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Why 95% of Affiliate Websites Lose Money - And To Avoid The Pitfalls


Affiliate marketing is an agreement between two websites in which one site (the affiliate) sends traffic to another site by means of advertising or content.

In return, the affiliate receives a percentage of sales generated.

Having worked with affiliate programs for several years now I can vouch that's it possible to make a very comfortable living working from home with affiliate programs.

Sure there are downsides - there can be sales tracking issues; dud affiliate programs, and there's always those dreaded returns and commission chargebacks.

But the upside more than makes up for it: you get to be your own boss; you can set your own hours; you're building a potentially enormous recurring stream of income; and there's no workplace politics or overbearing boss to hound you.

But the best part is this: the potential to make money is unlimited - there is no glass ceiling.

So if affiliate programs are such a great concept - why do statistics tell us that only 5% of affiliate marketers ever make money online?

Why aren't more affiliates making more money?

In my online experience I've seen a few affiliate websites that are absolute genius at selling. Most however make several deadly mistakes that are probably costing them thousands of dollars in sales.

Here are the 3 top reasons why 95% of affiliate websites don't make more money and how you can steer clear of the pitfalls:

Reason #1: Trying to sell too many products.

Have you ever visited a website and been knocked senseless with sales offers? Banners flashing, moving text - moving up, down, left to right, right to left, bright laughing images bouncing across your screen.

Then the pop-ups come - pop-ups, pop-unders, pop-overs. It's non-stop sales-pitch overload - and you can't get out of there fast enough. It takes you a full five minutes to re-focus your eyes once you manage to escape from the website

Ok, some affiliate websites aren't that bad but you get the point.

While working for a bank several years back, I learned one of the #1 rules of sales: "A confused mind always says 'No'." If you give someone too many options, too many choices, or even too much information too quickly - they won't buy anything. They will always say 'No' to the sale.

Solution? Reduce the confusion and you'll INCREASE the sales.

Top affiliates will tell you to focus on one or two products per website (or per web page). Never more than that.

If you want to increase your conversion rate, stop selling so many products on one website. Focus on the top one or two that make you the most sales. You'll then have a lot more customers saying 'yes' and putting cash in your pocket.

Reason #2: Website theme is too general.

When choosing a theme for your website, think niche, not general. For example, unless you're Best Buy or Future Shop, you might not want to build a website about computers. That's way too general and you're now in competition with the big boys. Why put yourself through that?

This is a fundamental mistake new affiliates make. They choose a website theme that is much too general. They choose to make a website about computers or credit cards or diets or insurance.

These are all profitable topics of major interest to many people. But the topics are too broad and you'll be running yourself ragged trying to be all things to all people.

Solution? Make your website theme as niche as you can - while still being profitable.

For example, instead of a website about computers, why not a site about laptops only? Instead of diets, why not diet patches? Instead of credit cards, why not no-fee credit cards? You get the idea.

By doing this you'll be way ahead of most affiliate marketers. You'll also be setting yourself apart from the crowd - people will remember your website as a 'specialized' website and you'll be the first website they'll visit when they want a laptop, or a diet patch review or a no-fee credit card.

Reason #3 Poor Choice of Affiliate Program

If you're an affiliate who isn't making the money you think you should be making - maybe the problem isn't anything you've done. The problem could be the affiliate program.

Not every affiliate program is created equal and for every 1 that makes you money, there are 10 that won't. It's not your fault, that's just the way it works. You've got to test and try different programs to find the true winners.

Experience will show you which ones are a good fit for your website and your visitors. Learn from that experience and then spend more time and effort on the programs that make you the most money.

And don't just go by the highest EPC numbers (earnings per one hundred clicks). I know of one affiliate who purposely seeks out low-earning EPC affiliate programs because he says there's little competition for them. He makes a tidy little sum from several of these affiliate programs that other affiliates are ignoring.

Your personal experience is the best indicator of what will make you the most money. I've tried some affiliate programs that were (apparently) huge earners. They didn't make me a dime. I've tried others that didn't look so hot as far as earnings and they make me $1000+ per month. It really depends on you and your website.

If you're not making the money you think you should be making - and you feel you're doing everything else right, it could just be your choice of affiliate program. Try changing affiliate programs and see if that increases your sales.

Those are 3 main reasons why 95% of affiliate websites don't make the money they could be making. Steer clear of these pitfalls and you'll be on your way to being in that top 5% of affiliate marketers making the big bucks.

Kate Fox is contributing writer to Website Conversion, a website dedicated to showing you how to increase your web sales without increasing traffic.

For more free tips on how to improve your affiliate web conversion rates visit: http://www.Web-Conversion.com


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Thu. May / 06 / 2021

Fox Corp CEO Lachlan Murdoch: Fox won back ratings after second impeachment trial | TheHill - The Hill
  1. Fox Corp CEO Lachlan Murdoch: Fox won back ratings after second impeachment trial | TheHill  The Hill
  2. Fox Reports Third Quarter Fiscal 2021 Net Income of $582 Million, Earnings per Share of $0.96  PRNewswire
  3. Fox Ad Revenue Drags Without Super Bowl, Election Cycle  TheWrap
  4. FOX's Fiscal Q3 Results Strong Despite Super Absence  Radio & Television Business Report
  5. Fox Tops Wall Street’s Quarterly Estimates And CEO Lachlan Murdoch Talks NFL Dealmaking, Streaming Strategy & More – Update  Deadline
  6. View Full Coverage on Google News

Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom - Adweek
Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom  Adweek

Fox sees Q3 profit gain despite sales dip after 2020 Super Bowl - New York Post
Fox sees Q3 profit gain despite sales dip after 2020 Super Bowl  New York Post

Bojoko urges fairness as report uncovers affiliate revenue share as low as 8% - iGaming Business
Bojoko urges fairness as report uncovers affiliate revenue share as low as 8%  iGaming Business

Catena Media acquires sports betting affiliate Lineups.com for $39.6m - SBC Americas
Catena Media acquires sports betting affiliate Lineups.com for $39.6m  SBC Americas

Nu Skin Enterprises Reports Record First-Quarter 2021 Results - KPVI News 6
Nu Skin Enterprises Reports Record First-Quarter 2021 Results  KPVI News 6

MDC Partners Revenue Drops 6.2% In Q1 - PRovoke Media
MDC Partners Revenue Drops 6.2% In Q1  PRovoke Media

Better Collective buys Action Network for $240 million in a bid - Awful Announcing
Better Collective buys Action Network for $240 million in a bid  Awful Announcing

MultiBrief: How the changes in Amazon's affiliate program impact businesses - MultiBriefs Exclusive
MultiBrief: How the changes in Amazon's affiliate program impact businesses  MultiBriefs Exclusive

With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit - Adweek
With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit  Adweek

Hemisphere Media Group Announces First Quarter 2021 Financial Results - PRNewswire
Hemisphere Media Group Announces First Quarter 2021 Financial Results  PRNewswire

How much money finance influencers make from affiliate marketing - Business Insider
How much money finance influencers make from affiliate marketing  Business Insider

Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce - Digiday
Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce  Digiday

Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER - AffiliateINSIDER
Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER  AffiliateINSIDER

Kwik.insure rolls out affiliate program for Filipinos – The Manila Times - The Manila Times
Kwik.insure rolls out affiliate program for Filipinos – The Manila Times  The Manila Times

Meet Rachit Madan - an affiliate marketing expert whose smart work & dedication made him successful - DNA India
Meet Rachit Madan - an affiliate marketing expert whose smart work & dedication made him successful  DNA India

2021 Round Rock Express season preview: New league, new schedule and an Astros hangover - Austin American-Statesman
2021 Round Rock Express season preview: New league, new schedule and an Astros hangover  Austin American-Statesman

The Power of Optimising Your Affiliate Onboarding Process - PerformanceIN
The Power of Optimising Your Affiliate Onboarding Process  PerformanceIN

Global Affiliate Tracking Software Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Affiliate Tracking Software Market Research Report, Growth Trends and Competitive Analysis 2021-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Zuckerberg To Content Creators: Quit Your Lousy Day Job 04/30/2021 - MediaPost Communications
Zuckerberg To Content Creators: Quit Your Lousy Day Job 04/30/2021  MediaPost Communications

The Future of Affiliate Marketing, Fintech, and Cryptocurrency - Influencive
The Future of Affiliate Marketing, Fintech, and Cryptocurrency  Influencive

The State of Affiliate Marketing & Campaign Management with Adam Riemer [Podcast] - Search Engine Journal
The State of Affiliate Marketing & Campaign Management with Adam Riemer [Podcast]  Search Engine Journal

NEW YORK TIMES : Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q) - marketscreener.com
NEW YORK TIMES : Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q)  marketscreener.com

Gains In Digital Publishing Revenue Signal Recovery For UK 04/28/2021 - MediaPost Communications
Gains In Digital Publishing Revenue Signal Recovery For UK 04/28/2021  MediaPost Communications

GiG Q1 revenue grows 64% thanks to record media returns - iGaming Business
GiG Q1 revenue grows 64% thanks to record media returns  iGaming Business

Affiliated Managers Group (AMG) Q1 2021 Earnings Call Transcript - The Motley Fool
Affiliated Managers Group (AMG) Q1 2021 Earnings Call Transcript  The Motley Fool

AMG Reports Financial and Operating Results for the First Quarter of 2021 - GlobeNewswire
AMG Reports Financial and Operating Results for the First Quarter of 2021  GlobeNewswire

Why Mark Zuckerberg Wants Influencers To Get Rich - Forbes
Why Mark Zuckerberg Wants Influencers To Get Rich  Forbes

Global Affiliate Marketing Platforms Market SWOT Analysis,Key Indicators,Forecast 2027 : AWIN, ShareASale, Taobao, JD, Amazon, eBay – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Affiliate Marketing Platforms Market SWOT Analysis,Key Indicators,Forecast 2027 : AWIN, ShareASale, Taobao, JD, Amazon, eBay – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Rachit Madan's quest to learn about Affiliate Marketing changed his life - Hindustan Times
Rachit Madan's quest to learn about Affiliate Marketing changed his life  Hindustan Times

That's Not a Moon, It's a Roundup of Star Wars Merch! • The Pop Insider - The Pop Insider
That's Not a Moon, It's a Roundup of Star Wars Merch! • The Pop Insider  The Pop Insider

Donnie Darko Sequel Made More Money Than Original Movie - Screen Rant
Donnie Darko Sequel Made More Money Than Original Movie  Screen Rant

Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates - Inkedin
Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates  Inkedin

Affiliate Tracking Software Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Affiliate Tracking Software Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Bay Area students to face verdict in Italian officer's death - Yahoo News
Bay Area students to face verdict in Italian officer's death  Yahoo News

Discovery Inc (DISCA) Q1 2021 Earnings Call Transcript - The Motley Fool
Discovery Inc (DISCA) Q1 2021 Earnings Call Transcript  The Motley Fool

After canceled 2020 season, Marlins affiliates ready to host minor-league games again - Miami Herald
After canceled 2020 season, Marlins affiliates ready to host minor-league games again  Miami Herald

Global Affiliate Channel Partner Program Market 2021 Future Scope, Industry Insight, Key players, Revenue Analysis and Forecast to 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Affiliate Channel Partner Program Market 2021 Future Scope, Industry Insight, Key players, Revenue Analysis and Forecast to 2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Apple Earnings Preview: Smashing Quarter For The iPhone - TheStreet
Apple Earnings Preview: Smashing Quarter For The iPhone  TheStreet

NeoGenomics Reports 9% Revenue Growth to $116 Million in the First Quarter - StreetInsider.com
NeoGenomics Reports 9% Revenue Growth to $116 Million in the First Quarter  StreetInsider.com

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Phillips 66 Partners: A Bright Future Ahead - Even Without DAPL  Seeking Alpha

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New Social Media App display Integrates Dolby.io Within Its Live Video Features to Enhance Content Creation Capabilities  StreetInsider.com

‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021 - Digiday
‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021  Digiday

Blucora Inc (BCOR) Q1 2021 Earnings Call Transcript - Motley Fool
Blucora Inc (BCOR) Q1 2021 Earnings Call Transcript  Motley Fool

GiG CEO Richard Brown on Germany, Netherlands and US expansion - iGaming Business
GiG CEO Richard Brown on Germany, Netherlands and US expansion  iGaming Business

Self-Storage REITs Release Financial Results for First-Quarter 2021 - Inside Self-Storage
Self-Storage REITs Release Financial Results for First-Quarter 2021  Inside Self-Storage

Holly Energy Partners L P : LP Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q) - marketscreener.com
Holly Energy Partners L P : LP Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q)  marketscreener.com

Affiliate Market Size Analysis Grow with Significant CAGR by 2028 | Key Organizations – Amazon, Tradedoubler, Alibaba, Rakuten, AWIN, EBay, etc – Clark County Blog - Clark County Blog
Affiliate Market Size Analysis Grow with Significant CAGR by 2028 | Key Organizations – Amazon, Tradedoubler, Alibaba, Rakuten, AWIN, EBay, etc – Clark County Blog  Clark County Blog

Dennis Publishing and Taboola to Reach a Decade in Partnership with Contract Renewal - ExchangeWire
Dennis Publishing and Taboola to Reach a Decade in Partnership with Contract Renewal  ExchangeWire

Live Streaming Can Drive Affiliate Revenue - Practical Ecommerce
Live Streaming Can Drive Affiliate Revenue  Practical Ecommerce

Form 424B2 CITIGROUP INC - StreetInsider.com
Form 424B2 CITIGROUP INC  StreetInsider.com

US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020 - MediaPost Communications
US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020  MediaPost Communications

SJI Reports First Quarter 2021 Results - StreetInsider.com
SJI Reports First Quarter 2021 Results  StreetInsider.com

Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio: - Folio Magazine
Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio:  Folio Magazine

Nicox partners with Laboratorios Grin to bring ZERVIATE to Mexico - BioSpace
Nicox partners with Laboratorios Grin to bring ZERVIATE to Mexico  BioSpace

Affiliate Marketing Merchants: How to Generate More Profit - G2
Affiliate Marketing Merchants: How to Generate More Profit  G2

Livent Releases First Quarter 2021 Results | News | wfmz.com - WFMZ Allentown
Livent Releases First Quarter 2021 Results | News | wfmz.com  WFMZ Allentown

GGPoker Cuts Off Vanessa Kade Affiliate Revenue Over Anti-Bilzerian Stance - PokerTube
GGPoker Cuts Off Vanessa Kade Affiliate Revenue Over Anti-Bilzerian Stance  PokerTube

Using Affiliate Marketing to Increase Sales. How Does it Work? - Business 2 Community
Using Affiliate Marketing to Increase Sales. How Does it Work?  Business 2 Community

Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront? - Nieman Journalism Lab at Harvard
Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront?  Nieman Journalism Lab at Harvard

First Ever Affiliate Marketing Guide For Marketers Now Available - GlobeNewswire
First Ever Affiliate Marketing Guide For Marketers Now Available  GlobeNewswire

Fox's revenue rises on advertising, affiliate fees - MarketWatch
Fox's revenue rises on advertising, affiliate fees  MarketWatch

Amazon slashes commission rates for program that gives publishers a cut of sales - CNBC
Amazon slashes commission rates for program that gives publishers a cut of sales  CNBC

What Is Affiliate Marketing? A Guide To Success - Built In
What Is Affiliate Marketing? A Guide To Success  Built In

How Wired leveraged Cyber Week readers to increase subscription revenue - Digiday
How Wired leveraged Cyber Week readers to increase subscription revenue  Digiday

Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire - RetailWire
Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire  RetailWire

Affiliates, Amazon's Forgotten Marketing Channel - Marketplace Pulse
Affiliates, Amazon's Forgotten Marketing Channel  Marketplace Pulse

Publishers see higher traffic to commerce sections, but also face affiliate fee cuts - Digiday
Publishers see higher traffic to commerce sections, but also face affiliate fee cuts  Digiday

ViacomCBS's Q4 revenue rises to nearly $7 billion - MarketWatch
ViacomCBS's Q4 revenue rises to nearly $7 billion  MarketWatch

How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges - Digiday
How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges  Digiday

Affiliate marketing: How publishers earned in the pandemic - Press Gazette
Affiliate marketing: How publishers earned in the pandemic  Press Gazette

Airbnb ends affiliate program as it ramps up host recruitment marketing campaign - CNBC
Airbnb ends affiliate program as it ramps up host recruitment marketing campaign  CNBC

Image: Brand Affiliates 101: What Is Affiliate Marketing? - Business 2 Community
Image: Brand Affiliates 101: What Is Affiliate Marketing?  Business 2 Community

Beyond the boom and bust cycle: How The Sun grew and stabilized its e-commerce revenue haul - Digiday
Beyond the boom and bust cycle: How The Sun grew and stabilized its e-commerce revenue haul  Digiday

ViacomCBS Reports Q3 2020 Earnings Results - Business Wire
ViacomCBS Reports Q3 2020 Earnings Results  Business Wire

We Are Living In An Affiliate World - Forbes
We Are Living In An Affiliate World  Forbes

BuzzFeed Starts Selling Products Directly to Consumers - The Wall Street Journal
BuzzFeed Starts Selling Products Directly to Consumers  The Wall Street Journal

As Amazon soars during the pandemic, publishers that rely on it now feel left behind - CNBC
As Amazon soars during the pandemic, publishers that rely on it now feel left behind  CNBC

Content Monetization: Subscriptions vs Ads vs Affiliate Sales - CMSWire
Content Monetization: Subscriptions vs Ads vs Affiliate Sales  CMSWire

How 2020 Will Shape Future Affiliate Growth - PerformanceIN
How 2020 Will Shape Future Affiliate Growth  PerformanceIN

ViacomCBS Reports Q4 and Full Year 2020 Earnings Results - Business Wire
ViacomCBS Reports Q4 and Full Year 2020 Earnings Results  Business Wire

ViacomCBS' Q4 Gets Boost From Streamer Ads, Overall Revenue Hits $3.5 Billion 02/25/2021 - MediaPost Communications
ViacomCBS' Q4 Gets Boost From Streamer Ads, Overall Revenue Hits $3.5 Billion 02/25/2021  MediaPost Communications

Better Collective Q3 revenue up as non-affiliate income offsets low margins - iGaming Business
Better Collective Q3 revenue up as non-affiliate income offsets low margins  iGaming Business

‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021 - Digiday
‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021  Digiday

Fox Corp. Tops Wall Street Estimates, But Fiscal Q1 Revenue Rises Just 2% In Tough Climate - Deadline
Fox Corp. Tops Wall Street Estimates, But Fiscal Q1 Revenue Rises Just 2% In Tough Climate  Deadline

How Affiliate Marketing Can Boost Your Tech Startup's Revenue - Forbes
How Affiliate Marketing Can Boost Your Tech Startup's Revenue  Forbes

M&A activity leads to revenue and profit growth at Better Collective - iGaming Business
M&A activity leads to revenue and profit growth at Better Collective  iGaming Business

As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives - Forbes
As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives  Forbes

Not All Doom and Gloom: Many Affiliates Report Gross Revenue Increase in 2020 - Morning Chalk Up
Not All Doom and Gloom: Many Affiliates Report Gross Revenue Increase in 2020  Morning Chalk Up

The 25 Best Affiliate Marketing Companies in 2019 - Small Business Trends
The 25 Best Affiliate Marketing Companies in 2019  Small Business Trends

How businesses can use affiliate marketing to boost revenue generation - ZDNet
How businesses can use affiliate marketing to boost revenue generation  ZDNet

Spared for now, large publishers live in fear of Amazon commission cuts - Digiday
Spared for now, large publishers live in fear of Amazon commission cuts  Digiday

Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit - AdExchanger
Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit  AdExchanger

How Hearst UK’s e-commerce revenue grew 322% during the second quarter - Digiday
How Hearst UK’s e-commerce revenue grew 322% during the second quarter  Digiday

How Has Affiliate Fraud Evolved To Rip Performance Marketers Off? - Forbes
How Has Affiliate Fraud Evolved To Rip Performance Marketers Off?  Forbes

Bookshop, a new startup, is offering publications bigger kickbacks than Amazon (and the thrill of battling Bezos) - Nieman Journalism Lab at Harvard
Bookshop, a new startup, is offering publications bigger kickbacks than Amazon (and the thrill of battling Bezos)  Nieman Journalism Lab at Harvard

25 Ways To Earn $100 Every Day Online - Forbes
25 Ways To Earn $100 Every Day Online  Forbes

FOX Reports First Quarter Fiscal 2021 Revenues Of $2.72 Billion - PRNewswire
FOX Reports First Quarter Fiscal 2021 Revenues Of $2.72 Billion  PRNewswire

The New York Times wants to test Wirecutter as a subscription product - Nieman Journalism Lab at Harvard
The New York Times wants to test Wirecutter as a subscription product  Nieman Journalism Lab at Harvard

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