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How To Compete With Amazon.com


If you are selling online,here is the down side of our business....you will never be able to compete with Amazon. (Or Kmart, or Target, or any other big outlet) Here is why, They buy directly from the manufacturer in such huge quantities that they are getting the product for a price that you and I (as small business owners) will never realize. That is an unfortunate fact of business.

The other problem is that they often use products like this as what they call a 'loss leader.' They are willing to take a huge loss on the product in the hopes that the customer will buy other things. If you are like me, you cannot afford to do that. So what do we do?

The answer is very simple....if you can't compete with Amazon, don't! You are not the size of Amazon, so don't compete with them. (I know sounds too simple, but stay with me) So, if I can't be the cheapest price, or compete with Amazon, how can I make any money? ( I know, I asked the same thing when I started) The answer is, if you have a great product, you sell it for a reasonable price, and you have a great sales letter....people will buy from you. (I don't have a degree in marketing, so I can't explain why) But they will.

Here's the thing, if every small business in the world tried to compete with Wal-Mart, or Amazon, there would be no small business around. But, there are and they continue to thrive. What you want to do is to not compete with Amazon, but others on eBay, or wherever you are advertising your site, that are selling the same product. Try and see what they are selling it for and stay in that range. And most of all, don't worry about being the lowest priced!

I know that sounds funny but, you would be amazed that if you write a GREAT sales letter...then pricing has very little to do with it. (And that has been proven time and time again) In the members area of Drop Ship Connection there are great resources and software that can help you write a great sales letter.

One mistake, between you and me, that I see people making every day on eBay or on a website is that they are not even bothering to write a sales letter. They list the product specs and throw up a picture and expect it to sell. The mistake they are making is that eBay is not a store that has products on a shelf for everyone to pick out.

With the competition on eBay, and the internet as a whole, it should not be looked at like a store for people to pick and choose, but rather a mail order system on steroids. Think of all of the junk mail that you receive in your mailbox; Most of it (if they are trying to sell you something anyway) is going to be in the form of a sales letter. (The main page of The Drop Ship Connection is an example of a sales letter.) You really have to make people want to buy your product from you with a great sales letter, then price is not an problem.

So why is there not much difference between what Amazon sells it for and the wholesale distributors you list; Are you sure they are real wholesalers? My answer to this question is always...yes all of the wholesalers are verified as true wholesalers or manufacturers. However, you will never get the same price Amazon gets...that's just an unfortunate fact.

You are not buying hundreds of thousands of units shipped on pallets with a HUGE discount because of the size of your order. You are ordering from a wholesaler who maybe got two pallets in, then has to pay people to break them up into single units and repackage them for distribution to your customer (obviously they have a higher overhead, so they are going to pass that on to you). And, if they are the manufacturer, again they have to pay people to ship them out individually in packages vs. a huge pallet. (More work, more money)

About The Author

Tony Keeler is the founder of MAR Services who publish several successful websites:

Drop Ship Connection - The Web's #1 directory of wholesale distributors who drop ship.

$2 Software - All of the marketing and advertising software you've seen out there for $50.00 or more for only $2!

DingleHopper - Funny Name, Cool Products!

Free eBay Resources - Start your auctioning career right, for FREE.

[email protected]


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Wed. May / 12 / 2021

HiBid Auctions Now Featuring Motorcycles, ATVs, Antique Gas Pumps, and More, Following $41 Million Week - KPVI News 6
HiBid Auctions Now Featuring Motorcycles, ATVs, Antique Gas Pumps, and More, Following $41 Million Week  KPVI News 6

Live Now on Artnet Auctions: How Poland’s Historic Synagogues Inspired This Frank Stella Masterwork - artnet News
Live Now on Artnet Auctions: How Poland’s Historic Synagogues Inspired This Frank Stella Masterwork  artnet News

KAR Global All-in for Online Used-Vehicle Auctions - Ward's Auto
KAR Global All-in for Online Used-Vehicle Auctions  Ward's Auto

US Treasury auctions off three year note at 0.329%. WI at auction 0.327% - ForexLive
US Treasury auctions off three year note at 0.329%. WI at auction 0.327%  ForexLive

Merriam-Webster Dictionary Auctions Non-Fungible Token Definition as an NFT - CoinJournal
Merriam-Webster Dictionary Auctions Non-Fungible Token Definition as an NFT  CoinJournal

TREASURIES-Yields rise as inflation data, auctions eyed as next catalysts - Reuters
TREASURIES-Yields rise as inflation data, auctions eyed as next catalysts  Reuters

Christie’s Auctions Nine Rare CryptoPunk NFTs for Nearly $17M - Yahoo Finance
Christie’s Auctions Nine Rare CryptoPunk NFTs for Nearly $17M  Yahoo Finance

Dates Set for Next Online State Surplus Property Auction - Alabama News - Alabama News Network
Dates Set for Next Online State Surplus Property Auction - Alabama News  Alabama News Network

Auctions: Hunting Records And Smashing Estimates – 10 Highlights From Phillips Geneva Watch Auction XIII - HODINKEE
Auctions: Hunting Records And Smashing Estimates – 10 Highlights From Phillips Geneva Watch Auction XIII  HODINKEE

Steph Curry Auctions Hand-Painted Curry 8 Sneakers in Solidarity With AAPI Community - HYPEBEAST
Steph Curry Auctions Hand-Painted Curry 8 Sneakers in Solidarity With AAPI Community  HYPEBEAST

Kentucky, the gun dealer: Police take guns off the streets. The state puts them back again - Courier Journal
Kentucky, the gun dealer: Police take guns off the streets. The state puts them back again  Courier Journal

Keith Haring’s Refrigerator Door Is on the Auction Block - The New York Times
Keith Haring’s Refrigerator Door Is on the Auction Block  The New York Times

History Made, Record Broken as Verdigris Ensemble Auctions ‘Betty's Notebook' on the Blockchain - NBC 5 Dallas-Fort Worth
History Made, Record Broken as Verdigris Ensemble Auctions ‘Betty's Notebook' on the Blockchain  NBC 5 Dallas-Fort Worth

New York’s Auction Week Comes Roaring Back to Life at Christie’s $211 Million Contemporary Sale, Led by a Prized Basquiat Skull Painting - artnet News
New York’s Auction Week Comes Roaring Back to Life at Christie’s $211 Million Contemporary Sale, Led by a Prized Basquiat Skull Painting  artnet News

Little Falls Area Auction • Sunday, May 16 | Auctions - ECM Publishers
Little Falls Area Auction • Sunday, May 16 | Auctions  ECM Publishers

Russian rouble inches up ahead of OFZ bond auctions - Nasdaq
Russian rouble inches up ahead of OFZ bond auctions  Nasdaq

Ukraine may advance with critical minerals project auctions this year: Geological Service - S&P Global
Ukraine may advance with critical minerals project auctions this year: Geological Service  S&P Global

Milaca Area Auction • Thursday, May 20 | Auctions - ECM Publishers
Milaca Area Auction • Thursday, May 20 | Auctions  ECM Publishers

Internet-based vintage fashion auctions bid for a younger crowd - South China Morning Post
Internet-based vintage fashion auctions bid for a younger crowd  South China Morning Post

Jyske Realkredit's auction for July 1st 2021 refinancing - GlobeNewswire
Jyske Realkredit's auction for July 1st 2021 refinancing  GlobeNewswire

HiBid Auctions Top $53 Million Last Week, with Horses, Motorcycles, Appliances, and More Now Open for Bidding - PRNewswire
HiBid Auctions Top $53 Million Last Week, with Horses, Motorcycles, Appliances, and More Now Open for Bidding  PRNewswire

Da Vinci ‘Head of a Bear’ could sell for over $16 million at upcoming auction - Livescience.com
Da Vinci ‘Head of a Bear’ could sell for over $16 million at upcoming auction  Livescience.com

This rare purple-pink diamond could make $38M at auction - CNN
This rare purple-pink diamond could make $38M at auction  CNN

Russian diamond giant ALROSA says sold 2040 carats at digital auction in April - Kitco NEWS
Russian diamond giant ALROSA says sold 2040 carats at digital auction in April  Kitco NEWS

Sotheby’s, Christie’s Expect to Sell $1 Billion in Art at Spring Auctions - The Wall Street Journal
Sotheby’s, Christie’s Expect to Sell $1 Billion in Art at Spring Auctions  The Wall Street Journal

Kerilynn Wilson Auctions Graphic Novel The Faint of Heart - Bleeding Cool News
Kerilynn Wilson Auctions Graphic Novel The Faint of Heart  Bleeding Cool News

Bezos's Blue Origin auctions seat on first New Shepard spaceflight with passengers – Spaceflight Now - Spaceflight Now
Bezos's Blue Origin auctions seat on first New Shepard spaceflight with passengers – Spaceflight Now  Spaceflight Now

Oceanfront Property on Tavares Bay in Maui, HI to Auction via Concierge Auctions - EIN News
Oceanfront Property on Tavares Bay in Maui, HI to Auction via Concierge Auctions  EIN News

'Dark Green' REGO prices rocket in latest UK electronic auction - S&P Global
'Dark Green' REGO prices rocket in latest UK electronic auction  S&P Global

Ritchie Bros. conducts 71 farm auctions in 30 days, generating CA$104 million - PRNewswire
Ritchie Bros. conducts 71 farm auctions in 30 days, generating CA$104 million  PRNewswire

Sports memorabilia auction benefiting Habitat for Humanity - KAUZ
Sports memorabilia auction benefiting Habitat for Humanity  KAUZ

Anti-racism, tattoos, and no more ‘wench auctions:’ Changes at Disney spark a conservative backlash - The Boston Globe
Anti-racism, tattoos, and no more ‘wench auctions:’ Changes at Disney spark a conservative backlash  The Boston Globe

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Could NFT auctions be moving away from Ethereum? One new group is betting they will  TechCrunch

Ann Arbor’s canoe, kayak auction returns to Gallup Park on Saturday - WDIV ClickOnDetroit
Ann Arbor’s canoe, kayak auction returns to Gallup Park on Saturday  WDIV ClickOnDetroit

How to get a preview of the Redlands Symphony Gala’s virtual auction - Press-Enterprise
How to get a preview of the Redlands Symphony Gala’s virtual auction  Press-Enterprise

Art connecting with memory care patients; auction to benefit Alzheimer’s Association - WDTN.com
Art connecting with memory care patients; auction to benefit Alzheimer’s Association  WDTN.com

Three-Year Note Auction Attracts Average Demand - Nasdaq
Three-Year Note Auction Attracts Average Demand  Nasdaq

Want to bid on Blue Origin's space tourist seat auction? Be sure to read the fine print - Space.com
Want to bid on Blue Origin's space tourist seat auction? Be sure to read the fine print  Space.com

Special Heritage Auctions This Week Feature Classic Commemoratives, Ancient Roman Coins - CoinWeek
Special Heritage Auctions This Week Feature Classic Commemoratives, Ancient Roman Coins  CoinWeek

Elmdale/Sobieski Area Auction • Saturday, May 22 | Auctions - ECM Publishers
Elmdale/Sobieski Area Auction • Saturday, May 22 | Auctions  ECM Publishers

'Dazzled in every direction': Waterloo auction to feature thousands of collectibles, including Michael Jackson memorabilia - WCF Courier
'Dazzled in every direction': Waterloo auction to feature thousands of collectibles, including Michael Jackson memorabilia  WCF Courier

Rare 1893 Cleveland baseball card’s auction price soars - cleveland.com
Rare 1893 Cleveland baseball card’s auction price soars  cleveland.com

T-Mobile presses for 12 GHz auction – rather than 'windfall' for Dish - FierceWireless
T-Mobile presses for 12 GHz auction – rather than 'windfall' for Dish  FierceWireless

Early 2021 Auction Strategy Tips ⋆ Football Absurdity - Football Absurdity
Early 2021 Auction Strategy Tips ⋆ Football Absurdity  Football Absurdity

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Patek Philippe and Roger Smith watches smash world records at auction  WatchPro USA

Michael Jordan Game-Worn UNC Jersey Auctions for $1.38 Million USD - HYPEBEAST
Michael Jordan Game-Worn UNC Jersey Auctions for $1.38 Million USD  HYPEBEAST

Kurt Cobain's Hair Is Up For Auction - BLABBERMOUTH.NET
Kurt Cobain's Hair Is Up For Auction  BLABBERMOUTH.NET

Surplus property auction to be held online second week in May - WKRG News 5
Surplus property auction to be held online second week in May  WKRG News 5

Italian royal tiara fetches $1.6 million at Swiss auction - Reuters
Italian royal tiara fetches $1.6 million at Swiss auction  Reuters

Police capture ‘agitated’ zebra that escaped from Tennessee auction - pennlive.com
Police capture ‘agitated’ zebra that escaped from Tennessee auction  pennlive.com

Sixers Youth Foundation Sneaker Auction Proceeds Top $300K For Local Youth | Philadelphia 76ers - Sixers.com
Sixers Youth Foundation Sneaker Auction Proceeds Top $300K For Local Youth | Philadelphia 76ers  Sixers.com

MobiTV bankruptcy auction starts this week with Amino as bidder - FierceVideo
MobiTV bankruptcy auction starts this week with Amino as bidder  FierceVideo

23 Porsche 911s, a Ferrari and a Tank: The Famed Leonard Collection Is up for Sale - Robb Report
23 Porsche 911s, a Ferrari and a Tank: The Famed Leonard Collection Is up for Sale  Robb Report

TiVo leads Roku and Amino in MobiTV auction with baseline bid of $14.1M - Light Reading
TiVo leads Roku and Amino in MobiTV auction with baseline bid of $14.1M  Light Reading

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50 Cent, embracing the Houston way, attends Rodeo Houston wine auction  Chron

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'I am emotionally drained': Oklahoma farmer auctions off animals, equipment to survive  KOKH FOX25

Chevyland USA Car Museum Collection Goes Up for Auction - Motor Trend
Chevyland USA Car Museum Collection Goes Up for Auction  Motor Trend

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Bubbles & Bids: 49th annual Boys & Girls Club Auction  Santa Clarita Valley Signal

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Rental-car companies crash used-car auctions to find scarce vehicles  Marketplace

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And then there was one: Single Brimfield antiques show opens Wednesday  Worcester Telegram

MCR Acquires The Staybridge Suites Cathedral City Palm Springs At Foreclosure Auction - Hospitality Net
MCR Acquires The Staybridge Suites Cathedral City Palm Springs At Foreclosure Auction  Hospitality Net

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Former Yankees Exec's 1978 World Series Ring Part Of Wheatland Auction  Sports Collectors Daily

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PREVIEW-U.S. Treasury debt auctions expected to remain steady in Q2  Reuters

Gooding hits 97 percent sales rate for Geared Online auction - The ClassicCars.com Journal
Gooding hits 97 percent sales rate for Geared Online auction  The ClassicCars.com Journal

South County Trolley company on the auction block - WJAR
South County Trolley company on the auction block  WJAR

The Public Theatre holding Annual Spring Auction online - Lewiston Sun Journal
The Public Theatre holding Annual Spring Auction online  Lewiston Sun Journal

Parts of original Mackinac Bridge steel placed on auction - WDIV ClickOnDetroit
Parts of original Mackinac Bridge steel placed on auction  WDIV ClickOnDetroit

Dealers see used inventory prices continue to climb at auction - http://cbtnews.com/
Dealers see used inventory prices continue to climb at auction  http://cbtnews.com/

Auctions: Grand Seiko Makes A Grand Entrance On The Auction Circuit - HODINKEE
Auctions: Grand Seiko Makes A Grand Entrance On The Auction Circuit  HODINKEE

Boys & Girls Club of Truckee Meadows annual Cioppino Feed and Auction to return in June - Reno Gazette-Journal
Boys & Girls Club of Truckee Meadows annual Cioppino Feed and Auction to return in June  Reno Gazette-Journal

Inmarsat heading to administrative court over Dutch 3.5 GHz auction - SpaceNews
Inmarsat heading to administrative court over Dutch 3.5 GHz auction  SpaceNews

Auction allows you a chance to own pieces of the original Mackinac Bridge - MLive.com
Auction allows you a chance to own pieces of the original Mackinac Bridge  MLive.com

MCR Picks Up Palm Springs Hotel at Auction - GlobeSt.com
MCR Picks Up Palm Springs Hotel at Auction  GlobeSt.com

LCCC holds online auction event – Times News Online - tnonline.com
LCCC holds online auction event – Times News Online  tnonline.com

EDDIE VAN HALEN's Stage-Played And Signed Charvel EVH Art Series Guitar Goes Up For Auction - BLABBERMOUTH.NET
EDDIE VAN HALEN's Stage-Played And Signed Charvel EVH Art Series Guitar Goes Up For Auction  BLABBERMOUTH.NET

AAMC Foundation hosts annual fundraiser through online auctions - Index-Journal
AAMC Foundation hosts annual fundraiser through online auctions  Index-Journal

Waynesboro group in final preparations for online cancer auction fundraiser - Waynesboro Record Herald
Waynesboro group in final preparations for online cancer auction fundraiser  Waynesboro Record Herald

Football from Tom Brady's first NFL touchdown pass going up for auction - ESPN
Football from Tom Brady's first NFL touchdown pass going up for auction  ESPN

RubiX Set to Hold NFT Art Auctions Full of “World's Firsts” - GlobeNewswire
RubiX Set to Hold NFT Art Auctions Full of “World's Firsts”  GlobeNewswire

Queen Victoria's Satin Slippers Are For Sale at Auction - TownandCountrymag.com
Queen Victoria's Satin Slippers Are For Sale at Auction  TownandCountrymag.com

Center Valley Animal Rescue hosts online auction - Port Townsend Leader
Center Valley Animal Rescue hosts online auction  Port Townsend Leader

Ann Arbor's used kayak and canoe auction is this weekend - FOX 2 Detroit
Ann Arbor's used kayak and canoe auction is this weekend  FOX 2 Detroit

MMIP working group launches silent auction - KPAX-TV
MMIP working group launches silent auction  KPAX-TV

First customer McLaren P1 listed at auction | McLaren P1 | SuperCars.net - Wade Thiel
First customer McLaren P1 listed at auction | McLaren P1 | SuperCars.net  Wade Thiel

Sotheby’s, the Boutique? The Auction House Has Opened a Brick-and-Mortar Shop for Diamond Earrings, Rare Nikes, and More - artnet News
Sotheby’s, the Boutique? The Auction House Has Opened a Brick-and-Mortar Shop for Diamond Earrings, Rare Nikes, and More  artnet News

Car of the Week: An Award-Winning 1933 Rolls-Royce Woodie Is Heading to Auction - Robb Report
Car of the Week: An Award-Winning 1933 Rolls-Royce Woodie Is Heading to Auction  Robb Report

ACV Auctions to Report First Quarter 2021 Financial Results on May 13, 2021 - GlobeNewswire
ACV Auctions to Report First Quarter 2021 Financial Results on May 13, 2021  GlobeNewswire

State resumes online auction of surplus equipment and vehicles - Vermont Biz
State resumes online auction of surplus equipment and vehicles  Vermont Biz

Auctions: A Mysterious Unsigned Chronograph Minute Repeater Is Coming Up At Phillips - HODINKEE
Auctions: A Mysterious Unsigned Chronograph Minute Repeater Is Coming Up At Phillips  HODINKEE

MBS Live Day Ahead: Bonds Bide Time With Fed Speakers and Auction Anxiety - Mortgage News Daily
MBS Live Day Ahead: Bonds Bide Time With Fed Speakers and Auction Anxiety  Mortgage News Daily

Adidas launches Reebok auction, China row may dent Asian interest -sources - Reuters
Adidas launches Reebok auction, China row may dent Asian interest -sources  Reuters

The pros of buying and selling in an online auction | - The ClassicCars.com Journal
The pros of buying and selling in an online auction |  The ClassicCars.com Journal

Second Chance opens online auction to help pets in need - WWLP.com
Second Chance opens online auction to help pets in need  WWLP.com

In the Heights Charity Auction - TownandCountrymag.com
In the Heights Charity Auction  TownandCountrymag.com

Italian tiara, Kashmir sapphire to feature at Sotheby's auction - Reuters
Italian tiara, Kashmir sapphire to feature at Sotheby's auction  Reuters

The football from Tom Brady's 1st touchdown pass is currently up for auction - Patriots Wire
The football from Tom Brady's 1st touchdown pass is currently up for auction  Patriots Wire

Silent auction supports MMIP, closes May 17 - Valleyjournal
Silent auction supports MMIP, closes May 17  Valleyjournal

This New Online Auction Site Lets You Buy Rare Cars Right From Your Phone - Robb Report
This New Online Auction Site Lets You Buy Rare Cars Right From Your Phone  Robb Report

Middling U.S. Treasury auctions mean lull in yields continues for now - Reuters
Middling U.S. Treasury auctions mean lull in yields continues for now  Reuters

TREASURIES-Intermediate-dated yields rise after auctions - Reuters
TREASURIES-Intermediate-dated yields rise after auctions  Reuters

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