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Building your first website can be very frustrating. It looks fairly easy, but almost always turns out to be more complicated than you expected.
The problem is, building a website requires technical know-how that you have no way of acquiring until somebody explains it to you. And technical people are often pretty bad at explaining things.
Everyone who has ever built a website eventually discovers that you cannot possibly do it right until you sift through all the techno-jargon and start to understand what you are doing. Building a website is like building a house. You can't put the roof on until you have the walls and foundation in place. And you can't build the walls and foundation without a plan.
But you can't have a useful plan until you have an idea what you want the house to look like, what your option are for building materials, how much the different option cost, etc., etc., etc. In other words, it sure helps to know what you are doing when you are building a house.
The same goes for building websites. That is why we rely on experts.
The Ultimate Website Package
If you turned to "the experts" to create your small business website, what would the "ultimate website package" look like?
First, it would not cost a lot. Building an effective website does not have to cost thousands of dollars.
Second, it would take care of all the technical stuff for you. Why should you worry about domain names, name servers, html programming, java, flash, shopping carts, and all the rest?
Third, it would go beyond design to include powerful sales copy that would properly highlight your products help sell them.
Fourth, it would include simple, professional looking design that is both impressive and functional, showcasing the most important features of your product.
Fifth, it would include low cost, cutting-edge methods of generating website traffic.
Sixth, it would include sales enhancement techniques that would help you capture sales leads, and give you the tools for following up and closing those sales.
For more specific information on how to build features such as these into your websites, conult the Linknet Marketing Resource Library.
Rick Hendershot is a marketing consultant, writer, and internet publisher who lives in Conestogo, Ontario, Canada. He publishes several websites and blogs, including Trade Show Tips, and e_Marketing, a marketing blog. He also offers low cost web promotion, advertising, and link packages through the Linknet Network.
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