiors  The New Yorker

US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020 - MediaPost Communications
US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020  MediaPost Communications

Transactions & Financings: Cushman & Wakefield Brokers PGIM-Revera JV; HumanGood Affiliates with Washington Provider - Senior Housing News
Transactions & Financings: Cushman & Wakefield Brokers PGIM-Revera JV; HumanGood Affiliates with Washington Provider  Senior Housing News

Money Doesn't Grow on Trees. Affiliate Marketing Is the Next Best Thing - G2
Money Doesn't Grow on Trees. Affiliate Marketing Is the Next Best Thing  G2

Danaos Corporation Reports First Quarter Results for the Period Ended March 31, 2021 - Business Wire
Danaos Corporation Reports First Quarter Results for the Period Ended March 31, 2021  Business Wire

Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio: - Folio Magazine
Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio:  Folio Magazine

Macquarie/First Trust Global Infrastructure/Utilities Dividend & Income Fund Declares its Quarterly Distribution of $0.20 Per Share - Business Wire
Macquarie/First Trust Global Infrastructure/Utilities Dividend & Income Fund Declares its Quarterly Distribution of $0.20 Per Share  Business Wire

Form 10-Q COMMUNITY BANK SYSTEM, For: Mar 31 - StreetInsider.com
Form 10-Q COMMUNITY BANK SYSTEM, For: Mar 31  StreetInsider.com

Affiliate Marketing Merchants: How to Generate More Profit - G2
Affiliate Marketing Merchants: How to Generate More Profit  G2

Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Affiliate Market Size Analysis Grow with Significant CAGR by 2028 | Key Organizations – Amazon, Tradedoubler, Alibaba, Rakuten, AWIN, EBay, etc – Clark County Blog - Clark County Blog
Affiliate Market Size Analysis Grow with Significant CAGR by 2028 | Key Organizations – Amazon, Tradedoubler, Alibaba, Rakuten, AWIN, EBay, etc – Clark County Blog  Clark County Blog

Using Affiliate Marketing to Increase Sales. How Does it Work? - Business 2 Community
Using Affiliate Marketing to Increase Sales. How Does it Work?  Business 2 Community

Prospect Capital Releases March 2021 Quarterly Results, - GlobeNewswire
Prospect Capital Releases March 2021 Quarterly Results,  GlobeNewswire

First Ever Affiliate Marketing Guide For Marketers Now Available - GlobeNewswire
First Ever Affiliate Marketing Guide For Marketers Now Available  GlobeNewswire

RE/MAX Holdings, Inc. (RMAX) CEO Adam Contos on Q1 2021 Results - Earnings Call Transcript - Seeking Alpha
RE/MAX Holdings, Inc. (RMAX) CEO Adam Contos on Q1 2021 Results - Earnings Call Transcript  Seeking Alpha

GGPoker Cuts Off Vanessa Kade Affiliate Revenue Over Anti-Bilzerian Stance - PokerTube
GGPoker Cuts Off Vanessa Kade Affiliate Revenue Over Anti-Bilzerian Stance  PokerTube

Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront? - Nieman Journalism Lab at Harvard
Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront?  Nieman Journalism Lab at Harvard

Tax Allocation Agreements - Insurance News Net
Tax Allocation Agreements  Insurance News Net

Fox's revenue rises on advertising, affiliate fees - MarketWatch
Fox's revenue rises on advertising, affiliate fees  MarketWatch

How Wired leveraged Cyber Week readers to increase subscription revenue - Digiday
How Wired leveraged Cyber Week readers to increase subscription revenue  Digiday

What Is Affiliate Marketing? A Guide To Success - Built In
What Is Affiliate Marketing? A Guide To Success  Built In

Amazon slashes commission rates for program that gives publishers a cut of sales - CNBC
Amazon slashes commission rates for program that gives publishers a cut of sales  CNBC

Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire - RetailWire
Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire  RetailWire

Affiliates, Amazon's Forgotten Marketing Channel - Marketplace Pulse
Affiliates, Amazon's Forgotten Marketing Channel  Marketplace Pulse

Image: Brand Affiliates 101: What Is Affiliate Marketing? - Business 2 Community
Image: Brand Affiliates 101: What Is Affiliate Marketing?  Business 2 Community

Affiliate marketing: How publishers earned in the pandemic - Press Gazette
Affiliate marketing: How publishers earned in the pandemic  Press Gazette

Airbnb ends affiliate program as it ramps up host recruitment marketing campaign - CNBC
Airbnb ends affiliate program as it ramps up host recruitment marketing campaign  CNBC

ViacomCBS's Q4 revenue rises to nearly $7 billion - MarketWatch
ViacomCBS's Q4 revenue rises to nearly $7 billion  MarketWatch

ViacomCBS Reaches 19.2 Million U.S. Paid Streaming Subs, Ad Revenue Grows - Hollywood Reporter
ViacomCBS Reaches 19.2 Million U.S. Paid Streaming Subs, Ad Revenue Grows  Hollywood Reporter

How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges - Digiday
How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges  Digiday

Publishers see higher traffic to commerce sections, but also face affiliate fee cuts - Digiday
Publishers see higher traffic to commerce sections, but also face affiliate fee cuts  Digiday

BuzzFeed Starts Selling Products Directly to Consumers - The Wall Street Journal
BuzzFeed Starts Selling Products Directly to Consumers  The Wall Street Journal

ViacomCBS Reports Q3 2020 Earnings Results - Business Wire
ViacomCBS Reports Q3 2020 Earnings Results  Business Wire

Beyond the boom and bust cycle: How The Sun grew and stabilized its e-commerce revenue haul - Digiday
Beyond the boom and bust cycle: How The Sun grew and stabilized its e-commerce revenue haul  Digiday

How 2020 Will Shape Future Affiliate Growth - PerformanceIN
How 2020 Will Shape Future Affiliate Growth  PerformanceIN

We Are Living In An Affiliate World - Forbes
We Are Living In An Affiliate World  Forbes

ViacomCBS Reports Q4 and Full Year 2020 Earnings Results - Business Wire
ViacomCBS Reports Q4 and Full Year 2020 Earnings Results  Business Wire

As Amazon soars during the pandemic, publishers that rely on it now feel left behind - CNBC
As Amazon soars during the pandemic, publishers that rely on it now feel left behind  CNBC

Better Collective Q3 revenue up as non-affiliate income offsets low margins - iGaming Business
Better Collective Q3 revenue up as non-affiliate income offsets low margins  iGaming Business

Fox Corp. Tops Wall Street Estimates, But Fiscal Q1 Revenue Rises Just 2% In Tough Climate - Deadline
Fox Corp. Tops Wall Street Estimates, But Fiscal Q1 Revenue Rises Just 2% In Tough Climate  Deadline

‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021 - Digiday
‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021  Digiday

As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives - Forbes
As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives  Forbes

How Affiliate Marketing Can Boost Your Tech Startup's Revenue - Forbes
How Affiliate Marketing Can Boost Your Tech Startup's Revenue  Forbes

M&A activity leads to revenue and profit growth at Better Collective - iGaming Business
M&A activity leads to revenue and profit growth at Better Collective  iGaming Business

The 25 Best Affiliate Marketing Companies in 2019 - Small Business Trends
The 25 Best Affiliate Marketing Companies in 2019  Small Business Trends

How businesses can use affiliate marketing to boost revenue generation - ZDNet
How businesses can use affiliate marketing to boost revenue generation  ZDNet

Spared for now, large publishers live in fear of Amazon commission cuts - Digiday
Spared for now, large publishers live in fear of Amazon commission cuts  Digiday

Skimlinks Launches New Solutions to Give Publishers Total Control Over Optimizing Commerce Revenue Ahead of Holiday Season - MarTech Series
Skimlinks Launches New Solutions to Give Publishers Total Control Over Optimizing Commerce Revenue Ahead of Holiday Season  MarTech Series

How Hearst UK’s e-commerce revenue grew 322% during the second quarter - Digiday
How Hearst UK’s e-commerce revenue grew 322% during the second quarter  Digiday

For Influencers, Affiliate Revenue Is Next to Disappear - The Business of Fashion
For Influencers, Affiliate Revenue Is Next to Disappear  The Business of Fashion

How Has Affiliate Fraud Evolved To Rip Performance Marketers Off? - Forbes
How Has Affiliate Fraud Evolved To Rip Performance Marketers Off?  Forbes

Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit - AdExchanger
Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit  AdExchanger

25 Ways To Earn $100 Every Day Online - Forbes
25 Ways To Earn $100 Every Day Online  Forbes

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