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Do You Sell Tires By Mail? Maybe You Should eBay


I just received an interesting email from eBay and it got me thinking... Do you sell tires by mail? Maybe you should 'eBay' (yes it's now a verb as well as a noun)

I know, if you're in the retail business - you have a shop, staff, overhead and all that a physical location requires. But what would you say if I mentioned that [at the time of writing this] eBay had concluded over 8,275 auctions for tires and tire related products in the last 90 days. That's about 91 transactions per day. And that number doesn't include other completed auto part auctions which totaled 1,581,529 - that's 17,573 auto-part auctions per day.

A Retail Sales Dream

Now I'm not suggesting that eBay is the sales answer to your retail dreams, and some of those auctions never resulted in a sale - but a lot did. Those are online adverts that cost pennies to post and resulted in a great deal of traffic and visibility for your product.

Here's a little known fact - I'm a registered eBay Trading Assistant. What this means is that amongst all the other things I do, I am 'qualified' to show people how to best sell things on eBay.

An Online Garage Sale

Now this all started a few years back, I had some junk to get rid of, and just for fun I decided to see what this eBay thing was. Well, let's say that a garage sale is never likely to happen again in my household, and I cleared out all the things I never figured I could. I was hooked.

And here's the neat part. Being The Practical Marketer?, I wondered how I could use this to my advantage - and here's what I learned.

If you have a website then you should sell on eBay - and not for the reasons you'd normally think. The main reason is search engine rankings.

Purple Widgets

While I was active on eBay, my adverts and auctions were consistently being indexed by the Google? Search Engine - I was always showing up in the top 10 searches for the items I was selling. If I was selling purple widgets, and someone went onto the Internet and typed 'purple widgets' thanks to eBay I'd show up - usually in position 3 for some reason.

Web Traffic For As Little As $0.30

Now pause for a moment, think about this. For as little as $0.30 (the base price of an eBay advert) you can post an advert on eBay and within a few seconds, hundreds, maybe thousands of people will see your advert.

eBay lets you link back to a page on your own website for more information - trying to cut eBay out of the deal by offering your products on the referred page is not allowed. They frown on that practice and the eBay police - yes, there are people who police eBay - will shut down your account.

But if you play by the rules and post adverts for products and services you'd normally sell in your store - and you offer them online for either the same price or less, you'll get exposure. And lot's of it if you do it right.

A Virtual Retail Store For Pennies!

You might think what's the point of someone 700 miles away seeing my advert - they'll never become a client. You're probably right about them not driving over to pick up their purchase - however 'eBayers' are used to paying for shipping and handling, so you would mail out your products.

So for pennies you get a virtual retail store, you'll get good search engine rankings, you'll get web traffic, and you can even expand your business operations by adding a mail order department (that'll impress the bank manager!)

So, as the title of this article so aptly asked... Do You Sell Tires By Mail? Maybe You Should eBay...

AUTHOR BIO: James Burchill is a freelance marketing consultant and author. He's also the editor and associate publisher for two of the automotive aftermarket industry's leading print publications and he's the publisher of http://www.CorrectLink.com - a new Internet publication for the automotive aftermarket in Canada.

In between all that, James helps people 'Sell more stuff, and make more money!' and publishes a series of informational and Internet products about advertising and marketing. His main website is http://www.JamesBurchill.com


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Tue. December / 01 / 2020

NPC International cancels its bankruptcy auctions - Restaurant Business Online
NPC International cancels its bankruptcy auctions  Restaurant Business Online

NPC’s Canceled Auctions Pave Way for Sale Of Wendy’s, Pizza Hut Chains to Flynn - The Wall Street Journal
NPC’s Canceled Auctions Pave Way for Sale Of Wendy’s, Pizza Hut Chains to Flynn  The Wall Street Journal

Auction offers chance to get up close and personal with the 'Mona Lisa' - CNN
Auction offers chance to get up close and personal with the 'Mona Lisa'  CNN

Dauphin County to hold first-ever online auction of tax-delinquent properties - PennLive
Dauphin County to hold first-ever online auction of tax-delinquent properties  PennLive

RM Sotheby's announces new venue for Arizona Auction Week in January - The ClassicCars.com Journal
RM Sotheby's announces new venue for Arizona Auction Week in January  The ClassicCars.com Journal

Feeling nostalgic? Pieces of SDCCU Stadium up for auction - CBS News 8
Feeling nostalgic? Pieces of SDCCU Stadium up for auction  CBS News 8

BTS 'Dynamite' costumes set to fetch thousands at music charity auction - New York Post
BTS 'Dynamite' costumes set to fetch thousands at music charity auction  New York Post

Auctions needn't be stuffy as Julien's raises a virtual gavel on Bond 'Dr. No' gun, legendary rock 'n' roll memorabilia - amNY
Auctions needn't be stuffy as Julien's raises a virtual gavel on Bond 'Dr. No' gun, legendary rock 'n' roll memorabilia  amNY

FirstEnergy's Pennsylvania Default Service Program DSP-V Auctions: Information Session for Prospective Bidders on Thursday, December 3, 2020 - Business Wire
FirstEnergy's Pennsylvania Default Service Program DSP-V Auctions: Information Session for Prospective Bidders on Thursday, December 3, 2020  Business Wire

Tuolumne County Announces Vehicle and Surplus Auctions Are Now Live - Sierra Sun Times
Tuolumne County Announces Vehicle and Surplus Auctions Are Now Live  Sierra Sun Times

Fine Arts Center Online Auction – NRVNews - NRVN News
Fine Arts Center Online Auction – NRVNews  NRVN News

LIVING ESTATE MOVING SALE ACTION AUCTIONS DECEMBER 5, 2020 | Auction Sales - Greensboro News & Record
LIVING ESTATE MOVING SALE ACTION AUCTIONS DECEMBER 5, 2020 | Auction Sales  Greensboro News & Record

RDOF Auction Ends, Results Expected Soon - Telecompetitor
RDOF Auction Ends, Results Expected Soon  Telecompetitor

Auction Update: Exceeding Expectations - Heritage Magazine for the Intelligent Collector
Auction Update: Exceeding Expectations  Heritage Magazine for the Intelligent Collector

Christmas tree auctions to benefit area nonprofits | Nvdaily | nvdaily.com - Northern Virginia Daily
Christmas tree auctions to benefit area nonprofits | Nvdaily | nvdaily.com  Northern Virginia Daily

The Spanish renewable energy industry: "Auctions 'democratise' energy, but they must be 'well conceived' - The Corner Economic
The Spanish renewable energy industry: "Auctions 'democratise' energy, but they must be 'well conceived'  The Corner Economic

New Auction Platform Will Contribute to HBCU Art History Scholarships - Hyperallergic
New Auction Platform Will Contribute to HBCU Art History Scholarships  Hyperallergic

BTS' 'Dynamite' Costumes Will Soon Be Up for Auction - Billboard
BTS' 'Dynamite' Costumes Will Soon Be Up for Auction  Billboard

Pizza Hut Operator Cancels Bankruptcy Auctions for Franchises - Bloomberg Law
Pizza Hut Operator Cancels Bankruptcy Auctions for Franchises  Bloomberg Law

Selected Western livestock auctions | Livestock Auctions | capitalpress.com - Capital Press
Selected Western livestock auctions | Livestock Auctions | capitalpress.com  Capital Press

At Your Service auction moves to online format - Austin Daily Herald - Austin Herald
At Your Service auction moves to online format - Austin Daily Herald  Austin Herald

Archives International Auction 63 of Stocks, Bonds, and World Banknotes - CoinWeek
Archives International Auction 63 of Stocks, Bonds, and World Banknotes  CoinWeek

Boys and Girls Club annual auction set for Dec. 18 - eParisExtra.com
Boys and Girls Club annual auction set for Dec. 18  eParisExtra.com

French Auction House Aguttes Reveals Intricate Asian Antiques This December | Auctions News - TheValue.com
French Auction House Aguttes Reveals Intricate Asian Antiques This December | Auctions News  TheValue.com

JGBs flat to slightly weaker ahead of debt auctions - Marketscreener.com
JGBs flat to slightly weaker ahead of debt auctions  Marketscreener.com

Battle Ground Rotary Club to host annual Wreaths and Wine auction - The Reflector
Battle Ground Rotary Club to host annual Wreaths and Wine auction  The Reflector

Hilco Real Estate Completes Another Successful Online Auction Of Properties In New Orleans For The New Orleans Redevelopment Authority (NORA) - PRNewswire
Hilco Real Estate Completes Another Successful Online Auction Of Properties In New Orleans For The New Orleans Redevelopment Authority (NORA)  PRNewswire

First phase-out auction for German hard coal deemed success, modern plants go offline - Clean Energy Wire
First phase-out auction for German hard coal deemed success, modern plants go offline  Clean Energy Wire

Winternitz Set to Auction State-Of-The-Art Screen-Printing Equipment and Other Unique Assets from One of Chicago's Top Custom Merchandise Providers - PRNewswire
Winternitz Set to Auction State-Of-The-Art Screen-Printing Equipment and Other Unique Assets from One of Chicago's Top Custom Merchandise Providers  PRNewswire

Rare Pokemon card could fetch more than $250,000 at auction. Take a peek - Miami Herald
Rare Pokemon card could fetch more than $250,000 at auction. Take a peek  Miami Herald

Camp CaPella online auction to support special needs campers this summer - Bangor Daily News
Camp CaPella online auction to support special needs campers this summer  Bangor Daily News

White-Glove Sale at Christie's Auction Featuring Archaic Jades | Auctions News - TheValue.com
White-Glove Sale at Christie's Auction Featuring Archaic Jades | Auctions News  TheValue.com

Rare Charizard Pokemon Card Could Fetch Half a Mil at Auction - TMZ
Rare Charizard Pokemon Card Could Fetch Half a Mil at Auction  TMZ

Maradona shirt and Pelé trophy put up for auction - Insidethegames.biz
Maradona shirt and Pelé trophy put up for auction  Insidethegames.biz

Hobbs Municipal Schools kicks off Annual Eagle Trust Christmas Wreath Auction - NewsWest9.com
Hobbs Municipal Schools kicks off Annual Eagle Trust Christmas Wreath Auction  NewsWest9.com

RM Sotheby's online auction exceeds $5 million with 89 percent sold - The ClassicCars.com Journal
RM Sotheby's online auction exceeds $5 million with 89 percent sold  The ClassicCars.com Journal

Sportmen's Auction - The Batavian
Sportmen's Auction  The Batavian

KCCC auction of themed baskets going virtual in support of Food For The Hungry - knoxpages.com
KCCC auction of themed baskets going virtual in support of Food For The Hungry  knoxpages.com

Branson to auction off surplus property through mid-December - KYTV
Branson to auction off surplus property through mid-December  KYTV

City of Trenton to Auction 50 Properties to Homebuyers - PRNewswire
City of Trenton to Auction 50 Properties to Homebuyers  PRNewswire

Christmas: Toy and Joy auction goes virtual - St. Helens Chronicle
Christmas: Toy and Joy auction goes virtual  St. Helens Chronicle

'Sabre-toothed tiger' skeleton up for auction - Phys.org
'Sabre-toothed tiger' skeleton up for auction  Phys.org

McCormick's stages first live auction since coronavirus shutdown - The ClassicCars.com Journal
McCormick's stages first live auction since coronavirus shutdown  The ClassicCars.com Journal

Online auction to help local families with children in crisis - Johnson City Press (subscription)
Online auction to help local families with children in crisis  Johnson City Press (subscription)

Hope Animal Shelter holding online auction fundraiser for foster program - Arizona Daily Star
Hope Animal Shelter holding online auction fundraiser for foster program  Arizona Daily Star

Rare Books &c. at Auction This Week | Fine Books & Collections - Fine Books & Collections Magazine
Rare Books &c. at Auction This Week | Fine Books & Collections  Fine Books & Collections Magazine

Foreclosure Moratoria and the Distressed Auction Market - DSNews.com
Foreclosure Moratoria and the Distressed Auction Market  DSNews.com

Crooked Creek Christian Camp Online Auction Open for Bidding - kciiradio.com
Crooked Creek Christian Camp Online Auction Open for Bidding  kciiradio.com

North Dakota Department of Transportation holds online vehicle auction Wednesday - Bismarck Tribune
North Dakota Department of Transportation holds online vehicle auction Wednesday  Bismarck Tribune

Michael Jordan's 'trove' of gifts to bodyguard up for auction - Page Six
Michael Jordan's 'trove' of gifts to bodyguard up for auction  Page Six

Gary Player's Major Championship Trophies Sold at... - Sports Collectors Daily
Gary Player's Major Championship Trophies Sold at...  Sports Collectors Daily

Bid online or in person at Houston furniture, fashion auctions - Houston Chronicle
Bid online or in person at Houston furniture, fashion auctions  Houston Chronicle

Events this week: Silent Auction, Santa Day and more - mysouthborough
Events this week: Silent Auction, Santa Day and more  mysouthborough

PGA TOUR Wives Association to host charity auction to support families in need - pgatour.com
PGA TOUR Wives Association to host charity auction to support families in need  pgatour.com

Mecum heads to Houston after Fords dominate its KC auction - The ClassicCars.com Journal
Mecum heads to Houston after Fords dominate its KC auction  The ClassicCars.com Journal

Houlton Rotary Auction is resounding success - The County
Houlton Rotary Auction is resounding success  The County

Manchester to auction off old street signs | Local News - Gloucester Daily Times
Manchester to auction off old street signs | Local News  Gloucester Daily Times

Lead Festival of Trees auction to be held online - Black Hills Pioneer
Lead Festival of Trees auction to be held online  Black Hills Pioneer

The Erwin Elephant Revival auction ends tomorrow - WJHL-TV News Channel 11
The Erwin Elephant Revival auction ends tomorrow  WJHL-TV News Channel 11

Hip hop auctions bring vinyl and boombox boom - San Diego Reader
Hip hop auctions bring vinyl and boombox boom  San Diego Reader

Dixfield church to hold auction fundraiser | Lewiston Sun Journal - The Bethel Citizen
Dixfield church to hold auction fundraiser | Lewiston Sun Journal  The Bethel Citizen

HEARTS Awards Auction Goes Live - Gifts & Decorative Accessories
HEARTS Awards Auction Goes Live  Gifts & Decorative Accessories

Dogs Forever is Hosting an Online Auction on Facebook Right Now - khak.com
Dogs Forever is Hosting an Online Auction on Facebook Right Now  khak.com

Auction open now for domestic violence shelter fundraiser – WRBI Radio - Country 103.9 WRBI
Auction open now for domestic violence shelter fundraiser – WRBI Radio  Country 103.9 WRBI

The bid picture: Nobel prize winners explain auction theory, collaboration | Stanford News - Stanford University News
The bid picture: Nobel prize winners explain auction theory, collaboration | Stanford News  Stanford University News

Exchanges outdo auctions for governments cashing in criminal crypto, says exec - Cointelegraph
Exchanges outdo auctions for governments cashing in criminal crypto, says exec  Cointelegraph

ITBOA Hosting Stallion Season Auction - Thoroughbred Daily News
ITBOA Hosting Stallion Season Auction  Thoroughbred Daily News

Police Discover Large Network Of European Auction Houses Selling Stolen Ancient Greek Artifacts Illegally - - GreekCityTimes.com
Police Discover Large Network Of European Auction Houses Selling Stolen Ancient Greek Artifacts Illegally -  GreekCityTimes.com

Prince’s Purple Rain tour bus to be sold in auction - PennLive
Prince’s Purple Rain tour bus to be sold in auction  PennLive

COVID-19 stimulus check helps Washington businessman 'fight on,' open auction house - Peoria Journal Star
COVID-19 stimulus check helps Washington businessman 'fight on,' open auction house  Peoria Journal Star

35th Annual Festival of Trees features new location, virtual auction - KTVQ Billings News
35th Annual Festival of Trees features new location, virtual auction  KTVQ Billings News

Trump seeks to accelerate auctions for Arctic refuge drilling - WorldOil
Trump seeks to accelerate auctions for Arctic refuge drilling  WorldOil

1967 Mercedes UNIMOG among the vehicles for bidding at the Dec. 8 Commonwealth Auction - FOX43.com
1967 Mercedes UNIMOG among the vehicles for bidding at the Dec. 8 Commonwealth Auction  FOX43.com

First Friday Online Art Auction | Local events | newsminer.com - Fairbanks Daily News-Miner
First Friday Online Art Auction | Local events | newsminer.com  Fairbanks Daily News-Miner

Cherrystone Dec. 15-16 auction showcases US, worldwide stamps and postal history - Linn's Stamp News
Cherrystone Dec. 15-16 auction showcases US, worldwide stamps and postal history  Linn's Stamp News

Bidding now open for three Mecum ‘Gone Farmin’’ online auctions - Times Herald-Record
Bidding now open for three Mecum ‘Gone Farmin’’ online auctions  Times Herald-Record

16 Stunning Pieces of Jewelry Are Heading to Auction to Help Beirut Rebuild - Robb Report
16 Stunning Pieces of Jewelry Are Heading to Auction to Help Beirut Rebuild  Robb Report

Chamber Silent Auction online starting Dec. 1 - Thegardenisland.com
Chamber Silent Auction online starting Dec. 1  Thegardenisland.com

A LEGACY OF GIVING: Challenge, auction, luncheon: Three ways to fundraise this season with Schopen - Daily Union
A LEGACY OF GIVING: Challenge, auction, luncheon: Three ways to fundraise this season with Schopen  Daily Union

Chris Cornell's Superunknown guitar is up for auction - Louder
Chris Cornell's Superunknown guitar is up for auction  Louder

Japan Launches First Fixed Bottom Offshore Wind Auction - Offshore WIND
Japan Launches First Fixed Bottom Offshore Wind Auction  Offshore WIND

Apple foundation to benefit from online auction - The Packer
Apple foundation to benefit from online auction  The Packer

Sponsored Post: Bontrager hosting sportsmen's auction now thru December 8th - The Batavian
Sponsored Post: Bontrager hosting sportsmen's auction now thru December 8th  The Batavian

Ernie Davis game-worn high school football jersey from Elmira Free Academy up for auction - Star-Gazette
Ernie Davis game-worn high school football jersey from Elmira Free Academy up for auction  Star-Gazette

Ulta-rare working Apple-1 computer with box going to auction - New Atlas
Ulta-rare working Apple-1 computer with box going to auction  New Atlas

Franklin Equipment Auction December 3, 2020 – Ohio Ag Net - Ohio's Country Journal and Ohio Ag Net
Franklin Equipment Auction December 3, 2020 – Ohio Ag Net  Ohio's Country Journal and Ohio Ag Net

#LSSEU: Doubts remain over necessity of Spain's new renewables auction system - PV-Tech
#LSSEU: Doubts remain over necessity of Spain's new renewables auction system  PV-Tech

Eric Clapton guitar estimated to fetch up to $2M in sale by N.J. auction house - NJ.com
Eric Clapton guitar estimated to fetch up to $2M in sale by N.J. auction house  NJ.com

JGBs firm after 10-year auction sees good demand - Nasdaq
JGBs firm after 10-year auction sees good demand  Nasdaq

49ers Foundation Partners with KNBR Radio to Host Annual Holiday Sports Auction During Spirit of Giving - 49ers.com
49ers Foundation Partners with KNBR Radio to Host Annual Holiday Sports Auction During Spirit of Giving  49ers.com

Texas Democratic Women of Ellis County organization holds online auction - Waxahachie Daily Light
Texas Democratic Women of Ellis County organization holds online auction  Waxahachie Daily Light

Museum launches online auction - Arkansas Online
Museum launches online auction  Arkansas Online

Free virtual performance and art auction to benefit The Symphonia - South Florida Sun Sentinel
Free virtual performance and art auction to benefit The Symphonia  South Florida Sun Sentinel

Stunning ’67 Chevy Corvette Convertible Heads To Auction At No Reserve: Video - GM Authority
Stunning ’67 Chevy Corvette Convertible Heads To Auction At No Reserve: Video  GM Authority

Rare U.S. saber-toothed tiger skeleton up for auction - Reuters
Rare U.S. saber-toothed tiger skeleton up for auction  Reuters

MacMurray official says terms of auction should be wrapped up by end of the year - The State Journal-Register
MacMurray official says terms of auction should be wrapped up by end of the year  The State Journal-Register

Functional Apple-1 With Original Box Signed by Steve Wozniak Goes to Auction - Mac Rumors
Functional Apple-1 With Original Box Signed by Steve Wozniak Goes to Auction  Mac Rumors

Super Mario Bros. 3 video game sells for $156,000 at auction - New York Daily News
Super Mario Bros. 3 video game sells for $156,000 at auction  New York Daily News

This 2018 Ford GT ’67 Heritage Edition Is Headed To The Auction Block: Video - Ford Authority
This 2018 Ford GT ’67 Heritage Edition Is Headed To The Auction Block: Video  Ford Authority

Anytime Fitness Stewartville has online wreath auction to support NAMI - KIMT 3
Anytime Fitness Stewartville has online wreath auction to support NAMI  KIMT 3

 

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