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Marketing With Blogs and RSS - The Hot New Tools of 2005
In case you haven't heard, the net is buzzing with talk of
blogging and RSS. Once the province strictly of people who got a
kick out of publishing online diaries, and later of political and
social commentarists, blogs and RSS are being adopted by the
internet marketing community.
This is the hot new trend for 2005. The word "blog" was
actually selected as the word of the year for 2004, and 2005
promises to be the year of the blog.
So what is all the fuss about? Well, especially with the
increasing restrictions on email marketing, including ISP
blocking of mail amounting to estimates of 40% of all email never
getting delivered, marketers began to look for new avenues to get
their message out. Enter blogs and RSS.
Delivered straight to a user's desktop, the content of an RSS
feed is unfiltered by anyone. Users can subscribe and unsubscribe
anonymously, with the click of a mouse, and have no fear that
their personal information will be shared. RSS is "pull"
technology, meaning that the user asks for it, in contrast to
email, which is often unasked for, and thus is often "push"
technology.
Blogs, which are usually publicized by way of an RSS feed,
among other venues, are the current darlings for the search
engine spiders. Search engines love blogs, because they are full
of content, are frequently changing, are devoid of "flash",
graphics, and other distractions, and are full of outgoing
links.
If you know anything about search engine optimization, you
know that those are the characteristics that should you strive
for when optimizing a conventional page for the search engines.
The pages in a blog are that way by their very nature, and thus
attract the search engine spiders.
Why do marketers love blogs? Numerous reasons.
They are simple to create and maintain. They afford the
opportunity to publish links to other sites, and to the interior
pages of other sites. Their popularity with human visitors makes
them natural targets for traffic. Their constantly changing
content attracts the search engine spiders, which then follow the
links that they find, and index the pages of other websites.
Many savvy internet marketing experts have suggested that the
best way to capture an audience of potential customers is to
provide them free information, either through a "content site"
that does little direct selling, or through publication of an
informative email newsletter that gives free information and at
most employs a "soft sell" when endorsing products.
A blog is the perfect blend of the two. It has often been
suggested that the best way to start an online business is with a
free newsletter, which allows you to develop your "list". While a
blog doesn't develop your "list" in quite the same way, it does
afford you the opportunity to develop a loyal following among
your readers, which accomplishes much the same purpose as having
a "list".
Whether you announce or endorse a product through an email
list or a blog, you are announcing it to people who want to hear
what you have to say. Your blog readers are probably more eager,
in many cases, than are readers of your mass emails.
I could go on and on about the merits of blogs. If you are
promoting any product or service online, you owe it to yourself
to check out what can be done with blogs and RSS.
John Barbour, Ph.D. is the author of a new blogging guide which
teaches people how to promote any product or service online using
blogs and RSS.
John also maintains several internet marketing educational
websites, and manages a new directory for blogs related to
internet marketing. Visit the emarketing blog directory and
find an interesting blog, or submit your own for inclusion.
MORE RESOURCES updated Fri. April / 26 / 2024
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