We would like to thank the local libraries, schools, and universities for recommending students to visit us when doing research on any of our information topics.
Don't just put your slogan in the title tag when you formulate the copy of your website. The formulation of the title tag is the most important single aspect when you fine-tune your website:
1. It is what people first read when the listing of your site turns up in Google and other search engines.
2. It is the single element of your website that the search engines pay the highest emphasis on.
If you look up the source code, the title is what is between these tags: title and /title in the hard brackets. You can get the length of your title tag checked here: http://www.scrubtheweb.com/cgi-bin/webtools/meta-check.cgi
A typical slogan isn't stuffed with important keywords. My slogan for my stock photography business is "Stock photos from most of the World" and I am quite happy with that. It is honest and catchy which I like. But it isn't a good title for my website of A-Z Fotos: www.azfotos.com . Let us analyze that as an example.
The first two words of the slogan would be fine as the title tag because 'stock photos' are among the main keywords for A-Z Fotos. They are also fine because they are put in front of the title tag. Don't forget this so-called 'keyword prominence' in title tags.
They also function well when people are browsing down the listing after the search button has been activated, because people tend to look for exactly the word they wrote in the search box.
But the words 'from most of the' is absolutely useless. It is the kind of words that the search engines simply ignore because they are too common. The last word 'World' isn't any better. Nobody would search for the 'World'. - To say it mildly, it is too broad!
The alternative to your slogan is to formulate a title which includes your most important keywords for the specific webpage in such a way that it is attractive when the surfer browses down the search result.
For Google the title shouldn't be longer than 62 characters. Include your brand name if it includes keywords. Otherwise avoid it in the title unless it is very well known. As always be careful to choose relevant keywords and combination of words that are often searched after. I always check at
http://inventory.overture.com/d/searchinventory/suggestion/ for the relevance of the keywords I have in mind. Be aware that many keywords are to some extent seasonal. Overture offers the frequency of searches in US of last month.
Searches in UK can be checked at
Remember to make the title tag even more specific for your subpages, i.e. the pages after the home page (index-page).
Avoid having more than one page with the same title.
Get help from Soren Breiting to find ideas for your online marketing at http://www.ALLeMarketingTips.com and receive the latest really useful tips at http://www.StockPhotoNews.com (about pictures and marketing). Soren has written more than 20 printed books, and countless articles in journals and magazines about his special fields of interest. He is widely published on the web, too. Enjoy Soren's wonderful stock photos at: http://www.azFOTOS.com
RELATED WEB SITE DESIGN ARTICLES:
How To Design Your Web Site With CSS
Cascading Style Sheets (CSS) allows you to create fast loading pages, increase your search engine rankings, and modify your whole site with one style sheet. So why don't more people use them? This is because they got so used to html design and are afraid or too lazy to upgrade their skills.
Web Templates: Replacing Designers?
I've seen articles (and websites) that suggest you can buy a website template and skip the expense of hiring a professional website designer. Recently, I read several testimonials from the very satisfied customers of a website template vendor that mentioned how quickly they were able to get their sites done.
Design vs Content: Who is KING?
Well it is not Elvis, that's for sure.I am a firm advocate of good design but most of the time people tend to interpret design as amazing graphics and astounding visuals they tend to forget that design is the culmination of every aspect of good and effective presentation into one.
Testimonials Can Increase Your Web Traffic
We've all seen and read product testimonials. They're a very valuable tool for merchant sales and can often tip the scales in determining a customer's decision to buy.
Designing Your Websites Directory Structure
Any kid, and their grandmother too, can make a webpage. There are many "wysiwyg" webpage design application that let you create a webpage as easy as typing text.
A Website Checklist
If you've just finished building your new website (or revamping your old one), how can you be sure it's "ready for prime time"? Or maybe your site's been around for awhile and you think it may be due for a makeover. Because Web technologies, techniques and standards change so rapidly, even a website that seems "cutting edge" when it's built can look obsolete a year later.
Website Woes: Top Five Offenders
I see a lot of mistakes, but here are the top five offenders you need to correct to give your site a boost. Bad Title.
Can Your Visitors Contact You From Your Website
Where's the contact button?! Believe it or not, some websites just DON'T WANT any visitors (even customers) to CONTACT them. There's no email address, no contact form, no NOTHING! What if a potential customer wants to BUY something from your website but have a few question or doubts that he/she needs to ask you first? If you have a FAQ page, that's the first place he/she will definitely seek answers.
6 Website Design Disasters and How to Avoid Them?.
Let's face it; the line from A Field of Dreams isn't the whole truth. There's more to getting people to come to something than simply building it.
Digitalize It! : (Modification of images with tools such as Adobe CS and Corel)
Then it was a choice among crayon, paints and palettes for an artist and designer to create art. It was a box of crayon that make one happy designer during his early years of formation.
When You Create A Web Site, Don't Make A Splash!
Don't make a splash! Are you thinking about using a splash page when you create a web site? You would be wise to think again. What is a splash page? Generally, it is a fancy entrance graphic which requires your visitor to click in order to enter the main home page of your web site.
Color Scheme for Your Website?
Yes, in a world that is obsessed with makeover madness, even your website needs to follow specific color guidelines when picking out "what it will wear". The colors you use when designing your website tell an awful lot about your business, though you may not know it.
10 Basic Things Your Website Should Have ..
What Is Your Websites Most Wanted Respone?
You spend time and money promoting your website; but what do you want to achieve (apart from more page views)? Is it more sales of Blue Widgets? Is it more subscribers on your mailing list? To be exact, what is your site's Most Wanted Respone?I ask this question because in the excitement of creating your very own website, it is easy to forget (or not even conider) the main purpose of your site! Alas, I talk from experience!In late 1999 I created Shop Tour UK (http://www.shoptour.
What I Look For In a Website
As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me it's important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and the build emphasis has been centered on flashy eye-catching graphics, quite often at the expense of the copy.
What's Wrong With My Website?
I ask myself that question about once a month. My website looks fine to me, but what are other people seeing? And what are the Search Engines seeing? Here's a checklist of 10 ways to optimize your website for peak performance:1.
Concentrate On Web Content Instead Of Search Engine Optimization
For many webmasters the title of my article may seem like bad advice and contradict what most search engine experts say and advocate. However the proof is in the pudding.
Event Planning Must Include An Event Website
As part of your event planning you should seriously conider registering a special event domain. That should in fact be the first step for your planning of any event.
The Importance of Choosing Your Website Keywords Carefully
The importance of choosing your website keywords carefully is very high. The reason for this is many search engines rely on keywords, at least partially, to help determine the rank of your web page when certain keywords are searched for.
Moving Things Around
How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home.
Click here to
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find advertising supplies below wholesale in Akron, Ohio
Akron University of Akron university housing available
Text Link Ads