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Steps To Creating and Promoting RSS Feeds


RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating an RSS feed

1.) Build a Feed

There are a number of desktop and web applications available that make feed creation easy. I would encourage anyone creating a feed to use one. Though not overly complicated, hand-coding an RSS feed can become a bit confusing and time-consuming. Most desktop software applications for building a feed include a wizard and contact-sensitive help, simplifying the process of creating a feed. Following a few simple steps in a wizard generally will produce an RSS feed in just a few minutes.

Publishers control what information is syndicated in the RSS feed, so ultimately it is the publisher's decision as to whether to include teaser copy or full articles. Consider what you are trying to accomplish and who your target audience is when building the feed.

Software to Build a Feed - http://www.feedforall.com
Tutorial for Creating Feed by Hand using XML-
http://www.make-rss-feeds.com

2.) Transfer the Feed Onto Your Server

Once you have constructed an RSS feed you will need to transfer the feed to your server. This can be done using a standard FTP client (if it is not built into the feed creation software). The feed is usually placed in the domain's root directory like this:

http://www.mydomain.com/nameoffeed.xml, but as long as you know where it is it doesn't really matter.

3.) Display the Feed on Your Website Using a Graphic of Some Sort

In order to signal to website visitors that an RSS feed containing content related to the website is available, include a colorful graphic on the website. It has become a standard that nearly all websites that have RSS feeds available use colorful graphics such as flags as indicators that RSS feeds are available for specific content. The flags were initially bright orange rectangles but as the popularity has grown, webmasters have bent the rules a bit. NotePage has made a free online RSS graphic tool available that allows users to quickly customize buttons by selecting the text on the button and the color scheme of the button. Once the color and text is entered, a custom graphic is instantly created. Webmasters can easily match the style of the RSS button to a website's theme. Graphics experience is not required. Simply select alternative colors and insert text to personalize RSS feed graphics. The RSS graphics tool can be used by clicking the following URL

http://www.feedforall.com/public/rss-graphic-tool.htm or choose ready made graphics fom: http://www.rss-specifications.com/rss-graphics.htm

4.) Include Information in the HTML of the Web Page So RSS Readers Auto-Detect Your Feed

After publishing an RSS feed it is important to let visitors know that the feed exists. Aggregators will automatically detect RSS on a website if you add a small bit of code in the header field of an HTML page.

<link rel="alternate" type="application/rss+xml" title="RSS"
href="http://www.yourdomain.com/rss.xml">

Be sure to replace http://www.yourdomain.com/rss.xml with the URL to the RSS feed.

5.) Display the Feed's Content on a Website

Contents contained in an RSS feed can be added to a website, providing site visitors an alternative method for viewing the content. The information will also help increase search engine interest. Displaying the feed as HTML can be accomplished. Providing fresh content on a regular basis will encourage site visitors return.

Tutorial for Displaying Feeds - http://www.small-business-software.net/display-rss.htm

6.) Submit the Feed to RSS Directories and Search Engines

As a rapidly increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, the ability to maintain high exposure and visibility is gradually shifted from complete attention to major search engines and content optimization techniques to an increasing awareness of RSS feed directories and search tools.

In order to increase exposure of an RSS feed it should be submitted to RSS search engines and directories. This can be done manually. Just as you would submit the URL of a website or web page to a search engine you will need to submit the link of the actual feed located on your website to the RSS directories. There is a large list of RSS directories at http://www.rss-specifications.com/rss-submission.htm. If you prefer to automate the submission process try RSS Submit at:

http://www.dummysoftware.com/rsssubmit.html. An evaluation version is available.

About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.


TODAYS NEWS BY OFFICEJAX FREE ADVERTISING AND AD EXCHANGE SOLUTIONSMORE RESOURCES updated Sat. June / 12 / 2021

Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account - Hindustan Times
  1. Twitter restores verified blue tick of RSS chief Mohan Bhagwat’s personal account  Hindustan Times
  2. Twitter removes blue tick from RSS chief Mohan Bhagwat's account, restores later  Mint
  3. Twitter Took Away Verified badge From Vice President, RSS And Other Chief's Accounts, However, Restored It Later  Techstory
  4. Twitter removes verification badges of personal accounts of VP Naidu, RSS top brass; restores later citing rules  Devdiscourse
  5. Badge taken off after inactivity for 6 months: Twitter on blue tick  Business Standard
  6. View Full Coverage on Google News

Heather Thomson Sounds Off on RHONY Newbie Eboni Williams and It's Not Pretty - AllaboutTRH.com
Heather Thomson Sounds Off on RHONY Newbie Eboni Williams and It's Not Pretty  AllaboutTRH.com

Candiace Dillard Claims RHOP Co-Star Ashley Darby Gets Less Criticism Because She's “Light-Skinned” - AllaboutTRH.com
Candiace Dillard Claims RHOP Co-Star Ashley Darby Gets Less Criticism Because She's “Light-Skinned”  AllaboutTRH.com

Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw - News18
Ticked Off: After VP Naidu, Twitter Restores Blue Badge on RSS Chief Mohan Bhagw  News18

Using Feedly to generate post ideas - LexBlog
Using Feedly to generate post ideas  LexBlog

Explained: Why India can't block Twitter, unlike Nigeria - ummid.com
Explained: Why India can't block Twitter, unlike Nigeria  ummid.com

Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard - Nieman Journalism Lab at Harvard
Return of the RSS reader » Nieman Journalism Lab - Nieman Journalism Lab at Harvard  Nieman Journalism Lab at Harvard

Gillmor Gang: Grifters Paradise - TechCrunch
Gillmor Gang: Grifters Paradise  TechCrunch

Real Lawyers Have Blogs Archives - LexBlog
Real Lawyers Have Blogs Archives  LexBlog

19 Microblogging Platforms that Let You Blog Anywhere, Anytime - Adweek
19 Microblogging Platforms that Let You Blog Anywhere, Anytime  Adweek

The Rise and Demise of RSS - Motherboard
The Rise and Demise of RSS  Motherboard

RSS bets on small shakhas in hinterland to make it big in TN - The Times of India Blog
RSS bets on small shakhas in hinterland to make it big in TN  The Times of India Blog

What is RSS? And Is It Still Important? - Small Business Trends
What is RSS? And Is It Still Important?  Small Business Trends

Link to the Original Articles in your RSS Feeds - Digital Inspiration
Link to the Original Articles in your RSS Feeds  Digital Inspiration

Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France - CPJ Press Freedom Online
Exiled Azerbaijani blogger Mahammad Mirzali stabbed at least 16 times in knife attack in France  CPJ Press Freedom Online

Niklas Gray's Blog - A Debugging Story - Gamasutra
Niklas Gray's Blog - A Debugging Story  Gamasutra

John Mueller Relaunches His Old Blog - Search Engine Roundtable
John Mueller Relaunches His Old Blog  Search Engine Roundtable

Feedburner is getting an updated infrastructure at the loss of email subscription service by Google - Digital Information World
Feedburner is getting an updated infrastructure at the loss of email subscription service by Google  Digital Information World

Back to the RSS Future - TechNewsWorld
Back to the RSS Future  TechNewsWorld

Ruben Torres Bonet's Blog - Object Pooling in Unity 2021+ - Gamasutra
Ruben Torres Bonet's Blog - Object Pooling in Unity 2021+  Gamasutra

Mattia Podini's Blog - 7 Nudges & Manipulative Techniques present in Undertale - Gamasutra
Mattia Podini's Blog - 7 Nudges & Manipulative Techniques present in Undertale  Gamasutra

Publishing a game on Epic Games Store: Three (not so) simple steps - Gamasutra
Publishing a game on Epic Games Store: Three (not so) simple steps  Gamasutra

RSS Feeds and How To Burn Them - Business 2 Community
RSS Feeds and How To Burn Them  Business 2 Community

Will there be peace between India and Pakistan? - The Times of India Blog
Will there be peace between India and Pakistan?  The Times of India Blog

eBay Kills Affiliate Tool that Drives Traffic to Seller Listings - EcommerceBytes
eBay Kills Affiliate Tool that Drives Traffic to Seller Listings  EcommerceBytes

How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star - Detroit Free Press
How a former Detroit Pistons blogger — Ohio's Jason Preston — became March Madness star  Detroit Free Press

Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math - Gamasutra
Mike Marrone's Blog - Game Dev Digest Issue #74 - Visuals and Math  Gamasutra

What Is an RSS Feed? (+ How to Get Started) - G2
What Is an RSS Feed? (+ How to Get Started)  G2

RSS’s standardised Hinduism – Part 3 - Times of India
RSS’s standardised Hinduism – Part 3  Times of India

A Few Simple Benefits of Using An RSS Feed - Business 2 Community
A Few Simple Benefits of Using An RSS Feed  Business 2 Community

Packers-Saints Week 3 Live Blog - Packers.com - Packers.com
Packers-Saints Week 3 Live Blog - Packers.com  Packers.com

Start RSS Feeding Content Today With dlvr.it to Social Media [How-To] - Rocks Digital
Start RSS Feeding Content Today With dlvr.it to Social Media [How-To]  Rocks Digital

RSS is the greatest enemy of Hinduism - Times of India
RSS is the greatest enemy of Hinduism  Times of India

What Happened to Tagging? - JSTOR Daily
What Happened to Tagging?  JSTOR Daily

Coffman named 2020-2021 member manager of YALSA's blog, The Hub - ala.org
Coffman named 2020-2021 member manager of YALSA's blog, The Hub  ala.org

Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans - The Times of India Blog
Let it rip: It’s rip roaring that the Uttarakhand CM is shocked at women wearing ripped jeans  The Times of India Blog

As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current - ZDNet
As Microsoft moves more blogs off its MSDN and TechNet sites, here's how to stay current  ZDNet

PM Modi should hold firm against protesting farmers: Bloomberg - The Times of India Blog
PM Modi should hold firm against protesting farmers: Bloomberg  The Times of India Blog

Why no one wants Mamata Banerjee to win this time - The Times of India Blog
Why no one wants Mamata Banerjee to win this time  The Times of India Blog

How to Auto-Post your Blog Updates to Twitter - Digital Inspiration
How to Auto-Post your Blog Updates to Twitter  Digital Inspiration

Pulkit Garg's Blog - Video Game Accessibility - Gamasutra
Pulkit Garg's Blog - Video Game Accessibility  Gamasutra

Manusmriti, maya and Hindutva’s other ghosts - The Times of India Blog
Manusmriti, maya and Hindutva’s other ghosts  The Times of India Blog

Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha - The Times of India Blog
Khela Shesh: Didi just another sacrifice in Modi’s Ashwamedha  The Times of India Blog

YALSA names 2021 Quick Picks for Reluctant Young Readers - ala.org
YALSA names 2021 Quick Picks for Reluctant Young Readers  ala.org

Google AdSense Ads in RSS Feeds - First Impressions & Screenshots - Digital Inspiration
Google AdSense Ads in RSS Feeds - First Impressions & Screenshots  Digital Inspiration

Video Game Music Composers: The Timed Challenge (Pt. 1) - Gamasutra
Video Game Music Composers: The Timed Challenge (Pt. 1)  Gamasutra

Is there a bigger agenda behind drug probe against Bollywood stars? - The Times of India Blog
Is there a bigger agenda behind drug probe against Bollywood stars?  The Times of India Blog

The four reasons why Indian liberals are a fast-disappearing species - The Times of India Blog
The four reasons why Indian liberals are a fast-disappearing species  The Times of India Blog

Time has come for an all-India Muslim party - The Times of India Blog
Time has come for an all-India Muslim party  The Times of India Blog

The eccentric economic ideology of RSS and BJP – Part 1 - Times of India
The eccentric economic ideology of RSS and BJP – Part 1  Times of India

Why Google killed off Google Reader: It was self-defense – Gigaom - GigaOM
Why Google killed off Google Reader: It was self-defense – Gigaom  GigaOM

VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him - WUSA9.com
VA Catholic priest blogged about child sex abuse. Now, he says bishop is threatening to defrock him  WUSA9.com

YALSA names 2021 Amazing Audiobooks for Young Adults | News and Press Center - ala.org
YALSA names 2021 Amazing Audiobooks for Young Adults | News and Press Center  ala.org

Pinarayi’s midnight rendezvous - The Times of India Blog
Pinarayi’s midnight rendezvous  The Times of India Blog

Simon Carless's Blog - Are the 'store wars' really upon us? - Gamasutra
Simon Carless's Blog - Are the 'store wars' really upon us?  Gamasutra

Doing Gandhi and Godse with Sikhs and farmers’ movement - The Times of India Blog
Doing Gandhi and Godse with Sikhs and farmers’ movement  The Times of India Blog

The ‘Vishkanya’ fixation: From Hathras to Mumbai, hatred of women marks rightwing cultural warriors - The Times of India Blog
The ‘Vishkanya’ fixation: From Hathras to Mumbai, hatred of women marks rightwing cultural warriors  The Times of India Blog

Biden wins, now what is for India? - The Times of India Blog
Biden wins, now what is for India?  The Times of India Blog

2019 Saveur Blog Award Winners - Saveur
2019 Saveur Blog Award Winners  Saveur

8 Ways to Get (And Keep) Blog Readers - Backstage
8 Ways to Get (And Keep) Blog Readers  Backstage

How to Write a Successful Blog - Digital Inspiration
How to Write a Successful Blog  Digital Inspiration

Pulkit Garg's Blog - Gamasutra
Pulkit Garg's Blog  Gamasutra

Add Inside Higher Ed content to your site - Inside Higher Ed
Add Inside Higher Ed content to your site  Inside Higher Ed

WordPress vs. Wix: What's the Best Website Platform for Manufacturers? - ThomasNet News
WordPress vs. Wix: What's the Best Website Platform for Manufacturers?  ThomasNet News

Evidence of a Homeowner-Renter Gap for Electric Appliances - Energy Institute at Haas
Evidence of a Homeowner-Renter Gap for Electric Appliances  Energy Institute at Haas

We need to take Steam wishlist quality more seriously - Gamasutra
We need to take Steam wishlist quality more seriously  Gamasutra

How to Move your Blogger Blog on Custom Domain to WordPress - Digital Inspiration
How to Move your Blogger Blog on Custom Domain to WordPress  Digital Inspiration

The Rule of 5 for Bloggers - Entrepreneur
The Rule of 5 for Bloggers  Entrepreneur

How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021 - Voices.com
How to Submit a Podcast to Apple Podcasts, Google Podcasts, and Spotify in 2021  Voices.com

A return to blogs (finally? sort of?) » Nieman Journalism Lab - Nieman Journalism Lab at Harvard
A return to blogs (finally? sort of?) » Nieman Journalism Lab  Nieman Journalism Lab at Harvard

Hatch Tales: How it started vs. How it's going... - Gamasutra
Hatch Tales: How it started vs. How it's going...  Gamasutra

Putin says will think about creating his own blog - TASS
Putin says will think about creating his own blog  TASS

The Muslim Beauty Bloggers Who Have Helped Me Use Makeup on My Own Terms - Allure
The Muslim Beauty Bloggers Who Have Helped Me Use Makeup on My Own Terms  Allure

Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT) - AnandTech
Intel's CES 2021 Press Event: The Future of Intel (A Live Blog, 1pm PT)  AnandTech

On surviving Yahoo Pipes, Feedburner futures, and the subscription web - Diginomica
On surviving Yahoo Pipes, Feedburner futures, and the subscription web  Diginomica

5 Indisputable Reasons Why You Need a Blogging Strategy - Social Media Today
5 Indisputable Reasons Why You Need a Blogging Strategy  Social Media Today

Making That Shift from Blogger to WordPress - Digital Inspiration
Making That Shift from Blogger to WordPress  Digital Inspiration

YALSA names 2021 Best Fiction for Young Adults | News and Press Center - ala.org
YALSA names 2021 Best Fiction for Young Adults | News and Press Center  ala.org

My Own Personal Extinction - Scientific American Blog Network - Scientific American
My Own Personal Extinction - Scientific American Blog Network  Scientific American

Web 100: Best law blogs - ABA Journal
Web 100: Best law blogs  ABA Journal

Reform suggestions for Rashtriya Swayamsevak Sangh - Times of India
Reform suggestions for Rashtriya Swayamsevak Sangh  Times of India

How to Set Up a Subscription Podcast on BlueHost - Chron.com - Chron.com
How to Set Up a Subscription Podcast on BlueHost - Chron.com  Chron.com

Best blogging platforms of 2021 - Techradar
Best blogging platforms of 2021  Techradar

How to Read More and Become an Expert Blogger in 30 Days - Business 2 Community
How to Read More and Become an Expert Blogger in 30 Days  Business 2 Community

What Hindutva trolls can learn from Gandhi - The Times of India Blog
What Hindutva trolls can learn from Gandhi  The Times of India Blog

Wanted: An enemy for RSS to help BJP grow in Tamil Nadu - Times of India
Wanted: An enemy for RSS to help BJP grow in Tamil Nadu  Times of India

Chris Zukowski's Blog - Why people aren't buying your game - Gamasutra
Chris Zukowski's Blog - Why people aren't buying your game  Gamasutra

How to Migrate your Blog from Blogger to WordPress - Digital Inspiration
How to Migrate your Blog from Blogger to WordPress  Digital Inspiration

Farmer agitation: Use iron fist in a velvet glove - The Times of India Blog
Farmer agitation: Use iron fist in a velvet glove  The Times of India Blog

Introducing Circuit Breaker, a new gadget blog from The Verge - The Verge
Introducing Circuit Breaker, a new gadget blog from The Verge  The Verge

Game Discoverabilityland: Tim Epic vs. Tim Apple (also non-Tim news!) - Gamasutra
Game Discoverabilityland: Tim Epic vs. Tim Apple (also non-Tim news!)  Gamasutra

Nintendo Switch Game Sales: The Three Biggest Misconceptions - Gamasutra
Nintendo Switch Game Sales: The Three Biggest Misconceptions  Gamasutra

Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed - Comics Beat
Kibbles ‘n’ Bits 2/6/19: I have seen the Snappening and it is an RSS feed  Comics Beat

Blogs: - Gamasutra
Blogs:  Gamasutra

India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t - The Times of India Blog
India’s language conundrum: The National Education Policy has skirted elegantly a political minefield. But t  The Times of India Blog

Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in - The Times of India Blog
Agriculture’s watershed moment: New farm bills will unshackle 43% of India’s workforce that is engaged in  The Times of India Blog

About Contributor Lee Odden - Business Blog Consulting
About Contributor Lee Odden  Business Blog Consulting

RSS’s choice of shorts as uniform indicates a belief in British power - Economic Times
RSS’s choice of shorts as uniform indicates a belief in British power  Economic Times

As Twitter seeks talks, Ministers move to Indian-made app Koo - The Hindu
As Twitter seeks talks, Ministers move to Indian-made app Koo  The Hindu

The RSS isn’t an NGO, it very much a government organisation - Times of India
The RSS isn’t an NGO, it very much a government organisation  Times of India

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