We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
In the of-line marketing world it is all about trying to get the attention of the potential conumer to a commercial message.
The primary goal is to get noticed by the public.
It doesn't matter if it is for radio, TV, magazines, newspapers or posters.
It all comes down to getting noticed.
On the Web this doesn't work!
The reason for this is that on the web, the net surfer is actively searching and looking for information from this gigantic data repository and database that we call the Internet.
They are scanning and reading text on web sites and they are mostly blind to graphics and pictures.
In the of-line world the potential target is mostly passive and experience ads in a state of relaxation among other stimulation. Here you must scream out your message to market your product or service.
Off-line people are passive!
On the Web people are active!
What does this mean for your web site?
For one thing, when anyone visits your web site, you at that moment already have their full attention. So, there is no need to get visual attention to attract your visitors.
They are on your site, already!
But, you normally have their full attention only until they have decided if your site is what they are looking for or not.
If your site is not what they are looking for or they don't understand that your site is what they are looking for they quickly leave your site, never to return.
The time between they arrive at your site and decide to stay or leave is very short.
Normally around 10 seconds!
If you use flash or large graphics, which take to long to load, most people leave without figuring out what your site is about. The attention span on the Net is short!
The web surfers don't look at graphic so much as they are reading the information you present.
When they arrive you need to keep their attention and inform them about what your site is all about and describe its benefits.
You need to keep their attention, but not by an attention grabbing web design!
Instead, use attention grabbing text!
The most important attention grabbing text is the headline!
The headline will break it or make it!
Does this mean that the web design can look sloppy or amateurish?
It just means that the design of a site should not be made with extensive graphics or flash presentation. This will just confuse and take to long time to download.
If you make a clean and easy navigational web site you are much better off!
Yet, what one see on the Internet is to often sites with advanced web design that to often leave you asking what its all about and what its creators are thinking!
If website owners and webmasters concentrated much more of their effort on text information and less on design they would see much better respone from their potential customers.
There is no need to hire a web designer and pay them several 1000 of dollars to make a site attractive and to make it commercially viable.
In most cases this is contra-productive.
The web designer often will kill your sale by creating attention grabbing web design.
Instead, put your effort on the text information on your site!
About The Author
Per Strandberg is a software designer and web site maker! He has a web site which offer data backup information at http://www.data-backup-and-storage.com. Visit his site with web traffic generating tips at http://www.catch-traffic.com
RELATED WEB SITE DESIGN ARTICLES:
Keep It Simple, Stupid: The Beauty of a Clean Cut Website
Don't knock it; "Keep It Simple, Stupid" is a great rule to live by. Nobody likes a website to "yell" at them, with blaring colors and flashing lights.
Why You Should Hire a Professional Website Designer
Your web site should always adhere to standards!A professional web site designer will provide you with a standard compliant web site that is cross-browser supported.What does this mean to you? Why should you care? Any site that isn't standard compliant can "break" in older browsers, or simply not display at all in, say, text-based browsers.
Through The Looking Glass
My mother used to take me along when she visited an old lady down a cobbled lane who had a crystal ball on her dining room table and a pack of playing cards. My mother was superstitious and really believed a lot of what she was told by the old lady.
3 Simple Ways To Dramatically Improve Your Website
Before you start worrying about marketing your website on the internet it always pays dividends to look at the website itself and get the fundamentals right before looking to shout about it from the virtual mountain-tops.You may already have thought about the following 3 ways and some of you may already have them in place on your website.
Optimized Web Page Template
I want to give you a free web page template that will be search engine friendly. Why?Well, I assume you want your web page to come up as high as possible in search engines because that generates free traffic.
Website Registration Roadmap - How to Create Your Own Website in 7 Easy Steps
Creating your own website is actually easy in today's world of affordable and free web hosts and website building software. Fortunately, even if you have no Internet experience at all you can simply follow direction and build your own website in seven easy steps.
Question to Ask When Designing a Website for Clients
Question to ask when designing a Web Site for your client (s)."Excerpt from the book: Graphic Artists Guild, Handbook Pricing & Ethical guidelines Written by: Brent ParkerThese question are a great tool to use when trying to develop your clients website.
Very Cheap Website Design Services
Are you looking for somebody to build you a website, however do not have a very large budget? This is the position many people find themselves in and are on the lookout for very cheap web design services.There are companies out there or people who are just starting out in a career building websites who to start with will often offer their services at a very reasonable rate, basically to build up a portfolio.
Looking For A Designer To Re-Design Your Website?
If you were like me and you have just started an online business, you have a website that you have made or someone has made it for you, and this design does not match up to your expectation and the competition. Fear not, there is an inexpensive solution to your problem.
Choosing Form Over Function Kills Your Site
Never put form over function. Why? Because it's crucial that visitors actually be able to USE your site.
Hiring a Graphic Designer
You've come up with a great product. You've got the sales letter written for your website.
The Testimonial Trick
One of the most popular methods of traffic generation is the link exchange. Not only can they generate fairly targeted traffic from other related web sites, the number of quality links to your site is also a major factor determining your web site's ranking in major search engines like Google.
Integrating Advertising into Your Web Design
If you are going to be placing ads on your website, you'll want to put some thought into how you'll integrate them. Poor integration of ads into your website will cause visitors to click away fast.
To Flash, or Not to Flash
When conidering whether or not to incorporate Flash into your website, you must also conider the target market you are trying to reach.For instance, a website which serves as a depository for articles and information catering to lawyers would probably not be a good candidate for a Flash "makeover".
Using Graphic Design on Your Website
Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web.
Your Site Map: Spider Food or Just A Light Snack?
Mechanical spiders have to eat. In fact, they usually have bigger appetites than the real-life spiders you squish under your shoe.
Five Common Web Design Mistakes
There are often many mistakes encountered when creating a webpage or website. Learn about the top five website mistakes, and how to avoid them.
Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales
For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let's review what it is and why it is important to know.
Cool Web Design And Promotion Tips
This article gives free tips on how to find a cheap website designer and free tips on website promotion services.Cheap website design services.
Top 10 Web Design Mistakes
As a webmaster, you want to keep your visitors content so they'll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads