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Pros and Cons of Third Party Online Affiliate Networks


Online affiliate marketing has taken the internet by storm and has proven to be a highly effective way of maximizing website revenue. Why limit yourself to selling your own products when you can profit by selling somebody else's too?

There are thousands of individual affiliate programs offered on the internet, many being through third party affiliate program networks such as OffersQuest, Commission Junction and Linkshare. These companies connect a large number of advertisers and publishers together via their own network. Advertisers sign up through their network to have publishers promote their products and publishers sign up to access a large network of advertisers all at one location. In the process, the affiliate network makes a profit via advertiser set-up fees, monthly account maintenance fees, commissions, etc.

The question is, as a publisher, is it worth using these large affiliate networks or is it better to form direct partnerships with advertisers?

The Good
The primary selling point of third party affiliate networks is convenience. As a publisher, one registration gives you access to tens, even hundreds of advertisers simultaneously. Tracking partner performance is easy, there is only one technical support contact, things are easier and simpler to manage, and best yet, payment is received as one convenient monthly lump sum.

The Bad
Because as a publisher you're utilizing a service, advertisers who also offer a direct affiliate partnership will typically offer a lower commission for publishers who choose to partner with them through a third party network. This is because it costs advertisers money to use the services of a third party. Also, without naming names, some affiliate networks have been known for not tracking sales and leads properly as honestly as they could be (which means money from your pocket). Payment thresholds can often be fairly high - a $50 US minimum is common for international publishers. Finally, a payment delay of two months or more from the date of a sale/lead generation can occur, as the third-party affiliate network waits until the advertiser pays them, before they pay you (the publisher).

Conclusion
In many (if not most cases), having both options of partnering directly with an advertiser or through an affiliate network is not a choice - it's usually one or the other. If an advertiser you like only offers their affiliate program through a third party, you're limited to the advertiser network they've partnered with, or not partnering at all. Affiliate networks are not bad programs to use, just keep in mind the issues outlined above, and you'll be making money in no time!

Veronica Dubak is the owner of the successful SurveyBounty.com, http://www.surveybounty.com free online paid surveys directory. With a comprehensive listing of market research companies classified by region, and background information on the online survey industry, SurveyBounty.com is the legitimate source for online survey information.


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Fri. May / 07 / 2021

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  3. ViacomCBS Adds 6M Streaming Subs In Q1, Streaming Ad Revenue Up 62% YoY 05/06/2021  MediaPost Communications
  4. ViacomCBS Just Reported Strong Earnings. Here Are the Numbers to Know.  Barron's
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Bojoko urges fairness as report uncovers affiliate revenue share as low as 8%  iGaming Business

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Gannett Announces First Quarter 2021 Results  Business Wire

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05/07/21: HGTV takes "Two Steps Home"  cynopsis.com

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MultiBrief: How the changes in Amazon's affiliate program impact businesses  MultiBriefs Exclusive

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With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit  Adweek

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How much money finance influencers make from affiliate marketing  Business Insider

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Better Collective buys Action Network for $240 million in a bid  Awful Announcing

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Cars.com Inc. (CARS) Q1 2021 Earnings Call Transcript  Motley Fool

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Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce  Digiday

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Sugar Land Skeeters' first season as Houston Astros' Triple-A affiliate expected to boost local economy  Community Impact Newspaper

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Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

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Catena Media acquires sports betting affiliate Lineups.com for $39.6m  SBC Americas

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House Lawmaker To Convene Privacy Roundtables 05/07/2021  MediaPost Communications

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Nu Skin Reports $677 Million in Revenue for First Quarter of 2021  Direct Selling News

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Southern Cross and Network 10 affiliate deal 'proceeding well'  The Australian Financial Review

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Hemisphere Media Group Announces First Quarter 2021 Financial Results  PRNewswire

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The reality of revenue share  iGaming Business

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Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates  Inkedin

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Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront?  Nieman Journalism Lab at Harvard

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Amazon slashes commission rates for program that gives publishers a cut of sales  CNBC

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Fox's revenue rises on advertising, affiliate fees  MarketWatch

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How 2020 Will Shape Future Affiliate Growth  PerformanceIN

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The 25 Best Affiliate Marketing Companies in 2019  Small Business Trends

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How businesses can use affiliate marketing to boost revenue generation  ZDNet

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Why Affiliate Marketers Need Ad Tracking Innovation Now  MarTech Series

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What You Need to Know About Affiliate Marketing  BBN Times

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