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Most of the truly successful marketers have three competitive advantages :
Step #1 - Three Affiliate Program Opportunities
Combining your own products with a successful Affiliate Program is almost a license to write your own checks.
Surprisingly, as you will see in step 4, you can create and run an Affiliate Program even if you don't have your own products and services.
All successful Affiliate Programs are joint ventures in miniature. Your affiliate partners require as much of your support and commitment as would any JV partners.
Step #2 - The Top Ten Features Of A Good Affiliate Program
10) A good program constantly tests new ideas to support and strengthen ties with affiliates and end customers alike.
Step #3 - "Own Product Affiliate Program"
Most people join an Affiliate Program on the strength and reliability of its compensation plan.
* Compensation Structure Planning :
Is it open to anyone or just selected, approved partners ?
How deep is the matrix of downline earnings for Leveraged I'ncome ?
Does the program pay Residual I'ncome, on repeat subscriptions for as long as the end customer renews ?
Policy on payments, returns and deductions from Affiliate payments must be clear from the beginning.
Affiliates must be able to easily monitor referrals and earnings. Clear and accurate reports to Affiliates should be available online or sent by e-mail.
* Marketing Plans
Develop high quality graphical links that Affiliates can use on their own websites to point to your program. These include
Write e-courses coaching your Affiliates on what works best in promoting your products and services.
Do not make the mistake of thinking that when they sign up the whole thing will run on autopilot.
* Legal Issues
Consult professional, qualified lawyers to help you draw up your program terms and conditions before you go to market. The upfront cost involved may save you greater expense in the future.
Step #4 - Resell and Master Rights Product Affiliate Programs
An Affiliate Program without your own products is possible, but use caution - it is less likely to be a huge earner, than one promoting your own stable of products.
Why would anyone join an Affiliate Program to promote a resell or master rights product, that they could buy and sell earning 100% of the profits ?
The answer is reduced effort, time and money.
An Affiliate Program for resell or master rights products saves the affiliate from having to buy, process, add value to and give customer service to the resell rights product.
It becomes an easy I'ncome stream that people may want to join.
The trick in this situation is to
Remember caution - Do not spend huge sums setting up this type of program because the "Return on Investment" is likely to be low.
Step #5 - Mini Joint Venture
JV partners bring "something with them, to the party" - This might be funding, a huge opt-in list, a product or service, or ideas.
Affiliate partners on the other hand, bring only their desire to promote your products and services.
However, the practical day to day administration of the two types of programs is very similar.
JV's and Affiliate programs are different, but only in small details. Treat them with similar care.
Step #6 - Affiliate Program Automation
Quality tools are indispensable for Affiliate Program Automation
Step #7 - In a Nutshell
This may seem daunting at first reading, but in reality setting up an Affiliate Program is straightforward.
The blue print is :
Affiliate Program Setup Scripts
Affiliate Program Administration Tools
VoIP - Cheap Live Communicators
Wealth Creation Strategies - F'REE 10 part e-Course
Affiliate Programs - An example Promotion Template
(c) 2004 Charles Kangethe
About The Author
Charles Kangethe is a leading new wave marketer and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
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