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Boosting Your eBay Auction Profits: Just Add Audio


According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.

A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.

The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.

Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone.

With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.

But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge.

How to add audio to a web site:

The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.

There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.

For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions.

Here are two:

Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend)

Sound Streamer - http://soundstreamer.thynke.com - (Less expensive)

Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.

Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-revolution.thynke.com

This Article Is © 2005 & May Be Published Solely In Its Entirety, Un-Modified, Provided The Above Resource Box Is Included Along With Active (Clickable) Links.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Mon. July / 15 / 2024

KROX CRAZY AUCTIONS WILL BE JULY 18 AT 9:30 AM AND 5:00 PM - kroxam.com
KROX CRAZY AUCTIONS WILL BE JULY 18 AT 9:30 AM AND 5:00 PM  kroxam.com

‘Star Trek’ Phaser and Communicator Head to Auction - Barron's
‘Star Trek’ Phaser and Communicator Head to Auction  Barron's

Colonial Park Mall auction listing withdrawn - PennLive
Colonial Park Mall auction listing withdrawn  PennLive

Tadej Pogačar's bike sold for £45,600 at auction - CyclingWeekly
Tadej Pogačar's bike sold for £45,600 at auction  CyclingWeekly

A stegosaurus fossil could fetch $6 million at Sotheby's. Should they be auctioned? - NPR
A stegosaurus fossil could fetch $6 million at Sotheby's. Should they be auctioned?  NPR

Marlon Brando’s ‘Godfather’ Tuxedo Could Fetch More Than $200,000 at Auction - Robb Report
Marlon Brando’s ‘Godfather’ Tuxedo Could Fetch More Than $200,000 at Auction  Robb Report

A Rare U.K. Stamp, Legendary for Its Misprinting, Heads to Auction - artnet News
A Rare U.K. Stamp, Legendary for Its Misprinting, Heads to Auction  artnet News

This eBay Designer Auction Starts Bidding at Just 99p - Yahoo Life
This eBay Designer Auction Starts Bidding at Just 99p  Yahoo Life

Penske Racing Experience Auction Will Make One Group of Fans Very Happy - Autoweek
Penske Racing Experience Auction Will Make One Group of Fans Very Happy  Autoweek

Broadway Flea Market & Grand Auction Will Return This September - BroadwayWorld
Broadway Flea Market & Grand Auction Will Return This September  BroadwayWorld

Willie Mays Memorabilia Sold at Goldin Auctions After His Passing - Sportico
Willie Mays Memorabilia Sold at Goldin Auctions After His Passing  Sportico

2003 Ferrari Enzo to Hit the Auction Block With Broad Arrow Auctions - Yahoo Autos
2003 Ferrari Enzo to Hit the Auction Block With Broad Arrow Auctions  Yahoo Autos

29% spike in commercial consignor sales pushes overall year-to-date auction volume increase - Auto Remarketing
29% spike in commercial consignor sales pushes overall year-to-date auction volume increase  Auto Remarketing

Art for a Cause online auction raises money for Nevada Equine Assisted Therapy - KOLO
Art for a Cause online auction raises money for Nevada Equine Assisted Therapy  KOLO

South African Power Auction Model May be Rolled out Across Africa - Bloomberg
South African Power Auction Model May be Rolled out Across Africa  Bloomberg

Berkman II property sold at auction for $5.1 million - Jacksonville Today
Berkman II property sold at auction for $5.1 million  Jacksonville Today

The Torch From the 1960 Winter Olympics Could Fetch More Than $500,000 at Auction - Robb Report
The Torch From the 1960 Winter Olympics Could Fetch More Than $500,000 at Auction  Robb Report

Actor and Art Collector Jim Carrey Is Letting Go of Select Pieces from His Decades-Old Collection - Observer
Actor and Art Collector Jim Carrey Is Letting Go of Select Pieces from His Decades-Old Collection  Observer

Newsmakers Paws on the Platte Live Auction - KNOP
Newsmakers Paws on the Platte Live Auction  KNOP

Hidalgo County to hold public auction of general merchandise - KVEO-TV
Hidalgo County to hold public auction of general merchandise  KVEO-TV

Aldine Lucian, First Batgirl Comic, Oxford Cookery Manuscript: Auction Preview - Fine Books & Collections Magazine
Aldine Lucian, First Batgirl Comic, Oxford Cookery Manuscript: Auction Preview  Fine Books & Collections Magazine

Pawtucket begins auction of items from McCoy Stadium - Turn to 10
Pawtucket begins auction of items from McCoy Stadium  Turn to 10

MOUNTAIN CITY AUCTIONS - Roanoke Times
MOUNTAIN CITY AUCTIONS  Roanoke Times

Classic Chevy Impalas Set to Impress at GAA Classic Car Auctions - Yahoo Autos
Classic Chevy Impalas Set to Impress at GAA Classic Car Auctions  Yahoo Autos

Art for a Cause Auction for N.E.A.T. - KOLO
Art for a Cause Auction for N.E.A.T.  KOLO

A first for Manheim: EV is No. 1 seller at auction for the month - Auto Remarketing
A first for Manheim: EV is No. 1 seller at auction for the month  Auto Remarketing

Auction news: NAAA updates arbitration policy; Diamond Rio headlines DAA of Idaho event - Auto Remarketing
Auction news: NAAA updates arbitration policy; Diamond Rio headlines DAA of Idaho event  Auto Remarketing

Colonial Park Mall auction no longer listed online - ABC27
Colonial Park Mall auction no longer listed online  ABC27

Pink House auction starting slowly - The Daily News of Newburyport
Pink House auction starting slowly  The Daily News of Newburyport

McCoy memorabilia: Online auction selling seats, signs and more started this morning - The Providence Journal
McCoy memorabilia: Online auction selling seats, signs and more started this morning  The Providence Journal

Online Auction Features Pristine Excess Equipment from Renewable Energy Tech Firm - PR Newswire
Online Auction Features Pristine Excess Equipment from Renewable Energy Tech Firm  PR Newswire

The tuxedo Marlon Brando wore in ‘The Godfather’ is up for auction - Prestige Online Thailand
The tuxedo Marlon Brando wore in ‘The Godfather’ is up for auction  Prestige Online Thailand

Heritage Bidders Swing For Honus Wagner In The Summer Sports Card Catalog Auction - Antiques and the Arts Online
Heritage Bidders Swing For Honus Wagner In The Summer Sports Card Catalog Auction  Antiques and the Arts Online

Treasurer Stacy Garrity Announces Results of Spring Unclaimed Property Auction - Local.News
Treasurer Stacy Garrity Announces Results of Spring Unclaimed Property Auction  Local.News

Colonial Park Mall auction no longer listed online - PAHomePage.com
Colonial Park Mall auction no longer listed online  PAHomePage.com

Final call for art show, online auction submissions - Courier-Gazette & Camden Herald
Final call for art show, online auction submissions  Courier-Gazette & Camden Herald

Curaçao court approves possible Albatros B737 auction - ch-aviation
Curaçao court approves possible Albatros B737 auction  ch-aviation

Bid It to Win it: Bid on Amazing Premium Items in This Maine Online Auction - Q97.9
Bid It to Win it: Bid on Amazing Premium Items in This Maine Online Auction  Q97.9

São Paulo sets date US$1.6bn Rota Sorocabana highway auction - BNamericas English
São Paulo sets date US$1.6bn Rota Sorocabana highway auction  BNamericas English

Delinquent property tax auctions underway in Arkansas - KFSM 5Newsonline
Delinquent property tax auctions underway in Arkansas  KFSM 5Newsonline

Nearly complete stegosaurus fossil could fetch $6m at auction - Morning Brew
Nearly complete stegosaurus fossil could fetch $6m at auction  Morning Brew

High vacancy Mayfield Heights office building goes up for auction - Crain's Cleveland Business
High vacancy Mayfield Heights office building goes up for auction  Crain's Cleveland Business

City of Pawtucket begins auction of items from McCoy Stadium - WLNE-TV (ABC6)
City of Pawtucket begins auction of items from McCoy Stadium  WLNE-TV (ABC6)

Berkman II property sold at auction to third-party bidder - Jacksonville Daily Record
Berkman II property sold at auction to third-party bidder  Jacksonville Daily Record

A stegosaurus nicknamed Apex will be auctioned in New York. Its remains show signs of arthritis - ABC News
A stegosaurus nicknamed Apex will be auctioned in New York. Its remains show signs of arthritis  ABC News

Agents could not get high enough bid for 150-acre Monroe Estate in failed auction - Online Athens
Agents could not get high enough bid for 150-acre Monroe Estate in failed auction  Online Athens

Residents invited to Ice Cream Supper and Auction - Main Street Media of Tennessee
Residents invited to Ice Cream Supper and Auction  Main Street Media of Tennessee

Pawtucket begins auction of PawSox memorabilia from storied McCoy Stadium - The Boston Globe
Pawtucket begins auction of PawSox memorabilia from storied McCoy Stadium  The Boston Globe

MISO: Sloped Curve Would Have Raised 2024/25 Capacity Auction Prices - RTO Insider
MISO: Sloped Curve Would Have Raised 2024/25 Capacity Auction Prices  RTO Insider

Own a Piece of Olympic History: 1960 Tahoe Torch is Up For Auction - Ski Magazine
Own a Piece of Olympic History: 1960 Tahoe Torch is Up For Auction  Ski Magazine

Mecosta County Free Fair hosts livestock auction for youth farmers - The Pioneer
Mecosta County Free Fair hosts livestock auction for youth farmers  The Pioneer

CDawgVA charity auction: Date, time, streamer participants, highest bids, and more - Sportskeeda
CDawgVA charity auction: Date, time, streamer participants, highest bids, and more  Sportskeeda

Historic Steve Genter Swimming Medal Up for Bid This Week at Olympic Auction - Swimming World Magazine
Historic Steve Genter Swimming Medal Up for Bid This Week at Olympic Auction  Swimming World Magazine

DNR to auction off 91 properties next month, some with lake frontage - Manistee News Advocate
DNR to auction off 91 properties next month, some with lake frontage  Manistee News Advocate

Stegosaurus skeleton auction likely to draw millions — and criticism - CBS News
Stegosaurus skeleton auction likely to draw millions — and criticism  CBS News

Apex: Largest stegosaurus skeleton ever found to fetch millions at auction - Al Jazeera English
Apex: Largest stegosaurus skeleton ever found to fetch millions at auction  Al Jazeera English

Anxiety is high as Mass. Steward hospitals await auctions - WBUR News
Anxiety is high as Mass. Steward hospitals await auctions  WBUR News

CBI auctions +$270 million in forex on Monday - Shafaq News - Shafaq News
CBI auctions +$270 million in forex on Monday - Shafaq News  Shafaq News

Now You Can Own Captain Kirk’s Original ‘Star Trek’ Phaser (Exclusive) - Hollywood Reporter
Now You Can Own Captain Kirk’s Original ‘Star Trek’ Phaser (Exclusive)  Hollywood Reporter

This may be your last chance to own a rare Nintendo PlayStation controller - The Verge
This may be your last chance to own a rare Nintendo PlayStation controller  The Verge

Albemarle plans more lithium auctions to boost market transparency - Reuters
Albemarle plans more lithium auctions to boost market transparency  Reuters

Best Auction Draft Cheat Sheet & Fantasy Tools: 2024 Edition - Draft Sharks
Best Auction Draft Cheat Sheet & Fantasy Tools: 2024 Edition  Draft Sharks

Rory Gallagher’s Iconic Fender Stratocaster Heads to Auction - Barron's
Rory Gallagher’s Iconic Fender Stratocaster Heads to Auction  Barron's

Philippines announces second microgrid auction for underserved areas - pv magazine International
Philippines announces second microgrid auction for underserved areas  pv magazine International

Nye & Company's online-only Chic and Antique auction, July 31-Aug. 1, has around 825 lots of fine and - EIN News
Nye & Company's online-only Chic and Antique auction, July 31-Aug. 1, has around 825 lots of fine and  EIN News

Former Fishers Foods grocery store sells at auction. What was the price? - Canton Repository
Former Fishers Foods grocery store sells at auction. What was the price?  Canton Repository

DHS doctor buys IOOF Lodge property at auction for $550K - The Inter-Mountain
DHS doctor buys IOOF Lodge property at auction for $550K  The Inter-Mountain

Princess Leia’s Bikini, Thor’s Hammer, ‘Mandalorian’ Helmet and More on Sale at Hollywood Auction - Variety
Princess Leia’s Bikini, Thor’s Hammer, ‘Mandalorian’ Helmet and More on Sale at Hollywood Auction  Variety

Michigan DNR land auction includes waterfront property, $300 lot in Flint - Bridge Michigan
Michigan DNR land auction includes waterfront property, $300 lot in Flint  Bridge Michigan

Delinquent property tax auctions set in 2 New Mexico counties - KRQE News 13
Delinquent property tax auctions set in 2 New Mexico counties  KRQE News 13

Sotheby's in New York to auction Stegosaurus with arthritis named Apex - Malaysia Sun
Sotheby's in New York to auction Stegosaurus with arthritis named Apex  Malaysia Sun

Photos: Luxurious Atlanta estate going to auction is both a ranch and a vineyard - The Atlanta Journal Constitution
Photos: Luxurious Atlanta estate going to auction is both a ranch and a vineyard   The Atlanta Journal Constitution

91 DNR parcels up for auction, including waterfront properties - MLive.com
91 DNR parcels up for auction, including waterfront properties  MLive.com

CARLS TOWING ABANDONED VEHICLE - goskagit.com
CARLS TOWING ABANDONED VEHICLE  goskagit.com

The Auction House Paris Olympics - Puck
The Auction House Paris Olympics  Puck

Concierge Auctions: Bidding Open for Inaugural ‘Summer Showcase’ Live Auction in New York - EIN News
Concierge Auctions: Bidding Open for Inaugural ‘Summer Showcase’ Live Auction in New York  EIN News

H2Global announces first results of €900m auction for green hydrogen imports - Hydrogen Insight
H2Global announces first results of €900m auction for green hydrogen imports  Hydrogen Insight

Sotheby's Sets Records At Historic Wine Auctions In Paris And Burgundy - Forbes
Sotheby's Sets Records At Historic Wine Auctions In Paris And Burgundy  Forbes

Obvious’s Surreal Mind-to-Image A.I. Artwork Is Now Up for Auction - artnet News
Obvious’s Surreal Mind-to-Image A.I. Artwork Is Now Up for Auction  artnet News

Countdown to the yearly Stal den Bisschop Auction! Performing bred foals directly from the breeder - Equnews International
Countdown to the yearly Stal den Bisschop Auction! Performing bred foals directly from the breeder  Equnews International

Tillamook County Habitat for Humanity Launches 2024 Summer of Hope Online Auction - Tillamook County Pioneer
Tillamook County Habitat for Humanity Launches 2024 Summer of Hope Online Auction  Tillamook County Pioneer

King’s Auctions is NOW announcing Michael Jackson’s signed Art Auction date to be August 3rd 2024 Beverly - EIN News
King’s Auctions is NOW announcing Michael Jackson’s signed Art Auction date to be August 3rd 2024 Beverly  EIN News

Rory Gallagher Fender Stratocaster heads to auction with $1.3 million estimate - Reuters
Rory Gallagher Fender Stratocaster heads to auction with $1.3 million estimate  Reuters

Fifth Annual Chattanooga Motorcar Festival To Host Broad Arrow Auctions Oct. 12 - The Chattanoogan
Fifth Annual Chattanooga Motorcar Festival To Host Broad Arrow Auctions Oct. 12  The Chattanoogan

Steward auction in limbo - KNOE
Steward auction in limbo  KNOE

Tax foreclosure auctions & environmental auctions - City of Rochester (.gov)
Tax foreclosure auctions & environmental auctions  City of Rochester (.gov)

Newbury official asks Markey to suspend Pink House auction - The Daily News of Newburyport
Newbury official asks Markey to suspend Pink House auction  The Daily News of Newburyport

Jim Carrey’s Collection Goes to Auction—And More - ARTnews
Jim Carrey’s Collection Goes to Auction—And More  ARTnews

Michigan to auction nearly 100 parcels of land: Location list, how to bid - WDIV ClickOnDetroit
Michigan to auction nearly 100 parcels of land: Location list, how to bid  WDIV ClickOnDetroit

Greensburg-based artist says he feels overlooked after Kennywood auction - TribLIVE
Greensburg-based artist says he feels overlooked after Kennywood auction  TribLIVE

100 Florida retail jobs in jeopardy as Salt Life stores hit auction block - Business Observer
100 Florida retail jobs in jeopardy as Salt Life stores hit auction block  Business Observer

Iconic Massachusetts home up for auction with low starting bid, but there’s a catch - Yahoo! Voices
Iconic Massachusetts home up for auction with low starting bid, but there’s a catch  Yahoo! Voices

Coal Indias E-Auction Plans May Not Boost Profits, Says Citi - NDTV Profit
Coal Indias E-Auction Plans May Not Boost Profits, Says Citi  NDTV Profit

Star Wars' Iconic Prince Leia Bikini Up for Auction at $30,000 and Counting - IGN
Star Wars' Iconic Prince Leia Bikini Up for Auction at $30,000 and Counting  IGN

Auctions Seven Things I Learned From The Spring Watch Sales And Trying To Make Sense Of The Up-And-Down 'Market' - HODINKEE
Auctions Seven Things I Learned From The Spring Watch Sales And Trying To Make Sense Of The Up-And-Down 'Market'  HODINKEE

Absolute Auction by AAWM | 260 Connection - White Mountain Independent
Absolute Auction by AAWM | 260 Connection  White Mountain Independent

Performance Package Development Mule, Raw Carbon Fiber Body, Reviewed by Kennan Rolsen - Cars & Bids
Performance Package Development Mule, Raw Carbon Fiber Body, Reviewed by Kennan Rolsen  Cars & Bids

Youth auction celebrates champion meat animals, showpersons - Daily Union
Youth auction celebrates champion meat animals, showpersons  Daily Union

Jim Carrey Sends His Collection of Art and Modern Design to Auction - artnet News
Jim Carrey Sends His Collection of Art and Modern Design to Auction  artnet News

'Pop-up' auction offers "vintage" and "mysterious" - Greensboro News & Record
'Pop-up' auction offers "vintage" and "mysterious"  Greensboro News & Record

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