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The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site


Have you put a lot of effort, time, and money into your site and are frustrated with low sales?

If you are like many professionals out there, you know your subject; you are excellent at your craft. You have a great service and maybe a great product to sell.

You may have hired a web master who didn't have a marketing background. You may have written home page copy about your mission and who you are. But when sales fall, you need to look at what's missing in your Web copywriting. You have only 10 seconds to impress your "to be" buyer.

Here's the top 10 ways to attract buyers, not just visitors to your web site:

1. Preplan and know your Web site's purpose.
 
When visiting other Web sites, do you often wonder just what they are about? What are they selling?

Without a clear purpose of what your web site does, your visitors will be confused and leave. First, make a list of everything you want to sell from the most important one to the least.

2. Write dazzling home-page copy.
 
If you don't give your reader a reason to buy or read further, she will disappear fast. For each product or service, write a benefit-driven compelling headline that leads your visitor to more information contained in your sales letter. You may have four different headlines on your home page because you want to sell four top products.
 
3. Use sparkling testimonials from the rich and famous on your home page.
 
On my site, a specific, outstanding testimonial by a fellow professional leads my visitors to my top-selling book "How to Write your eBook or Other Book Fast" sales letter. Make the whole testimonial a link.

4. Sprinkle testimonials throughout your web site.

Use at least five in each Web sales letter, on your coaching pages, free articles pages, and your teleclass pages. Most web sites miss the boat with just one link that says "testimonials."

5. Use a power benefit driven headline with specific benefits.
 
From your coach's web site this headline links to the sales letter for two books, "10 Non-Techie Ways to Market your Book Online," and "How to Market your Business on the Internet." It says "Discover How in Only 4 Months you can Quadruple your Monthly Book or Business Income and Reach 10,000 to 100,000 Internet Users Who Want your Information--GUARANTEED-To Move you to the Top Profits You've Been Dreaming About."
 
6.  Make your layout clear, clean, and consistent.
 
You need to organize each page in the same layout-such as left centered, right centered, or centered. If you mix designs, your would be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.

7. Use color, font changes, and small graphics to spice up your site.
 
When visiting a popular site I couldn't even read it and get the email address because it was so dark. Use red and dark colors sparingly. Use a lot of white space between short paragraphs.  Use graphics occasionally, but make sure they are small enough to load within ten seconds. Visitors are impatient and want information fast. Without easy-to-read and clear navigation, your visitors will leave.
 
8. Check your site often to see if you have any glitches.
 
Visit your site every week with a visitor mind set. What's clear? What's compelling? What turns you off? What do you like? Would you buy from you?

9. Put your content rich information beneath the headlines in short paragraphs.
 
When a visitor sees a long line of print, he gets discouraged because he wants his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from by skimming, and they want it faster than light rays.

10.  Be consistent with your headings and body fonts.

Do not use all capital letters in your articles or headings. Make them upper/lower case such as *Sell More Books with a Powerful Back Cover.* Web copy is different from book copy. On the Web, make your headings in Times Roman or other with serif (tails) font. For the copy use Ariel 12 font without serifs because it's larger, and easier to read. This style is just the opposite of how you use fonts in your books.

When your web site thoughtfully helps your audience with a lot of free information and shows them how to make a decision to buy, you can quadruple or more your web sales in just five months.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. November / 21 / 2019
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Asymmetrical eyes: Causes, treatments, and home remedies  Medical News Today

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Essential Home Remedies For Mouth Ulcers  Femina

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Baking soda for constipation: Does it work?  Medical News Today

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Spend Less Money on Skincare with These at Home Remedies  YouBeauty

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This Ayurvedic home remedy is excellent to treat dry cough  Times of India

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Do Home Remedies Actually Work for Yeast Infections?  Health Essentials from Cleveland Clinic

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Tired of Dandruff? 5 Natural, Home Remedies to Dust the Flakes Away  The Better India

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These home remedies will help you erase bad breath  Pulse Nigeria

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Best home remedies for a sore throat  Times of India

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Do you have dry skin? Try these 7 effective home remedies for happy skin  Times of India

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7 Best Home Remedies to Soothe Itchy Skin - How to Relieve Itching  Prevention.com

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Antibiotic Awareness Week: 6 Side-Effects Of Overuse Of Antibiotics And Home Remedies By Rujuta Diwekar That Can Be As Effective  NDTV News

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The Best At-Home Remedies For Dry & Chapped Lips  Bustle

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Ask the Doc: Common Cold? Home Remedies That Help!  Georgia Voice

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Flaky eyebrows: Here are 7 natural ways to get rid of brows dandruff  Times of India

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Home Remedies: Essential Oils for Tired Legs  University Herald

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What causes a stuffy nose and how to clear it out fast  INSIDER

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Empowering Winter Health: At-Home Remedies to Support Your Clinical Care  Acupuncture Today

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Get a glowing skin with these amazing home remedies  TheHealthSite

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What causes wheezing? Know about its signs, treatment and home remedies to help ease your breathing  Times Now

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World Diabetes Day 2019: Control Your Blood Sugar Levels Naturally With These Effective Home Remedies  NDTV News

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6 Home Remedies for Cystic Acne That Work  YouBeauty

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Got Kidney Stone? Try Apple Cider Vinegar: Here's How It Works; Know The Right Method To Use  NDTV News

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How to use a neti pot and whether it's safe, according to doctors  Business Insider

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3 Home Remedies For Boil  Guardian

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Knee Pain: Try THESE home remedies to treat this health problem  PINKVILLA

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Chicken soup cure is no myth, with new research suggesting broth could fend off malaria  The Telegraph

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Struggling with cough and cold? Try THESE home remedies for immediate relief  PINKVILLA

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Food Poisoning: Easy and effective home remedies to help cure it - Republic World  Republic World

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Follow these easy home remedies to clean glass utensils  News Track English

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8 Home Remedies to Get Rid of Stinky Dog Breath  Petside

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Follow these home remedies to prevent chopped fruits from deteriorating  News Track English

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Top ten home remedies passed down through the generations  Wales Online

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Fact or fiction? We're putting Grandma's remedies to the test  KENS5.com

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Patients With Runny Noses  Pharmacy Times

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Home remedies for Pneumonia: Use these natural tips to help ease your symptoms  Times Now

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Try these sickness home remedies this flu season  The Puyallup Post

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Natural Easy-To-Find Home Remedies for Treating Hair Loss  DA MAN Magazine

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Facial treatment: Home remedies and what to avoid after getting a facial done - Republic World  Republic World

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Best Mole Removal Method Available on Amazon Now  INQUIRER.net

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What causes dry mouth? Prevention, treatment and 8 home remedies to ease the symptoms  Times Now

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White hair: Easy home remedies to reduce them at a very early stage - Republic World  Republic World

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These home remedies can control diabetes, will definitely improve your health  News Track English

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We Ask a Derm: Can You Use Rice Water for Hair Growth?  Yahoo Lifestyle

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Delhi pollution: As air quality worsens, use these home remedies to treat a cough or sore throat from smog  Times Now

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Dealing with arthritis pain? 4 medicine-free ways to keep moving  Times of India

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Cold and cough DIY remedies to try this season  The Statesman

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New study finds traditional broth may have antimalarial properties  SBS

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How to remove blackheads naturally: Causes, prevention, home remedies to treat the condition once and for all  Times Now

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Skincare problem before your big day? Try THESE home remedies to treat it before your wedding  PINKVILLA

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What is Gingivitis? Know about causes, symptoms and home remedies to fix the gum disease  Times Now

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Are you suffering from swollen tonsils? Symptoms, causes, foods, prevention & home remedies  Times Now

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How to stop snoring naturally: 11 home remedies for sleep without snores  Times Now

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Breast Cancer Awareness Month: Home remedies to help ease treatment side-effects  TheHealthSite

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Hair Care: Here's how you can combat hair odour and get rid of the smell  PINKVILLA

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Jagran New Media launches two new Amazon Alexa Skills in Hindi  afaqs

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How To Harness The Placebo Effect When You Have A Cold  Lifehacker Australia

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How to prevent skin tags: Safe methods of removal  Pulse Nigeria

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What causes hiccups: Doctors find link to brain development  Atlanta Journal Constitution

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Suffering from dry eye syndrome? Causes, treatment and home remedies to ease the symptoms of dry eyes  Times Now

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Why does anaemia recur? Here are 5 effective natural home remedies to treat the condition once and for all  Times Now

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Home remedies for muscle cramps  WTOP

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6 best home remedies for lice  Medical News Today

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15 Home Remedies for Oily Skin  Greatist

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The best home remedies for laryngitis  Medical News Today

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4 natural ways to treat an itchy scalp at home  Pulse Live Kenya

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Home remedies for pigmentation  Medical News Today

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Home remedies for heat rash: 12 natural methods  Medical News Today

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10 Recipes for the Best Home Remedies to Fight Germs and Make You Feel Better  Parade

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Home remedies for chickenpox: How to get quick relief  Medical News Today

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7 home remedies for quick relief from gum pain  Medical News Today

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Shaking meditation: The easiest way to release stress in five minutes  Times of India

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Toddler cough remedies: 4 safe methods  Medical News Today

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Home Remedies 101  IOL

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Home remedies for kidney infection: Safety and effectiveness  Medical News Today

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Pregnancy acne: Treatments and home remedies  Medical News Today

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Natural home remedies for bad breath  Medical News Today

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10 Natural Remedies for Sore Throat — How to Cure a Sore Throat Fast  GoodHousekeeping.com

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How to get rid of pimples fast: Home remedies and prevention  Medical News Today

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Here are some ancient home remedies that are worth trying  Times of India

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Home remedies and natural treatments for gout  Medical News Today

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The best home remedies for cold and flu  Medical News Today

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7 Home Remedies for Sinus Infection Symptoms  Shape Magazine

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How to get rid of a blister: 5 natural home remedies  Medical News Today

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11 effective home remedies for arthritis  Medical News Today

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How to stop or manage heavy periods: Treatment and home remedies  Medical News Today

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Try 7 All-Natural Home Remedies For Fat Loss  Version Weekly

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The top 10 home remedies for acne, according to dermatologists  TODAY

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6 Milk Home Remedies You Didn't Know You Could Use — Including For Your Workouts And Sunburns  Bustle

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Home Remedies — short stories full of urgency and understanding  Financial Times

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Energize your chakras with magical healing power of reiki meditation  Times of India

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5 simple home remedies for diarrhea  Medical News Today

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Stomach burning: Causes, treatments, and home remedies  Medical News Today

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Home Remedies for Diarrhea  Reader's Digest

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Swollen gums: Causes, treatments, and home remedies  Medical News Today

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Boiling water burn: Symptoms, treatments, and home remedies  Medical News Today

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How to sleep better: Tips and home remedies  Medical News Today

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