We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Part one of this article is available at www.bookcoaching.com/freearticles/article-34.shtml.
Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start?
If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell.
But do you translate those into benefit-driven headlines that pull sales? If you have already put your Web site up did you address your purpose? Do you want to inform, communicate, and help? That's fine, but if you want to sell something, you will drive your potential customers away with such non-effective phrases as "welcome to my site," Here's by product " long paragraphs of your bio on the home page, your book's introduction, or "subscribe to my ezine."
You have only 10 seconds to impress your Web visitors. They don't care about anything except what you can do for them.
Give them a reason to buy.
It's never too late to refresh your home page and others with "marketing pizzazz." Your home page deserves time, effort, and money. You will need to edit it several times before landing on just the right phrases. Without these and continuous maintenance, your unguided efforts are wasted.
Instead, write compelling, emotional, benefit-driven copy to inspire people to take out their credit cards to buy your unique, wonderful creation. You can when you apply the following power "Marketing Pizzazz" techniques.
6. Make your layout clear, clean, and consistent. You need to organize each page in the same lay out-such as left centered, right centered, or centered. If you mix designs, your would-be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.
7. Use color, font changes, and small graphics to spice up your site, but remember to use a lot of white space. Too many large graphics make your site load slowly, and your visitors will leave before seeing how you can help them. Without easy-to-read copy and clear navigation they will also disappear. Remember the "10 second" rule.
If you are like me, and have a content-dense site, it's OK to include long copy as long as you divide it into bite-size pieces with plenty of headlines. A good idea is to ask your friends and associates to visit your site to report glitches and feedback. What turns them on or off? They often see what the creator is too close to see. Of course, give them a reward for helping you, such as a free report.
8. Put your information in short paragraphs. Visitors love free content, but when they see a long line of print, they get discouraged because they want their information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from, and they want it faster than light rays.
9. Be consistent with your headlines and body fonts. Do not use all capital letters in your articles or headlines, unless you use a few words for emphasis, such as "FACT," or "TRUE," because they are hard to read. Do not use the same font for headlines and titles as you do for the body of information beneath. This mistake makes it hard to distinguish the two.
If you are a non-techie like myself, you can use primarily two fonts:
"Times Roman" for headings, and "Arial" for the body. Notice the no tails in Arial (called sans serif), good for short copy.
In your book, you'll reverse the above font uses. Use "Times Roman" for the copy and "Arial" for titles and headlines.
10. Use dividers such as ======, or ++++++ when you change topics. These can add variety and help your visitor to see your message more clearly. These are often used on business ezines. Each publisher makes their ezine their own by their personal choices.
Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:[email protected]
RELATED WEB SITE DESIGN ARTICLES:
Converting Traffic into Sales
Making a successful online business can be a long and tiresome adventure. For most new online business's this can just lead to failure and a website that just isn't making sales despite a high number of visitors.
Setting Up a Website
Where does a person start when setting up a website? What software is best to use? Setting up a website is not an easy proposition. If you are interested in knowing what the first step is in setting up your own website, continue reading.
There are plenty of Drupal Modules that you can install for your site as add-on. What we liked best about Drupal modules is that it already comes pre-shipped with several modules.
Question to Ask When Designing a Website for Clients
Question to ask when designing a Web Site for your client (s)."Excerpt from the book: Graphic Artists Guild, Handbook Pricing & Ethical guidelines Written by: Brent ParkerThese question are a great tool to use when trying to develop your clients website.
Why Use Professional Web Site Designers For Your Next Web Development Project?
Probably you know someone who has created a web site all by himself or herself. So if they can do it why use a professional at all? Can't you create your own business or organization's web site in your spare time and without the services of a professional web site designer? The answer is probably, yes.
What Your Website REALLY Says About You And Why It Matters
Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet.
Be Inspired to Create Better Websites
Being a writer, when I was asked to do some research into what makes a good website, of course I straightaway went to check out all of my favorite authors. After sifting through a few standard sites I remembered to look at one of my all time respected writers-Paulo Coelho.
Build It And Build It Cheap! Part II
If you are familiar with my work, then you have probably taken a look at the first part of this article, and may well be on your way to having your website up and running. Congratulation!!! It's hard work, but having pride in the accomplishment is worth it! Now you have to find the people who want to see it, AKA--site traffic.
What to Ask Your Web Designer
If you need a web designer, but have no clue about the typical web design process, I am quite certain that you must be feeling a bit overwhelmed about what to expect. As web designers, we oftentimes have a myriad of roles to fill when working with their clients, but as the client, you always have a right to know the complete design process up front.
Web Templates: Replacing Designers?
I've seen articles (and websites) that suggest you can buy a website template and skip the expense of hiring a professional website designer. Recently, I read several testimonials from the very satisfied customers of a website template vendor that mentioned how quickly they were able to get their sites done.
Simplify Your Web Site for Clarity and Ease of Use
There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information.
The Ultimate Web Site Marketing Strategies That You Should Know
Most of us know that we need to advertise our products and our services, some of us still believe we are too small to invest in a advertising campaign. Now while a full-fledged marketing effort may be too much for your operation, it is however crucial to your success that you are involved in some kind of marketing activities.
Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales
For online businesses with their main goal of selling products, shopping cart abandonment can mean the difference between profitability and loss. But since recent surveys suggest that less than 50% of retailers know their shopping cart abandonment rate, let's review what it is and why it is important to know.
The Best Simple Software For The Busy Webmaster
Here are a few programs I can't do without. They're free, and make being a webmaster much easier.
Good Content Pays!
Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers.
Is Your Website's Copy Up to the Mark?
The Internet is a relatively new medium. What works for you in your printed offline brochures and advertising materials may or may not work on your web page.
How to Hire a Web Designer/Programmer for Your Website
Hire a designer or a programmer for your website is a daunting for any business entrepreneur. Remember that you're the important part of a design process.
Tips for a Successful Website for Any Organization, NGO or GO
Most NGOs (Non-Governmental Organization) don't understand these important aspects of a successful website. Even many governmental organization (GOs) could improve their sites by following these tips.
Dos and Don'ts in Web Design - part 2 (content)
Do know your audienceIt's important to know your audience. If you write for a site that sells toys you'll use other words, colors, images etc.
Website Woes: Top Five Offenders
I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost. Bad Title.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads