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The Power of the BLOG
Can a Blog earn you a prison sentence? Ask Mojtaba Saminejad.
He is an Iranian whose Blog, published in the Farsi language,
earned him a two-year prison sentence in June 2005.
The online community is fast waking up to the power of blogs
which have spread across the internet like wild fire. If you are
still grappling with the word BLOG, these are online websites
which are diary-like in approach and people are free to publish
news or their ideas and thoughts. Blogs are very popular as they
are simple to use and in most cases, free.
However, professional bloggers (people who have a decent no.
of hours of blogging to their credit) will admit that blogging is
not as easy as waking up in the morning, checking out some posts
and putting together a few witty lines before you brush your
teeth. You do need to be knowledgeable about the subject you are
writing on or you are likely to be torn apart by people who
are.
Having a Blog has its own set of inherent advantages which are
obvious and some which are not so obvious. The better known
advantages are:
Freedom to express: If you like to build a chain of
communication and use that as food for thought and for your
existence, a BLOG is the best way to create this outlet. You can
express your opinion openly and you just might be surprised by
the number of people who would agree with you. Such communication
channels also help build momentum for a particular line of
thought.
Networking at its best: If you own a blog which has genuine
exchange of ideas it can evolve onto a good platform to network
and grow your business. It is easier to impress potential
customers with a strong and valid point of view rather than a
price quote.
Excellent advertising platform: The sheer size of community
generated at a popular blog provides an excellent advertising
platform for advertisers. With the hunger for new advertising
platforms which is both innovative and cost effective, blogs
seems like the next location for the big bucks of
advertisers.
Gauging public opinion on products and services: Bloggers post
comments at a fiery pace. It is not uncommon to see a couple of
comments posted within a few minutes of the original post. The
topic and title of the blog needs to be alluring enough to get
such quick responses. Blogs thus become an excellent forum to
gauge public opinion on products and services and even political
and business events.
Useful tool for inter-company communication without the red
tape: IBM recently started a blog for its employees on the
intranet. Reason? Simple, to get employees interacting with each
other and building up a knowledge based community for putting
together new ideas as well as provide good human resource
practices. More and more companies are ignoring the naysayers for
blogs and going ahead with using this tool for fostering better
employee relations within the company. The knowledge sharing is
also excellent and HR personnel can monitor comments to get an
idea about new policies or identify troublesome issues head on
and well in advance.
Other benefits which are worth mentioning if you own a blog is
search engine optimization due to the high volume of content
featured here, updating yourself on the latest trend in the
marketplace which subsequently helps you identify new
opportunities which helps you stay ahead and allows you to be
tech-savvy in your social and professional circle. The benefits
outlined above should be enough to inspire you to start a blog at
the earliest!
Matt Bacak, The Powerful Promoter and Entrepreneur Magazine
e-Biz radio show host, became a "#1 Best Selling Author" in just
a few short hours. He has helped a number of clients target his
specialty, opt-in email direct marketing systems. The Powerful
Promoter is not only a sought-after internet marketer but has
also marketed for some of the world's top experts whose
reputations would shrivel if their followers ever found out
someone else coached them on their online marketing
strategies.
For more information, visit Bacak's site at http://www.powerfulpromoter.com
or sign up for his Powerful Promoting Tips at http://www.promotingtips.com
MORE RESOURCES updated Sat. December / 21 / 2024
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