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12 Reasons Why You Need A Blog


"Why Should I Blog? I Simply Don't Get It"

This post on a popular discussion forum set me thinking - and I came up with 12 reasons you should blog.

Read them and get started on your blog. Or better still, go get your blog up and running and THEN come back and read this :)

#1 - You Do Not Need To Know HTML

One of the biggest hurdles many hopeful website creators face is they don't know to design a webpage. Blogs overcome this - all you do is type into a box, and the blog software automatically converts it into a webpage and publishes it on the World Wide Web for anyone to see.

#2 - You Are 'Forced' To Keep Your Content Fresh

Blogs are essentially online diaries. It doesn't make sense to write in your diary every month or two. Similarly, running a blog itself 'forces' you to update it often. And refreshing your blog often makes it more useful to readers and consumers - and by extension, to search engines who are in the business of presenting *their* clients with valuable resources.

#3 - Your Blog Is AUTOMATICALLY Optimized For Search Engines

Search engines love fresh content. But that's not the only way blogs are powerful tools to rank high. Indeed, most blogs are structured to offer a high degree of search engine optimization.

All sections of your blog are linked together. The terms used as link 'anchors' are keyword-optimized. Categories can be created to host themed content. Navigating through your blog is intuitive. Archives can be customized, and generate hundreds of pages of content that act as 'search engine spider bait'.

#4 - You Get A Built-In Linking Structure

With very few exceptions, most blogs are structured to be a tightly integrated network of links - to other sections of your blog! It's quite easy for a visitor to get 'lost' within your blog... without ever leaving it.

Calendars link to posts on specific dates. 'Recent Post' listings point to your freshest content. Archives connect all your earlier posts. Search boxes let browsers look for certain kinds of content. And it all happens automatically, without you spending hours on creating a link structure or sitemap!

#5 - You Generate Multiple Content-Rich Pages

Every post you make on your blog is content. And by intelligently setting up your archiving preferences, you can turn each post into many different forms of content, each on a page of its own. Blog regularly for a few months, and you could end up having a 100+ page website - all filled with relevant, keyword-optimized, themed content!

#6 - You Can Keyword-Optimize Your Blog Extensively

All parts of your blog's template can be customized. And a very powerful way to do it is by inserting relevant keywords. It's a do-it-once job that will give you ongoing benefits for as the life of your blog. You can include keywords in your blog title, description, blog post headings, trackback links, comment invitations, archive titles, and category names.

#7 - You Create An Online Community

If your blog is on a specific theme, you can build a loyal readership and develop an online community. You can even take it a notch higher by tying it in with a forum or membership site. Ask for comments, suggestions, ideas and feedback, or invite reader participation. Pretty soon, your blog will be growing organically - even if you don't write a lot!

#8 - You Initiate Conversations With Readers

Of course, the first step is yours - to initiate a dialog with readers. You could do it with your blog post, asking a question or by inviting comments and interaction. Your blog will be read by an audience that's already interested in your subject or theme. This conversation will be priceless to you, the blog owner.

#9 - Your 'Inbound Link' Process - Trackbacks

Blogging is about distributed conversations online. Links are an integral part of such an informal network. Trackbacks are a kind of blog technology that make it possible - and simple! Your blog will benefit from the inbound links a trackback will bring, and you'll also get extra traffic from other sources.

#10 - You Can Syndicate Your Content Easily

Getting readers for your content is good. Getting your content out where many more readers can see it is GREAT! Syndication (via RSS feeds) is built in to most blogging platforms, giving you a quick and easy way to get a wide readership for your blog posts.

#11 - You're Creating Stuff Search Engines LOVE

Search engines exist to offer their audience a compilation of the best resources on a subject or keyword. Your blog is the answer to a search engine's prayers! By sticking to a theme and presenting the content in an organized, structured, intuitively connected pattern, your blog will be appealing to search engines in a way only a very professionally planned and designed website can ever hope to be.

#12 - You Get 'Alternate' Traffic Sources

Remember what we saw about blogs being linked and networked together? Bloggers like to share opinions with others. And when they 'talk' about you, they are going to point to your site, or a post on your blog, to show their readers what they mean. They become 'alternate' traffic sources - for YOU!

Other tools like blog rolls, furls, favorite bloggers and more can drive sporadic - but sometimes big floods - of traffic your way. And best of all, it's effortless and costs you nothing!

Not yet convinced? Well, then maybe blogging isn't quite your cup of tea. But if you trust me, try it - you just might be pleasantly surprised.

Dr.Mani Sivasubramanian is author of 'Blog Profit Ideas Exposed - 33 Ways To Profit From Blogs" - http://www.BlogProfits.com - and 'How To Profit From RSS Feeds" - http://www.RSS-Marketing.com and publishes 8 different 'niche' blogs and has been reporting on marketing with blogs and RSS feeds since 2001.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. January / 21 / 2019

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The RSS isn't an NGO, it very much a government organisation  Times of India

Following the nation-wide police raids and arrests of several social activists – eerily reminiscent of an autocratic Indira Gandhi's Emergency – Rahul Gandhi ...


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Why Pranab should meet RSS, and give them a lesson in Hinduness  Times of India

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Pranab Mukherjee's proposed address to RSS recruits is a good step  Times of India

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Five years after Google conquered and abandoned RSS, the news-reader ecosystem is showing green shoots - Boing Boing
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‘The concept of Hindu rashtra is not theocratic … It’s an adjective of the nation, not an objective’ - Times of India
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GOD.AG The Free Blogging Platform Open to Voices from the Right  PRNewswire

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Welcome to Starts With A Bang!  ScienceBlogs

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Equal in Sabarimala: SC rules against patriarchy in religion  Times of India

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Josh Bycer's Blog - The Problems of Mobile Strategy Game Design  Gamasutra

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Exclude the creamy layer in reservations, abolish quota in promotions - Times of India
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Jake Birkett's Blog - How to choose what game to make next  Gamasutra

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4 Ideas to Combine Email Marketing & SEO for Stellar Results  Search Engine Journal

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Podcasts More Popular than Blogs  Search Engine Journal

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How to Connect with Industry Influencers: Schmooze Optimization  Search Engine Journal

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[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business - Gamasutra
[Post Mortem - 1 year later]: I managed to ship 6000 copies to stay in business  Gamasutra

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Swami Agnivesh Blames RSS, BJP Yuva Morcha For Mob Attack - Outlook India
Swami Agnivesh Blames RSS, BJP Yuva Morcha For Mob Attack  Outlook India

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Joost van Dongen's Blog - Interior Mapping: rendering real rooms without geometry - Gamasutra
Joost van Dongen's Blog - Interior Mapping: rendering real rooms without geometry  Gamasutra

The recently released game Marvel's Spider-Man has interiors behind windows in many buildings. This looks great and it seems to be done using a rendering ...


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How To Avoid Splitting Feeds and Losing Stats (& Money!)  BlogTalkRadio

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Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule - Lifehacker
Twibble Automatically Tweets Blog Posts or RSS Feeds On a Schedule  Lifehacker

Whether you own a blog or follow a number of RSS feeds, you probably share your favorite articles on Twitter to bring them to a larger audience. Twibble takes ...


3 Secrets That Will Help You Grow Your Agency & Revenue Faster - Search Engine Journal
3 Secrets That Will Help You Grow Your Agency & Revenue Faster  Search Engine Journal

I don't usually enjoy writing these types of posts. They are generally always a mixture of not-so-humble bragging and motivational junk. A way to brag and tout ...


Pink Collar Crimes: Clash of the Carriages in Kansas City - Kansas City Star
Pink Collar Crimes: Clash of the Carriages in Kansas City  Kansas City Star

A friendly rivalry between two women vying for control of the lucrative horse-drawn carriage business on Kansas City's country club plaza, becomes increasingly ...


This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India movement - Times of India
This day, 75 years ago: Contrary to dogma RSS did take part in the freedom movement, including Quit India movement  Times of India

Prime Minister Narendra Modi evoked the significance of the month of August in India's freedom movement in a recent Mann ki Baat – today, for instance, is the ...


Larry&Brandon GDU's Blog - My Time at Telltale Games - Gamasutra
Larry&Brandon GDU's Blog - My Time at Telltale Games  Gamasutra

I worked QA at Telltale games during Tales from the Borderlands, Game of Thrones, and Minecraft. I was a regular QA tester, and it was my first job in.


Tom Pugh's Blog - Level Design Tips and Tricks - Gamasutra
Tom Pugh's Blog - Level Design Tips and Tricks  Gamasutra

A selection of tips and tricks for Level Design development.


11 Best Practices to Boost Landing Page Conversions with Video - Search Engine Journal
11 Best Practices to Boost Landing Page Conversions with Video  Search Engine Journal

When it comes to video *content* on landing pages, marketers tend to either totally crush it, or completely bomb. Your landing page videos may fail for several ...


A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

If you spend much time online, it's likely you're aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And ...


Should You Syndicate Your Blog to Get More Traffic & Leads? - Search Engine Watch
Should You Syndicate Your Blog to Get More Traffic & Leads?  Search Engine Watch

Organic blog promotion is a tactic that trips up many *content* creators since there is rarely one sure-fire to get increased traffic. Some of the strategies marketers ...


3 Big Reasons Why You Must Audit Your Internal Links - Search Engine Journal
3 Big Reasons Why You Must Audit Your Internal Links  Search Engine Journal

Link acquisition has been all the rage in SEO for as long as most of us can remember. What is interesting is the lack of attention paid to internal linking vs.


Chatting About Chatbots with Virginia Nussey [PODCAST] - Search Engine Journal
Chatting About Chatbots with Virginia Nussey [PODCAST]  Search Engine Journal

Want to find out how you can make the most out of chatbots on Facebook Messenger? Listen to this edition of Search Engine Nerds now.


Joost van Dongen's Blog - The challenge of finding enough playtesters - Gamasutra
Joost van Dongen's Blog - The challenge of finding enough playtesters  Gamasutra

Finding playtesters who'll play your game weekly online is really difficult. But should you? This post discusses why you should not let the same peopl.


Caste costs lives: Violence against inter-caste couples exposes gap between law and reality - Times of India
Caste costs lives: Violence against inter-caste couples exposes gap between law and reality  Times of India

The recent historic verdict of the Supreme Court decriminalising homosexuality was a recognition of the universal principle that love transcends gender, social ...


How Sir Syed Ahmed Khan helped bring in Indian renaissance - Times of India
How Sir Syed Ahmed Khan helped bring in Indian renaissance  Times of India

A recent meeting at the sea-facing Islam Gymkhana in Mumbai was convened to discuss Muslim reservation. The talk veered to the community's ...


The Blogging Community Mourns The Loss Of Style Star Kyrzayda Rodriguez - Guestofaguest.com
The Blogging Community Mourns The Loss Of Style Star Kyrzayda Rodriguez  Guestofaguest.com

This fashion-filled weekend took a heartbreaking turn for many influencers in the blogging community. Style star Kyrzayda Rodriguez, who had been battling ...


Why You Should Prefer a Blog Over Social Media - Fstoppers
Why You Should Prefer a Blog Over Social Media  Fstoppers

We live in the social media era and it is the preferred the marketing channel. Why should we talk about blogs? Here are some thoughts on giving more emphasis ...


The best free blogging site of 2019 - TechRadar
The best free blogging site of 2019  TechRadar

Want to start a blog, but not sure how? These free platforms are totally customizable, and will help you publish your first post in minutes.


SEO Friendly Pagination: A Complete Best Practices Guide - Search Engine Journal
SEO Friendly Pagination: A Complete Best Practices Guide  Search Engine Journal

Site pagination is a wily shapeshifter. It's used in contexts ranging from displaying items on category pages, to article archives, to gallery slideshows and forum ...


The Epic Store, In Its Current State, is Not Good for Anyone. - Gamasutra
The Epic Store, In Its Current State, is Not Good for Anyone.  Gamasutra

Epic puts in 12% of the effort with an abysmal game launcher, few user features, but fantastic incentives for indie developers.


PayTM To Have Allegedly Given Users' Data To PMO and Has Close Ties with RSS - IndianWeb2
PayTM To Have Allegedly Given Users' Data To PMO and Has Close Ties with RSS  IndianWeb2

Investigative website Cobrapost's investigation titled 'Operation-136' part-2 says that Ajay Shekhar Sharma, who is senior vice president at Paytm and brother of ...


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