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Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

6. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

7. Make your Sales Letter Credible.

To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials.

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."

10. Present the "YOU" point of view in your sales letter.

When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. April / 10 / 2021
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Neetu Kapoor shares easy home remedies for relieving anxiety, muscle and joint pain  The Indian Express

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11 natural remedies for acid reflux  Medical News Today

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How To Get Rid Of Prickly Heat Overnight: 6 Easy Home Remedies  NDTV Swirlster

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15 GERD home remedies: Diet, herbs, posture, and more  Medical News Today

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9 home remedies for burning feet  Medical News Today

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Effective Home Remedies To Ease Gum Pain  Pragativadi

5 of the best home remedies for chafing - Medical News Today
5 of the best home remedies for chafing  Medical News Today

How To Get Rid Of Blackheads: 5 Natural Home Remedies - NDTV Swirlster
How To Get Rid Of Blackheads: 5 Natural Home Remedies  NDTV Swirlster

Oily skin: Natural remedies to make at home - Medical News Today
Oily skin: Natural remedies to make at home  Medical News Today

Foot Pain At Night: 8 Causes, Treatment & Prevention - Healthline
Foot Pain At Night: 8 Causes, Treatment & Prevention  Healthline

Arthritis in the Neck Home Remedies - Verywell Health
Arthritis in the Neck Home Remedies  Verywell Health

Still hooked to home remedies to beat Covid-19? - The Hans India
Still hooked to home remedies to beat Covid-19?  The Hans India

Castor oil and other home remedies for pesky skin tags - Seattle Times
Castor oil and other home remedies for pesky skin tags  Seattle Times

4 natural allergy remedies you can easily try at home - Yahoo Sports
4 natural allergy remedies you can easily try at home  Yahoo Sports

Grandma's Home Remedies – Dr. Ed Iannuccilli - GoLocalProv
Grandma's Home Remedies – Dr. Ed Iannuccilli  GoLocalProv

4 SIMPLE home remedies to get rid of facial hair - PINKVILLA
4 SIMPLE home remedies to get rid of facial hair  PINKVILLA

Home remedies from Swami Ramdev for problems related to blood pressure - India TV
Home remedies from Swami Ramdev for problems related to blood pressure  India TV

Home remedies that can give you respite from mild folliculitis - Times Now
Home remedies that can give you respite from mild folliculitis  Times Now

A guide to teeth whitening, from the best products to the most effective natural home remedies - Insider
A guide to teeth whitening, from the best products to the most effective natural home remedies  Insider

How to Get Rid of Herpes? 13 Home Remedies to Treat Herpes Outbreak Naturally - Riverfront Times
How to Get Rid of Herpes? 13 Home Remedies to Treat Herpes Outbreak Naturally  Riverfront Times

Say Goodbye To Cracked Heels With These Easy Home Remedies - Pragativadi
Say Goodbye To Cracked Heels With These Easy Home Remedies  Pragativadi

Effective home remedies to get rid of dark underarms - Yahoo India News
Effective home remedies to get rid of dark underarms  Yahoo India News

Get Smooth And Shiny Hair With These 5 Natural Home Remedies - NDTV Swirlster
Get Smooth And Shiny Hair With These 5 Natural Home Remedies  NDTV Swirlster

Swollen jelly-like white of the eye: Causes and treatments - Medical News Today
Swollen jelly-like white of the eye: Causes and treatments  Medical News Today

Home remedies - The Sabetha Herald Inc.
Home remedies  The Sabetha Herald Inc.

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Vulvectomy: Purpose, types, procedure, and more  Medical News Today

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Iowa City Free Clinic celebrates 50 years of continuing service  The Gazette: Eastern Iowa Breaking News and Headlines

Itchy Perineum: Causes, Treatment & Prevention - Healthline
Itchy Perineum: Causes, Treatment & Prevention  Healthline

3 Easy hacks and home remedies to reduce under eye bags and dark circles in a jiffy - PINKVILLA
3 Easy hacks and home remedies to reduce under eye bags and dark circles in a jiffy  PINKVILLA

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Symptoms of bladder infection based on age and sex  Medical News Today

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Pinky Toe Corn: Causes, Treatments, and More  Healthline

These nutrition and home remedies can help you deal with hair loss - Times of India
These nutrition and home remedies can help you deal with hair loss  Times of India

Home ayurvedic remedies in preventing diabetes: All you need to know from the expert - India Today
Home ayurvedic remedies in preventing diabetes: All you need to know from the expert  India Today

Yoga and home remedies by Swami Ramdev to control BP - India TV
Yoga and home remedies by Swami Ramdev to control BP  India TV

SEE PICS! Check out home remedies for viral fever - Lokmat - Lokmat
SEE PICS! Check out home remedies for viral fever - Lokmat  Lokmat

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Scabies vs psoriasis: Appearance, diagnosis, treatment, and more  Medical News Today

Dry And Frizzy Hair: 6 Home Remedies To Try For Manageable Hair - NDTV Swirlster
Dry And Frizzy Hair: 6 Home Remedies To Try For Manageable Hair  NDTV Swirlster

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Bit Inside of Lip: How to Treat a Bite Inside Your Mouth  Healthline

13 Natural Remedies for Eczema, and 5 to Skip - Livestrong
13 Natural Remedies for Eczema, and 5 to Skip  Livestrong

Gram Flour: A solution to all skin problems - Pune Mirror
Gram Flour: A solution to all skin problems  Pune Mirror

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Sinus Headache: Symptoms, Causes, and Relief  Greatist

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Walking with gout: Is it safe, risks, tips, and more  Medical News Today

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Rheumatoid Arthritis and the Ankle: Symptoms, Treatments, and More  Healthline

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Plan for a colorful garden year | Local News | paducahsun.com  Paducah Sun

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3 overnight masks that can give you a glowing skin  Times of India

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What’s this summer’s weather going to be like? ‘Showery, sizzling,’ Almanac says  pennlive.com

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Why does rheumatoid arthritis affect the hand joints?  Medical News Today

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What is the best bread for acid reflux?  Medical News Today

Acupressure points and some home remedies will provide relief in Arthritis - India TV News
Acupressure points and some home remedies will provide relief in Arthritis  India TV News

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Ways To Cure Your Cough And Cold At Home, Find Here  IWMBuzz

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Bugs that Burrow Under Skin, and What to Do About Them  Healthline

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4 super tips to fix puffy eyes  Times of India

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5 Amazing Benefits Of Ubtan For Glowing Skin - An Ayurvedic Remedy  NDTV Swirlster

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Recovering from stomach flu? Check out the foods you should eat and avoid  The Indian Express

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Lorain County Public Health issues warning about fake COVID-19 remedy containing bleach being sold locally  News 5 Cleveland

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Coronavirus home remedies: Treatment options and when to seek help  Medical News Today

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Does Apple Cider Vinegar Break a Fast?  Healthline

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Home Remedies Using Apple Cider Vinegar | INTEGRIS  Integris

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Fulfil The Nutritional Void Due to COVID With A Regular Indian Meal  Femina

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Triphala: What are its benefits and why you must have it daily  Times of India

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Home Remedies and Lifestyle Changes to Help Your Back Pain  Health Essentials from Cleveland Clinic

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6 home remedies for asthma  Medical News Today

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Can home remedies help my sciatica? - Harvard Health  Harvard Health

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Tired of Cough Drops? Try These 5 Home Remedies for Cough  EcoWatch

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Easy home remedies to cure sore throat  The Indian Express

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Home remedies for insomnia: 9 options  Medical News Today

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10 home remedies for migraines and when to see a doctor  INSIDER

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6 natural home remedies to get rid of nausea  INSIDER

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Bzzz, slap! How to treat insect bites (home remedies included)  The Conversation AU

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Eczema (Atopic Dermatitis) Home Treatment and Remedies  WebMD

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10 home remedies to get relief from cough  Times of India

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8 science-backed home remedies to soothe coughing naturally, according to doctors  INSIDER

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Coronavirus: Ayurvedic home remedies for mild COVID symptoms (cough, fever and tiredness), by an Ayurvedi  Times of India

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Sparse Eyebrows Treatment, Home Remedies, and Precautions  Healthline

Home Remedies That Work - WebMD
Home Remedies That Work  WebMD

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6 home remedies to relieve headaches naturally  INSIDER

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Don't Slip! Try These Home Remedies For Removing Ice  Spectrum News

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Home remedies for yeast infections that actually work — and which to avoid  INSIDER

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Witch Hazel for Sunburn and Other Natural Home Remedies  Healthline

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Turning Food into Home Remedies Is My Love Language  Bon Appetit

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Best home remedies for sunburn, according to dermatologists  TODAY

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Survey: Americans turn to at-home remedies to avoid ER visits  KTNV Las Vegas

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Liver Detox Home Remedy: Do Cleanses Work? Steps to Take  Healthline

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Sweaty palms, armpits and feet? Count on these Ayurvedic home remedies  The Indian Express

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Sciatica pain treatment: Medical options, exercises, and home remedies  Medical News Today

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The best home remedies for asthma, like breathing exercises and natural herbs  INSIDER

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9 clinically proven natural remedies for common ailments  MD Linx

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Five effective home remedies to relieve sinus pain  Times of India

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The 4 best home remedies for period cramps  INSIDER

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5 effective home remedy for shortness of breath  Times of India

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Dry eyelids: Causes, treatments, and home remedies  Medical News Today

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How to cure mouth ulcers: Top 10 home remedies  India Today

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Bad Home Remedies for COVID-19  U.S. News & World Report

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Goodbye dull skin: 5 simple home remedies to rejuvenate your skin  Hindustan Times

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Home remedies for acne, according to a dermatologist  INSIDER

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Dangerous Home Remedies for COVID-19  Everyday Health

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What to take for nausea: What medications and home remedies work well?  Medical News Today

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The 4 best home remedies to cure your hangover naturally  INSIDER

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5 natural home remedies to get rid of cold sores fast  INSIDER

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VERIFY: Can at-home remedies help treat COVID-19?  WZDX

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