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Creating a website is one thing, making it better is another. Matt shares 7 steps to help you gain a better website.
1. Update your content. Stale content will certainly drive your regular visitors away. Add fresh content at least twice a week; couple relevant feed with ezine articles if you are not particularly adept at writing.
2. Swap out pictures. Freshen your photographs regularly. Add new pictures, toss old ones that are no longer relevant.
3. Overhaul your site. No, you need not gut your site, instead create a new template and move your current information over. Do this at least once per year.
4. Add a forum. If your site is geared toward one particular topic, consider adding a forum to generate additional traffic. Count the cost as forums can be real time eater.
5. Add a storefront. OS Commerce offers a free, easy to use storefront. Couple it with Paypal, hire a dropshipper, and you are ready to go.
6. Go after advertisers. Besides the usual PPC schemes, sell banner advertising space to companies. Make sure the ads are relevant to your visitors.
7. Run contests. Give something away on a regular basis and your guests will know that you have a "happening" site.
By being proactive with your site, you will gain a regular supply of new visitors, retain your regulars, and make some money in the process. Keep your site interesing, informative, and fun; grow what you own or risk getting beat out by someone much more motivated than you.
Matt regularly refreshens his 15+ sites and he constantly is looking for ways to generate new traffic. Samples of two of his sites are here:
10 Steps for Simplifying Business Plan Financial Statements
For most business owners and entrepreneurs, preparing, and communicating the financial statement section of a business plan is like trying to give driving directions to someone who doesn't speak the same language."Numbers" is the language most investors speak.
Top Ten Tips: Where to Get the Best Business Books Now!
There are many places you can get books, and I don't pretend to know them all. I've listed a few of my favorites below.
Ten Ways to Strengthen Your Reading Habit
Most people wish they read more. It is an activity that is both fun and enlightening.
Yummy Yummy: Top 7 Business Lessons from the Wiggles
At Macquarie University in the early '90s, three Australian early childhood education majors, Murray Cook, Greg Page, and Anthony Field, decided they had an urge to dress up in brightly colored red, yellow, and blue (respectively) costumes that look like the uniforms on the original "Star Trek" series. It wasn't long before they convinced Anthony Field's bandmate in The Cockroaches, Jeff Fatt, to don a purple shirt and start entertaining at birthday parties while they danced and sang about fruit salad and wallabies.
10 Reasons to Use Online Banking
With today's technology and people's need for more information it is no wonder that online banking is growing as one of the most popular uses of the internet. Here we have listed the 10 biggest benefits to start using online banking.
10 Tips to Successfully Use Business Networking as a Marketing Strategy
Networking is probably the best way to build a profitable business, or sales pipeline over the long term. Many of us understand the value of networking, but we don't always know the best way to go about it.
How to Become an Expert in Your Niche Business
What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche.
10 Steps for Business Owners to Take if They Are a Victim of Identity Theft
Be aware that 40 million crooks obtained credit card numbers this past year, "Be Suspicious". Also be aware that most identify theft is not reported, especially when it involves family members, so the statistics are off.
How to Hold An Extremely Successful Event - 10 Tips
Every event you hold can be extremely successful. Apply these 10 tips to guarantee a memorable event for everyone who attends.
The Top 7 Marketing Tips You Don't Want To Overlook
1. Combine Emotion and LogicConsumers buy because the want to experience the benefits of the product or service you have to offer.
Surviving When Clients Aren't Rolling In
As the holiday season starts to settle in, the workload for many Micro-Businesses can slow down. Service-based businesses in particular consider this a slow time of the year.
The 10 Biggest Mistakes People Make Managing Organizational Performance
mistake #1: rely just on financial statements. Profit and loss, revenue and expenses these are measures of important things to a business. But they are information that is too little and too late.
7 Ways To Get One-way Links To Your Site
One way links will help you gain better rankings in the major search engines. Here are 7 ways to get them :1.
The Top 10 Reasons Businesses Succeed
Only one of every 5 businesses makes it to its 5th year, and fewer still make it to 10 years. What do the successful businesses have in common?1.
How to Apply the 12 Steps for Managment Conflict and Resolution
1. Admit there is a problem.
Business Meeting Etiquette
Business etiquette is essentially about building relationships with colleagues, clients or customers. In the business world, it is these people that can influence your success or failure.
Ten Reasons to Implement Choice Theory in Your Organization
What is Choice Theory (CT)? CT is a theory of the explanation of human behavior. CT has applicability to both a person's personal and professional life.
Business Profitability - 10 Ways To Boost
10 Ways to Boost your ProfitabilitySo many business owners work hard - really hard - just to break even or keep afloat. Each one of us deserves reward for our efforts, whether that be financial or personal.
How To Make $20.00 For Every $1.00 Invested
It has been said you can lift the Rock of Gibraltar if you have a fulcrum point and long enough lever. When we refer to "financial leverage" we are talking about the same principle.
How to Counsel Your Non-Performing Team Members - 10 Tips
Counseling non-performing team members is a tough part of any managers role. This article is full of tips to help you perform this difficult role.
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