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What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche.
The advantage of going niche is that you can become a specialist in that chosen market. Instead of knowing a bit of everything, you concentrate your efforts on the one area.
Becoming an expert in your niche does not happen overnight. It takes time, skills, dedication and money to build up your knowledge.
Here are 7 great ways to become an expert in your niche business:
1. First and foremost, you must have a strong interest when selecting your niche. If you are going to spend a lot of time researching on this area, a strong interest will help sustain your efforts and keep you going.
2. Read aplenty and stay current! Surf the internet for industry news and related fields to your niche. Go to the bookstores and the library. Subscribe to newsletters or ezines of your competitors.
3. Attend workshops and learn from the super experts. Learn also in related topics so that you can expand on your knowledge base.
4. Test out tools, resources, software or just about anything that can be used for your particular niche. For instance, if you are a florist selling exotic flowers, knowing what is the best way to take care of the delicate blooms will help make you an expert!
5. Hang out in forums where your target market is likely to be. This is an excellent way to get to know what are the common problems and obstacles faced by your prospects. Make sure that you find out the answers or solutions to these problems so that you can post your comment and findings. Some forums even allow you to insert a link back to your website.
6. Use branding for higher perceived value: Buy and register your name as the domain name. A good example is http://www.EvelynLim.com . Brandnames are built gradually overtime. So set aside time each week devoted to promoting your brandname. This could be giving free advice, lectures and giving press releases.
7. Have an opinion. People like to look up to experts who articulate their views. You are likely to be a winner if you can also justify your opinion with facts.
Evelyn Lim is the online publisher of the very popular newsletter "Mapping You to Success". Her FREE newsletter is jam packed with ideas, resources and tips. She aims to equip her readers with skills on how to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com or read more about her at her blog http://www.EvelynLim.com
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Business Profitability - 10 Ways To Boost
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10 Tips for Effective Proofreading
Proofreading may not be terribly fun, but it's one of the most important parts of writing. Have you ever read a web page or a document that had typos, grammatical errors, and punctuation mistakes? This reflects badly on you and your business, and you could easily lose a customer over a simple spelling mistake! Here are some tips for quick and effective proofreading:1.
10 Dos and Don'ts Of Customer Services
Email etiquette is the key to help calm down anxious and impatient customers. People assume that once they press the "send" button that we will get everything sorted out in an instant! Of course we all know that this is not an accurate representation of how things work.
10 Steps for Business Owners to Take if They Are a Victim of Identity Theft
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