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Steps To Creating and Promoting RSS Feeds


RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating an RSS feed

1.) Build a Feed

There are a number of desktop and web applications available that make feed creation easy. I would encourage anyone creating a feed to use one. Though not overly complicated, hand-coding an RSS feed can become a bit confusing and time-consuming. Most desktop software applications for building a feed include a wizard and contact-sensitive help, simplifying the process of creating a feed. Following a few simple steps in a wizard generally will produce an RSS feed in just a few minutes.

Publishers control what information is syndicated in the RSS feed, so ultimately it is the publisher's decision as to whether to include teaser copy or full articles. Consider what you are trying to accomplish and who your target audience is when building the feed.

Software to Build a Feed - http://www.feedforall.com
Tutorial for Creating Feed by Hand using XML-
http://www.make-rss-feeds.com

2.) Transfer the Feed Onto Your Server

Once you have constructed an RSS feed you will need to transfer the feed to your server. This can be done using a standard FTP client (if it is not built into the feed creation software). The feed is usually placed in the domain's root directory like this:

http://www.mydomain.com/nameoffeed.xml, but as long as you know where it is it doesn't really matter.

3.) Display the Feed on Your Website Using a Graphic of Some Sort

In order to signal to website visitors that an RSS feed containing content related to the website is available, include a colorful graphic on the website. It has become a standard that nearly all websites that have RSS feeds available use colorful graphics such as flags as indicators that RSS feeds are available for specific content. The flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a bit. NotePage has made a free online RSS graphic tool available that allows users to quickly customize buttons by selecting the text on the button and the color scheme of the button. Once the color and text is entered, a custom graphic is instantly created. Webmasters can easily match the style of the RSS button to a website's theme. Graphics experience is not required. Simply select alternative colors and insert text to personalize RSS feed graphics. The RSS graphics tool can be used by clicking the following URL

http://www.feedforall.com/public/rss-graphic-tool.htm or choose ready made graphics fom: http://www.rss-specifications.com/rss-graphics.htm

4.) Include Information in the HTML of the Web Page So RSS Readers Auto-Detect Your Feed

After publishing an RSS feed it is important to let visitors know that the feed exists. Aggregators will automatically detect RSS on a website if you add a small bit of code in the header field of an HTML page.

<link rel="alternate" type="application/rss+xml" title="RSS"
href="http://www.yourdomain.com/rss.xml">

Be sure to replace http://www.yourdomain.com/rss.xml with the URL to the RSS feed.

5.) Display the Feed's Content on a Website

Contents contained in an RSS feed can be added to a website, providing site visitors an alternative method for viewing the content. The information will also help increase search engine interest. Displaying the feed as HTML can be accomplished. Providing fresh content on a regular basis will encourage site visitors return.

Tutorial for Displaying Feeds - http://www.small-business-software.net/display-rss.htm

6.) Submit the Feed to RSS Directories and Search Engines

As a rapidly increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, the ability to maintain high exposure and visibility is gradually shifted from complete attention to major search engines and content optimization techniques to an increasing awareness of RSS feed directories and search tools.

In order to increase exposure of an RSS feed it should be submitted to RSS search engines and directories. This can be done manually. Just as you would submit the URL of a website or web page to a search engine you will need to submit the link of the actual feed located on your website to the RSS directories. There is a large list of RSS directories at http://www.rss-specifications.com/rss-submission.htm. If you prefer to automate the submission process try RSS Submit at:

http://www.dummysoftware.com/rsssubmit.html. An evaluation version is available.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sun. June / 23 / 2024

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The 5 Best RSS Feeders (2023): Feedly, Inoreader, and Tips  WIRED

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Heads Up – AWS News Blog RSS Feed Change | AWS News Blog  AWS Blog

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RSS Feeds - Climate Change  Conservation International

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Refined.blog: A Curated List of RSS Feeds for Software Engineering Blogs  WP Tavern

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Microsoft Security Blog | Digital Security Tips and Solutions  Microsoft

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Subscribe to Updates from CISA  CISA

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The top five RSS readers for keeping up with your news feeds  The Verge

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Return of the RSS reader » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

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RSS Feeds and How To Burn Them  Business 2 Community

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The Story of the First Podcast Feed  Podnews

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The latest news on WordPress.com and the WordPress community.  WordPress.com

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What is an RSS feed? Here’s why you should still use one  Digital Trends

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The podcast revolution — Harvard Gazette  Harvard Gazette

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Boulevard Feed Request  Security Boulevard

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Subscribe to Foreign Blogs in your Native Language with Google Scripts - Digital Inspiration  Digital Inspiration

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How Google Reader died — and why the web misses it more than ever  The Verge

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15 Companies That Really Get Corporate Blogging — SitePoint  SitePoint

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Madan Das – the RSS Leader who could say No  The Times of India

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Latest Oil, Energy & Metals News, Market Data and Analysis  S&P Global

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Read Salon's blogs in your RSS reader  Salon

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NEW Planet Money  NPR

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FOXNews.com RSS Feeds  Fox News

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Round up  BBC

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RRS Sir David Attenborough  British Antarctic Survey

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SCOTUSblog - Independent News & Analysis on the U.S. Supreme Court  SCOTUSblog

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Hey now lets users create blogs and newsletters right from their emails  The Verge

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11 best Twitter alternatives  TechTarget

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RSS must discard its anti-democratic-secular India agenda  The Indian Express

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NetNewsWire is the best RSS reader for iPhone, iPad and Mac  Cult of Mac

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NCSC RSS feeds  National Cyber Security Centre

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Yahoo Mail RSS Reader (Screenshots!) Integrates Blogs into Email  Search Engine Journal

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Krebs on Security – In-depth security news and investigation  Krebs on Security

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‏‏Golf Channel  NBC Sports

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Aggregators Attack Info Overload  WIRED

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RSS’s standardised Hinduism – Part 4  The Times of India

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Star Wars News, Articles & Quizzes  StarWars.com

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RSS Feeds Repaired, But What is RSS?  AccuWeather

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The eccentric economic ideology of RSS and BJP – Part 1  The Times of India

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Feed Me Featured, Reviews Film Threat  Film Threat

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RSS’s standardised Hinduism – Part 1  The Times of India

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Sony Ericsson K800i review: Sony Ericsson K800i  CNET

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A number of freely available tools can help you improve your literature review routine and stay on top of published ...  LSE Home

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TikTok - Make Your Day  TikTok - Make Your Day

The Editors: RSS feeds for BBC News correspondent pages - BBC
The Editors: RSS feeds for BBC News correspondent pages  BBC

RSS is not just antithetical to Muslims, but to a democratic-secular India as well - The Indian Express
RSS is not just antithetical to Muslims, but to a democratic-secular India as well  The Indian Express

Ruby Franke wrote 'I will not feed a demon' in journal as she starved and tortured her children, disturbing ne - Daily Mail
Ruby Franke wrote 'I will not feed a demon' in journal as she starved and tortured her children, disturbing ne  Daily Mail

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BBC Food blog: I Can Cook: Getting very young children to cook  BBC

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Data breach guidance for individuals - NCSC.GOV.UK  National Cyber Security Centre

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CYBERUK - NCSC.GOV.UK  National Cyber Security Centre

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5 Inspirational Wedding Photographer Blogs to Follow  SLR Lounge

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NCSC Certified Training  National Cyber Security Centre

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