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The RSS Promise for Internet Users


The RSS promise for end-users is simple:

--> a unified one-stop-shop to consume online content, without having to visit dozens of sites every day to see what's new and without having their online subscriptions interfere with their personal and business e-mail communications;

--> complete control over their content consumption, including a quick, easy and reliable mechanism to unsubscribe from content they do not wish to receive;

--> the ability to receive breaking news as it becomes available, without having to wait for a monthly, weekly or daily recap sent to their e-mail addresses;

--> the certainty of actually receiving the content they want, without the fear of it being stopped by spam filters on the way;

--> the ability to receive rich-media content directly to their desktops, including audio and video content;

--> the promise of providing the tools to make their lives easier, including receiving critical content updates as soon as they become available.

These points are not simple enhancements, but important advancements that can fundamentally change how internet content is consumed. Furthermore, these points themselves prove why marketers need to start implementing RSS now!

To bring the point home, let us inspect some of the content services already powered by RSS.

LIBRARY ELF: MAKING THE LIBRARY EXPERIENCE EASIER (http://libraryelf.com/)

Library Elf helps you keep track of your library accounts in one place and received reminders, such as what library material is due, overdue and ready for pickup. Library Elf uses the power of RSS to help you forget about your library accounts and instead be directly notified of the changes you're waiting for, directly to your desktop.

INDEED: HELPING YOUR FIND THE RIGHT JOB (http://www.indeed.com/)

Indeed.com provides its visitors with job seeking results from hundreds of sites and then makes the search results accessible via RSS feeds. Users can subscribe to individual search results, pertaining directly to their search keywords to be notified immediately new jobs are available.

FLICKR: SHARING YOUR LIFE IN PICTURE (http://www.flickr.com/)

Flickr is the most popular photography management and sharing service on the web, enabling end-users to upload their photos and then make them available to their friends, associates and family through a wide assortment of content delivery channels, including RSS. By subscribing to individual Flickr feeds from their users, everyone can have direct access to the latest life experiences from their friends.

RSSCALENDAR: SHARING YOUR EVENTS (http://www.rsscalendar.com/)

rssCalendar.com allows individuals and companies to share their personal or group calendars with the rest of the world, letting everyone that matters know of where and what they are doing next, delivering this information via individual RSS feeds.

COUPONS.COM: SAVINGS TO YOUR DESKTOP (http://www.coupons.com/)

Coupons.com brings the best deals and coupons to internet end-users, helping them save money by discounted shopping. As of late, they also started delivering coupons through RSS feeds, giving their subscribers direct access to their latest offerings.

PUBSUB.COM: TRACKING THE WORLD (http://www.pubsub.com)

PubSub.com is an amazing service that allows you to track practically everything going on around the world by matching your keywords with tens of thousands of online content sources, and enabling you to subscribe to your customized search results through customized RSS feeds.

RSSAUCTION.COM: TRACKING YOUR PURCHASE INTERESTS (http://rssauction.com/)

If you're a regular eBay user, you certainly want to keep track of new products available, which precisely match your interests. rssAuction.com helps users keep better track of eBay by giving them a tool to first create a comprehensive list of product requirements and then delivering the search result through an RSS feed. As soon as new products matching individual interests appear, the user is notified of that through his RSS aggregator, giving him the ability to start bidding immediately and without having to visit eBay every day to find the right products.

UPCOMING.ORG: KEEPING TRACK OF LOCAL AND SOCIAL EVENTS (http://upcoming.org/)

From the Upcoming.org website: "Upcoming.org is a collaborative event calendar, completely driven by people like you. Enter in the events you're attending, comment on events entered by others, and syndicate event listings to your own weblog. As Upcoming.org learns more about the events you enjoy, it will suggest new events you never would have heard about."

FEEDBEEP: THE ULTIMATE "TIME-TO-INFORMATION" TOOL (http://www.feedbeep.com/)

Depending on who you are and your current life situation, many content alerts are critical for you. If you're looking for a job, you want to know immediately when a new one matching your precise interests is available, and so on. While RSS brings this information to your desktop, that might not be fast enough. Feedbeep.com takes internet content delivery one step further, by empowering users to have their critical content updates delivered from an RSS feed directly to their mobile phones via SMS.

RSS EMPOWERS CONSUMERS

The one thing all of these RSS-based or RSS-empowered services have in common is that they empower consumers.

They empower them by getting the content that matters to them delivered directly to their desktops or online content aggregators, but still giving them the power to unsubscribe within moments of not being satisfied with the content they are receiving.

Even more so, these services empower consumers to create social networks and easily share their information with their friends, family and associates on a large scale.

Copyright 2005 Rok Hrastnik

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa11


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. October / 14 / 2019

Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl - The Guardian
Happy 25th year, blogging. You’ve grown up, but social media is still having a brawl  The Guardian

Farewell to the blog - Politico
Farewell to the blog  Politico

Are reviews by travel bloggers trustable? [Travel] - Africanews English
Are reviews by travel bloggers trustable? [Travel]  Africanews English

These iOS 13 apps work with Dark Mode, Sign in with Apple, Voice Control, and more - 9to5Mac
These iOS 13 apps work with Dark Mode, Sign in with Apple, Voice Control, and more  9to5Mac

G.O.P.-Led Senate Panel Affirms Russia Attacked Election, and Urges Action - The New York Times
G.O.P.-Led Senate Panel Affirms Russia Attacked Election, and Urges Action  The New York Times

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

What Is an RSS Feed? (+Examples and Instructions for Getting Started) - G2
What Is an RSS Feed? (+Examples and Instructions for Getting Started)  G2

How to Use Buffer for Social Media Management: The Solopreneur’s Guide - Business 2 Community
How to Use Buffer for Social Media Management: The Solopreneur’s Guide  Business 2 Community

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source - WP Tavern
NetNewsWire 5.0 RSS Reader Rebuilt from Scratch, Now Free and Open Source  WP Tavern

Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs - The Chronicle of Higher Education
Track RSS Feeds (Yes RSS) with Feedly – ProfHacker - Blogs  The Chronicle of Higher Education

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter - Outlook India
Mohan Bhagwat, 6 Other RSS Functionaries Join Twitter  Outlook India

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership' - Times of India
'Ideology of socialism is not different from ideology of the RSS … People have reposed faith in BJP leadership'  Times of India

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

Increase Your Business Visibility with These 4 LinkedIn Tools - Business 2 Community
Increase Your Business Visibility with These 4 LinkedIn Tools  Business 2 Community

My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing - Boing Boing
My RSS feeds from a decade ago, a snapshot of gadget blogging when that was a thing  Boing Boing

Why Gurumurthy and RSS need a worldview - Economic Times
Why Gurumurthy and RSS need a worldview  Economic Times

Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles 'n' Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

A checklist: 5 steps toward better blogging | 2019-08-31 - grbj.com
A checklist: 5 steps toward better blogging | 2019-08-31  grbj.com

Growing Your Blog Using Email Marketing - Business 2 Community
Growing Your Blog Using Email Marketing  Business 2 Community

The 10 Most Important SEO Strategies For Your WordPress Blog in 2019 - Forbes
The 10 Most Important SEO Strategies For Your WordPress Blog in 2019  Forbes

Security Bloggers Network - Security Boulevard
Security Bloggers Network  Security Boulevard

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

“The Linux of social media”—How LiveJournal pioneered (then lost) blogging - Ars Technica
“The Linux of social media”—How LiveJournal pioneered (then lost) blogging  Ars Technica

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes - Times of India
When Chidambaram was home minister and Narendra Modi & Amit Shah faced probes  Times of India

Australian and British bloggers held in Iran named - BBC News
Australian and British bloggers held in Iran named  BBC News

Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots  Boing Boing

9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts - Search Engine Journal
9 Places to Share Your Blog Feed to Automatically Update Your Social Media Contacts  Search Engine Journal

How to Get the Most Out of Discord - Gamasutra
How to Get the Most Out of Discord  Gamasutra

Rohit Sharma: The art of scoring runs with laziness and effortlessness - Times of India
Rohit Sharma: The art of scoring runs with laziness and effortlessness  Times of India

Akshay Kumar's string of successes invokes the dominant national mood of post-2014 India - Times of India
Akshay Kumar's string of successes invokes the dominant national mood of post-2014 India  Times of India

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program - Gamasutra
Bob Whitaker's Blog - NASA Historian considers Kerbal Space Program  Gamasutra

Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves - Gamasutra
Joris Dormans's Blog - Unexplored 2 Dev Blog: Tiles to Curves  Gamasutra

What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar - Times of India
What matters more in academia: scholarship, or untrammelled fealty? The curious case of 're-evaluating' Romila Thapar  Times of India

Iuliana U's Blog - Crowdfunding Without A Graphic Designer - Gamasutra
Iuliana U's Blog - Crowdfunding Without A Graphic Designer  Gamasutra

NetEase drives mobile games business in Japan while Tencent builds presence in emerging markets - Gamasutra
NetEase drives mobile games business in Japan while Tencent builds presence in emerging markets  Gamasutra

Why All Of Our Games Look Like Crap - Gamasutra
Why All Of Our Games Look Like Crap  Gamasutra

'Mommy bloggers' study reveals factors that drive success in social influencer marketing - EurekAlert
'Mommy bloggers' study reveals factors that drive success in social influencer marketing  EurekAlert

Is Rahul Gandhi on the same page as Imran Khan? - Times of India
Is Rahul Gandhi on the same page as Imran Khan?  Times of India

Happy 14th Blogiversary To Ann Althouse! - Outside The Beltway - Mobile Edition
Happy 14th Blogiversary To Ann Althouse!  Outside The Beltway - Mobile Edition

Why trifurcation of J&K is essential - Times of India
Why trifurcation of J&K is essential  Times of India

Ricardo Cuello's Blog - Music for Video Games: The Plan - Gamasutra
Ricardo Cuello's Blog - Music for Video Games: The Plan  Gamasutra

How Rahul Gandhi exposed himself to criticism in the last 3 days - Times of India
How Rahul Gandhi exposed himself to criticism in the last 3 days  Times of India

Why Narendra Modi govt could scrap Article 370 - Times of India
Why Narendra Modi govt could scrap Article 370  Times of India

Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles - Gamasutra
Svyatoslav Cherkasov's Blog - Porting Graveyard Keeper to consoles and mobiles  Gamasutra

Claire Sh's Blog - I don't hate social media... - Gamasutra
Claire Sh's Blog - I don't hate social media...  Gamasutra

Uncommon Blogging Tactics Are Highly Effective, New Study Shows - Search Engine Journal
Uncommon Blogging Tactics Are Highly Effective, New Study Shows  Search Engine Journal

Accept or not, Chandrayaan-2 has proved the existence of God again - Times of India
Accept or not, Chandrayaan-2 has proved the existence of God again  Times of India

Pippin Barr's Blog - What Would Mavis Beacon Do? Punish You. - Gamasutra
Pippin Barr's Blog - What Would Mavis Beacon Do? Punish You.  Gamasutra

Ahmed Khalifa's Blog - Level Design Patterns in 2D Games - Gamasutra
Ahmed Khalifa's Blog - Level Design Patterns in 2D Games  Gamasutra

Why Jeff Bezos Went to Medium With His Message - The New York Times
Why Jeff Bezos Went to Medium With His Message  The New York Times

The Kargil variant - Times of India
The Kargil variant  Times of India

Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements - Science 2.0
Scientific American Blogs Reminded People They Still Exist - By Scaremongering Vegetables And Promoting Supplements  Science 2.0

How to become a science blogger – your 4-step guide - Nanowerk
How to become a science blogger – your 4-step guide  Nanowerk

Next step: A West Bank in Kashmir? - Times of India
Next step: A West Bank in Kashmir?  Times of India

Modi's Guruvayur doctrine divides nation on geographical & religious grounds - Times of India
Modi's Guruvayur doctrine divides nation on geographical & religious grounds  Times of India

What will Amit Shah do next? - Times of India
What will Amit Shah do next?  Times of India

Louis McTague's Blog - The Importance of Definitions in Game Design - Gamasutra
Louis McTague's Blog - The Importance of Definitions in Game Design  Gamasutra

Stanislav Costiuc's Blog - Bloodborne: What Defines Responsive Controls - Gamasutra
Stanislav Costiuc's Blog - Bloodborne: What Defines Responsive Controls  Gamasutra

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza - Gamasutra
Brandon Sheffield's Blog - Dreamcast 20th anniversary interview extravaganza  Gamasutra

How Megaladons, Krakens and Skeleton Ships Work in Sea of Thieves (Part 3 of 4) - Gamasutra
How Megaladons, Krakens and Skeleton Ships Work in Sea of Thieves (Part 3 of 4)  Gamasutra

Damien Yoccoz's Blog - How To Create A Perfect Localization Kit - Gamasutra
Damien Yoccoz's Blog - How To Create A Perfect Localization Kit  Gamasutra

Nida Ahmad's Blog - The UX of Overwatch Role Queue - Gamasutra
Nida Ahmad's Blog - The UX of Overwatch Role Queue  Gamasutra

5 Social Media Blogs That You Need To Know About In 2019 - Forbes
5 Social Media Blogs That You Need To Know About In 2019  Forbes

Consoles are resilient for now, but cloud gaming will create new dynamics and competition - Gamasutra
Consoles are resilient for now, but cloud gaming will create new dynamics and competition  Gamasutra

Will poaching legislators help or harm BJP? - Times of India
Will poaching legislators help or harm BJP?  Times of India

Chris Zukowski's Blog - The best slides I saw at GDC 2019 - Gamasutra
Chris Zukowski's Blog - The best slides I saw at GDC 2019  Gamasutra

97-year-old Seattle blogger shares honest view on aging - KING5.com
97-year-old Seattle blogger shares honest view on aging  KING5.com

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

Tips & Tricks to manage Open Game Development - Gamasutra
Tips & Tricks to manage Open Game Development  Gamasutra

Max Pears's Blog - Shape Theory in Level Design - Gamasutra
Max Pears's Blog - Shape Theory in Level Design  Gamasutra

Those tiny drops that make our rainbow - Times of India
Those tiny drops that make our rainbow  Times of India

BJP plays the long game: Reclaiming the 'Idea of India' for the next century - Times of India
BJP plays the long game: Reclaiming the 'Idea of India' for the next century  Times of India

The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness' - Times of India
The age of Hinduness: Modi has disavowed hard Hindutva for the humanism of 'Hinduness'  Times of India

As Article 370 goes down, so does the opposition? - Times of India
As Article 370 goes down, so does the opposition?  Times of India

Best blogging platforms of 2019 - TechRadar
Best blogging platforms of 2019  TechRadar

An enigma called Rahul Gandhi - Times of India
An enigma called Rahul Gandhi  Times of India

Platform for nuclear threats: Is anti-India prejudice hardwired into The New York Times' DNA? - Times of India
Platform for nuclear threats: Is anti-India prejudice hardwired into The New York Times' DNA?  Times of India

Welcome to Starts With A Bang! - ScienceBlogs
Welcome to Starts With A Bang!  ScienceBlogs

What Happens When Game Artists Design a Mural - Gamasutra
What Happens When Game Artists Design a Mural  Gamasutra

How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats - Times of India
How single leaders will define the 2019 election: They could be decisive in battles for more than a third of the Lok Sabha seats  Times of India

2 women show us the power of personal choice - Times of India
2 women show us the power of personal choice  Times of India

Meet some of Charleston's most popular bloggers and social media influencers - Charleston Post Courier
Meet some of Charleston's most popular bloggers and social media influencers  Charleston Post Courier

More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week - PRNewswire
More Than 50,000 NSFW Tumblr Blogs Were Archived by the Partiko Team This Week  PRNewswire

Words as weapons of violence- none can beat the seculars - Times of India
Words as weapons of violence- none can beat the seculars  Times of India

Like NRC, the Citizenship Amendment Bill is flawed in conception. Proceed with caution - Times of India
Like NRC, the Citizenship Amendment Bill is flawed in conception. Proceed with caution  Times of India

The Rise of The Influencer - And Why Epic's New Store Approach Is Huge - Gamasutra
The Rise of The Influencer - And Why Epic's New Store Approach Is Huge  Gamasutra

Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law - Times of India
Await the Ayodhya verdict: Why orchestrated attempt to pre-empt the judicial verdict subverts the rule of law  Times of India

Vic Franco's Blog - Titan's Environment in 'Afterlight'. A technical Approach - gamasutra.com
Vic Franco's Blog - Titan's Environment in 'Afterlight'. A technical Approach  gamasutra.com

Jan Benes's Blog - Optimizing Project Hospital - Gamasutra
Jan Benes's Blog - Optimizing Project Hospital  Gamasutra

Vasburg E''s Blog - Don't Browse ArtStation Too Much - Gamasutra
Vasburg E''s Blog - Don't Browse ArtStation Too Much  Gamasutra

FAQ on a bill (S1629) proposing The Protecting Children from Abusive Games Act - Gamasutra
FAQ on a bill (S1629) proposing The Protecting Children from Abusive Games Act  Gamasutra

A climate of fear: It helps autocracy – but those who disagree should persist past our cowardice - Times of India
A climate of fear: It helps autocracy – but those who disagree should persist past our cowardice  Times of India

Why Google killed off Google Reader: It was self-defense - GigaOM
Why Google killed off Google Reader: It was self-defense  GigaOM

Matias Kindermann's Blog - Designing Catch Huntermann, World's Best Detective - Gamasutra
Matias Kindermann's Blog - Designing Catch Huntermann, World's Best Detective  Gamasutra

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