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Boosting Your eBay Auction Profits: Just Add Audio


According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.

A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.

The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.

Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone.

With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.

But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge.

How to add audio to a web site:

The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.

There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.

For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions.

Here are two:

Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend)

Sound Streamer - http://soundstreamer.thynke.com - (Less expensive)

Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.

Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-revolution.thynke.com

This Article Is © 2005 & May Be Published Solely In Its Entirety, Un-Modified, Provided The Above Resource Box Is Included Along With Active (Clickable) Links.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. February / 27 / 2021

ACV Auctions, Backed by SoftBank, Files to Go Public - Barron's
ACV Auctions, Backed by SoftBank, Files to Go Public  Barron's

Wholesale car auction platform ACV Auctions files for a $100 million IPO - Renaissance Capital
Wholesale car auction platform ACV Auctions files for a $100 million IPO  Renaissance Capital

Platinum Luxury Auctions Sells Posh Apt on NYC's 5th Avenue at 14-Bidder Luxury Auction® - PRNewswire
Platinum Luxury Auctions Sells Posh Apt on NYC's 5th Avenue at 14-Bidder Luxury Auction®  PRNewswire

Vehicle Marketplace ACV Auctions Details IPO Plans - Morningstar.com
Vehicle Marketplace ACV Auctions Details IPO Plans  Morningstar.com

Effects of Transporting Cattle on Auction Prices - Drovers Magazine
Effects of Transporting Cattle on Auction Prices  Drovers Magazine

Selected Western livestock auctions | Livestock Auctions - Capital Press
Selected Western livestock auctions | Livestock Auctions  Capital Press

Treasury Yields Just Spiked After a Brutal 7-Year Auction. Here's What It Means. - Barron's
Treasury Yields Just Spiked After a Brutal 7-Year Auction. Here's What It Means.  Barron's

Chehalis Livestock Market always welcomes cattle from Oregon. Auctions every - The Chief News
Chehalis Livestock Market always welcomes cattle from Oregon. Auctions every  The Chief News

Classic car auction comes to Glendale, Sun Cities residents to drive - Your Valley
Classic car auction comes to Glendale, Sun Cities residents to drive  Your Valley

St. Louis County to hold online auction of waterfront properties - Duluth News Tribune
St. Louis County to hold online auction of waterfront properties  Duluth News Tribune

ACV Auctions seeks to raise $100 million in IPO - Buffalo Business First - Buffalo Business First
ACV Auctions seeks to raise $100 million in IPO - Buffalo Business First  Buffalo Business First

Bonnette Auctions announces March 6 auction - KALB
Bonnette Auctions announces March 6 auction  KALB

UGA great Jake Scott’s memorabilia bringing big money at auction - Atlanta Journal Constitution
UGA great Jake Scott’s memorabilia bringing big money at auction  Atlanta Journal Constitution

Government Auctions to Boost Colombian Non-Conventional Renewable Energy - Fitch Ratings
Government Auctions to Boost Colombian Non-Conventional Renewable Energy  Fitch Ratings

StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe’s Charity - Adweek
StockX Auctions a Pair of Láolú Sneakers to Raise Money for Lena Waithe’s Charity  Adweek

Treasury Makes History With First Two-Year Note Auction Premium - Bloomberg
Treasury Makes History With First Two-Year Note Auction Premium  Bloomberg

Outgoing Longtime CEO Presides Over Today's Online Gala, Auction for Local Nonprofit Hillsides – Pasadena Weekendr - Pasadena Now
Outgoing Longtime CEO Presides Over Today's Online Gala, Auction for Local Nonprofit Hillsides – Pasadena Weekendr  Pasadena Now

Oceanfront Bermuda Estate with Boat House Heading for Auction - Mansion Global
Oceanfront Bermuda Estate with Boat House Heading for Auction  Mansion Global

City of San Angelo Online Auction Under Way - San Angelo LIVE!
City of San Angelo Online Auction Under Way  San Angelo LIVE!

MLCS Mini Jubilee Jewelry Online Silent Auction - MyMotherLode.com
MLCS Mini Jubilee Jewelry Online Silent Auction  MyMotherLode.com

Minnesota priest auctions off baseball card collection for charity - CNN
Minnesota priest auctions off baseball card collection for charity  CNN

Annual fur auction moves online for 2021; set for March 1 to April 9 - Ontario Argus Observer
Annual fur auction moves online for 2021; set for March 1 to April 9  Ontario Argus Observer

Hundreds of Colorado self-storage units up for auction during pandemic - The Denver Channel
Hundreds of Colorado self-storage units up for auction during pandemic  The Denver Channel

10-year Treasury yield surges above 1.50% after 'awful' debt auction - MarketWatch
10-year Treasury yield surges above 1.50% after 'awful' debt auction  MarketWatch

Benefits of in-person used-car auctions remain clear - Automotive News
Benefits of in-person used-car auctions remain clear  Automotive News

Part I: How auto auctions navigated a Texas-size winter storm - Auto Remarketing
Part I: How auto auctions navigated a Texas-size winter storm  Auto Remarketing

Lakeside Inn & Casino auction to be held next week, bidding open - Tahoe Daily Tribune
Lakeside Inn & Casino auction to be held next week, bidding open  Tahoe Daily Tribune

Massive 242-carat diamond expected to sell for $2 million at auction - KIRO Seattle
Massive 242-carat diamond expected to sell for $2 million at auction  KIRO Seattle

After chaotic auction, Doernbecher halts bidding in Nike (NYSE: NKE) charity event - Portland Business Journal
After chaotic auction, Doernbecher halts bidding in Nike (NYSE: NKE) charity event  Portland Business Journal

TREASURIES-Inflation bets, poor auction send yields up to new milestones - Reuters
TREASURIES-Inflation bets, poor auction send yields up to new milestones  Reuters

Rarely seen Van Gogh painting exhibited ahead of auction - Associated Press
Rarely seen Van Gogh painting exhibited ahead of auction  Associated Press

Collector car auction coming to State Farm Stadium in March - KTAR.com
Collector car auction coming to State Farm Stadium in March  KTAR.com

Rauhauser 3/12,13 | Antique Auctions | lancasterfarming.com - Lancaster Farming
Rauhauser 3/12,13 | Antique Auctions | lancasterfarming.com  Lancaster Farming

REFILE-TREASURIES-Inflation bets, poor auction catapult key yield above 1.5% - Reuters
REFILE-TREASURIES-Inflation bets, poor auction catapult key yield above 1.5%  Reuters

John Carmack proposes GPU and console auctions to beat scalpers - The Verge
John Carmack proposes GPU and console auctions to beat scalpers  The Verge

Late Broadway Producer James M. Nederlander’s Fifth Avenue Apartment Sells at Auction - Mansion Global
Late Broadway Producer James M. Nederlander’s Fifth Avenue Apartment Sells at Auction  Mansion Global

Station wagons from Ford family's personal collection up for auction - Detroit Free Press
Station wagons from Ford family's personal collection up for auction  Detroit Free Press

Massive 242-carat Russian diamond heads to auction block - New York Post
Massive 242-carat Russian diamond heads to auction block  New York Post

22 horses, donkeys rescued from Cookeville auction and possible slaughter pipeline - WKRN News 2
22 horses, donkeys rescued from Cookeville auction and possible slaughter pipeline  WKRN News 2

NFT Art Goes Viral and Heads to Auction — But What Is It? - Hyperallergic
NFT Art Goes Viral and Heads to Auction — But What Is It?  Hyperallergic

Verizon pledges whopping $45B in C-band auction - FierceWireless
Verizon pledges whopping $45B in C-band auction  FierceWireless

Concordia creditors do battle as campus slated for June foreclosure auction - OregonLive
Concordia creditors do battle as campus slated for June foreclosure auction  OregonLive

Lessons from spectrum auctions: Entner | FierceWireless - FierceWireless
Lessons from spectrum auctions: Entner | FierceWireless  FierceWireless

Presidents' Day Auction Offers Abraham Lincoln's Hair and Other Oddities - The New York Times
Presidents' Day Auction Offers Abraham Lincoln's Hair and Other Oddities  The New York Times

Brazil approves 5G auction notice - ZDNet
Brazil approves 5G auction notice  ZDNet

Tom Brady rookie card skyrockets in auction - WLNE-TV (ABC6)
Tom Brady rookie card skyrockets in auction  WLNE-TV (ABC6)

Real Floating Baby Yoda Up for Auction - Nerdist
Real Floating Baby Yoda Up for Auction  Nerdist

ICE publishes auction calendar for UK's new Emissions Trading Scheme - Business Wire
ICE publishes auction calendar for UK's new Emissions Trading Scheme  Business Wire

Logbook Signed by Martin Luther King Jr. in Birmingham Jail Breaks Auction Record - Hyperallergic
Logbook Signed by Martin Luther King Jr. in Birmingham Jail Breaks Auction Record  Hyperallergic

Radwood's Auction Site Opens Next Week, Here's What to Expect - The Drive
Radwood's Auction Site Opens Next Week, Here's What to Expect  The Drive

Latest Western Climate Initiative auction sells out; still space for more climate ambition from cap and trade - Environmental Defense Fund
Latest Western Climate Initiative auction sells out; still space for more climate ambition from cap and trade  Environmental Defense Fund

FCC Announces $81 Billion Auction of Spectrum - Morning Brew
FCC Announces $81 Billion Auction of Spectrum  Morning Brew

FCC Reveals Its C-Band Auction Winners - Radio & Television Business Report
FCC Reveals Its C-Band Auction Winners  Radio & Television Business Report

ACV Auctions adds to partner list with ParkMyFleet - Auto Remarketing
ACV Auctions adds to partner list with ParkMyFleet  Auto Remarketing

BANKRUPTCY AUCTION Home off N Main St in Danville Thursday - GoDanRiver.com
BANKRUPTCY AUCTION Home off N Main St in Danville Thursday  GoDanRiver.com

Black History Night Auction Featuring Special Warmup Jerseys Now Open - Washington Captials Web Site
Black History Night Auction Featuring Special Warmup Jerseys Now Open  Washington Captials Web Site

Tivoli Theatre's online auction provides funds for live shows - Front Page
Tivoli Theatre's online auction provides funds for live shows  Front Page

'Extraterrestrial crystal ball' hits the auction block at Christie's - Livescience.com
'Extraterrestrial crystal ball' hits the auction block at Christie's  Livescience.com

OBS Equine Artwork Auction to Benefit Charity - BloodHorse.com
OBS Equine Artwork Auction to Benefit Charity  BloodHorse.com

Online auctions deliver on promise of pre-foreclosure sales - HousingWire
Online auctions deliver on promise of pre-foreclosure sales  HousingWire

St. Louis County's online land auction nets $764,000 in sales - Duluth News Tribune
St. Louis County's online land auction nets $764,000 in sales  Duluth News Tribune

Stakes in Falcone’s Hamptons, New York Homes Head to Auction - Bloomberg
Stakes in Falcone’s Hamptons, New York Homes Head to Auction  Bloomberg

Local News In Brief: Charity auction extends deadline - The Independent
Local News In Brief: Charity auction extends deadline  The Independent

FLDS's compound sold in Sheriff's auction to former members - KOTA
FLDS's compound sold in Sheriff's auction to former members  KOTA

$40 Million Goldin Auctions Investment Group Includes Kevin Durant, Dwyane Wade, Deshaun Watson - Beckett Media, LLC
$40 Million Goldin Auctions Investment Group Includes Kevin Durant, Dwyane Wade, Deshaun Watson  Beckett Media, LLC

Take Home a Champion: Race-Winning Corvette C7.R Up for Auction - imsa.com
Take Home a Champion: Race-Winning Corvette C7.R Up for Auction  imsa.com

Children’s Center to hold virtual auction - KSNF/KODE - FourStatesHomepage.com
Children’s Center to hold virtual auction  KSNF/KODE - FourStatesHomepage.com

Auction House Suspends Sale of 19th-Century Jewish Burial Records - The New York Times
Auction House Suspends Sale of 19th-Century Jewish Burial Records  The New York Times

Who wants a fire truck? City of San Angelo auction opens, taking bids on 57 items - Standard-Times
Who wants a fire truck? City of San Angelo auction opens, taking bids on 57 items  Standard-Times

Former member buys South Dakota polygamous sect compound at auction - Casper Star-Tribune Online
Former member buys South Dakota polygamous sect compound at auction  Casper Star-Tribune Online

Cold War Relics Auction - KTLA
Cold War Relics Auction  KTLA

Sotheby's to Auction Texas Heiress Anne Marion's Collection This Spring, Including Rare Works from Andy Warhol and Roy Lichtenstein - PaperCity Magazine
Sotheby's to Auction Texas Heiress Anne Marion's Collection This Spring, Including Rare Works from Andy Warhol and Roy Lichtenstein  PaperCity Magazine

Mike Mignola, Travis Charest, Bruce Timm Lunchbox Sketches At Auction - Bleeding Cool News
Mike Mignola, Travis Charest, Bruce Timm Lunchbox Sketches At Auction  Bleeding Cool News

Most Valuable Company Profile: Auction.com - DSNews - DSNews.com
Most Valuable Company Profile: Auction.com - DSNews  DSNews.com

Target Auction Company Announces Auction Sale of a Luxury Estate on 6.5± Acres in Tupelo, Mississippi on March 18th - leader-call.com
Target Auction Company Announces Auction Sale of a Luxury Estate on 6.5± Acres in Tupelo, Mississippi on March 18th  leader-call.com

TAM VIRTUAL AUCTION | Calendar | kpvi.com - KPVI News 6
TAM VIRTUAL AUCTION | Calendar | kpvi.com  KPVI News 6

Productive Illinois farmland offered in March auction - PRNewswire
Productive Illinois farmland offered in March auction  PRNewswire

Southgate Crossing holds weekly auction - WNDU
Southgate Crossing holds weekly auction  WNDU

Under the Hood: Carroll Shelby’s ‘Cobra to End All Cobras’ Is Coming to Auction—Again - Robb Report
Under the Hood: Carroll Shelby’s ‘Cobra to End All Cobras’ Is Coming to Auction—Again  Robb Report

An Online Auction for ARF - East Hampton Star
An Online Auction for ARF  East Hampton Star

Sotheby’s Christo Auction, Part 1, Nets $9.8 Million - The New York Times
Sotheby’s Christo Auction, Part 1, Nets $9.8 Million  The New York Times

Farmland Insider: Kansas auction of 10900 acres sells for $38 million - Successful Farming
Farmland Insider: Kansas auction of 10900 acres sells for $38 million  Successful Farming

NAEC's NEXT receives $27.5 million from FCC auction - ktlo.com
NAEC's NEXT receives $27.5 million from FCC auction  ktlo.com

TREASURIES-Inflation bets, poor auction send catapults key yield above 1.5% - Reuters
TREASURIES-Inflation bets, poor auction send catapults key yield above 1.5%  Reuters

'52 Mantle, Mahomes, MJ Rookies Push Goldin Auction Past $30... - Sports Collectors Daily
'52 Mantle, Mahomes, MJ Rookies Push Goldin Auction Past $30...  Sports Collectors Daily

Barrett-Jackson’s car auction coming to Las Vegas in June - Las Vegas Review-Journal
Barrett-Jackson’s car auction coming to Las Vegas in June  Las Vegas Review-Journal

What Investors Want to Know: US C-Band Auction Impact and Rating Horizon - Fitch Ratings
What Investors Want to Know: US C-Band Auction Impact and Rating Horizon  Fitch Ratings

Government auction includes old missile site, land with ocean views - The Real Deal
Government auction includes old missile site, land with ocean views  The Real Deal

Historic Philly newspaper with iconic 'Unite or Die' masthead up for auction - PhillyVoice.com
Historic Philly newspaper with iconic 'Unite or Die' masthead up for auction  PhillyVoice.com

Tesla charging cost magnified as Texas electricity auction system fuels price spike - Fox Business
Tesla charging cost magnified as Texas electricity auction system fuels price spike  Fox Business

Powell Auction & Realty, LLC - The Barton Collection – Online Auction Sale #2 Antiques - Antique Trader
Powell Auction & Realty, LLC - The Barton Collection – Online Auction Sale #2 Antiques  Antique Trader

Texas ranch heiress' art collection going up for auction - Associated Press
Texas ranch heiress' art collection going up for auction  Associated Press

IPL 2021: Schedule, Date, Auction, Team List, Complete Squads, Venue - Cricket Addictor
IPL 2021: Schedule, Date, Auction, Team List, Complete Squads, Venue  Cricket Addictor

Cyberpunk and Witcher hackers don’t seem to be bluffing with $1M source code auction - The Verge
Cyberpunk and Witcher hackers don’t seem to be bluffing with $1M source code auction  The Verge

Auction ends for Watertown’s heavy rescue fire truck - WWNY
Auction ends for Watertown’s heavy rescue fire truck  WWNY

Priest plans to auction coveted baseball cards to aid low-income students - Catholic News Service
Priest plans to auction coveted baseball cards to aid low-income students  Catholic News Service

Worst US 'slave' auction has Philly ties | Michael Coard | phillytrib.com - The Philadelphia Tribune
Worst US 'slave' auction has Philly ties | Michael Coard | phillytrib.com  The Philadelphia Tribune

'Magical piece of Vince Lombardi' found in box, now up for auction - Green Bay Press Gazette
'Magical piece of Vince Lombardi' found in box, now up for auction  Green Bay Press Gazette

Auction starts for all Lakeside Inn memorabilia and contents - South Tahoe Now
Auction starts for all Lakeside Inn memorabilia and contents  South Tahoe Now

Washington County's delinquent tax auction to be held online - Johnson City Press (subscription)
Washington County's delinquent tax auction to be held online  Johnson City Press (subscription)

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