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Top 10 Stumbling Blocks that Limit Business Growth


Never in history have more entrepreneurs launched more new businesses! In America, thousands of business open their doors every single day! Unfortunately, most of them (over 90% of them) also close their doors within two years. Businesses are started with high hopes and glorious dreams. It is easy to start a business. It is much more difficult to build it, to make it succeed, to avoid the traps and pitfalls and frustrations, and enjoy the fruits of success over the years. In working with hundreds (probably two to three THOUSAND) entrepreneurs over 25 years, here are the mistakes I see most often. Avoid them!

1. Fear and Confusion. There is either a sense of being over-whelmed by the size of the tasks, or a refusal to master the work of being an entrepreneur and business owner. There are specific skills to owning and running a successful business. Learn them! You can master this! You can focus and succeed! (This is often the time to hire a coach!)

2. Lack of Capital. Capital comes in three forms: Time, money, and energy. Some people have one or two, but not all three, and they fail because they simply can not sustain the growth phase of their business. EVERY business is a commitment of everything you have. You may start "small", but that does not mean casual or part-time!

3. Lack of Courage or Commitment. Building a business is always risky. Some people perceive the risk as frightening, others see it as an exciting challenge, but there is always risk. Manage it. Limit your potential losses. Understand the risks and enjoy the process. You will make mistakes. Learn from them and go on.

4. Refusal to select and target an audience. No one can sell their services to "everyone" - a message that goes to everyone is unlikely to create a sense of urgency in anyone in particular. Attorneys focus on one type of law. Physicians specialize. So should you.

5. Choosing the wrong audience. A market that can not or will not pay or an audience that is too small or dispersed is a recipe for disaster. The "poor" desperately need medical, dental, legal and other services, but who is going to pay you? The same problem exists when trying to reach an audience that is dispersed over a large geographic area and not easily identified.

6. Fuzzy or unfocused message. What exact benefits do you provide? To whom? Under what circumstances and at what cost? How can people contact you? Be precise, be clear, be specific.

7. Lack of planning - too many random efforts. Many entrepreneurs try a little radio, a direct mailing, join a service organization, offer free samples, and then report that they have "tried everything and nothing worked". Pick one, and stay the course! You become identified with your marketing techniques. Choose a logo, a color-scheme, and a marketing technique and stay with it!

8. Too much advertising, too little relationship building. Advertising works best for tangible products because customers can see the results. Intangible services are very difficult to advertise and are almost always purchased based on the quality of the relationship. The more people know you, and the more they know about you and your caring, your professionalism and your quality, the more business you will do. Build networks of relationships!

9. Laziness and/or Greed. Your business ONLY exists to serve the customer! You must make a profit in order to continue serving the customer, but service is the key to success. Everything must be focused on that. The statement, "I want to be my own boss", or "I want a business that supports me" may be true (and be totally honest and reasonable), but they are a dangerous focus for your business. Customers first!

10. Having a product or service that fails to produce adequate benefits, or fails to serve as promised. Some professionals are incompetent. Some don't use current technology, or are sloppy in their delivery. Particularly with services, even ONE mistake will undermine client confidence, loyalty, and trust. Do your best - every time!

© Copyright 2003 by Philip E. Humbert. All Rights Reserved. This article may be copied and used in your own newsletter or on your website as long as you include the following information: "Written by Dr. Philip E. Humbert, writer, speaker and success coach. Dr. Humbert has over 300 free articles, tools and resources for your success, including a great newsletter! It's all on his website at: http://www.philiphumbert.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. May / 14 / 2021
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5 EASY and quick home remedies to help get rid of split ends without cutting off your hair  PINKVILLA

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Add some scepticism to Covid home remedies  Deccan Herald

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Natural and Home Remedies for Sheep and Goats | Latest News in Livestock & Animal Husbandry | lancasterfarming.com  Lancaster Farming

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5 Effective Home Remedies For Skin Tightening  NDTV Swirlster

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DNA Special: How effective are home remedies in treating COVID-19  DNA India

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Covid 19: Bhagyashree shares home remedy to combat chronic fatigue, muscle soreness  The Indian Express

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Mosquito Bite on Lip: Treatment, Prevention, and Risk Factors  Healthline

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Acne Care: Keep Your Skin Blemish Free With These Effective Home Remedies  TheHealthSite

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Reaping the many benefits of gardening hobby  Tallahassee Democrat

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6 Home Remedies To Treat Bad Breath  Femina

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Acupuncture for Psoriasis: Does It Help?  Greatist

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The 9 Best Natural Remedies for Insomnia  Livestrong

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Is joint swelling a symptom of COVID-19?  Medical News Today

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Hidden Depression: What It Is and How to Help  Healthline

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Complaint sent to Chief Secretary against Vijay Sankeshwar in home remedy issue  The Hindu

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How long does gout last? What to know  Medical News Today

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Best Hair Loss Treatments and Where to Find Them  Healthline

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Sob Stories: Why Do My Eyes Burn When I Cry?  Greatist

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Virus-hit Nepal faces political crisis as premier loses confidence vote  Anadolu Agency | English

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Haircare tips: Simple Ayurvedic remedies to keep dandruff away  The Indian Express

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Coronavirus home remedies: Treatment options and when to seek help  Medical News Today

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5 of the best home remedies for chafing  Medical News Today

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DIY Remedies To Get Rid Of Chapped, Dry Lips During Lockdown  NDTV Swirlster

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Easy home remedies to cure sore throat  The Indian Express

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Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi  Times of India

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Castor oil and other home remedies for pesky skin tags  Seattle Times

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Home remedies for insomnia: 9 options  Medical News Today

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