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Basics of Affiliate Marketing


Whether you realize it or not, if you've been on the Internet today, you have encountered affiliate marketing. If you have ever "clicked thru" one site to order something from another, the first site probably received a portion of the sale. For instance, independent booksellers have limited shelf space for books. But they can offer their customers an almost unlimited inventory of titles by affiliating with companies like Amazon or Powell's. The more orders, the bigger the affiliate percentage.

Visitors to your site are interested in lots of things that may or may not be related to your product. But when you know your customers well, it's simply a matter of affiliating yourself with sites that offer what they want. What you receive is just a small percentage of the sale, but it adds up, especially when you consider that all it costs you is a link on your web page. And usually, the more sales your affiliate makes from your "click thru" traffic, the bigger your percentage will be.

The key to success in affiliate marketing is being able to track referred customers. As an affiliate manager, you want a system that reliably tracks what you want, with minimal effort on your part, and without affecting the performance of your site or server. Over the last few years a variety of technologies and strategies have been developed in an attempt to improve accuracy, convenience, and flexibility.

There are at least half a dozen methods, but by far the most preferred method is Cookie Tracking. It's popular because it makes tracking affiliate-referred sales so convenient, without negatively impacting your site. This system writes a small text file, called a "cookie," to a user's browser when they click on an affiliate link. When you are the referring affiliate, the cookie holds your ID, so that at the merchant's order page, you get credit for referring the sale. One drawback is that many computer users disable cookies, although most choose not to, since their favorite sites require them. One bonus is that the merchant can save the information, so that even if a customer buys long after clicking through your site, you still get credit for the sale.

Affiliate marketing, at its best, is a win-win scenario. It's an easy way to offer your customers more of what they want, while you benefit, both in terms of building goodwill and making money.

Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine's e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets http://promotingtips.com


Todays News by officejax surplus outletMORE AFFILIATE REVENUE RESOURCES updated Thu. May / 13 / 2021

The Future of Affiliate Marketing - MarTech Series
The Future of Affiliate Marketing  MarTech Series

Better Collective's revenue grows in Q1 as Atemi deal diversifies income - iGaming Business
Better Collective's revenue grows in Q1 as Atemi deal diversifies income  iGaming Business

AMC Networks U.S. Ad Revenue Drops 7 Percent - Hollywood Reporter
AMC Networks U.S. Ad Revenue Drops 7 Percent  Hollywood Reporter

10 Most Profitable Affiliate Programs to Join in 2021 - Business 2 Community
10 Most Profitable Affiliate Programs to Join in 2021  Business 2 Community

With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit - Adweek
With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit  Adweek

Bojoko urges fairness as report uncovers affiliate revenue share as low as 8% - iGaming Business
Bojoko urges fairness as report uncovers affiliate revenue share as low as 8%  iGaming Business

MultiBrief: How the changes in Amazon's affiliate program impact businesses - MultiBriefs Exclusive
MultiBrief: How the changes in Amazon's affiliate program impact businesses  MultiBriefs Exclusive

AMDX Names Rachel LaFera Executive Vice President of Growth - Salamanca Press
AMDX Names Rachel LaFera Executive Vice President of Growth  Salamanca Press

How Much Money YouTuber Makes From Ads, Sponsors, Affiliate Marketing - Business Insider
How Much Money YouTuber Makes From Ads, Sponsors, Affiliate Marketing  Business Insider

How much money finance influencers make from affiliate marketing - Business Insider
How much money finance influencers make from affiliate marketing  Business Insider

Acquisitions drive Raketech to revenue and profit growth in Q1 - iGaming Business
Acquisitions drive Raketech to revenue and profit growth in Q1  iGaming Business

Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom - Adweek
Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom  Adweek

What could a new system for taxing multinationals look like? - The Economist
What could a new system for taxing multinationals look like?  The Economist

Fox sees Q3 profit gain despite sales dip after 2020 Super Bowl - New York Post
Fox sees Q3 profit gain despite sales dip after 2020 Super Bowl  New York Post

ViacomCBS Adds 6M Global Streaming Subs in Quarter, Driven by Paramount+, to Reach 36M - Hollywood Reporter
ViacomCBS Adds 6M Global Streaming Subs in Quarter, Driven by Paramount+, to Reach 36M  Hollywood Reporter

ViacomCBS Reports Q1 2021 Earnings Results - Yahoo Finance
ViacomCBS Reports Q1 2021 Earnings Results  Yahoo Finance

KT Corporation (KT) Q1 2021 Earnings Call Transcript - Motley Fool
KT Corporation (KT) Q1 2021 Earnings Call Transcript  Motley Fool

Vaccine disinformation super spreaders cash in during pandemic - Chicago Tribune
Vaccine disinformation super spreaders cash in during pandemic  Chicago Tribune

Bauer's bet on making print a major part of the e-commerce funnel - The Drum
Bauer's bet on making print a major part of the e-commerce funnel  The Drum

Ad Network Software Market Size and Growth 2021-2027 | Top Companies – AdSupply, CJ Affiliate, MaxBounty, Switch, Tradedoubler, AdJug, Clickbooth, Convert2Media – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Ad Network Software Market Size and Growth 2021-2027 | Top Companies – AdSupply, CJ Affiliate, MaxBounty, Switch, Tradedoubler, AdJug, Clickbooth, Convert2Media – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

What Makes the Perfect Influencer Collaboration? | Video | BoF - The Business of Fashion
What Makes the Perfect Influencer Collaboration? | Video | BoF  The Business of Fashion

Alibaba revenue tops expectation on pandemic-driven online boom - Devdiscourse
Alibaba revenue tops expectation on pandemic-driven online boom  Devdiscourse

Increase sales for your business or generate significant online revenue as a content creator! - GlobeNewswire
Increase sales for your business or generate significant online revenue as a content creator!  GlobeNewswire

Better Collective buys Action Network for $240 million in a bid - Awful Announcing
Better Collective buys Action Network for $240 million in a bid  Awful Announcing

Affiliate Channel Partner Program Market Projected to Show Strong Growth | Amazon, Alibaba, EBay, AWIN, Rakuten, Shopify, CJ Affiliate – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Affiliate Channel Partner Program Market Projected to Show Strong Growth | Amazon, Alibaba, EBay, AWIN, Rakuten, Shopify, CJ Affiliate – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

The Power of Optimising Your Affiliate Onboarding Process - PerformanceIN
The Power of Optimising Your Affiliate Onboarding Process  PerformanceIN

Why Mark Zuckerberg Wants Influencers To Get Rich - Forbes
Why Mark Zuckerberg Wants Influencers To Get Rich  Forbes

ViacomCBS Inc (VIAC) Q1 2021 Earnings Call Transcript - Motley Fool
ViacomCBS Inc (VIAC) Q1 2021 Earnings Call Transcript  Motley Fool

Latest Insights On Affiliate Industry. Major Players included in the report are Impact, Post Affiliate Pro, CAKE, TUNE, Rakuten Marketing, etc. – Clark County Blog - Clark County Blog
Latest Insights On Affiliate Industry. Major Players included in the report are Impact, Post Affiliate Pro, CAKE, TUNE, Rakuten Marketing, etc. – Clark County Blog  Clark County Blog

Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates - Inkedin
Bojoko Asserts 'Contractual Security A Must' In Study On Fees Applied To Affiliates  Inkedin

Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER - AffiliateINSIDER
Oddspedia Widgets, a new way to increase the revenue of sports betting affiliates and publishers - AffiliateINSIDER  AffiliateINSIDER

Japan and US drive Raketech first quarter revenue growth - Gaming Intelligence
Japan and US drive Raketech first quarter revenue growth  Gaming Intelligence

Urban One, Inc. (UONE) CEO Alfred Liggins on Q1 2021 Results - Earnings Call Transcript - Seeking Alpha
Urban One, Inc. (UONE) CEO Alfred Liggins on Q1 2021 Results - Earnings Call Transcript  Seeking Alpha

Affiliate Marketing Platform Market Global Competitive Insights and Outlook 2021-2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Affiliate Marketing Platform Market Global Competitive Insights and Outlook 2021-2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

OANDA launches Affiliates Programme: Up to $600 per trader from emerging markets - FinanceFeeds
OANDA launches Affiliates Programme: Up to $600 per trader from emerging markets  FinanceFeeds

Better Collective reports 86% Q1 revenue rise as CEO hails Action Network acquisition - EGR Global
Better Collective reports 86% Q1 revenue rise as CEO hails Action Network acquisition  EGR Global

Affiliate Tracking Software Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Affiliate Tracking Software Market Share, Trends, Growth, Sales, Demand, Revenue, Size, Forecast and COVID-19 Impacts to 2014-2027 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

CARS Reports First Quarter 2021 Results - PRNewswire
CARS Reports First Quarter 2021 Results  PRNewswire

‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021 - Digiday
‘We’ve barely scratched the surface’: How publishers are thinking about affiliate commerce in 2021  Digiday

DraftKings' revenue for Q1 2021 exceeds expectations - AffiliateINSIDER - AffiliateINSIDER
DraftKings' revenue for Q1 2021 exceeds expectations - AffiliateINSIDER  AffiliateINSIDER

What Investors Should Know about the Super Group Holding SPAC deal - The News Minute
What Investors Should Know about the Super Group Holding SPAC deal  The News Minute

Restaurant Revitalization Fund details come into focus - Journal of Accountancy
Restaurant Revitalization Fund details come into focus  Journal of Accountancy

Live Streaming Can Drive Affiliate Revenue - Practical Ecommerce
Live Streaming Can Drive Affiliate Revenue  Practical Ecommerce

Housing Authority of Macon-Bibb County, Multifamily Housing Revenue Bonds (Sandy Springs Apartments Project) Series 2021A, $1.850MM -- Moody's assigns Aaa/VMIG 1 to the Housing Authority of Macon-Bibb County, Multifamily Housing Revenue Bonds - Yahoo Finance
Housing Authority of Macon-Bibb County, Multifamily Housing Revenue Bonds (Sandy Springs Apartments Project) Series 2021A, $1.850MM -- Moody's assigns Aaa/VMIG 1 to the Housing Authority of Macon-Bibb County, Multifamily Housing Revenue Bonds  Yahoo Finance

Money Doesn't Grow on Trees. Affiliate Marketing Is the Next Best Thing - G2
Money Doesn't Grow on Trees. Affiliate Marketing Is the Next Best Thing  G2

US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020 - MediaPost Communications
US Cable Network Affiliate Revenue Down For The First Time In Q2 08/19/2020  MediaPost Communications

2Performant aims for a turnover of over 25.5 million lei for 2021, up 26% compared to 2020 - Business Review - Business Review
2Performant aims for a turnover of over 25.5 million lei for 2021, up 26% compared to 2020 - Business Review  Business Review

Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio: - Folio Magazine
Publishers Look Beyond the Buy Button to Capitalize on Affiliate Revenue – Folio:  Folio Magazine

Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce - Digiday
Vice is finally entering the affiliate space, but is drawing a firm line between edit and commerce  Digiday

Affiliate Marketing Merchants: How to Generate More Profit - G2
Affiliate Marketing Merchants: How to Generate More Profit  G2

Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
Publishers and Commerce 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Affiliate Market 2021-2026 Detailed Analysis and Growth Strategies, Regional an - Business-newsupdate.com
Affiliate Market 2021-2026 Detailed Analysis and Growth Strategies, Regional an  Business-newsupdate.com

Using Affiliate Marketing to Increase Sales. How Does it Work? - Business 2 Community
Using Affiliate Marketing to Increase Sales. How Does it Work?  Business 2 Community

First Ever Affiliate Marketing Guide For Marketers Now Available - GlobeNewswire
First Ever Affiliate Marketing Guide For Marketers Now Available  GlobeNewswire

GGPoker Cuts Off Vanessa Kade Affiliate Revenue Over Anti-Bilzerian Stance - PokerTube
GGPoker Cuts Off Vanessa Kade Affiliate Revenue Over Anti-Bilzerian Stance  PokerTube

Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront? - Nieman Journalism Lab at Harvard
Publishers love getting affiliate revenue from their reviews. So is it okay for Amazon to pay to get more of those reviews upfront?  Nieman Journalism Lab at Harvard

Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire - RetailWire
Do affiliate links undermine the marketing value of holiday gift guides? – RetailWire  RetailWire

Fox's revenue rises on advertising, affiliate fees - MarketWatch
Fox's revenue rises on advertising, affiliate fees  MarketWatch

Airbnb ends affiliate program as it ramps up host recruitment marketing campaign - CNBC
Airbnb ends affiliate program as it ramps up host recruitment marketing campaign  CNBC

Better Collective posts record first quarter revenue of €38.8m - Gaming Intelligence
Better Collective posts record first quarter revenue of €38.8m  Gaming Intelligence

How Wired leveraged Cyber Week readers to increase subscription revenue - Digiday
How Wired leveraged Cyber Week readers to increase subscription revenue  Digiday

What Is Affiliate Marketing? A Guide To Success - Built In
What Is Affiliate Marketing? A Guide To Success  Built In

Amazon slashes commission rates for program that gives publishers a cut of sales - CNBC
Amazon slashes commission rates for program that gives publishers a cut of sales  CNBC

Affiliates, Amazon's Forgotten Marketing Channel - Marketplace Pulse
Affiliates, Amazon's Forgotten Marketing Channel  Marketplace Pulse

Affiliate marketing: How publishers earned in the pandemic - Press Gazette
Affiliate marketing: How publishers earned in the pandemic  Press Gazette

Publishers see higher traffic to commerce sections, but also face affiliate fee cuts - Digiday
Publishers see higher traffic to commerce sections, but also face affiliate fee cuts  Digiday

ViacomCBS's Q4 revenue rises to nearly $7 billion - MarketWatch
ViacomCBS's Q4 revenue rises to nearly $7 billion  MarketWatch

Image: Brand Affiliates 101: What Is Affiliate Marketing? - Business 2 Community
Image: Brand Affiliates 101: What Is Affiliate Marketing?  Business 2 Community

ViacomCBS Reaches 19.2 Million U.S. Paid Streaming Subs, Ad Revenue Grows - Hollywood Reporter
ViacomCBS Reaches 19.2 Million U.S. Paid Streaming Subs, Ad Revenue Grows  Hollywood Reporter

BuzzFeed Starts Selling Products Directly to Consumers - The Wall Street Journal
BuzzFeed Starts Selling Products Directly to Consumers  The Wall Street Journal

ViacomCBS Reports Q3 2020 Earnings Results - Business Wire
ViacomCBS Reports Q3 2020 Earnings Results  Business Wire

How 2020 Will Shape Future Affiliate Growth - PerformanceIN
How 2020 Will Shape Future Affiliate Growth  PerformanceIN

Beyond the boom and bust cycle: How The Sun grew and stabilized its e-commerce revenue haul - Digiday
Beyond the boom and bust cycle: How The Sun grew and stabilized its e-commerce revenue haul  Digiday

ViacomCBS Reports Q4 and Full Year 2020 Earnings Results - Business Wire
ViacomCBS Reports Q4 and Full Year 2020 Earnings Results  Business Wire

We Are Living In An Affiliate World - Forbes
We Are Living In An Affiliate World  Forbes

How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges - Digiday
How a new order of commerce is increasingly coming to the rescue for publishers with advertising challenges  Digiday

As Amazon soars during the pandemic, publishers that rely on it now feel left behind - CNBC
As Amazon soars during the pandemic, publishers that rely on it now feel left behind  CNBC

Better Collective Q3 revenue up as non-affiliate income offsets low margins - iGaming Business
Better Collective Q3 revenue up as non-affiliate income offsets low margins  iGaming Business

‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021 - Digiday
‘Marketing at maximum intensity’: Publishers ready for rocketing ad spending from streamers in 2021  Digiday

Fox Corp. Tops Wall Street Estimates, But Fiscal Q1 Revenue Rises Just 2% In Tough Climate - Deadline
Fox Corp. Tops Wall Street Estimates, But Fiscal Q1 Revenue Rises Just 2% In Tough Climate  Deadline

As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives - Forbes
As Amazon Slashes Affiliate Referral Rates, Publishers Consider Alternatives  Forbes

M&A activity leads to revenue and profit growth at Better Collective - iGaming Business
M&A activity leads to revenue and profit growth at Better Collective  iGaming Business

The 25 Best Affiliate Marketing Companies in 2019 - Small Business Trends
The 25 Best Affiliate Marketing Companies in 2019  Small Business Trends

How Affiliate Marketing Can Boost Your Tech Startup's Revenue - Forbes
How Affiliate Marketing Can Boost Your Tech Startup's Revenue  Forbes

Spared for now, large publishers live in fear of Amazon commission cuts - Digiday
Spared for now, large publishers live in fear of Amazon commission cuts  Digiday

How businesses can use affiliate marketing to boost revenue generation - ZDNet
How businesses can use affiliate marketing to boost revenue generation  ZDNet

FOX Reports First Quarter Fiscal 2021 Revenues Of $2.72 Billion - PRNewswire
FOX Reports First Quarter Fiscal 2021 Revenues Of $2.72 Billion  PRNewswire

How Hearst UK’s e-commerce revenue grew 322% during the second quarter - Digiday
How Hearst UK’s e-commerce revenue grew 322% during the second quarter  Digiday

For Influencers, Affiliate Revenue Is Next to Disappear - The Business of Fashion
For Influencers, Affiliate Revenue Is Next to Disappear  The Business of Fashion

Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit - AdExchanger
Connexity Buys Skimlinks, Adding An Affiliate Network To Its Retail Marketing Toolkit  AdExchanger

The New York Times wants to test Wirecutter as a subscription product - Nieman Journalism Lab at Harvard
The New York Times wants to test Wirecutter as a subscription product  Nieman Journalism Lab at Harvard

25 Ways To Earn $100 Every Day Online - Forbes
25 Ways To Earn $100 Every Day Online  Forbes

Affiliate Monitor: October 2020 - iGaming Business
Affiliate Monitor: October 2020  iGaming Business

How Has Affiliate Fraud Evolved To Rip Performance Marketers Off? - Forbes
How Has Affiliate Fraud Evolved To Rip Performance Marketers Off?  Forbes

After Growing Commerce Sales by 67% Last Year, BuzzFeed Eyes a ‘Digital Shopping Mall’ - Adweek
After Growing Commerce Sales by 67% Last Year, BuzzFeed Eyes a ‘Digital Shopping Mall’  Adweek

ViacomCBS Ad Revenue Falls 27 Percent, Film Profit Rises Helped by ‘Sonic’ Digital Release - Hollywood Reporter
ViacomCBS Ad Revenue Falls 27 Percent, Film Profit Rises Helped by ‘Sonic’ Digital Release  Hollywood Reporter

Bookshop, a new startup, is offering publications bigger kickbacks than Amazon (and the thrill of battling Bezos) - Nieman Journalism Lab at Harvard
Bookshop, a new startup, is offering publications bigger kickbacks than Amazon (and the thrill of battling Bezos)  Nieman Journalism Lab at Harvard

Affiliate Marketing Strategies That Will Make You Earn Cash Online - TechBullion
Affiliate Marketing Strategies That Will Make You Earn Cash Online  TechBullion

ViacomCBS Gets Past Wall Street Q3 Estimates, But COVID-Hit Revenue Slips 9% - Deadline
ViacomCBS Gets Past Wall Street Q3 Estimates, But COVID-Hit Revenue Slips 9%  Deadline

Why Affiliate Marketers Need Ad Tracking Innovation Now - MarTech Series
Why Affiliate Marketers Need Ad Tracking Innovation Now  MarTech Series

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