Its No Good Having A Killer Product If You Don't Have A Killer Website

Read the title of this article over a couple of times in your head so it really starts to sink in.

So what does this title really mean. Well, there's no beating around the bush with this one... it means exactly what it says.

If your site is NOT an order-pulling, money-sucking mean machine then it's not really worth promoting your product, whether it's a killer product or not.

It is vital that your site has a well-written and extremely powerful sales letter that will hook your prospects and reel them in like a fish.

Your goal is to walk your prospect through your sales letter straight to your order page where they will be so excited, they would have already whipped out their credit card from their wallets.

"Your Site MUST Influence Visitors To Buy"

Now ask yourself this... "I have an amazing product but do I really have a killer converting website?"

If you're not really sure, take a look at your web stats:

- How many unique visitors did your site receive last month?
- What's the average time spent on your sales page per visitor?
- How many people clicked onto your order page but didn't order?
- Most importantly, how many visitors actually ordered?

Armed with this information, you can now look at how well your site is performing and how you can improve your site's conversion rate.

As you probably well know, the industry standard conversion rate is 1% which is not bad, but then again not that good either.

If your site is converting under 1% then it needs serious and immediate attention because you're losing a lot of money, more so if you have a high traffic site.

Let's just take a look at a quick example, so you can see it more clear in black and white.

Let's say your site converts a 0.5% and you only receive 100 unique visitors per day. Your product sells at $97.

This means that you're roughly selling half a product a day, an average of 15 sales per month, right?

100 visitors per day x 30 days = 3,000 visitors per month.
3,000 x 0.5% = 15 (15 sales per month)

15 sales x $97 = Monthly income of $1,455

This is definitely NOT a killer site. It would need major time spent on creating a high converting sales letter.

Now, let's say you have your current sales letter scrapped and a brand new one created that converts at 1.5%

How does this affect your monthly income? Let's take a look.

100 visitors per day x 30 days = 3,000 visitors per month. 3,000 x 1.5% = 45 (45 sales per month)

45 sales x $97 = Monthly income of $4,365

$4,365 - $1,455 = $2,910

That's nearly an extra $3,000 per month without generating any extra traffic to your site.

Do you see how powerful a well-written sales letter can be.

It doesn't matter what kind of product you're selling and it doesn't necessarily have to be a marketing 'How To' product.

You could be selling a product to do with travel, gardening, pets, music, sport, dating, cooking, it doesn't matter.

But what does matter is, if you want to see a pile of orders in your inbox every morning when you wake up, then your sales copy has to be nothing short of order-pulling.

It MUST be a high sales converter otherwise you're leaving a pile of cash on the table which should really be in your bank account.

So what conversion rate would I class to be a killer site... 1.5%?

No... 1.5% is good, but there is room for improvement.

What about 2%?

Now we're getting somewhere. 2% is a great conversion, obviously 2.5% is even better and I'd be pretty happy if my site was converting between 2% and 2.5% but personally, I still wouldn't class it as a killer site.

This is what I like to aim for... the 3% mark.

Now we're definitely talking. I'd class a site converting 3% of it's visitors into paying customers as a killer site.

Personally, I prefer NOT to use sales letter generators but to write my sales letters from complete scratch starting with a blank piece of paper.

I find that this gives me great scope and does not limit my creative juices as if I were to use a generator.

My websites have seen conversion rates as high as 3.8% which I feel is pretty darn good.

Along with a powerful sales letter, it is advisable to have a quality set of graphics, so your site likes professional.

If your site has a quality look to it, then your potential customers are more than likely to think that your product is of high quality.

This can also improve sales dramatically because seeing a picture of your product makes it look like a real physical product that they can get their hands on.

People like to see things before they buy. So when you show them a picture of your product, this will increase it's perceived value inside your prospects head and this will increase your sales.

By using world-class website graphics, some marketers have experienced a conversion rate increase of over 400%.

A quality looking website, pleasing to the eye and an amazingly powerful sales letter when put together, will create a site that will influence prospects to buy.

Copyright 2005 OneForce Marketing

Steve Tanner has been marketing online since 2002 and has created many best-selling products. His latest project is a brand new service called Sites That Influence and is sure to be another online hit. Just go to: http://www.SitesThatInfluence.com

MORE RESOURCES

People Locator find anyone in the USA

RELATED WEB SITE DESIGN ARTICLES: Color and Web Design Color is one of the most important but least understood elements of web design today. Whether they know it or not, visitors to a site respond to colors and other visual elements on the site on a psychological level. Using Graphic Design on Your Website Almost everything is available on the web? products, services, e-books, software, audios, videos, membership sites, or newsletters. Regardless of what you're promoting, there's a never-ending supply of prospects and customers on the world-wide-web. Website Design Consideration Q: Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.A: When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor's teenage son. Orient Your First-time Web Site Visitor Imagine spinning someone around so profoundly and for so long that when you finally tell them to open their eyes, they ask "Where am I?" not knowing if they are even on the same continent they started from. When someone comes to your web site from a search engine or through a link from another site, it's like that for them. Web Templates: Replacing Designers? I've seen articles (and websites) that suggest you can buy a website template and skip the expense of hiring a professional website designer. Recently, I read several testimonials from the very satisfied customers of a website template vendor that mentioned how quickly they were able to get their sites done. Website Re-Design? My site is working fine. The links work. How to use Emotional Content to Increase Visitor Respone Did you know that many folks make "buying decision" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine. People are emotional beings and people make decision (either good or bad) when they are emotional. How to Force Your Visitors to Order Immediately! This may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong. Almost everybody is. Ten Design Mistakes to Avoid Avoid these mistakes and your site will be steps ahead of your competition. 1. One-Product Sales Sites: Avoid These Top Blunders One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distraction, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. Using Your Personal Website To Clinch That Job! With an increasing number of employment portals emerging, it is apparent that internet tools do help bring the job-seeker and the potential employer together. A sophisticated job search engine enables the job-seeker to have a smaller sample of relevant job openings instead of going through countless newspaper advertisements. Designing Beautiful Artist Websites - 12 Tips To Showcase Your Art 1. Who needs an artists website?Not everyone! If you are currently exhibiting in multiple high-end galleries and making a handsome income, a website may not be for you. 11 Steps to Sticky Web Site! An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web. E-covers for Your Niche Market When creating an e-cover the what's the first thought that comes to mind? How do I do it? What software do I need? How much will it cost? How quickly will I have it complete?Most people will start searching for software to automatically create the cover. There are several "cookie-cutter" software packages available to create e-covers for e-books, and software boxes. Top Ten Ways to Increase Web Sales - Part 1 You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. Graphic Design Using Color Color is everywhere and conveys a message even if we don't realize it. While this message can vary by culture it pays to know what colors "say" in your own corner of the universe, and even what color means to your target market. Congratulation! You've Gotten Visitors To Your Site! Now, Can They Find What They're Looking For? As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a customer. When You Create A Web Site, Don't Make A Splash! Don't make a splash! Are you thinking about using a splash page when you create a web site? You would be wise to think again. What is a splash page? Generally, it is a fancy entrance graphic which requires your visitor to click in order to enter the main home page of your web site. How To Start An Internet Business - Designing For Usefulness The first step to starting any Internet business is conducting keyword research to determine if there is any interest in your idea. Once you identify a need, it's time to conider what your site should look like. Are You A Bill Clinton Webmaster? One of the most frequent question I get asked about my ebook, Don't Get Banned BY The Search Engines, is whether I amended it to include post-Florida Google. "Florida" is the code name that search engine optimizer wizards gave to a November, 2003, shakeup at Google that left many webmasters covering themselves up with makeshift fig leaves while dangling upside down above the proverbial crocodile moat.