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Pros and Cons of Third Party Online Affiliate Networks


Online affiliate marketing has taken the internet by storm and has proven to be a highly effective way of maximizing website revenue. Why limit yourself to selling your own products when you can profit by selling somebody else's too?

There are thousands of individual affiliate programs offered on the internet, many being through third party affiliate program networks such as OffersQuest, Commission Junction and Linkshare. These companies connect a large number of advertisers and publishers together via their own network. Advertisers sign up through their network to have publishers promote their products and publishers sign up to access a large network of advertisers all at one location. In the process, the affiliate network makes a profit via advertiser set-up fees, monthly account maintenance fees, commissions, etc.

The question is, as a publisher, is it worth using these large affiliate networks or is it better to form direct partnerships with advertisers?

The Good
The primary selling point of third party affiliate networks is convenience. As a publisher, one registration gives you access to tens, even hundreds of advertisers simultaneously. Tracking partner performance is easy, there is only one technical support contact, things are easier and simpler to manage, and best yet, payment is received as one convenient monthly lump sum.

The Bad
Because as a publisher you're utilizing a service, advertisers who also offer a direct affiliate partnership will typically offer a lower commission for publishers who choose to partner with them through a third party network. This is because it costs advertisers money to use the services of a third party. Also, without naming names, some affiliate networks have been known for not tracking sales and leads properly as honestly as they could be (which means money from your pocket). Payment thresholds can often be fairly high - a $50 US minimum is common for international publishers. Finally, a payment delay of two months or more from the date of a sale/lead generation can occur, as the third-party affiliate network waits until the advertiser pays them, before they pay you (the publisher).

Conclusion
In many (if not most cases), having both options of partnering directly with an advertiser or through an affiliate network is not a choice - it's usually one or the other. If an advertiser you like only offers their affiliate program through a third party, you're limited to the advertiser network they've partnered with, or not partnering at all. Affiliate networks are not bad programs to use, just keep in mind the issues outlined above, and you'll be making money in no time!

Veronica Dubak is the owner of the successful SurveyBounty.com, http://www.surveybounty.com free online paid surveys directory. With a comprehensive listing of market research companies classified by region, and background information on the online survey industry, SurveyBounty.com is the legitimate source for online survey information.


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Mon. June / 17 / 2024

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How to Join the Amazon Affiliate Program in 2024  Influencer Marketing Hub

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15 Passive Income Ideas to Build Wealth in 2024  Ramsey Solutions

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Data Reveals Which Influencer Revenue Streams Are Growing the Most  Business Insider

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Affiliate Links Made Me Over $200,000 in 2024… Here's How  Adam Enfroy

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How to Make Money as an Amazon Affiliate in 2024  Jungle Scout

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As affiliate marketing gets competitive, a new brand playbook emerges  Modern Retail

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U.S. affiliate marketing spend 2022  Statista

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Best Affiliate Marketing Software Platforms for 2024  Influencer Marketing Hub

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What Is Affiliate Marketing? Everything You Need to Know in 2024  Shopify

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Top Affiliate Marketing Statistics for 2023  Influencer Marketing Hub

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High-Ticket Affiliate Marketing: 15 Profitable Programs (2024)  Shopify

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Top 19 Affiliate Marketing Tools to Boost your Affiliate Revenue  Influencer Marketing Hub

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26 High-paying Affiliate Programs for Beginners  Influencer Marketing Hub

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Top 10 Tips for Becoming an Affiliate Marketer on Facebook in 2024  Influencer Marketing Hub

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15 Affiliate Marketing Programs to Grow Your Affiliate Revenue  Influencer Marketing Hub

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How to Make Money Through Affiliate Marketing As an Influencer  Business Insider

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Affiliate Marketing for Beginners in 2024: Make $2500 Per Day  Adam Enfroy

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Affiliate Marketing for Beginners: Your Startup Guide (2024)  Shopify

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The State of Affiliate Marketing: Benchmark Report (2023)  Influencer Marketing Hub

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With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value  Adweek

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How Wirecutter Makes Money | Reviews by Wirecutter  The New York Times

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Blog Income Report: How I Made $812,718 in 2020  Adam Enfroy

Under Review - Columbia Journalism Review
Under Review  Columbia Journalism Review

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How Wirecutter's social strategy led to increased Prime Day affiliate revenue  Digiday

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Affiliate Revenue: still a publisher's best eCommerce bet?  Media Makers Meet

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How Affiliate Platform Howl Fell Millions Behind on Payments  Adweek

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11+ Newest Ways to Promote And Monetize Affiliate Links  Adam Enfroy

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How the Disney-Charter Deal May Affect Affiliate, DTC Revenue  Next TV

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11 Best Affiliate Networks for Marketers in 2024  Shopify

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69 BEST Affiliate Programs of 2024 (High Paying for Beginners)  Adam Enfroy

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10 Best Affiliate Programs for Beginners: Easy to Promote in 2024  Businessday

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How publishers can regain traffic and revenue with affiliate marketing  Search Engine Land

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5 Best Affiliate Networks to Launch AI & SaaS Affiliate Programs  Unite.AI

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Small review site lost 91% of its Google traffic to affiliate-focused SEO content  Search Engine Land

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Best Affiliate Marketing Websites for 2024  Influencer Marketing Hub

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As Klarna aspires to be a global bank, affiliate marketing is its cash cow  Sifted

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AMC Networks Q3 Results Hit By Drops In Advertising And Affiliate Revenue  Deadline

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YouTube Affiliate Marketing: 7 Pro Tips to Earn Extra Income in 2024  Shopify

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Inside the Affiliate Marketing Product Boom: A Founder's Perspective on Market Trends  hackernoon.com

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Affiliate Marketing for Beginners: Your Startup Guide (2024)  Shopify

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Fox Advertising Revenue Down 20 Percent to $2B, But Company Hits Wall Street Expectations  Hollywood Reporter

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Top Affiliate Marketing Agencies to Partner With in 2024  Influencer Marketing Hub

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Best Affiliate Management Software Solutions for 2024  Influencer Marketing Hub

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The 15 Best Affiliate Tracking Software to Boost Your Sales  Influencer Marketing Hub

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Mastering Affiliate Marketing on Facebook (2024)  Adam Enfroy

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The future of publishers and affiliate marketing in times of search with AI  Media Makers Meet

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The Sporting News raises $15 million after shift to affiliate revenue focus  Awful Announcing

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Creator earnings from sponsored content projected to reach $8.1 billion in 2024  Tubefilter

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Generation Voyage monetizes content through affiliate sales powered by Stay22  Breaking Travel News

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Affiliate Fees Help Fox Eke Out Q4 Profit Despite Ad Declines  Variety

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TikTok Affiliate Marketing Guide 2024  Metricool

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10 Top Affiliate Marketing Platforms for Ecommerce Brands (2023)  Shopify

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Affiliates: An Inscrutable TV Model Key to U.S. Networks  videoageinternational.net

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AMC Networks Falls Short of Q3 Revenue Expectations With $637 Million Due to Lower Ad and Affiliate Revenue  TheWrap

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33 Best Affiliate Marketing Programs for Marketers in 2024  99signals

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How To Start Affiliate Marketing in 2024  Shopify

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Gambling.com CEO hails “great start” after affiliate posts record Q1 revenue of $29.2m  EGR Global

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Retail Affiliate Programs: A Complete Guide (2024)  Shopify

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18 Best Supplement Affiliate Programs To Earn Extra Cash  Influencer Marketing Hub

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MAP Launches Revolutionary New Affiliate Platform to Help Marketers Generate High Ticket Sales  WebWire

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Why affiliate revenue's time has come: Publisher insights from Affiliz  Media Makers Meet

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Sinclair Earnings: Upcoming Affiliate Renewals and 2024 Political Revenue Won't Change Our Outlook  Morningstar

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Paramount Global (PARA) Q3 Earnings Fall Y/Y, Revenues Miss  Yahoo Finance

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The Direct Link between Faster Payouts and Affiliate Revenue  Hello Partner

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The 7 Best Affiliate Marketing Automation Software to Scale Your Marketing Strategy  Influencer Marketing Hub

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Revenue dips at AMC Networks, execs bullish on growth of streaming  StreamTV Insider

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Twitch announces 60/40 revenue split in expanded Plus Program  TechCrunch

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ViacomCBS Distribution Charts Success in String of Deals  Paramount

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Affiliate Links for Small Business: What You Must Know  Business News Daily

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How To Make Money On YouTube (The 4 Methods We Used For A 6-Figure Brand)  Adam Enfroy

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How publishers can drive affiliate revenue: Insights from Future  Media Makers Meet

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Mastering the Temu Affiliate Program in 2024: Everything You Need to Know  Business 2 Community

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AMC Networks Earnings Drop As Ad, Affiliate Revenues Fall  Next TV

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How the Klarna Affiliate Marketing Strategy Has Boosted Revenue  Affiverse

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AMC Stock Falls 15% On Scary 2024 Revenue Forecast  Next TV

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VinFast revenues jump on EV sales to Vietnam affiliate  Reuters

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Paramount Global (PARA) Q4 Earnings Beat, Revenues Miss  Yahoo Finance

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Twitch affiliate sub split gets better with Partner Plus program changes  Dexerto

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Influencers share how to make money with affiliate marketing  Business Insider

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How to make money on YouTube in 2024 (and what creators should expect)  Sprout Social

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Footballco says it will grow affiliate revenues by 300% in 2023 in drive away from advertising  Press Gazette

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A Beginner's Guide to Affiliate Marketing  Influencer Marketing Hub

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Affiliate Marketing Statistics 2023 and Facts  Enterprise Apps Today

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Your affiliate marketing campaign is probably leaking money. ReferOn wants to fix it – here's how  Tech.eu

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Disney+ Hits 112.6 Million Core Subscribers, Adding Nearly 7 Million in Q4  TheWrap

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Media Briefing: How publishers approached the Amazon sales event amid a breaking news cycle  Digiday

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Levanta Review | Pricing & Features (2024) - eCommerce Platform  Influencer Marketing Hub

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9 Best Forex Affiliate Programs 2024  Techopedia

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Disney's Fiscal 2023 Results: Content Spending Eases, Streaming Proceeds Eclipse Affiliate Revenue As ESPN ...  Yahoo Lifestyle Australia

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Paramount+ Hits 63M Subscribers As Parent Company Trims Streaming Losses And Overcomes TV Weakness To Top Q3 Forecasts  Deadline

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Exclusive: The Sporting News raises $15M, more than a century after launch  Axios

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Week in Review: Affiliates Get the 'Short' End of the Stick on YouTube  Hello Partner

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Tubi Hits 70M Monthly Users, Sees 30% Revenue Growth  TV Technology

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