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6 Ways That Blogging Can Save You Money
Even though I've had several personal blogs for years, I've
only been officially business blogging since 2003. So in going
back over expenses for the last quarter, you can imagine my shock
when I realized that my overall business costs were down about
19%. What saved me so much money? Surprisingly, blogging.
How can you save money with your blog? It's pretty simple, so
I'll be brief.
Attract search engine traffic without paying the big bucks
If you want Google, Yahoo and MSN to pay attention to you,
blog.
It doesn't have to be a whole new site, just add a directory to
your existing site and start blogging. Most blog software
solutions are either cheap or free.
And you can find out most basic blog information online for free
(really, sometimes just typing your question into Google will do
it.) by people who've actually done it. For less than $100, you
can build a small library of blog tips and secrets, written by
successful business bloggers.
Instead of buying links, get one-way links from blog search
engines and directories, as well as getting your RSS feed content
displayed at other sites.
Linking is a great way to get search engine attention and click
traffic. Some people get links by trading; others by including
their links at the end of freely distributed articles. Others pay
to be listed, or to get linked.
In each of these scenarios, some type of trade takes place,
money, free content, or a link back.
When you blog, you'll find plenty of search engines and
directories that are willing to list you free of charge. For the
most part you won't need to link back - you'll get a one-way link
from site favored by search engines, often using text that you
select yourself.
If 90 or more of these free, legitimate links back to your site
is worth your time, then get you blog in motion.
Not only that, if you update frequently, other sites may want to
display your RSS feed content on their sites. To encourage them
to do so, put a link on your page with instructions on how to do
so. Ever since I put one on the front of my site, various feeds
from my main site have turned up in the most unexpected
places.
Cheaper way to study your audience.
As your blog gets more popular, you may start to find that on any
given day, you have a representative cross-section of prospects
and clients at your site. If you have a question for them, you
can just... ask.
True, you can post a link to a survey in your newsletter or on
your site, but these are not as interactive as the ability for
your audience to comment. They will comment, and you can reply to
ask them to expand, or clarify. Conversation gets going and
before you know it, a bond is formed, a much stronger bond than
occurs in a one-way conversation.
Cheaper (and faster) way to start a resource or authority
site.
Five years ago, if you wanted to start an authority site, your
best bet was to build a portal with a specialized directory at
its core. Three years ago, you were better off starting a forum
with a resource section attached to it. Last year, your top bet
was a feed-enabled content management system, especially as more
parts of content management systems began to have content feeds
related to them. (I have 12 feeds for each of my PHP-Nuke based
sites, though they don't work as well with Google Tap.)
Now, if you want to be the expert, you want to start a blog.
If you're blogging consistently, you have a hub of information
collected that will inspire return traffic. You have a collection
of links to articles, sites, and tools. You can constantly write
up your own opinion editorials on each of these items, as well as
fact-based analysis of news and events that can help your
audience make better choices.
As blog software matures you can now categorize, and alphabetize
your links, and with the ability to ping multiple sources as well
as leave trackback links to other sites, you can send your
readers through a ring of related, freshly updated information
that ultimately leads back to you.
Spend less money on advertising as your blog becomes more
popular
I can't promise you that you'll never spend another red cent on
advertising costs. However, the amount of free advertising you
get from having your blog link or RSS feed listed in dozens of
search engines and directories, and popping up in feed readers is
not to be underestimated.
You'll probably still want to do some ezine advertising when your
new ebook or software release is debuted. But you may not need to
buy as much advertising or purchase as often.
Then there is the fact that many newsletters that are also
published to RSS feeds have wider reach. I've found that it's
worth the extra money to appear in both versions - ask your
favorite publisher for details. For publications that allow this,
it's normally only 20% extra
Save money by retaining visitors
You've probably heard a thousand times that it is easier to sell
repeatedly to an existing client than it is to find a new one. So
how do you get that visitor to come back, and possibly buy
again?
A constant stream of new information on a particular topic work
is enough to keep people buying a daily newspaper, subscribing to
a magazine or viewing a television series.
Frequent updates can work the same way for your site.
With bloggers being named People of the Year by Time magazine
last year, if you're not blogging in 2005, you're going to be
left in the dust by other sites in your industry that do. It
doesn't have to take up a lot of extra time, and the time it does
takes is made up for in the money you can save.
Read more about how a blog can help you get spidered by search
engines within 24 hours at http://www.freetraffictip.com/gbc .
MORE RESOURCES updated Mon. December / 30 / 2024
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