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Soliciting Referral


Customer referrals are vital to small and home-based service businesses. When you need to increase sales but can't afford a salesperson and have limited selling time, focus on existing clients and let them do the selling for you. Most business owners understand the value of referrals, but not many are doing what it takes to get them.

Providing excellent service is important, but don't always generate referrals. To get all your clients to recommend you, you'll need to give them an incentive to do so.

And you can do that with a referral program. Referral programs are often refer to as affiliate programs. It's just an agreement in which you pay your affiliates a commission for each client they refer to you. Many web businesses use them as a low cost way to acquire new customers. Even large companies like Amazon and Yahoo have one. But what if you're not selling on the web?

Don't worry, with just a little more time and effort, you can create an offline referral program as well.

How do you track referrals?

Referral tracking is your biggest challenge in setting up a referral program. On the web, referrals can be track by software automatically. For your offline program, you'll need a database to keep all your affiliates' information and their referral history. To track referrals, you can simply ask your new clients if any one referred them. Usually, they'll tell you without asking.

You can also use a coupon referral method. Assign your affiliates a unique referrer ID and create coupons for them. Each coupon will contain their unique ID. They can then distribute the coupon to prospects. When new client comes in with a coupon, you can easily identify the affiliate using the ID.

If you have good selling skills, consider also accepting lead referrals. Lead referrals are much easier to get since your affiliates don't have to do any selling. They just provide you with the contact information of a prospect that needs your service.

Where do you recruit affiliates from?

Without affiliates, your program is useless. A good source of affiliates would be your current clients. If you don't have any yet, sign up a few friends. But be sure to choose a good incentive.

Cash commission is the most common incentive, but not always the most effective. Your customers may value a discount on future purchases more than a percentage of the sale. Find out what motivates your affiliates the best. Using the right rewards can increase your referrals dramatically.

How much will it cost to run a referral program?

That depends on your commission and the distribution method. Offering an item as reward and mailing them out will obviously be more costly than making payments on paypal. But the cost should be very small compare to the profit you will be earning.

As long as your commission is below your profit margin, you'll be making money. If your affiliates are not referring any clients, it doesn't cost you anything.

Measuring the effectiveness of your program

Once your program is up and running, it's important to measure its effectiveness. There are several areas you should examine to make sure your program is at maximum efficiency.

Check the number of active affiliates. Not all your affiliates will send at least one referral per pay period. But if you have very low number of active affiliates constantly, make some adjustments. Try creating a different sales message or use another coupon.

You can also talk to your most profitable affiliates for their effective referral methods and publish them to your other affiliates. Provide them with all the sales materials they'll need.

When you make their job as easy as possible, they will send you more referrals.

Ben Wong is the founder of Repher.com, a web based management platform for offline referral and affiliate programs. For more information, please visit http://www.repher.com


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Tue. May / 18 / 2021

Bojoko urges fairness as report uncovers affiliate revenue share as low as 8% - iGaming Business
Bojoko urges fairness as report uncovers affiliate revenue share as low as 8%  iGaming Business

China's Baidu posts 25% rise quarterly revenue on ad, cloud boost - Midwest Communication
China's Baidu posts 25% rise quarterly revenue on ad, cloud boost  Midwest Communication

Global Affiliate Marketing Tracking Software Market Growth Overview and Forecast by 2028 | Everflow, LinkTrust, AffTrack, Hitpath – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Affiliate Marketing Tracking Software Market Growth Overview and Forecast by 2028 | Everflow, LinkTrust, AffTrack, Hitpath – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Fashion Companies Fighting Over Affiliates? SimilarWeb & Admitad Affiliate Report - PerformanceIN
Fashion Companies Fighting Over Affiliates? SimilarWeb & Admitad Affiliate Report  PerformanceIN

How much money finance influencers make from affiliate marketing - Business Insider
How much money finance influencers make from affiliate marketing  Business Insider

Affiliate Program Software Market Size, Demand and Technology Acquisitions 2021-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Affiliate Program Software Market Size, Demand and Technology Acquisitions 2021-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Kolmar Korea: Solid Revenue Growth in China Outshines Disappointing Earnings - BusinessKorea
Kolmar Korea: Solid Revenue Growth in China Outshines Disappointing Earnings  BusinessKorea

MGM Springfield casino revenue dips; Plainridge, Encore Boston Harbor post gains - MassLive.com
MGM Springfield casino revenue dips; Plainridge, Encore Boston Harbor post gains  MassLive.com

Disney+ Subs Fall Short of Latest Expectations - TV Technology
Disney+ Subs Fall Short of Latest Expectations  TV Technology

Better Collective's revenue grows in Q1 as Atemi deal diversifies income - iGaming Business
Better Collective's revenue grows in Q1 as Atemi deal diversifies income  iGaming Business

Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom - Adweek
Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom  Adweek

Key Networks Drives 25% Affliate Growth for Bloomberg Radio - RADIO ONLINE
Key Networks Drives 25% Affliate Growth for Bloomberg Radio  RADIO ONLINE

New Jersey gaming revenue rockets in April - AffiliateINSIDER
New Jersey gaming revenue rockets in April  AffiliateINSIDER

Fox sees Q3 profit gain despite sales dip after 2020 Super Bowl - New York Post
Fox sees Q3 profit gain despite sales dip after 2020 Super Bowl  New York Post

How content publishers can leverage the affiliate channel - Business Insider
How content publishers can leverage the affiliate channel  Business Insider

ViacomCBS Adds 6M Global Streaming Subs in Quarter, Driven by Paramount+, to Reach 36M - Hollywood Reporter
ViacomCBS Adds 6M Global Streaming Subs in Quarter, Driven by Paramount+, to Reach 36M  Hollywood Reporter

Sports Betting Affiliates Become M&A Targets as Land Grab Heats Up - Yahoo Sports
Sports Betting Affiliates Become M&A Targets as Land Grab Heats Up  Yahoo Sports

Why Mark Zuckerberg Wants Influencers To Get Rich - Forbes
Why Mark Zuckerberg Wants Influencers To Get Rich  Forbes

'Fight for health freedom': A look inside the affiliate marketing network cashing in on vaccine 'disinformation' - Stars and Stripes
'Fight for health freedom': A look inside the affiliate marketing network cashing in on vaccine 'disinformation'  Stars and Stripes

Affiliate Channel Partner Program Market 2021 Dynamics Analysis to Grow at CAGR with Major Companies and Forecast 2026 – The Shotcaller - The Shotcaller
Affiliate Channel Partner Program Market 2021 Dynamics Analysis to Grow at CAGR with Major Companies and Forecast 2026 – The Shotcaller  The Shotcaller

AMC Networks Misses Q1 Revenue Estimates as US Ad Sales Drop 7% - TheWrap
AMC Networks Misses Q1 Revenue Estimates as US Ad Sales Drop 7%  TheWrap

Better Collective buys Action Network for $240 million in a bid to expand its U.S. operations - Awful Announcing
Better Collective buys Action Network for $240 million in a bid to expand its U.S. operations  Awful Announcing

Alibaba Posts First Loss Since Going Public After Antitrust Fine - The Wall Street Journal
Alibaba Posts First Loss Since Going Public After Antitrust Fine  The Wall Street Journal

State Tax Revenue Stimulus Boost Has Limited Credit Implications - Fitch Ratings
State Tax Revenue Stimulus Boost Has Limited Credit Implications  Fitch Ratings

The New York Times Reports Strong Growth in Q1 2021 - Subscription Insider
The New York Times Reports Strong Growth in Q1 2021  Subscription Insider

Real estate: Velodyne Lidar San Jose headquarters site lands big buyer - Silicon Valley
Real estate: Velodyne Lidar San Jose headquarters site lands big buyer  Silicon Valley

The Power of Optimising Your Affiliate Onboarding Process - PerformanceIN
The Power of Optimising Your Affiliate Onboarding Process  PerformanceIN

Even More Infinity Saga Faves Are Getting the Marvel Legends Treatment • The Pop Insider - The Pop Insider
Even More Infinity Saga Faves Are Getting the Marvel Legends Treatment • The Pop Insider  The Pop Insider

Increase sales for your business or generate significant online revenue as a content creator! - GlobeNewswire
Increase sales for your business or generate significant online revenue as a content creator!  GlobeNewswire

Trading App Affiliate-Marketing Rates: Robinhood, Webull, M1, Public - Business Insider
Trading App Affiliate-Marketing Rates: Robinhood, Webull, M1, Public  Business Insider

The State of Affiliate Marketing & Campaign Management with Adam Riemer [Podcast] - Search Engine Journal
The State of Affiliate Marketing & Campaign Management with Adam Riemer [Podcast]  Search Engine Journal

display, the Social That Pays, Announces 'displayFest' to Kick Off Consumer Launch with a Month of Free Live Concerts and $2 Million in Trivia Cash Prizes - PRNewswire
display, the Social That Pays, Announces 'displayFest' to Kick Off Consumer Launch with a Month of Free Live Concerts and $2 Million in Trivia Cash Prizes  PRNewswire

HyreCar Inc. (HYRE) CEO Joe Furnari on Q1 2021 Results - Earnings Call Transcript - Seeking Alpha
HyreCar Inc. (HYRE) CEO Joe Furnari on Q1 2021 Results - Earnings Call Transcript  Seeking Alpha

ViacomCBS Reports Q1 2021 Earnings Results | 2021-05-06 | Press Releases - Stockhouse
ViacomCBS Reports Q1 2021 Earnings Results | 2021-05-06 | Press Releases  Stockhouse

Fox: Greater Uncertainty Enters The Picture - Seeking Alpha
Fox: Greater Uncertainty Enters The Picture  Seeking Alpha

Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates - Inkedin
Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates  Inkedin

OANDA launches Affiliates Programme: Up to $600 per trader from emerging markets - FinanceFeeds
OANDA launches Affiliates Programme: Up to $600 per trader from emerging markets  FinanceFeeds

New Social Media App display Integrates Dolby.io Within Its Live Video Features to Enhance Content Creation Capabilities - PRNewswire
New Social Media App display Integrates Dolby.io Within Its Live Video Features to Enhance Content Creation Capabilities  PRNewswire

I Remain Bullish On ViacomCBS - Seeking Alpha
I Remain Bullish On ViacomCBS  Seeking Alpha

Affiliate Channel Partner Program Market Projection By Key Players, Status, Grow - Fractovia News
Affiliate Channel Partner Program Market Projection By Key Players, Status, Grow  Fractovia News

Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER - AffiliateINSIDER
Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER  AffiliateINSIDER

Hemisphere Media Group Announces First Quarter 2021 Financial Results - PRNewswire
Hemisphere Media Group Announces First Quarter 2021 Financial Results  PRNewswire

ViacomCBS Inc (VIAC) Q1 2021 Earnings Call Transcript - Motley Fool
ViacomCBS Inc (VIAC) Q1 2021 Earnings Call Transcript  Motley Fool

Spoak review: A fun tool for interior design enthusiasts - Mashable
Spoak review: A fun tool for interior design enthusiasts  Mashable

Fox News Expands Menu to Steel Itself for Cord-Cutting’s Bite - Variety
Fox News Expands Menu to Steel Itself for Cord-Cutting’s Bite  Variety

Bauer's bet on making print a major part of the e-commerce funnel - The Drum
Bauer's bet on making print a major part of the e-commerce funnel  The Drum

Sinclair Names Courtney Youngblood Vice President and General Manager in Asheville, North Carolina - Business Wire
Sinclair Names Courtney Youngblood Vice President and General Manager in Asheville, North Carolina  Business Wire

‘This is a disinformation industry’: Meet the media startups making big money on vaccine conspiracies - Fortune
‘This is a disinformation industry’: Meet the media startups making big money on vaccine conspiracies  Fortune

‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021 - Digiday
‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021  Digiday

CARS Reports First Quarter 2021 Results - PRNewswire
CARS Reports First Quarter 2021 Results  PRNewswire

FansUnite Entertainment Announces Agreement to Provide Its Proprietary Betting Software to Money Line Sports for Its New Live Streaming and Interactive Sports Platform in Regulated Jurisdictions - StreetInsider.com
FansUnite Entertainment Announces Agreement to Provide Its Proprietary Betting Software to Money Line Sports for Its New Live Streaming and Interactive Sports Platform in Regulated Jurisdictions  StreetInsider.com

Discovery Inc (DISCA) Q1 2021 Earnings Call Transcript - The Motley Fool
Discovery Inc (DISCA) Q1 2021 Earnings Call Transcript  The Motley Fool

Regulators may be doing Alibaba a favor after all - The Japan Times
Regulators may be doing Alibaba a favor after all  The Japan Times

What could a new system for taxing multinationals look like? - The Economist
What could a new system for taxing multinationals look like?  The Economist

Affiliate Fraud Detection Market 2021-2026 In-Depth Analysis with Top Key Players: Pepperjam, Impact, Chargebacks911, arXiv, Verifi, Inc. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Affiliate Fraud Detection Market 2021-2026 In-Depth Analysis with Top Key Players: Pepperjam, Impact, Chargebacks911, arXiv, Verifi, Inc. – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Blue Dolphin Energy : Management's Discussion and Analysis and Internal Controls - marketscreener.com
Blue Dolphin Energy : Management's Discussion and Analysis and Internal Controls  marketscreener.com

Live Streaming Can Drive Affiliate Revenue - Practical Ecommerce
Live Streaming Can Drive Affiliate Revenue  Practical Ecommerce

New x50Wheel game launched by BetConstruct - AffiliateINSIDER
New x50Wheel game launched by BetConstruct  AffiliateINSIDER

Nadeshot gives up Twitch partnership so he can co-stream CDL matches - Dexerto
Nadeshot gives up Twitch partnership so he can co-stream CDL matches  Dexerto

SBA’s Guidance On The $28.6 Billion Restaurant Revitalization Grant Program - JD Supra
SBA’s Guidance On The $28.6 Billion Restaurant Revitalization Grant Program  JD Supra

After-Hours Stock Movers 05/17: (ULBI) (CNCE) (MBIO) Higher; (EVFM) (DM) (XONE) Lower (more...) - StreetInsider.com
After-Hours Stock Movers 05/17: (ULBI) (CNCE) (MBIO) Higher; (EVFM) (DM) (XONE) Lower (more...)  StreetInsider.com

DraftKings' revenue for Q1 2021 exceeds expectations - AffiliateINSIDER - AffiliateINSIDER
DraftKings' revenue for Q1 2021 exceeds expectations - AffiliateINSIDER  AffiliateINSIDER

Apple Can't Shake Claims Over iTunes 'Buy' Option 04/23/2021 - MediaPost Communications
Apple Can't Shake Claims Over iTunes 'Buy' Option 04/23/2021  MediaPost Communications

Affiliate Marketing Platform Industry market size to record a substantially CAGR - Business-newsupdate.com
Affiliate Marketing Platform Industry market size to record a substantially CAGR  Business-newsupdate.com

US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020 - MediaPost Communications
US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020  MediaPost Communications

Money Doesn't Grow on Trees. Affiliate Marketing Is the Next Best Thing - G2
Money Doesn't Grow on Trees. Affiliate Marketing Is the Next Best Thing  G2

Ark Restaurants: Fiscal Q2 Earnings Snapshot - Yahoo Canada Finance
Ark Restaurants: Fiscal Q2 Earnings Snapshot  Yahoo Canada Finance

Comprehensive Report on Affiliate Program Software Market 2021 | Trends, Growth Demand, Opportunities & Forecast To 2027 | QualityUnit, Tipalti, LeadDyno, Offerslook – Test & Measurement - Test & Measurement
Comprehensive Report on Affiliate Program Software Market 2021 | Trends, Growth Demand, Opportunities & Forecast To 2027 | QualityUnit, Tipalti, LeadDyno, Offerslook – Test & Measurement  Test & Measurement

Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce - Digiday
Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce  Digiday

Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio: - Folio Magazine
Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio:  Folio Magazine

Tenax Therapeutics: Q1 Earnings Snapshot - Yahoo Canada Finance
Tenax Therapeutics: Q1 Earnings Snapshot  Yahoo Canada Finance

With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit - Adweek
With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit  Adweek

Affiliate Marketing Merchants: How to Generate More Profit - G2
Affiliate Marketing Merchants: How to Generate More Profit  G2

New Sports Streaming Buzzer App Launches for Early Access Users - The Streamable
New Sports Streaming Buzzer App Launches for Early Access Users  The Streamable

Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

MultiBrief: How the changes in Amazon's affiliate program impact businesses - MultiBriefs Exclusive
MultiBrief: How the changes in Amazon's affiliate program impact businesses  MultiBriefs Exclusive

Using Affiliate Marketing to Increase Sales. How Does it Work? - Business 2 Community
Using Affiliate Marketing to Increase Sales. How Does it Work?  Business 2 Community

Apple Stock Bear Sounds The Alarm: Expect 13% Decline - TheStreet
Apple Stock Bear Sounds The Alarm: Expect 13% Decline  TheStreet

First Ever Affiliate Marketing Guide For Marketers Now Available - GlobeNewswire
First Ever Affiliate Marketing Guide For Marketers Now Available  GlobeNewswire

Affiliate Market 2021-2026 Detailed Analysis and Growth Strategies, Regional an - Business-newsupdate.com
Affiliate Market 2021-2026 Detailed Analysis and Growth Strategies, Regional an  Business-newsupdate.com

GGPoker Cuts Off Vanessa Kade Affiliate Revenue Over Anti-Bilzerian Stance - PokerTube
GGPoker Cuts Off Vanessa Kade Affiliate Revenue Over Anti-Bilzerian Stance  PokerTube

Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront? - Nieman Journalism Lab at Harvard
Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront?  Nieman Journalism Lab at Harvard

What Is Affiliate Marketing? A Guide To Success - Built In
What Is Affiliate Marketing? A Guide To Success  Built In

Affiliate Market Size Analysis Grow with Significant CAGR by 2028 | Key Organizations – Amazon, Tradedoubler, Alibaba, Rakuten, AWIN, EBay, etc – Clark County Blog - Clark County Blog
Affiliate Market Size Analysis Grow with Significant CAGR by 2028 | Key Organizations – Amazon, Tradedoubler, Alibaba, Rakuten, AWIN, EBay, etc – Clark County Blog  Clark County Blog

How Wired leveraged Cyber Week readers to increase subscription revenue - Digiday
How Wired leveraged Cyber Week readers to increase subscription revenue  Digiday

Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire - RetailWire
Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire  RetailWire

Affiliate marketing: How publishers earned in the pandemic - Press Gazette
Affiliate marketing: How publishers earned in the pandemic  Press Gazette

Airbnb ends affiliate program as it ramps up host recruitment marketing campaign - CNBC
Airbnb ends affiliate program as it ramps up host recruitment marketing campaign  CNBC

Publishers see higher traffic to commerce sections, but also face affiliate fee cuts - Digiday
Publishers see higher traffic to commerce sections, but also face affiliate fee cuts  Digiday

Affiliates, Amazon's Forgotten Marketing Channel - Marketplace Pulse
Affiliates, Amazon's Forgotten Marketing Channel  Marketplace Pulse

Amazon slashes commission rates for program that gives publishers a cut of sales - CNBC
Amazon slashes commission rates for program that gives publishers a cut of sales  CNBC

Image: Brand Affiliates 101: What Is Affiliate Marketing? - Business 2 Community
Image: Brand Affiliates 101: What Is Affiliate Marketing?  Business 2 Community

BuzzFeed Starts Selling Products Directly to Consumers - The Wall Street Journal
BuzzFeed Starts Selling Products Directly to Consumers  The Wall Street Journal

ViacomCBS Reaches 19.2 Million U.S. Paid Streaming Subs, Ad Revenue Grows - Hollywood Reporter
ViacomCBS Reaches 19.2 Million U.S. Paid Streaming Subs, Ad Revenue Grows  Hollywood Reporter

ViacomCBS Reports Q3 2020 Earnings Results - Business Wire
ViacomCBS Reports Q3 2020 Earnings Results  Business Wire

Beyond the boom and bust cycle: How The Sun grew and stabilized its e-commerce revenue haul - Digiday
Beyond the boom and bust cycle: How The Sun grew and stabilized its e-commerce revenue haul  Digiday

ViacomCBS Reports Q4 and Full Year 2020 Earnings Results - Business Wire
ViacomCBS Reports Q4 and Full Year 2020 Earnings Results  Business Wire

We Are Living In An Affiliate World - Forbes
We Are Living In An Affiliate World  Forbes

How 2020 Will Shape Future Affiliate Growth - PerformanceIN
How 2020 Will Shape Future Affiliate Growth  PerformanceIN

How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges - Digiday
How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges  Digiday

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